Enterprise Rent-a-Car Romania

What Enterprise Rent-a-Car Romania does

Enterprise Rent-A-Car Romania operates as the exclusive franchisee of Enterprise Holdings, Inc. in Romania, legally registered as TOURING RENT AUTO SRL and headquartered in Bucharest. The company provides vehicle rental services across 12 Romanian cities - Bucharest, Cluj Napoca, Timisoara, Iasi, Constanta, Sibiu, Craiova, Brasov, Bacau, Suceava, Targu Mures, and Oradea - with a fleet spanning seven vehicle classes from economy and compact through intermediate, compact SUV, full-size SUV, wagon, and commercial vans. The technical platform is conventional for the industry: standard fleet management, the Complete Clean Pledge hygiene protocol, contactless online booking, and a separate replacement-car service at masinadeschimb.ro. The company holds the registered Enterprise Rent-A-Car service mark in Romania and complies with GDPR under a dedicated Data Protection Officer.

The product portfolio includes short-term car rentals, van rentals, long-term rentals, Business Solutions with Mini Lease, dedicated commercial vehicles, and a Replacement Car service. Enterprise Plus provides a loyalty program, and the business benefits from integration with the global Enterprise Holdings reservation network for cross-border rentals in approved European countries. Revenue is generated through daily transactional rental fees (calculated in 24-hour intervals), optional add-ons such as GPS (9.52 EUR/day) and child seats (5.95 EUR/day), protection products (CDW, TPC, Excess Reduction, Zero Excess, TWP), long-term subscription rentals, and vehicle delivery/pickup services (30 EUR in-city or 1 EUR/km outside). Customer segments are split between individual travelers and tourists, business and corporate clients (with dedicated direct sales), long-term renters, and replacement-car customers typically tied to insurance or repair workflows.

Distribution is hybrid: direct-to-consumer through 12 physical branches and a 24/7 online booking platform, plus a dedicated direct-sales team for enterprise corporate accounts. The company also operates a content-marketing blog, email newsletter acquisition, and a 2023 partnership with UEFA Europa League and Conference League as flagship brand marketing. Despite the 12-branch footprint, only 7 employees are disclosed at the central entity, indicating that headcount and fleet operations are likely distributed across branch-level staffing not captured in the figure.

Name

Enterprise Rent-a-Car Romania

Legal name

TOURING RENT AUTO SRL

Website

https://enterprise.ro

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Enterprise Rent-A-Car Romania is the exclusive franchisee of Enterprise Holdings in Romania, legally registered as TOURING RENT AUTO SRL, operating 12 car rental branches across major Romanian cities and serving individual travelers, corporate clients, long-term renters, and replacement-car customers with a multi-class fleet.

Ownership category

akta.pro rank

Product category

Vehicle Rental Services

NAICS

Passenger Car Rental (532111), Passenger Car Leasing (532112), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (532120), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Finance Lessors (6172)

akta.pro primary industry

Long-Term / Monthly Car Rental (THADAAAE)

akta.pro secondary industries

Local City / In-Town Car Rental (THADAAAC), Long-Term Corporate Rentals (Monthly/Project-Based) (THADAOAH), Long-Term Commercial Van & Truck Rentals (Monthly/Contract) (THADAJAK), Consumer/Private Lease & Subscription (Personal Contract Hire) (TLABAAAC)

Keywords

• Vehicle rental services
• Car rental fleet
• Long-term vehicle lease
• Commercial vehicle rental
• Corporate car rental

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Rental Fees: Daily rental charges for various vehicle classes including Economy, Compact, Intermediate, SUV, Wagon, and Vans. Rates are calculated in 24-hour intervals.
2. Additional Services and Equipment: Optional add-ons including GPS navigation (9.52 EUR/day), child seats (5.95 EUR/day), and chains for snow
3. Protection and Insurance Products: Collision Damage Waiver (CDW), Theft Protection Coverage (TPC), Excess Reduction (ER), Zero Excess (ZE), and Tyre and Windshield Protection (TWP)
4. Business Solutions and Long-term Rentals: Dedicated corporate rental programs, Mini Lease for businesses, and long-term rental products ('O luna sau mai mult')
5. Vehicle Delivery and Pickup Services: Delivery and pickup of vehicles within cities (30 EUR) or outside city limits (1 EUR/km)

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Enterprise Rent-a-Car Romania rents passenger cars, vans, and commercial vehicles through a network of 12 branches across Romania. The company offers short-term car rental, long-term rental, mini lease, business fleet solutions, commercial vehicle rental, and replacement car services across seven vehicle classes, operating as a local franchise of global Enterprise Holdings, Inc.

Product overview

Enterprise Rent-A-Car Romania is a car rental franchise offering a diversified portfolio of vehicle rental services. The core offering consists of short-term car rentals (Inchirieri auto) and van rentals (Inchirieri dube), complemented by long-term rental options (Inchirieri pe termen lung). Business Solutions provides corporate programs including Mini Lease and dedicated commercial vehicle services. Additional services include replacement cars through masinadeschimb.ro and a contactless rental option. The fleet spans vehicle classes from economy (Volkswagen Polo) through compact, intermediate, SUV variants (compact and full-size), wagons (Dacia Jogger), and vans (Opel Vivaro). The company operates locations across 12 Romanian cities including Bucharest, Cluj Napoca, Iasi, Timisoara, Brasov, and others.

Differentiator

Problem solved

Functional benefit

Brands

• Masina de Schimb: Replacement car service available at masinadeschimb.ro
• Enterprise Plus
• UEFA Europa League Partnership

Products and services

• Short-term Car Rental Daily and weekly rental of passenger cars across seven vehicle classes for individual consumers and travelers needing temporary personal transportation across Romania.
• Van Rental Rental of vans for customers needing larger passenger or cargo capacity for moves, group travel, or commercial transport.
• Long-term Rental Extended-duration vehicle rental agreements suited to customers needing vehicle access for weeks or months without the commitment of a full lease or purchase.
• Mini Lease Short-form leasing option providing customers a flexible mid-to-long term vehicle access arrangement without traditional lease commitment.
• Commercial Vehicle Rental Rental of commercial-grade vehicles for businesses needing work-oriented or fleet transport capacity.
• Replacement Cars Temporary replacement vehicles provided to insurance policyholders and garage customers during repair periods for their own vehicles.
• Business Solutions Corporate-focused rental and fleet solutions offering businesses managed accounts, negotiated rates, and dedicated vehicle access for employee and operational mobility needs.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• UEFA (Union of European Football Associations)flagship partnershipGTM or Marketing Partner · 24 July 2023Official partner of UEFA Europa League and UEFA Europa Conference League. Enterprise provides mobility solutions for football fans traveling to matches, with brand visibility through stadium presence, promotional content featuring football legends like Rafael van der Vaart and Ander Herrera, and special match-day offers for customers.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• Uber Romania: Uber operates ride-hailing and (in select markets) car rental partnerships in Romania. An adjacent mobility provider that competes for short-distance urban transportation demand rather than daily/multi-day rentals.

Direct peers

• Hertz Romania: Hertz provides passenger and commercial vehicle rentals in Romania through airport and city branches with global loyalty programs. Directly competes with Enterprise Romania for the same corporate and leisure customer base.
• Klass Wagen: Klass Wagen is a Romanian car rental operator with strong airport presence at Bucharest and other major hubs. Directly competes on price and convenience for inbound tourists and business travelers.
• Avis Romania: Avis operates car rental services in Romania with strong airport presence and corporate account programs. A direct international competitor with similar franchise/global structure to Enterprise Romania.
• Budget Romania: Budget provides value-positioned car rentals in Romania, typically co-located with Avis branches at airports and major cities. Competes for price-sensitive leisure and budget business travelers against Enterprise Romania.
• Sixt Romania: Sixt operates a premium-leaning car rental network across Romanian cities with both airport and city locations. Directly comparable as a multi-city, multi-brand international car rental competitor targeting business and leisure travelers in Romania.
• Thrifty Romania: Thrifty operates value-positioned rentals in Romania, typically affiliated with Hertz at airport locations. Directly comparable international franchise competitor serving similar customer segments.
• Autonom Rent a Car: Autonom is one of the largest Romanian-owned mobility companies offering short-term rentals, operational leasing, and long-term rental products. A leading local direct competitor with deep B2B relationships and broad Romanian footprint.
• Europcar Romania: Europcar offers passenger car and van rentals across Romanian cities and airports with a European franchise network. Directly comparable product mix including short-term, long-term, and business rentals.

Emerging players

• Localiza (Romania / Europe operations): Brazilian-headquartered Localiza has expanded across Latin America and parts of Europe, offering car rental and fleet services. An emerging global player whose digital-first rental model could intersect with Romanian market entry over time.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/enterprise-romania

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enterprise Rent-a-Car Romania