Awareness Foundation

What Awareness Foundation does

Awareness Foundation is a UK-registered charity (No 1099873) and US 501(c)(3) (TFCC America) founded in 2003 by The Rev'd Dr Nadim Nassar, a Syrian-born Anglican priest, with the mission of building peace through education in the Middle East. The foundation operates four core programmatic products delivered by trained local coordinators and volunteers in Syria (Latakia, Homs, Aleppo) and other Middle Eastern locations: Little Heroes (mentoring for displaced children aged 6-12), Awareness Pioneers (life-skills for teenagers aged 13-17, launched 2025), Ambassadors for Peace (training for young adults aged 18-35), and Enterprising Women (economic empowerment for women aged 20-35). Supplementary media products include the PAX video series (interfaith content) and the Harvest newsletter. The Duchess of Edinburgh serves as Royal Patron. Operating geographies span the UK, USA, Canada, Hong Kong, and the Middle East (Syria, Iraq, Lebanon, Jordan, Palestine, Egypt), with programmes delivered in Arabic/Syria and fundraising primarily run from London.

The foundation is funded entirely through charitable contributions and does not charge beneficiaries. Revenue streams comprise one-time donations (via website, JustGiving, Network for Good, CAF Donate, PayPal), a 'Become a Friend' monthly subscription programme with exclusive benefits, event fundraising through annual Peace Walks and Gala Dinners, legacy gifts/wills, and book sales from the Founder's publications. Donor concentration sits in a small set of institutional supporters — Trinity Wall Street Church, Sir Halley Stewart Trust, Junior Chamber International, and Embrace Middle East — alongside a global network of individual church supporters across Anglican, Evangelical, and Orthodox communities. Marketing and donor engagement are run by a small full-time staff supplemented by volunteers, with a multi-channel presence spanning social media (Facebook, X/Twitter, YouTube, LinkedIn), email (Harvest newsletter), in-person events (Peace Walks, Gala Dinner), and virtual events (Lent Programme webinars). Cumulative impact metrics include 3,740 children supported via Little Heroes, 1,586 young adults trained as Ambassadors for Peace, 105 women trained through Enterprising Women, 5,580 families reached, and 10,950 kits of educational materials distributed.

The technology stack is intentionally non-platform based: there is no proprietary software, no AI/ML deployment, no API or app, and the foundation explicitly does not operate a technology platform. Delivery depends on trained personnel, in-person programming, and lightweight digital infrastructure (donation portals, website CMS, social channels). The foundation is currently in an expansion phase following the Little Heroes 10th anniversary in 2025, with new programmes targeting roughly 400 additional children in Latakia and Homs by 2026, while Canada-based donations have been paused pending process restructuring.

Name

Awareness Foundation

Legal name

Awareness Foundation

Website

https://awareness-foundation.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Awareness Foundation is a UK-registered peace education charity founded in 2003 that delivers mentoring and training programmes in Syria and the Middle East for displaced children, teenagers, young adults, and women, funded entirely through donations and church networks under the patronage of HRH The Duchess of Edinburgh.

Ownership category

akta.pro rank

Product category

Charitable Peace Education Services

NAICS

Grantmaking Foundations (813211), Human Rights Organizations (813311), Social Advocacy Organizations (8133)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro industry

PRIMARYHLAJAKAD

International & Local Implementing NGOs

Healthcare & Life Sciences/Public Health, Government & Regulators/Global Health & Development Agencies (NGOs/Multilaterals)

SECONDARYBPAGAKAA

Private Foundations

Business & Public Services/Nonprofit, NGO & Social Services/Philanthropy, Foundations & Grantmaking

SECONDARYBPAGAKAN

Social Justice & Human Rights Grantmaking Foundations

Business & Public Services/Nonprofit, NGO & Social Services/Philanthropy, Foundations & Grantmaking

Keywords

• Peace education
• Humanitarian programmes
• Community peacebuilding
• Interfaith dialogue
• Charity fundraising

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations: Primary revenue stream from individual and organizational donations via website, JustGiving, Network for Good, and CAF Donate platforms. Donations accepted from UK, USA, and previously Canada.
2. Regular Giving (Become a Friend): Monthly subscription programme where supporters commit to regular donations, enabling better planning for programmes and providing exclusive benefits including newsletters and gala dinner discounts.
3. Event Fundraising: Revenue from Peace Walk events, Gala Dinners, and community fundraising activities where participants raise funds for specific programmes.
4. Legacy Gifts: Bequests and gifts left in wills by supporters to support future programmes and mission.
5. Book Sales: Sale of Executive Director's books including 'The Middle Eastern Jesus' and 'The Culture of God, The Syrian Jesus', with portion supporting the mission.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Awareness Foundation is a UK-registered international charity that delivers peace education and mentoring programmes for conflict-affected children, young adults, and women primarily in Syria and the Middle East. Its programmes (Little Heroes, Awareness Pioneers, Ambassadors for Peace, Enterprising Women) are provided free to beneficiaries and are funded entirely through donations, monthly 'Friend' subscriptions, event fundraising, and legacy gifts.

Product overview

Awareness Foundation is a peace education charity operating in the Middle East, offering four core programmatic products: Little Heroes (mentoring for displaced children aged 6-12), Ambassadors for Peace (training for young adults aged 18-35), Awareness Pioneers (support for teenagers aged 13-17), and Enterprising Women (economic empowerment for women). The organization also produces PAX video content and Harvest newsletter as supplementary media offerings. All programmes are designed to build lasting peace through education while embracing diversity and are open to all faiths and cultures.

Differentiator

Problem solved

Functional benefit

Brands

• Little Heroes: A mentoring programme for displaced and disadvantaged children aged 6-12 in Syria, focusing on rebuilding childhoods through therapeutic teaching, play, art, music, and sport.
• Ambassadors for Peace
• Enterprising Women
• Awareness Pioneers
• PAX

Products and services

• Little Heroes Programme A mentoring programme for displaced and disadvantaged children aged 6-12 in Syria. It aims to rebuild childhoods by fostering self-esteem, emotional and mental health, and resilience through therapeutic teaching, play, art, music, and sport activities.
• Ambassadors for Peace Programme An educational and training programme for young adults aged 18-35 that equips them to overcome trauma and develop a deeper understanding of citizenship, while exploring skills and talents for reconciliation and peacebuilding.
• Awareness Pioneers Programme An educational programme for teenagers aged 13-17 designed to nurture life skills, promote hidden talents, and boost confidence, physical abilities, emotional strength, and faith amid conflict and social collapse.
• Enterprising Women Programme A programme that empowers women aged 20-35 in Syria with leadership skills, entrepreneurship, communication, time management, creative thinking, negotiation and business skills to achieve economic independence.
• PAX Video Series A collection of short videos exploring questions of faith and culture that aim to promote understanding between religious groups and promote harmony. PAX means 'peace' in Latin.
• Harvest Newsletter A free newsletter covering all the latest project updates, developments, and events from Awareness Foundation.

Quantifiable outcome

• 3,740 children supported through Little Heroes programme since inception
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

19 partnerships are on record, tiered core and minor.

• Trinity Wall Street ChurchcoreStrategic or Co-development PartnerMajor long-term supporter providing significant funding for Little Heroes programme and Enterprising Women. Also contributed to Christmas gift bag campaign for Syrian children. Funded Awareness Pioneers programme development.
• Junior Chamber International (JCI)coreStrategic or Co-development PartnerPartnership to deliver Enterprising Women programme in Homs under title Super Women. JCI awarded Project of the Year to the initiative and hosted finale conference with established women in business.
• Embrace Middle EastcoreStrategic or Co-development PartnerLong-term partner that has sponsored Little Heroes programme and received Recognition Award at 2023 Gala Dinner. Collaborative relationship supporting programme delivery.
• Rochester CathedralminorStrategic or Co-development PartnerPresented with Awareness Award for support of Foundation's work and named honorary Awareness Ambassadors for Peace as recognition of its own peacebuilding mission.
• United Christian BroadcastersminorStrategic or Co-development PartnerCEO David L'Herroux received Awareness Award for leadership in promoting positive Christian message in media and help furthering Foundation's mission.
• Grace Church on-the-Hill TorontocoreStrategic or Co-development PartnerCanadian church where Executive Director met Rev'd Nadim Nassar. Key connection point for Canadian supporters and board members including James Appleyard and Bob Davies.
• EMBRACE the Middle EastminorStrategic or Co-development PartnerInterfaith organization sharing vision of better future based on mutual respect, love and understanding. Listed as friend and partner on website.
• Churches Together Britain and Ireland (CTBI)minorStrategic or Co-development PartnerEcumenical body working for Christian unity. Listed as friend and partner sharing foundation's vision for mutual respect and understanding.
• Christian Muslim ForumminorStrategic or Co-development PartnerInterfaith organization promoting Christian-Muslim dialogue. Listed as partner working towards shared vision of peace and understanding.
• Diocese of SouthwarkminorStrategic or Co-development PartnerChurch of England diocese listed as friend and partner supporting foundation's mission.
• Diocese of BlackburnminorStrategic or Co-development PartnerChurch of England diocese listed as partner sharing foundation's vision for peace through education.
• Open DoorsminorStrategic or Co-development PartnerCharity serving persecuted Christians worldwide. Received Awareness Award for their work. Shared commitment to supporting Christians in Middle East.
• TearfundminorStrategic or Co-development PartnerChristian development organization working in Middle East. Received Awareness Award 2015. Shared focus on humanitarian work in region.
• The Ismaili Centre LondonminorStrategic or Co-development PartnerIslamic cultural centre listed as friend and partner in interfaith collaboration efforts.
• Imam Al-Khoei FoundationminorStrategic or Co-development PartnerIslamic organization. Executive Director lectures for the foundation and they share interest in interfaith relations.
• National Evangelical Church of LatakiacoreStrategic or Co-development PartnerLocal partner hosting new Little Heroes leaders training and programme delivery in Latakia, Syria.
• Rev'd Salam HannacoreStrategic or Co-development PartnerLocal religious leader who hosted Ambassadors for Peace event in Latakia for discussion with young people about future of Syria.
• Adyan FoundationminorStrategic or Co-development PartnerInterfaith foundation based in Middle East working on religious diversity and peaceful coexistence. Listed as partner organization.
• St John's Cathedral Hong KongminorStrategic or Co-development PartnerAnglican cathedral where patrons David and Angel Tse are members. Hosted Embrace Peace campaign and fundraising events.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Others

• Junior Chamber International (JCI): Global youth leadership and entrepreneurship organization. Comparable as the operational partner that co-delivered the Enterprising Women ('Super Women') programme in Homs and awarded it Project of the Year — sharing youth economic-empowerment objectives.
• Sir Halley Stewart Trust: UK grantmaking trust supporting innovative social programmes. Comparable because it is a major funder (partner) of Awareness Foundation's Awareness Pioneers programme, sharing a focus on youth and social-development grantmaking.

Direct peers

• Tearfund: Christian relief and development agency working extensively in the Middle East. Comparable because Tearfund is a fellow faith-rooted humanitarian NGO in the same geographies and was awarded an Awareness Foundation 'Middle East Work Award' in 2015 — recognition of direct mission overlap.
• Open Doors: Christian charity serving persecuted Christians worldwide, with significant Middle East operations. Directly comparable because it shares Awareness Foundation's faith-based, Christian-identity, Middle East focus and was a recipient of an Awareness Award in 2016.
• Christian Muslim Forum: UK-based interfaith organization promoting Christian-Muslim dialogue. Directly comparable because it is a listed partner of Awareness Foundation and pursues overlapping interfaith bridge-building and reconciliation objectives.
• Embrace Middle East: Christian charity that supports vulnerable people in the Middle East. Directly comparable because it is a named core partner and long-term sponsor of Awareness Foundation's Little Heroes programme, targeting the same beneficiary populations (children, women, displaced communities) in the same geographies.

Broad incumbents

• World Vision: Major international child-focused humanitarian NGO with extensive Syria and Middle East programming. Comparable as a much larger incumbent that addresses overlapping beneficiary segments (displaced children, women, families) using similar educational and child-protection methodologies.
• Mercy Corps: Large humanitarian NGO with deep Syria operations including youth programming and peacebuilding. Comparable as a much larger, broadly funded peer operating in the same conflict-affected geographies with overlapping youth-empowerment themes.
• Islamic Relief Worldwide: Large faith-rooted humanitarian NGO with active Middle East programming. Comparable as a major interfaith/faith-based peer operating children's, women's economic empowerment, and youth peacebuilding programmes in overlapping regions.

Emerging players

• Adyan Foundation: Lebanon-based interfaith foundation working on religious diversity and peaceful coexistence in the Middle East. Comparable because it is a named Awareness Foundation partner and operates with similar interfaith peacebuilding scope at a comparable size.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Awareness_Found
• YouTubeyoutube.com/channel/UCC_R__NAerM3WJUd_Mh0eAw
• Facebookfacebook.com/theawarenessfoundation1
• LinkedInlinkedin.com/company/awarenessfoundation1

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Awareness Foundation