What Av-og-til does

Av-og-til is a Norwegian non-profit organization founded in 1981 (originally as Alkokutt, renamed in 2007) that works to promote responsible alcohol habits in situations where alcohol poses a risk or disadvantage to individuals or others. The organization operates a digital platform built around three core interactive tools: Promillekalkulator (a blood alcohol level calculator), Drikkestatus (a 16-question self-assessment of drinking habits and associated risks), and Alkoholpraten (a guide for initiating conversations about alcohol with a concerned loved one). These tools are delivered through the avogtil.no website and supported by articles, personal stories, and thematic content organized across seven focus areas: workplace, children, boats, health, sports, traffic, and youth. Underlying technology is straightforward web application delivery with Matomo Cloud for anonymized usage analytics and standard third-party media embeds for video (YouTube) and podcast (Spotify) distribution; no proprietary AI/ML or app-based delivery is in use.

Av-og-til's commercial model is hybrid. The consumer-facing tools and content are free to the general public, funded instead by recurring municipal cooperation fees from 60 Norwegian municipalities (out of ~357 nationally), political-party backing, and contributions from professional and voluntary organizations. An online store (nettbutikk) enables municipalities to order services and physical products, adding a transactional B2G layer. Marketing and audience development run through owned website content plus organic social on Instagram, Facebook, YouTube, and TikTok, with press-relations activity through NTB.

The organization serves three primary constituencies: (1) Norwegian municipalities, which are the core paying counterparties for local prevention campaigns; (2) adults in the general population seeking to assess or change their drinking habits (with 13% of Norwegians flagged as potentially risky drinkers per Av-og-til's own framing and roughly one in three having completed a "white January"); and (3) secondary personas including parents, youth, and workplaces navigating alcohol-related concerns. Leadership currently sits with Eli Marie Stavlund as Acting Secretary General, headquartered at Torggata 1, Oslo.

Name

Av-og-til

Legal name

AV-OG-TIL

Website

https://avogtil.no

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Av-og-til is a Norwegian non-profit, founded 1981, that runs free digital alcohol-awareness tools (Promillekalkulator, Drikkestatus, Alkoholpraten) and content for the general public, funded by cooperation agreements with 60 Norwegian municipalities and political and voluntary organizations.

Ownership category

akta.pro rank

Product category

Public Health Awareness / Alcohol Education Services

NAICS

Professional, Scientific, and Technical Services (541)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Environmental, Health & Safety (EHS) & Regulatory Reference (OSHA, EPA, Risk) (EDAGAGAJ)

Keywords

• Alcohol awareness education
• Public health services
• Responsible drinking campaigns
• Drinking assessment tools
• Municipal health cooperation

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Municipal cooperation fees: Av-og-til operates as a public health organization funded through municipal cooperation agreements and backing from political parties, professional and voluntary organizations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Av-og-til is a Norwegian public health non-profit that operates three core digital tools — Promillekalkulator (blood alcohol calculator), Drikkestatus (16-question drinking assessment), and Alkoholpraten (alcohol conversation guide) — alongside awareness articles, facts, and personal stories covering workplace, family, youth, traffic, and health topics. It also runs a municipal cooperation program with 60 Norwegian municipalities and maintains an online store for municipalities to order related materials.

Product overview

Av-og-til operates as a public health awareness organization providing a suite of three interactive digital tools focused on alcohol harm reduction. The core offering consists of Promillekalkulator (blood alcohol calculator), Drikkestatus (drinking status assessment), and Alkoholpraten (alcohol conversation guide). These tools are accessible via the main website and are complemented by topical content organized across focus areas including workplace, children, boats, health, sports, traffic, and youth. The organization also collaborates with 60 Norwegian municipalities and maintains an online store for municipalities.

Differentiator

Problem solved

Functional benefit

Products and services

• Promillekalkulator Online calculator providing an indication of a user's blood alcohol level and how their body is affected by alcohol consumption; offered free to the Norwegian general public.
• Drikkestatus Self-assessment tool consisting of 16 questions about the user's drinking habits and lifestyle, providing feedback on drinking status and associated health risks; free for the Norwegian general public.
• Alkoholpraten Guidance tool for users who want to discuss alcohol concerns with someone they care about and are worried for; helps initiate difficult conversations about alcohol.
• Municipal Cooperation Program (Kommunesamarbeid) Formal cooperation program offered to Norwegian municipalities, providing access to Av-og-til's tools, content, and online store for implementing local alcohol awareness and responsible drinking initiatives.

Quantifiable outcome

• 26% experienced better training results during alcohol-free periods
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• 60 Norwegian MunicipalitiescoreOthersAv-og-til collaborates locally with 60 municipalities across Norway through formal cooperation agreements. Municipal representatives gain access to the organization's online store for ordering services and products.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Alcohol Focus Scotland: Scottish national alcohol charity delivering prevention campaigns, research, and policy advocacy. Comparable to Av-og-til as a national alcohol-awareness body serving a single country's public-health agenda.
• Drinkaware (UK): UK-based alcohol-harm charity providing self-assessment tools, education, and campaign content. Direct functional peer to Av-og-til's Promillekalkulator/Drikkestatus toolset, operating at larger scale in a different geography.
• EuroCare (European Alcohol Policy Alliance): European-level alcohol policy alliance representing non-profits across member states. Comparable to Av-og-til in mission and advocacy posture, with a broader pan-European remit.

Direct peers

• Actis – Rusfeltets samarbeidsorgan: Norwegian policy alliance for the alcohol- and drug-policy field. Comparable to Av-og-til because both operate as national non-profit bodies shaping Norwegian alcohol policy and public awareness campaigns.
• Blå Kors Norge: Norwegian non-profit providing alcohol- and addiction-related support, treatment, and prevention services. Highly comparable to Av-og-til as a domestic mission-aligned public-health organization focused on alcohol harm reduction.
• Juvente: Norwegian youth-led organization promoting alcohol-free lifestyles among young people. Comparable to Av-og-til on mission (responsible alcohol norms) and audience overlap with Av-og-til's youth focus area.

Regional players

• IOGT-NTO: Swedish temperance and sobriety organization with a long history of alcohol-prevention work. Comparable mission to Av-og-til (responsible drinking norms) and similar non-profit/community-organization structure, but operating in Sweden.

Others

• Norsk Rusdiagnostikk / Helsedirektoratet (alcohol policy unit): Norwegian Directorate of Health, which sets national alcohol policy and funds prevention. Av-og-til interacts with this body through municipal cooperation and political backing, making it an adjacent ecosystem counterpart rather than a competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCbFAtxprWSrQ4-L9ZLBWlCw
• Facebookfacebook.com/avogtil
• Instagraminstagram.com/avogtil.no
• TikToktiktok.com/@avogtil.no
• LinkedInlinkedin.com/company/av-og-til

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Av-og-til