PayWay

Name

PayWay

Legal name

Expertia, S.A. de C.V.

Website

https://payway.sv

Company type

Private

Founded year

2014

Operating status

Operating

Ownership category

akta.pro rank

Product category

Payment Processing

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

akta.pro primary industry

Recurring Billing, Subscriptions & Tokenized Payments (CRAFALAH)

akta.pro secondary industries

Bill Pay, Invoicing & Payables Platforms (BPAMAFAF), Biller Direct EBPP Platforms (FSAMAJAA)

Keywords

• Payment automation platform
• Recurring billing software
• Electronic payment processing
• Subscription management system
• Virtual payment gateway

Headquarters

HQ city

El Salvador

HQ country

Mexico

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. PayWay Subscription Services: Recurring subscription-based payment processing for automatic charges, targeting businesses with subscription models
2. PayWay Móvil Services: Mobile payment processing services for end-users managing payments on-the-go
3. PayWay One Integration: Virtual payment gateway services for institutional websites enabling internet-based sales and payment collection

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

PayWay is a B2B payment automation platform that enables businesses to process recurring payments, automatic charges, and electronic transactions. It offers three core products: PayWay Subscription for managing and scheduling recurring payments, PayWay Móvil for secure mobile payment control, and PayWay One for virtual payment gateway integration on merchant websites. The platform serves as the official automatic charge system for Banco Cuscatlán and supports over 500 enterprise clients across insurance, non-profit, and fitness sectors.

Product overview

PayWay is a unified payment automation platform developed by Expertia, S.A. de C.V. that offers three integrated products: PayWay Subscription for managing recurring payments and automatic charges, PayWay Móvil for mobile payment control, and PayWay One for virtual payment integration on merchant websites. The platform serves over 500 companies across sectors including insurance, foundations, and gyms, and has become the official automatic charge platform for Banco Cuscatlán.

Differentiator

Problem solved

Functional benefit

Brands

• PayWay® Subscription: Ssubscription and automatic charge processing system designed to facilitate and resolve the market need for managing and scheduling recurrent payments.
• PayWay® Móvil
• PayWay® One

Products and services

• PayWay Subscription Subscription and automatic charge processing system designed to facilitate administration and scheduling of recurring payments. Serves as the official platform for automatic charges of Banco Cuscatlán. Designed for businesses with subscription-based revenue models such as insurance companies, foundations, and gyms.
• PayWay Móvil Mobile transactional system that offers end users secure and reliable control of their payments anytime, anywhere using existing payment methods in the market. Designed for end-users and businesses managing payments on-the-go.
• PayWay One Virtual payment system designed natively to be integrated into institutional websites of affiliated merchants, offering a payment channel to promote and enhance sales through the Internet. Targets e-commerce merchants and online businesses seeking integrated payment gateway solutions.

Quantifiable outcome

• Increased subscription payment collection for client businesses
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Banco CuscatláncoreStrategic or Co-development PartnerPayWay serves as the official platform for automatic charges for Banco Cuscatlán, providing the bank's subscription payment processing infrastructure through the PayWay Subscription solution. This partnership provides PayWay with primary banking integration status in the Salvadoran market.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Conekta: Mexico-based online payment platform specializing in recurring billing, subscriptions, and digital payment processing for SMBs and enterprises, directly comparable to PayWay's core subscription and gateway offering in Latin America.
• Kushki: Ecuador-founded LatAm payment infrastructure platform spanning online payments, subscriptions, and processing APIs, with active expansion into Central America — a direct regional peer competing for the same recurring-billing wallet.
• Sr. Pago: Latin American payment processor providing online payment gateway, recurring billing, and electronic collection services to merchants and subscription businesses across the region.
• OpenPay: Mexican recurring billing and online payment platform offering subscription management and electronic payment automation to businesses, closely mirroring PayWay's value proposition across multiple verticals.

Broad incumbents

• EBANX: Large cross-border payments processor focused on Latin America, offering local payment methods and processing for global merchants entering the region; competes indirectly with PayWay for enterprise payment volume.
• Recurly: Established global subscription management and recurring billing platform serving subscription businesses of all sizes; competes with PayWay at the product/subscription-billing layer for enterprise clients.
• Stripe Billing: Global recurring billing and subscription management product from Stripe, increasingly used by Latin American subscription businesses and a competitive threat to local specialists like PayWay.
• PagSeguro: Brazilian payments incumbent with a broad portfolio of online, mobile, and recurring payment solutions across Latin America; a scaled regional competitor to PayWay's subscription payment niche.
• Clip: Major Mexican payments platform offering card acceptance and broader payment services; while more SMB/POS-focused, it competes for the same Latin American merchant payment-processing wallet.

Others

• Banco Cuscatlán (BCP/Citi group): PayWay's anchor banking partner and official distribution channel for automatic charges in El Salvador; included as an ecosystem participant whose own strategy directly shapes PayWay's commercial trajectory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/paywaysv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PayWay