Avon Fitness Machines Pvt Ltd

What Avon Fitness Machines Pvt Ltd does

Avon Fitness Machines Pvt Ltd is a privately held Indian fitness equipment manufacturer incorporated as a private limited company, headquartered and operating its manufacturing facility at B-XXIX-476/9, Giaspura, Ludhiana, Punjab-141003. The company designs, manufactures, and sells commercial and domestic gym equipment across cardio categories (treadmills, cross trainers, spin bikes, recumbent bikes, upright bikes, orbitracs, air bikes) and strength categories (multi-stations, plate-loaded machines, dumbbells, weight plates, benches, racks), with an additional outdoor gym equipment line and accessories range. Its commercial portfolio spans approximately 20 branded product series (e.g., Molten, Mynd, Roger, Elite, Rhino Max, Tejas, Hi-Tech, Tiger) targeted at professional fitness facilities, while domestic products serve home users through compact and entry-level variants. The company serves a diversified customer base including Indian defence and government institutions (Indian Army, Indian Navy, DRDO, NSG, Ministry of Railways, AAI), public-sector enterprises (ONGC, GAIL, Power Grid), large corporates (L&T, Shree Cement), hotel chains (Radisson, Ramada), universities (Chandigarh University, IIM Jammu), and commercial gym operators (Fitness First), with 48+ named institutional customers.

The company operates a hybrid go-to-market combining a direct-to-consumer e-commerce website (avonfitnessmachines.com), a pan-India dealer network for offline sales, marketplace listings on Amazon India and Flipkart, and a direct enterprise sales motion supported by enquiry forms and downloadable product catalogues. Product pricing is quote-based with no publicly disclosed price list; commercial equipment commands higher prices than domestic SKUs, and gift cards (₹500-₹5000 denominations) extend a modest consumer-side pricing mechanic. There is no recurring revenue, subscription, or SaaS component — all revenue derives from one-time hardware sales. The company carries the heritage of the Avon brand group (parented alongside Avon Cycles) but operates independently as a private entity with 22 total employees, no disclosed external investors, no funding history, and no disclosed revenue figure. Warranty terms (1 year parts, 5 years metal frame on select cardio equipment) and 24/7 customer support underpin the after-sales proposition.

Name

Avon Fitness Machines Pvt Ltd

Legal name

Avon Fitness Machines Pvt. Ltd.

Website

https://avonfitnessmachines.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Avon Fitness Machines Pvt Ltd is an Indian manufacturer of commercial and domestic gym equipment — treadmills, bikes, strength machines, and accessories — based in Ludhiana, Punjab, serving government, enterprise, hospitality, education, and fitness facility customers across India.

Ownership category

akta.pro rank

Product category

Fitness Equipment Manufacturing

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting and Athletic Goods Manufacturing (339920)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Fitness Equipment & Performance Accessories Retail (CRAMABAD)

akta.pro secondary industries

Cardio Equipment Retail (Treadmills, Bikes, Rowers, Ellipticals) (CRAMADAA), Strength Training Equipment Retail (Racks, Benches, Barbells, Plates) (CRAMADAB), Gym Flooring, Storage & Facility Accessories Retail (Mats, Tiles, Racks, Mirrors) (CRAMADAJ)

Keywords

• Fitness equipment manufacturing
• Commercial gym equipment
• Home gym equipment
• Cardio machines
• Strength training equipment

Headquarters

HQ city

Ludhiana

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Fitness Equipment Sales: Direct sales of gym equipment including treadmills, exercise bikes, strength training machines, and accessories through e-commerce website and dealer network. Products are sold as one-time purchases with no recurring revenue model.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Avon Fitness Machines manufactures and sells commercial and domestic fitness equipment including treadmills, cross trainers, spin bikes, recumbent bikes, upright bikes, multi-station strength machines, dumbbells, weight plates, outdoor gym equipment, and accessories. The company operates its own manufacturing facility in Ludhiana, Punjab, and distributes products through its e-commerce website, an India-wide dealer network, and direct enterprise sales channels serving commercial gyms, hotels, government institutions, and individual home users.

Product overview

Avon Fitness Machines Pvt Ltd is a fitness equipment manufacturer offering a comprehensive portfolio of commercial and domestic gym equipment. The product lineup includes Cardio Line products (treadmills, cross trainers, spin bikes, recumbent bikes, upright bikes), Strength Line products organized into multiple series (Molten, Mynd, Roger, Axe, Flex, Elite, Fit Fighter Pro, Rhino Max, Rhino Plus, PL, CC, Fit Fighter MII, Rafale, Tejas, Fit Fighter, Hi-Tech, Benj, Muscle Toner, Anatomy, Tiger), dumbbells and weight plates, outdoor gym equipment, accessories, and home gym solutions. The company also offers massage chairs for domestic use, gift cards, and an enquiry system for commercial and domestic equipment. The products are distributed through their website, dealer networks, and appear on e-commerce platforms like Amazon India and Flipkart.

Differentiator

Problem solved

Functional benefit

Brands

• Molten Series: Commercial gym equipment series including multi-stations and strength training machines.
• Mynd Series
• Roger Series
• Elite Series
• Fit Fighter Pro Series
• Rhino Max Series
• Rhino Plus Series
• Axe Series
• Flex Series
• PL Series
• CC Series (Charbi Cutter)
• Fit Fighter MII Series
• Rafale Series
• Tejas Series
• Fit Fighter Series
• Hi-Tech Series
• Benj Series
• Muscle Toner Series
• Anatomy Series
• Tiger Series

Products and services

• Commercial Treadmills

Quantifiable outcome

• 48+ commercial and institutional customers including Indian Army, Indian Navy, ONGC, GAIL, Chandigarh University, and major hotel chains

Named customers25 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Avon CyclescoreOthersAvon Fitness Machines is part of the Avon group of companies, sharing brand heritage with Avon Cycles (established bicycle manufacturer). The partnership involves shared manufacturing capabilities, brand equity, and distribution synergies across fitness and cycling products.
• E-World of AvonminorOthersRelated Avon group brand focused on lifestyle and recreational products. Part of the broader Avon brand ecosystem offering complementary lifestyle products.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Cockatoo India: Indian fitness and lifestyle equipment brand selling treadmills, exercise bikes, and strength gear through e-commerce. Closely comparable to Avon's domestic product line and digital-first GTM.
• Cosco India: India's largest sporting-goods manufacturer with a deep fitness-equipment range and pan-India distribution. Overlaps with Avon on cardio and strength SKUs and competes for institutional and home-fitness buyers across India.
• PowerMax Fitness: India-based fitness equipment manufacturer and DTC retailer offering treadmills, exercise bikes, strength equipment, and home gyms. Directly comparable to Avon as a domestic multi-category fitness equipment brand competing for the same Indian B2C and small-B commercial buyer.

Broad incumbents

• Body-Solid: Global strength-training equipment manufacturer with extensive plate-loaded and home-gym catalogs. Closely comparable to Avon's strength series (PL Series, multi-gyms, dumbbells, racks).
• Technogym: Premium global commercial and home fitness equipment brand with a connected-fitness ecosystem. Competes with Avon in high-end Indian hotel, corporate, and premium-gym specifications.
• Precor: Global commercial cardio and strength equipment brand targeting premium fitness facilities, hospitality, and corporate wellness — the same end markets Avon's commercial line addresses.
• Life Fitness: Global leader in commercial fitness equipment (treadmills, bikes, Hammer Strength) with established presence in Indian premium hotels and chain gyms. Represents the upper-tier competition Avon faces when bidding commercial installations.
• Matrix Fitness: Global commercial fitness equipment line (cardio, strength, group training) distributed in India. Overlaps with Avon's commercial cardio and strength portfolio in the same bidding processes.
• Cybex International: Global commercial strength and cardio equipment manufacturer with research-grade positioning. Competes with Avon for institutional strength-training specifications in defence and corporate wellness.

Emerging players

• Spirit Fitness: Commercial and home cardio equipment manufacturer with growing distribution in Asia. Comparable product overlap with Avon's cardio line (treadmills, spin bikes, ellipticals) targeting similar mid-market commercial buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCnQeoZRLs5k-JymRjdK-0Yg
• LinkedInlinkedin.com/company/avon-fitness-machines-pvt-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avon Fitness Machines Pvt Ltd