Aware Project

What Aware Project does

AWARE (full title: Increasing Anxiety awareness in higher education during (post) Covid-19 pandemic) was a two-year Erasmus+ cooperation partnership in higher education (project 2022-1-PL01-KA220-HED-000087038) that ran from December 2022 to November 2024. The project was coordinated by Społeczna Akademia Nauk (University of Social Sciences) in Łódź, Poland, and brought together four additional consortium partners: CARDET (Cyprus), Spectrum Research Centre (Ireland), Universidad del País Vasco (Spain), and KMOP - Education and Innovation Hub (Greece). Its purpose was to address gaps in mental health awareness — particularly anxiety exacerbated by the COVID-19 pandemic — among higher education institution staff and students across Europe.

The project produced three primary deliverables built sequentially across work packages. First, Good Practice Guidelines consolidated 50 evidence-based best practices derived from desk research across the five partner countries and 25 expert interviews. Second, the Awareness Raising Handbook provided a four-module methodological guide covering mental health introduction, anxiety recognition, anxiety management skills development, and institutional mental health awareness. Third, the AWARE E-Platform (aware-mooc.eu) is a MOOC hosting five e-learning modules (mental health awareness, anxiety recognition and treatment, anxiety management, professional self-care, and supportive learning environments), each completable in 30-90 minutes and delivered in Polish, English, Greek, and Spanish.

AWARE operated as a non-commercial, grant-funded initiative under the EU Erasmus+ KA220-HED programme. All deliverables were published as Open Education Resources and distributed free of charge through the project website, the MOOC platform, social media, EPALE, and national multiplier events reaching 200+ participants across Cyprus, Ireland, Spain, and Greece. The consortium concluded activities with a Final Conference in Warsaw on November 15, 2024, and the project formally closed on November 30, 2024.

Name

Aware Project

Legal name

AWARE - Increasing Anxiety awareness in higher education during (post) Covid-19 pandemic

Website

https://awareformentalhealth.eu

Company type

Private

Founded year

2022

Operating status

Closed

Headcount range

1–10 employees

Short description

AWARE was a two-year EU Erasmus+ partnership (2022-2024) that developed free mental health awareness resources — guidelines, a handbook, and an MOOC platform — for higher education staff and students across five European countries.

Ownership category

akta.pro rank

Product category

Higher Education Mental Health Awareness Resources

NAICS

Educational Services (611), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Miscellaneous Publishing (2741)

akta.pro industry

PRIMARYEDAGAJAB

Open Courseware & Course Modules (OCW)

Education/Educational Publishing & Learning Content/Open Educational Resources (OER) & Open Textbooks

SECONDARYMPAJABAG

Open Educational Resources (OER) & Open Access Academic Publishing

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Educational & Academic Publishing (Textbooks, Scholarly, STM)

SECONDARYEDAGAJAF

Open Multimedia OER (video, audio, podcasts, animations)

Education/Educational Publishing & Learning Content/Open Educational Resources (OER) & Open Textbooks

Keywords

• Mental health awareness
• Higher education resources
• Anxiety management training
• Open educational resources
• E-learning platform

Headquarters

HQ city

Łódź

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Erasmus+ Grant Funding: The AWARE project is funded by the European Union's Erasmus+ programme (KA220-HED cooperation partnerships in higher education). Project number: 2022-1-PL01-KA220-HED-000087038. Duration: 2 years (December 2022 - November 2024). The project does not generate commercial revenue but distributes educational resources freely.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The AWARE project produces and distributes free Open Education Resources aimed at increasing anxiety and mental health awareness among higher education staff and students in Europe. Its core deliverables are the Good Practice Guidelines, the Awareness Raising Handbook, and the AWARE E-Platform (MOOC), supported by dissemination and quality assurance reports. All resources are provided free of charge and funded through the European Union's Erasmus+ programme.

Product overview

AWARE (Increasing Anxiety awareness in higher education during post Covid-19 pandemic) is an Erasmus+ project delivering a comprehensive suite of mental health resources for higher education institutions. The portfolio consists of three primary products working together: the Good Practice Guidelines (WP2 output) establishing evidence-based standards, the Awareness Raising Handbook (WP3 output) providing a methodological guide with four training modules, and the AWARE E-Platform (WP4 output) serving as an online MOOC delivery system with five interactive e-learning modules. Supporting deliverables include Final Dissemination and Quality Assurance Reports documenting project outcomes and impact.

Differentiator

Problem solved

Functional benefit

Products and services

• Good Practice Guidelines Comprehensive guidelines identifying 50 best practices for promoting mental health in higher education institutions across Europe, based on desk research in Cyprus, Greece, Poland, Ireland, and Spain, plus interviews with 25 European experts. Free Open Education Resource.
• Awareness Raising Handbook Methodological guide with four modules designed to help educators recognise and manage anxiety in higher education settings: Introduction to Mental Health, Recognising Anxiety Among Students, Developing Anxiety Management Skills, and Mental Health Awareness in HEIs. Published as Open Education Resource, freely available in English and partner languages.
• AWARE E-Platform (MOOC Platform) Online training platform providing five e-learning modules for higher education staff and students to promote mental health awareness, recognise and manage anxiety, apply professional self-care, and create supportive learning environments. Each module can be completed in 30–90 minutes; free access.
• Final Dissemination Report Comprehensive report summarising the results and impact of dissemination activities carried out by project partners at local, national, and international levels during the entire project implementation period.
• Final Quality Assurance Report Final evaluation report examining all project elements including deliverables, key performance indicators, effectiveness, efficiency, impact, sustainability, and social impact.

Quantifiable outcome

• Project developed Good Practice Guidelines based on research across 5 European countries
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• Społeczna Akademia Nauk (University of Social Sciences)coreStrategic or Co-development PartnerPoland-based university serving as project coordinator. Manages overall project coordination, administrative tasks, and acts as the main contact point. Located in Łódź, Poland.
• CARDETcoreStrategic or Co-development PartnerCyprus-based partner organization specializing in education research and development. Contributed to research activities and multiplier events in Cyprus.
• Spectrum Research CentrecoreStrategic or Co-development PartnerIreland-based research organization. Contributed to research activities and multiplier events in Ireland, including World Mental Health Day event.
• Universidad del País Vasco / Euskal Herriko UnibertsitateacoreStrategic or Co-development PartnerSpain-based university, led research activities including desk research and Good Practice Guidelines development. Hosted successful multiplier event with 51 participants at Faculty of Education in Bilbao.
• KMOP - Education and Innovation HubcoreStrategic or Co-development PartnerGreece-based partner organization. Organized successful multiplier event at French Institute in Athens with 66 attendees, and contributed to overall project activities.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Others

• OpenStax: OpenStax is a leading OER publisher for higher education, distributing free, peer-reviewed textbooks. Comparable to AWARE as a fellow Open Education Resource provider targeting higher education, though focused on academic course content rather than mental health.
• EPALE (Electronic Platform for Adult Learning in Europe): EPALE is an EU-funded multilingual open platform for adult learning professionals where AWARE content is already distributed. Comparable as a fellow EU Erasmus-adjacent, multilingual, open-content dissemination channel for European education audiences.

Direct peers

• Student Minds: Student Minds is a UK charity focused on student mental health in higher education, producing resources, training, and peer-support programs. Directly comparable to AWARE's HEI staff and student focus, European setting, and emphasis on capacity-building rather than clinical treatment.
• JED Foundation / ULifeline: The JED Foundation runs ULifeline, a mental health awareness and resource program for U.S. college students. It is directly comparable to AWARE in mission (student mental health in higher education), audience (HEI staff and students), and delivery model (free digital resources and training), making it the closest cross-Atlantic functional peer.
• Active Minds: Active Minds is a U.S. nonprofit that builds mental health awareness programs and peer-to-peer chapters within colleges and universities. Comparable to AWARE in target audience (university students and staff), subject area (student mental health), and grassroots, community-led dissemination approach.

Broad incumbents

• Mind (UK mental health charity): Mind is a major UK mental health charity producing awareness resources, training, and employer/education programs. Comparable to AWARE in mental health awareness mission and education-sector engagement, but operates as a much larger, established charity incumbent.
• Calm Health: Calm offers mindfulness and mental wellness content, including institutional licenses for higher education. Comparable to AWARE in mental wellness content delivery to HEIs, but represents a much larger commercial incumbent with proprietary content rather than OER.
• Headspace for Education: Headspace offers a paid mental wellness app and dedicated HEI licensing program used by many universities. Comparable to AWARE in subject (mental wellbeing) and audience (HEI students/staff), but operates at vastly greater scale as a commercial incumbent.

Regional players

• European University Association (EUA): EUA represents and supports European universities on policy, quality, and learning & teaching, including student wellbeing initiatives. Comparable to AWARE as a pan-European higher-education stakeholder network, though broader in scope than mental health alone.

Emerging players

• Togetherall: Togetherall is a clinically moderated online mental health support platform frequently procured by universities. Comparable to AWARE in targeting the HEI wellbeing market and offering a digital channel for mental health support, though it offers 24/7 peer community rather than structured training modules.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/aware.project2022
• LinkedInlinkedin.com/company/awareerasmusproject

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Aware Project