AVITEH Audio Video Tehnologije d.o.o.

What AVITEH Audio Video Tehnologije d.o.o. does

AVITEH Audio Video Tehnologije d.o.o. is a privately held Croatian distributor and retailer of professional audio, video, and photo equipment, founded in 2012 and headquartered in Zagreb at Velimira Škorpika 10. The company operates an authorized-distribution model for more than 60 premium brands, including Sony, Canon, DJI, Sennheiser, Blackmagic Design, Neumann, RED, Manfrotto, Rode, Insta360, and GoPro, with a catalog of over 9,000 SKUs spanning cine cameras, DSLRs and mirrorless bodies, lenses, drones (including DJI Agras agricultural systems), gimbals, lighting, professional audio, acoustic treatment, and cabling.

The core technology is a multilingual e-commerce storefront (Croatian, English, German) at aviteh.hr, supplemented by a physical sales office in Zagreb for B2B and wholesale (veleprodaja) transactions. Back-office operations rely on GLS for EU logistics, In-Time/TNT for export shipments, and PayWay (Hrvatski Telekom) for payment processing, with installment-payment support and tiered free-shipping thresholds (500 EUR Croatia, 1,000 EUR EU, 2,000 EUR export). The company also operates an in-house service department, including DJI drone repair, which adds post-sale support to the transactional model.

Commercially, AVITEH generates revenue almost entirely from hardware sales to a diversified base of video-production companies, TV and radio broadcasters, photo studios, educational institutions, and prosumer content creators across Croatia, the EU, and the Western Balkans. Pricing is unit-based, publicly disclosed, and offered in EUR with both retail and wholesale tiers. The company employs 24 staff and is independently owned, with no external funding rounds or parent company disclosed.

Name

AVITEH Audio Video Tehnologije d.o.o.

Legal name

AVITEH Audio Video Tehnologije d.o.o.

Website

https://aviteh.hr

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

AVITEH is a Croatian authorized distributor and e-commerce retailer of professional audio, video, and photo equipment, selling 9,000+ products from 60+ brands to broadcasters, production companies, studios, educators, and creators across Croatia, the EU, and the Balkans.

Ownership category

akta.pro rank

Product category

Professional Audio, Video and Photography Equipment Distribution

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

akta.pro primary industry

Camera & Lens Retail (Photo Cameras, Lenses & Optical Accessories) (CRACAHAA)

akta.pro secondary industry

Commercial/Pro AV & Home Theater (Prosumer) Retail (CRACAEAL)

Keywords

• Professional audio equipment
• Video production gear
• Photography equipment distribution
• Drone and gimbal sales
• Camera and lens retail

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Revenue generated from selling professional audio, video, and photo equipment through their e-commerce web store and physical sales office. Products include cameras, lenses, drones, lighting, audio equipment, and accessories from major brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

AVITEH is a Croatian distributor and retailer of professional audio, video, and photography equipment, operating a multilingual e-commerce web store and physical sales office in Zagreb. The company carries over 9,000 products from 60+ authorized brands including Sony, Canon, DJI, Sennheiser, and Blackmagic Design, and serves professional, prosumer, and consumer customers across Croatia, the EU, and export markets with wholesale options and an in-house service department.

Product overview

AVITEH Audio Video Tehnologije d.o.o. is a Croatian professional audio, video, and photo equipment retailer operating as an e-commerce store. The company offers an extensive portfolio of professional equipment across multiple categories including: Cine Cameras, Professional Camcorders, DSLR and Mirrorless Cameras, Lenses, Action Cameras (GoPro), Drones (DJI, Autel including agricultural DJI Agras series), Gimbals and Stabilizers, Tripods and Monopods, Professional Video Equipment (wireless transmission, encoders/decoders, video mixers, teleprompters, capture cards), Professional Audio Equipment (wireless microphones, studio microphones, headphones, audio mixers, intercom systems, speakers), Acoustic Treatment Products (Sonitus brand), Lighting Equipment (LED panels, softboxes, HMI lights, flashes), Cables and Installation Equipment (Neutrik, HICON, Sommer Cable brands), Monitors and Viewfinders, Video Storage, Camera Bags, and Power Station Solutions. The company serves video production, broadcast, photography studios, educational institutions, and individual creators across the region.

Differentiator

Problem solved

Functional benefit

Products and services

• Cine Cameras Professional cinema-grade cameras for film and video production, sold to film makers, video production companies, and broadcast professionals.
• Professional Camcorders Professional-grade video cameras for broadcast and production use, sold to TV stations, video production companies, and event videographers.
• DSLR and Mirrorless Cameras Digital single-lens reflex and mirrorless cameras for photography and videography, sold to photo studios, content creators, and prosumer photographers.
• Lenses Camera lenses including prime, zoom, and specialty optics, sold to photographers, videographers, and content creators.
• Action Cameras Compact cameras designed for action and sports recording, including GoPro and Insta360 products, sold to sports enthusiasts, content creators, and adventure videographers.
• Drones and UAVs Ready-to-fly drones, enterprise drones, and accessories for DJI, Autel, and other brands, sold to videographers, enterprises, and agricultural users.
• Gimbals and Stabilizers Camera stabilization equipment for smooth video capture, sold to videographers, filmmakers, and content creators.
• Tripods and Monopods Camera support equipment including tripods and single-pole supports, sold to photographers, videographers, and studios.
• Professional Video Equipment Pro video gear including wireless transmission, encoders/decoders, video converters, capture cards, video mixers, and teleprompters, sold to broadcast and production professionals.
• Professional Audio Equipment Audio equipment including wireless microphones, recording microphones, studio microphones, headphones, audio mixers, intercom systems, and speakers, sold to broadcast, recording studios, and live production professionals.
• Lighting Equipment Camera and studio lighting including LED panels, softboxes, spotlights, HMI lights, flashes, and ring lights, sold to photographers, videographers, and studios.
• DJI Agras Agricultural Drones Agricultural spraying and spreading drone systems including T70P, T100, and T25P models with mist nozzles and spreading systems, sold to agricultural operators and enterprise users.
• Wholesale (Veleprodaja) Distribution Dedicated wholesale distribution service for B2B bulk buyers, operated through the physical Zagreb sales office and dedicated wholesale email channel.
• Equipment Service and Repair In-house service and repair department for distributed equipment brands, reachable via [email protected] and phone +385 (0)1 2100 410.

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, major and operational.

• SonycoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Sony professional video and audio equipment including professional cameras, lenses, and audio products. Sony is one of the top brands by product count (269 products).
• CanoncoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Canon imaging products including professional cameras, DSLRs, mirrorless cameras, and lenses. Canon has 507 products in the catalog.
• DJIcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of DJI drones and camera technology. DJI is the brand with most products (866 items) in the AVITEH catalog. Offers drone service and repair for DJI products.
• SennheisercoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Sennheiser professional audio equipment including microphones, headphones, and wireless systems. Sennheiser has 975 products in the catalog.
• Blackmagic DesigncoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Blackmagic Design video production equipment including cameras, switchers, and capture cards. 413 products in catalog.
• NeumanncoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Neumann professional studio monitors, microphones, and audio equipment. 237 products in catalog.
• ManfrottocoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Manfrotto tripods, supports, and photography accessories. 337 products in catalog.
• REDcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of RED digital cinema cameras. 118 products in catalog.
• GoPromajorChannel Partner/ Reseller/ DistributorAuthorized distributor of GoPro action cameras and accessories. 98 products in catalog. Featured brand on homepage.
• NeumannmajorChannel Partner/ Reseller/ DistributorDistributor of professional studio monitors and microphones, including the KH 120 series studio monitor.
• RodemajorChannel Partner/ Reseller/ DistributorAuthorized distributor of RØDE microphones and audio equipment. 154 products in catalog.
• Insta360majorChannel Partner/ Reseller/ DistributorAuthorized distributor of Insta360 action cameras and 360 cameras. 304 products in catalog.
• GLS (General Logistics Systems)operationalOthersPrimary courier service for domestic (Croatia) and EU deliveries. Offers fixed or free shipping based on order value.
• PayWay (Hrvatski Telekom)operationalOthersPayment processing partner for secure online transactions via credit cards and other payment methods.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Adorama: US-based multi-brand pro photo, video, audio, and electronics retailer serving professional and prosumer customers worldwide. Overlapping catalog depth (cameras, lenses, audio, lighting, drones) and similar authorized-distributor business model.
• B&H Photo Video: Largest US-based pro photo, video, and audio equipment retailer with global e-commerce reach. Directly comparable product mix (cameras, lenses, audio, drones, lighting) and overlapping customer base of production professionals, broadcasters, and creators; AVITEH is a much smaller regional counterpart.
• MediaMarkt: Europe's largest consumer electronics retailer with broad assortment including cameras, drones, and audio equipment. Competitor in the consumer/SMB tier of AVITEH's addressable market, though lacking specialist pro-AV depth.

Direct peers

• Wex Photo Video: UK-based specialist retailer of new and used photo, video, and optical equipment. Directly comparable authorized-distributor model for Canon, Sony, Nikon, DJI, Sennheiser, etc., serving a similar professional and prosumer customer base across Europe.
• Calumet Photographic: European (DE/NL/BE) pro photo and video equipment specialist with multi-brand distribution (Canon, Sony, Nikon, Profoto) and own retail studios. Closest geographic and structural peer to AVITEH in the EU pro-AV retail segment.

Regional players

• Cyberport: German electronics e-commerce retailer carrying cameras, drones, audio, and accessories from major brands. Comparable in being an EU e-commerce-led multi-brand electronics retailer, with overlap in DJI, Sony, Canon, GoPro categories.
• Foto Erhardt: Established German family-owned photo/video retailer with broad brand portfolio and in-store experience centers. Comparable authorized-distributor model and SKU breadth, primarily serving DACH-region customers.
• Foto Koch: German specialty photo and video retailer with deep assortment of pro cameras, lenses, lighting, and studio equipment. Comparable multi-brand authorized-distributor profile with a focus on professional customers.
• Jessops: UK photo and video equipment retailer carrying major brands (Canon, Sony, DJI, GoPro). Comparable pro-AV retailer profile with omnichannel (store + e-commerce) model, though historically more consumer-skewed.

Others

• Europadisc: UK-based multi-category equipment distributor. Listed as a comparable EU distribution/retailer operator; included to flag adjacent distributor profile rather than as a close head-to-head competitor in pro photo/video.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/aviteh-audio-video-tehnologije-d.o.o.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AVITEH Audio Video Tehnologije d.o.o.