Avis Budget Rent a Car Romania

Name

Avis Budget Rent a Car Romania

Legal name

Avis Romania

Website

https://avis.ro

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Passenger Car Rental (532111), Passenger Car Leasing (532112), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Local City / In-Town Car Rental (THADAAAC)

akta.pro secondary industries

Long-Term / Monthly Car Rental (THADAAAE), Long-Term Car Rental (Monthly/Extended Hire) (TLABAAAD), EV Passenger Vehicle Leasing (Cars/SUVs) (TLABAAAH)

Keywords

• Car rental services
• Vehicle leasing
• Corporate fleet solutions
• Short-term rentals
• Mobility services

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Rental Fees: Core revenue from renting vehicles to customers on daily, weekly, or monthly basis. Pricing varies by vehicle class, rental duration, and optional add-ons.
2. Additional Products and Services: Revenue from supplementary offerings including insurance/protection packages (Super Cover, CDW, TPC), child seats, GPS navigation, roadside assistance, and fuel options.
3. Corporate Fleet Services: Medium to long-term vehicle rentals for business customers, including fleet management solutions and corporate account billing.
4. International Rentals: Cross-border rental services allowing customers to pick up in one country and return in another through the global Avis network.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Avis Budget Rent a Car Romania provides car rental services across 11 Romanian cities and airports, offering vehicles ranging from economy to luxury, SUVs, electric, and hybrid models. The company serves both individual leisure/business travelers and corporate clients through short-term daily rentals, medium-term business rentals (Avis Free Move), subscription plans (Smart Drive for Business), and electric fleet solutions. Additional offerings include protection packages (Super Cover, CDW, TPC), accessories, and access to the global Avis network of 5,500 locations in 170+ countries.

Product overview

Avis Budget Rent a Car Romania operates a diversified car rental platform offering standard and premium vehicle categories including economy, compact, standard, full-size, premium, and luxury segments. The portfolio includes specialty fleet categories for eco-friendly vehicles (hybrid and electric), 4x4/SUV vehicles, and minibuses. Service layers include loyalty programs (Avis Preferred), premium services (Avis First, QuickPass), business solutions (Avis Free Move, Smart Drive for Business, Electric for Business, Corporate Abroad), and comprehensive protection packages (Super Cover, CDW, TPC, Windshield Protection, Extended Roadside Assistance, PAI). The Avis Select Series offers curated quality vehicles for international destinations. The platform is positioned as a full-service mobility provider combining consumer rentals with corporate fleet management solutions across over 5,500 locations in approximately 170 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Avis Preferred: Loyalty program offering fast and priority services for frequent renters
• Avis Inclusive
• Avis Free Move
• ElectriXperience
• Electric for Business
• QuickPass
• Avis First
• Avis Select Series
• Smart Drive for Business

Products and services

• Avis Inclusive Full-coverage car rental package with zero deductible, including complete protection and insurance for rentals in Romania and select destinations. Available at reduced cost for consumers seeking peace of mind.
• Avis Free Move
• Avis Preferred
• QuickPass
• Smart Drive for Business
• Electric for Business
• Avis First
• Avis Select Series
• Corporate Abroad
• Eco Fleet
• 4x4 / SUV Fleet
• Microbuze 8+1
• Super Cover (SCDW)
• Collision Damage Waiver (CDW)
• Theft Protection Coverage (TPC)
• Extended Roadside Assistance (RSN)
• Personal Accident Insurance (PAI)
• ElectriXperience

Quantifiable outcome

• Super flexible cancellation policy with full refunds in cash
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Avis Budget Group: Global parent group of Avis Romania; operates a portfolio of rental brands (Avis, Budget, Payless, Zipcar) worldwide and sets the technology, branding, and fleet standards the Romanian franchise executes against.

Direct peers

• Enterprise Rent-A-Car Romania: Global rental brand serving Romanian business and leisure customers with a comparable mix of airport, city, and corporate account offerings.
• Hertz Romania: Direct competitor operating traditional car rental services across Romania with airport and city locations under the global Hertz brand, offering very similar fleet categories and corporate programs.
• Sixt Rent a Car Romania: International car rental brand with Romanian operations offering short- and long-term rentals, premium fleet, and corporate accounts; competes head-to-head with Avis at Romanian airports and cities.
• Budget Rent a Car Romania: Sister brand under Avis Budget Group operating value-oriented rentals in Romania, directly competing for the same price-sensitive leisure and corporate customers.
• Europcar Romania: International rental brand with Romanian branches delivering similar short-term and corporate rental services at airports and urban locations.

Others

• Rentalcars.com: Online aggregator that distributes Avis and competitor inventory to global travelers; functions as a key customer acquisition channel for Avis Romania.

Emerging players

• Pony Car-sharing / Getaround Romania: Peer-to-peer and car-sharing platforms operating in Romania that offer short-term vehicle access, increasingly competing for urban and leisure rentals.
• Autonom Rent a Car: Romanian-headquartered mobility services company offering short- and long-term rentals and fleet management; a strong local competitor with deep corporate account penetration in Romania.

Regional players

• Localiza Rent a Car (Brazil/LatAm): Large rental and fleet management operator in Latin America with a similar car-rental-plus-fleet-services model; useful comparable for benchmarking Avis Romania's corporate subscription strategy.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/AvisRomania
• YouTubeyoutube.com/channel/UCCbJHqAKR2Br1P5OvK6fc9w
• Facebookfacebook.com/AvisRomania
• Instagraminstagram.com/avisromania
• LinkedInlinkedin.com/company/avisbudgetromania

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avis Budget Rent a Car Romania