What IOGT-NTO does

IOGT-NTO is a Swedish non-profit temperance organization founded in 1879 (with later roots in the 1905 establishment of NTO, formalized by merger in 1979, and most recently in 2019 merged with UNF and Junis under the unified brand Movendi Sverige). The organization operates a national membership-based movement to prevent alcohol- and drug-related harm in Sweden through alcohol-free social spaces, peer support for people with addiction experience, family and child support programs (including Familjekällan, Medberoende och anhörigstöd, and the Junis children's organization), political advocacy for restrictive alcohol policy, and annual peer-reviewed research reports co-published with Swedish medical associations and universities. Its delivery model is decentralized: nine regional districts (Syd, Sydost, Väst, Öst, Svea, GävleDala, Mitt, Norr, and others) coordinate hundreds of local associations (föreningar) and 400+ alcohol-free physical venues across Sweden, supplemented by digital channels including a member portal, webshop, Discord-based Påverkanslabb advocacy platform (launched April 2025), and the Nyktra tillsammans online sober community.

Underlying technology is a conventional web-based stack: a WordPress-hosted website (iogt.se), member database/portal (minasidor.iogt.se), webshop, email newsletters, and Discord for community. No proprietary AI/ML, APIs, or SDKs are disclosed. The organization publishes sub-brands such as Accent (member magazine), Sobersupport (addiction and family support services), Pumpen (newsletter platform), Vit Jul (alcohol-free Christmas campaign), Junis (children's organization), and UNF (youth temperance organization).

The business model is a non-profit civil society funding stack: recurring membership fees (subscription), proceeds from Miljonlotteriet (a fundraising lottery), donations, and municipal/government grants funding specific peer support and social services. Pricing is not publicly disclosed, and there is no venture capital or PE ownership. The go-to-market is community-led, relying on local association recruitment, district outreach, social media, word-of-mouth, and political advocacy campaigns rather than traditional sales motions.

Name

IOGT-NTO

Legal name

Movendi Sverige

Website

https://iogt.se

Company type

Private

Founded year

1879

Operating status

Operating

Short description

IOGT-NTO (now Movendi Sverige) is a Swedish non-profit temperance organization operating since 1879, providing alcohol-free social venues, peer support, family services, and policy advocacy to members across Sweden through nine regional districts and hundreds of local associations.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Membership fees: IOGT-NTO operates as a membership organization supported by member fees. Members join and pay dues to be part of the temperance movement.
2. Miljonlotteriet (Million Lottery): The organization runs a lottery called Miljonlotteriet which contributes to funding the organization's activities. Separate privacy notice applies for lottery operations.
3. Gåvor och donationer (Donations): The organization accepts donations from supporters. Donation page available at iogtntororelsen.se
4. Government grants and municipal support: Peer support groups receive municipal grants and support from municipalities for operating drug-free meeting places and social activities.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

IOGT-NTO is a Swedish temperance non-profit organization that operates a national network of local associations, regional districts, and alcohol-free venues to support members in living alcohol-free lives. It provides peer support groups, family and co-dependency support, annual research reports, policy advocacy on alcohol regulation, and member education programs. Revenue is generated through membership fees, donations, the Miljonlotteriet lottery, and government grants for specific social programs.

Product overview

IOGT-NTO is a Swedish temperance organization that has merged with UNF and Junis to form Movendi Sverige. The organization offers a portfolio of social services including peer support groups (Kamratstöd), co-dependency and family support (Medberoende och anhörigstöd), and the Familjekällan program. It provides member education through Diggisen, operates local associations with varied activities, publishes annual research reports on alcohol, and runs the Miljonlotteriet fundraising lottery. Digital offerings include the Nyktra tillsammans online community and the Påverkanslabb Discord-based advocacy platform. The organization focuses on alcohol policy advocacy, research, and creating sober social spaces.

Differentiator

Problem solved

Functional benefit

Brands

• Sobersupport: Support services for people with addiction and their relatives
• Accent
• Pumpen
• Vit Jul
• Junis
• Miljonlotteriet

Products and services

• Movendi Sverige membership and association access Membership access to the merged Movendi Sverige organization (IOGT-NTO + UNF + Junis) providing access to local associations, events, peer support, advocacy, and member benefits across Sweden.
• Kamratstöd (Peer Support) Peer support groups for individuals with addiction experience or affected family members, operated from 400+ alcohol-free venues across Sweden at varying frequencies (2 days/month to 6 days/week).
• Medberoende och anhörigstöd (Co-dependency and Family Support) Support services for family members and loved ones of people with addiction, covering co-dependency guidance, coping strategies, and anh\u00f6rigst\u00f6d (relative support).
• Familjekällan Social forum operated by IOGT-NTO GävleDala district for people with family-related addiction issues, offering educational lectures and support groups; nominated as Årets initiativ.
• Diggisen Digital membership introduction course covering organization overview, advocacy strategies, and substance facts, taking approximately 30 minutes to complete for new and existing members.
• Påverkanslabb (Advocacy Lab) Movendi's Discord-based digital platform for political advocacy, activism, and member organizing around alcohol policy, launched April 2025.
• Nyktra tillsammans (#Nyktratillsammans) Digital community initiative created during the COVID-19 pandemic for members to stay connected through online sober activities and virtual gatherings.
• Miljonlotteriet Lottery operated by IOGT-NTO as a fundraising mechanism that contributes to funding the organization's activities and mission.
• Föreningsverksamhet (Local Association Activities) Local associations providing sober social gatherings, advocacy work, community engagement, study circles, and member activities throughout Sweden, co-funded by municipal grants and member dues.
• Forskningsrapporter (Annual Research Reports on Alcohol and Society) Annual research reports published in collaboration with the Swedish Medical Society, Swedish Nurses' Association, SFAM, CERA (Gothenburg University), and Stiftelsen Ansvar för Framtiden covering alcohol-related health and societal effects.

Quantifiable outcome

• 320,000 children negatively affected by parental drinking in Sweden
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Svenska Läkaresällskapet (Swedish Medical Society)coreStrategic or Co-development PartnerAnnual co-publication of research reports on alcohol and society topics, bringing together international researchers to examine alcohol's health and societal effects.
• Svensk sjuksköterskeförening (Swedish Nurses' Association)coreStrategic or Co-development PartnerAnnual co-publication of research reports on alcohol and society topics.
• SFAM (Svensk förening för allmänmedicin - Swedish Family Medicine Association)coreStrategic or Co-development PartnerAnnual co-publication of research reports on alcohol and society topics.
• CERA (Centrum för forskning och utbildning kring riskbruk, missbruk och beroende, Göteborgs universitet)coreStrategic or Co-development PartnerCERA at University of Gothenburg collaborates as research partner for annual alcohol and society reports, contributing academic expertise in addiction research.
• NBV (Nationella studieförbundet)minorStrategic or Co-development PartnerNBV provides study circle materials and facilitates educational programs including 'Nu gör vi skillnad!' (Now we make a difference!) on alcohol, narcotics, and tobacco topics for IOGT-NTO associations.
• JuniscoreStrategic or Co-development PartnerJunis is the children's organization of IOGT-NTO movement, merged together with UNF and IOGT-NTO into Movendi Sverige. Junis provides 'Ludde' educational materials for talking to children about parental addiction.
• SobersupportminorOthersSobersupport is a related website under IOGT-NTO network providing support for addiction and family members.
• Accent MagazineminorOthersAccent is a member magazine published by IOGT-NTO movement covering temperance and social issues.
• Sobernet (Gävle-Dala)minorChannel Partner/ Reseller/ DistributorSobernet is an umbrella organization for IOGT-NTO GävleDala district activities including Sober Voices choir, Träningsverket (fitness activities), VERKET (leisure activities for people with addiction experience), and #helghänget events.
• Vit Jul (White Christmas)minorOthersVit Jul is a campaign/organization within IOGT-NTO promoting alcohol-free holiday celebrations.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Bris (Children's Rights in Society): Swedish children's rights organization providing support to children in difficult family situations, including those affected by parental addiction. Comparable in its child-welfare and family-support mission, overlapping with IOGT-NTO's Junis sub-brand and parental-addiction support programs.
• SMART Recovery Sverige: Swedish affiliate of SMART Recovery, offering secular, science-based addiction recovery support groups. Comparable as a peer-support alternative targeting overlapping populations, particularly secular and younger demographics that may not resonate with IOGT-NTO's traditional temperance framing.

Others

• Systembolaget: Swedish government-owned retail monopoly for alcoholic beverages. While not a peer in the traditional sense, IOGT-NTO's advocacy work directly supports Systembolaget's existence and restrictive alcohol retail policy, making it a key ecosystem stakeholder whose preservation underpins IOGT-NTO's policy mission.
• Movendi International: Global umbrella network for temperance and addiction-prevention organizations of which IOGT-NTO/Movendi Sverige is the Swedish member. Related as the international federation, providing policy coordination and global advocacy that supports the Swedish organization's international work.

Direct peers

• Alcoholics Anonymous (AA) Sweden: Sweden chapter of the global 12-step fellowship providing peer support for individuals with alcohol addiction. Directly comparable to IOGT-NTO's Kamratstöd program in providing community-based recovery support, though operates on a fellowship rather than membership-fee model.
• Verdandi: Swedish temperance and social welfare organization with a long history of supporting vulnerable populations including those affected by addiction. Operates with a similar membership-based, district-organized Swedish model and shares IOGT-NTO's temperance-movement heritage.
• KRIS (Kriminellas Revansch i Samhället): Swedish nonprofit supporting individuals in recovery from addiction and criminal background. Comparable peer support and reintegration model targeting overlapping populations with addiction experience, though with a stronger criminal-justice angle.
• Svenska Alkohol- och Narkotikaförbundet (RFHL/SAN): Swedish patient and member organization for individuals and families affected by alcohol and drug issues. Directly comparable as a Swedish membership-based advocacy and peer support organization serving the same population as IOGT-NTO's Kamratstöd and Medberoende programs.
• Blå Korset (Blue Cross Sweden): Swedish nonprofit organization providing addiction treatment, family support, and prevention services across Sweden. Directly comparable as a Swedish civil-society organization addressing alcohol and drug harm through both treatment and advocacy, operating with similar municipal grant funding and member/donor support model.

Regional players

• Blå Kors Norge (Blue Cross Norway): Norwegian counterpart to Sweden's Blå Korset, providing addiction treatment and social services in Norway. Comparable as a Nordic civil-society organization addressing alcohol harm through treatment, peer support, and policy advocacy, though operating in a different national context.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/iogtnto
• Facebookfacebook.com/iogtnto
• Instagraminstagram.com/iogtnto
• LinkedInlinkedin.com/company/iogt-nto

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IOGT-NTO