What Implora does

Implora (legal entity PT Implora Sukses Abadi) is an Indonesian cosmetics company founded in 2004 that designs, manufactures, and distributes affordable, halal-certified makeup, skincare, and personal care products under the IMPLORA brand. The product portfolio spans lip makeup (Caffe Matte Lip Cream, lip tints, lipsticks, lip crayons, lip velvets, lip moisturizers), complexion (Healthy Glow Cushion with Indonesia-first Blending Palette feature, liquid foundations, powder cakes, blushes), eye makeup (eyebrow pencils, mascaras, eyeliners), skincare (sunscreens across SPF 30/40/50 PA++++ tiers, ceramide-based moisturizers, face serums), fragrances (Zodiac Series, Swan Series, body mists), hair color (3D Color Technology), nail polish, bar soap, and body lotion. All products are BPOM-registered and Halal-certified, with manufacturing following CPKB, ISO 22716, and ISO 9001 standards.

The core technology is cosmetic formulation built on active ingredients such as Niacinamide, Ceramides, Vitamin E, Omega 3/6/9, Shea Butter, Caffeine, and UV filters, combined with proprietary formulation features like BlurMatte Technology (Caffe Matte Lip Cream), 3D Color Technology (hair color), and the Blending Palette in the Healthy Glow Cushion. The company operates two product sub-brands — Urban Series (lip cream, eyebrow, mascara, eyeliner, eyeshadow) and Day to Day Series (lip bullet) — to address differentiated consumer use cases within the same brand umbrella.

Implora's business model is unit-priced retail (no subscription) at mass-market price points of IDR 7,500-87,000 per product, monetized through a multi-channel distribution network: (1) own e-commerce site (implora.co.id) with WhatsApp customer support, (2) four major Indonesian marketplaces (Shopee, Tokopedia, Lazada, TikTok Shop), (3) physical retail via Indomaret convenience stores and cosmetic stores nationwide, and (4) a WhatsApp-based affiliator and reseller program. The primary customer segment is Indonesian women seeking affordable, halal-certified cosmetics suitable for daily use and safe for pregnant/breastfeeding women; a secondary persona is high-mobility women needing long-wear formulas. The company employs 501-1,000 staff across headquarters in Jakarta and a warehouse/distribution facility in Sidoarjo, East Java. Marketing is product-led, executed through Instagram, TikTok, YouTube, and X, supported by the Prilly Latuconsina brand ambassadorship and content marketing across 17 pages of beauty articles and tutorials.

Name

Implora

Legal name

PT Implora Sukses Abadi

Website

https://implora.co.id

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Implora (PT Implora Sukses Abadi) is an Indonesian cosmetics company offering affordable, halal-certified, BPOM-registered makeup, skincare, and personal care products to mass-market Indonesian women via e-commerce, marketplaces, and nationwide physical retail.

Ownership category

akta.pro rank

Product category

Cosmetics and Personal Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

Keywords

• Affordable cosmetics
• Skincare products
• Lip makeup
• Halal beauty products
• Personal care items

Headquarters

HQ city

Taman

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales - Direct to Consumer: Direct sales of cosmetic, skincare, and personal care products through the company's e-commerce website with prices ranging from IDR 7,500 to IDR 87,000 per product.
2. E-commerce Marketplace Sales: Sales through third-party marketplaces including Shopee, Tokopedia, Lazada, and TikTok Shop, reaching customers who prefer marketplace shopping.
3. Retail Distribution: Physical retail distribution through Indomaret convenience stores and cosmetic stores throughout Indonesia.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Implora manufactures and sells affordable halal-certified cosmetics, skincare, and personal care products under the IMPLORA brand. The portfolio spans lip makeup, face makeup, eye makeup, skincare (sunscreens, ceramide moisturizers, serums), fragrances, nail care, hair care, and body care, with sub-brand collections Urban Series and Day to Day Series. Products are BPOM-registered, produced under CPKB and ISO 22716 standards, and distributed across Indonesia via e-commerce, marketplaces, and physical retail.

Product overview

Implora is an Indonesian local cosmetic brand offering a comprehensive portfolio of skincare, makeup, and personal care products. The product lineup includes multiple sub-brands: Urban Series (lip cream, eyebrow pencil, mascara, eyeliner, eyeshadow palette) and Day to Day Series (lip products). Core offerings span lip makeup (Caffe Matte Lip Cream, lip tints, lipsticks, lip velvets, lip crayons, lip moisturizers), complexion products (cushions, foundations, powders, blushes), eye makeup (eyebrow pencils, mascaras, eyeliners), skincare (sunscreens SPF 30-50, ceramide moisturizers, face serums), and personal care (fragrances, nail polishes, hair color, bar soaps, body lotions). Products are sold through e-commerce platforms (Shopee, Tokopedia, Lazada, TikTok Shop) and physical retail (Indomaret) across Indonesia.

Differentiator

Problem solved

Functional benefit

Products and services

• Implora Caffe Matte Lip Cream Matte lip cream with coffee-inspired shades, featuring BlurMatte Technology, Shea Butter, Vitamin E, and UV filter for moisturized, protected lips.
• Implora Cheek and Lip Tint Dual-function lip and cheek tint enriched with Vitamin C and Omega 3,6,9 for brightening and hydration, featuring strawberry aroma and ombre effect.
• Implora Jelly Tint with Omega & Vit E Jelly-textured lip tint with peptides, Omega 3,6,9, and Vitamin E for smooth, glossy, voluminous lips with long-lasting stain.
• Implora Lip Crayon Satin Satin-finish lip crayon with Omega 3,6,9 and Shea Butter for moisturized, creamy application with ombre blending capability.
• Implora Lip Velvet Velvet-finish lip product with Vitamin E and Omega 3,6,9 for comfortable makeup with powdery texture.
• Implora Lipstick Intense Matte Highly pigmented, long-lasting matte lipstick with antioxidant formula, Shea Butter, full coverage, and transferproof properties.
• Implora Lip Moist Essence Overnight lip treatment with Dragon's Blood Extract, Argan Oil, Shea Butter, Honey Extract, and Vitamin E for dead skin removal and crack repair.
• Implora Lip Moist Serum Color-changing lip serum with Camellia Oil, Vitamin E, and Omega 3,6,9 that moisturizes, hydrates, and can be used as lip primer.
• Implora Healthy Glow Cushion Cushion foundation with Blending Palette feature for glowing, flawless complexion. First in Indonesia with this feature.
• Implora Seamless Liquid Foundation Long-lasting liquid foundation providing seamless, glowing finish for daily use.
• Implora Even Better Liquid Foundation Liquid foundation designed for improved skin appearance and coverage.
• Implora Bedak Sueluttu Powder Cake 3in1 320 3-in-1 powder cake for multiple makeup applications.
• Implora Cheek Blossom Blush On Blush on for natural, blooming cheek color.
• Implora Perfect Shield Sunscreen SPF 40 PA++++ Lightweight gel sunscreen with SPF 40 PA++++ protection against UVA/UVB rays, containing Hyaluronic Acid, Almond Extract, and Aloe Vera for brightening and moisturizing.
• Implora Perfect Shield Bright Boost Sunscreen SPF 50 PA++++ Maximum protection sunscreen with SPF 50 PA++++, providing brighter, more radiant skin with lightweight, non-sticky formula.
• Implora 8+ Ceramide Skin Barrier Moisturizing Gel Barrier repair moisturizer with 8+ ceramides for skin protection and intense moisturizing.
• Implora Ceramide Skin Barrier Rich Moisturizing Gel Enhanced barrier repair moisturizer with rich ceramide formula for skin protection and moisturizing.
• Implora Serum Wajah Face serum for brightening and skin treatment, available in multiple variants including Luminous Brightening Serum and 24K Gold Serum.
• Implora Cleansing Face & Body Bar Soap Gentle cleansing bar soap for face and body with Vitamin A, C & E, available in 8 variants: Goat Milk, Shea Butter, Charcoal, Green Tea, Chamomile, Powdery, Rose, and Citrus.
• Implora Parfum Bodymist Cologne Body mist cologne with 6 variants including Glamour, Romantic, Masculine, Chocoholic, Extreme, and Summer Breeze. Lasts 2-3 hours.
• Implora Zodiac Series Eau De Parfum Travel-size EDP collection with 12 zodiac-inspired scents lasting 6-8 hours. Includes zodiac-specific variants for Leo, Scorpio, Aries, Taurus, Capricorn, Gemini, Virgo, Libra, Pisces, Aquarius, Cancer, and Sagittarius.
• Implora Eau De Parfum Woman Women's EDP with 3 fresh and soft variants: Luxury Gold, Magnificent, and Pink Ribbon. Lasts 4-6 hours with citrus and toasted notes.
• Implora Parfum Swan Series Men's fragrance series with 9 variants including Black, Gold, Green, Platinum, Turquoise, Blue, Pink, Red, and White Series. Lasts 4-6 hours.
• Implora Body Fragrance Mist Body fragrance mist with 6 variants: Breeze, Cotton, Day Dream, Dazzling, Stargaze, Summer. Lasts 2-3 hours with 100ml net weight.
• Implora Paint Nail Polish Long-lasting nail polish with 3 series: Paint It Nude, Paint It Red, and Paint Me Pretty. Each with 6 shades for glossy, pigmented finish.
• Implora New Permanent Hair Color Professional permanent hair color with 3D Color Technology providing multi-dimensional, natural color. Available in 12-16 variants including Bleaching, Natural Black, Dark Brown, Coffee, Brown, Burgundy, Red Velvet, and more.
• Implora Hair Color Shampoo Ammonia-free hair color shampoo in Black, Brown, and Dark Brown. Easy-to-apply format that colors while shampooing with lasting color protection.
• Implora Milky Lotion Body Serum - Rejuvenate Combination lotion and serum with Niacinamide, Lactobacillus, and Milk Protein for skin brightening, eczema relief, and skin barrier repair. Available in 8 variants: Almond, Banana, Blueberry, Cherry, Grape, Melon, Strawberry, and Coconut.
• Implora Urban Series Makeup sub-brand featuring Urban Lip Cream Matte (20 colors), Urban Eyebrow Pencil, Urban Volume Mascara, Urban Liquid Eyeliner, and Urban Eyeshadow Palette with lightweight, long-lasting formulas.
• Implora Day to Day Series Makeup sub-brand for high-mobility women featuring Day To Day Lip Bullet and other products for natural, everyday looks.
• Implora Pensil Alis (Eyebrow Pencil) Classic eyebrow pencil with sharpener and spoolie, available in 4 shades. Awarded Best Eyeliner at TikTok Shop by Tokopedia ForYouBeauty Awards 2026.
• Implora Urban Volume Mascara Volume mascara from Urban Series for voluminous, curly lashes.

Quantifiable outcome

• Products available in Indomaret convenience stores and cosmetic stores throughout Indonesia

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Prilly LatuconsinacoreGTM or Marketing Partner · 1 January 2025Prilly Latuconsina serves as Implora's Brand Ambassador, particularly for the Urban Series product line. Her role is to promote the brand and products through various marketing activities and content creation, leveraging her popularity among Indonesian consumers to drive brand awareness and product sales.
• RelaxaStrategic or Co-development Partner · 1 January 2025Collaboration on Urban Lip Cream Matte X Relaxa product, featuring two refreshing scents (Grape and Barley) to complement the lip cream line. The partnership creates a limited-edition product combining Implora's lip cream expertise with Relaxa's fragrance profiles.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wardah Cosmetics: Indonesia's leading halal cosmetics brand under PT Paragon Technology & Innovation. Competes directly with Implora across mass-market makeup, skincare, and personal care with comparable halal certification, broad distribution, and similar price positioning.
• Purbasari: Indonesian mass-market beauty brand with broad portfolio of skincare, body care, and color cosmetics. Direct competitor to Implora in Indonesian mass channels, particularly body lotion and skincare segments.
• Emina Cosmetics: PT Paragon Technology's youth-focused cosmetics brand. Competes with Implora's Urban Series and Day to Day Series in the younger consumer segment with similar mass-market pricing and digital-first marketing.
• Pixy Cosmetics: Mandom Indonesia's mass-market cosmetics brand offering makeup and personal care products. Direct competitor to Implora across lip, eye, and face makeup categories with overlapping Indonesian retail distribution.
• Sariayu: Martina Berto's heritage Indonesian beauty brand combining traditional ingredients with modern cosmetics. Comparable to Implora as a longstanding Indonesian mass-market brand with broad category coverage.
• Fanbo Cosmetics: PT Paragon Technology's value-tier cosmetics brand competing with Implora at ultra-accessible price points. Direct competitor in lip, face, and eye makeup for budget-conscious Indonesian consumers.
• Mineral Botanica: Indonesian halal-certified cosmetics brand offering skincare and color cosmetics at mass-market prices. Comparable to Implora in halal positioning, product breadth, and Indonesian distribution footprint.
• Make Over: PT Paragon Technology's mass-market color cosmetics brand offering lip, eye, and face makeup at accessible price points. Direct competitor to Implora in Indonesian makeup, sharing similar marketplace-led distribution.

Broad incumbents

• Maybelline: L'Oréal's global mass-market color cosmetics brand with strong presence in Indonesia. Competes with Implora across lip, eye, and face makeup categories but operates as a global portfolio brand rather than Indonesia-localized.
• L'Oréal Paris: Global mass-market beauty incumbent with broad Indonesian presence across makeup, skincare, and hair care. Overlaps with Implora in affordable skincare and color cosmetics but as part of a much wider portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/implora
• YouTubeyoutube.com/channel/UCimSqi7t9CxxVpTpCG8AM1A
• Facebookfacebook.com/Imploracosmetic.id
• Instagraminstagram.com/imploracosmetics
• TikToktiktok.com/@imploracosmetics?lang=en
• LinkedInlinkedin.com/company/ptimplorasuksesabadi

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Implora