Rev'd Indoor Cycling

What Rev'd Indoor Cycling does

Rev'd Indoor Cycling, founded in 2014 and headquartered in Burlington, Massachusetts, operates a boutique fitness studio brand offering four distinct in-studio class formats under one identity: REV'D Indoor Cycling (beat-driven stationary bike workouts), REV'D Powerhouse (reformer training with power bursts), REV'D-X (strength and conditioning hybrid), and REV'D Sculpt (full-body strength and cardio fusion). The brand is unified by a music-driven, team-based coaching philosophy and an emphasis on community, with all formats delivered through professional trainers in physical studio environments. The company also operates Rev'd On Demand, a digital/streaming platform extending the same class formats to remote users.

The business operates as a direct-to-consumer boutique fitness company with three revenue streams: recurring class bookings and memberships, branded apparel sales through shoprevd.com, and franchise fees from licensed studio operators. The company runs a hybrid company-owned and franchise model, with ten studio locations across five US states (Arizona, Illinois, Massachusetts, Oregon, and Washington DC), five of which are concentrated in Massachusetts. The franchise program is actively marketed to entrepreneurs to license the brand into new geographies. Founded by Meaghan Marc (CEO and Co-Founder) and Clyde Simms (Co-Founder), the company has 11-50 employees and has disclosed only $200,000 in funding raised in 2019, indicating a lean capital structure for a multi-location operator.

Customer acquisition is driven by organic social media presence (Instagram, TikTok, Facebook, Twitter), word-of-mouth community, and the franchise sales channel. The company has no disclosed enterprise or B2B customers, no publicly available pricing, no mobile app, and no disclosed AI/ML capabilities. Competitive positioning is against larger boutique fitness chains (SoulCycle, Peloton studios, Orangetheory, F45) and local independent studios, with differentiation resting on multi-format portfolio, music-driven coaching culture, and a franchise-enabled growth model rather than proprietary technology.

Name

Rev'd Indoor Cycling

Website

https://revdindoorcycling.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Rev'd Indoor Cycling is a private boutique fitness brand operating ten studios across five US states, offering four music-driven class formats (indoor cycling, reformer, strength, and sculpt) plus a streaming platform, generating revenue from memberships, branded apparel, and franchise fees.

Ownership category

akta.pro rank

Product category

Boutique Fitness Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYHSADABAE

Cycling/Spin Classes

Home & Personal Services/Fitness, Wellness & Personal Training/Group Fitness & Bootcamps

SECONDARYCRAMAHAI

Bike Fit, Performance & Training Retail/Studios

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Cycling & Bike Retail

SECONDARYHSADAAAA

General Personal Training (In-Person & Virtual)

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

Keywords

• Indoor cycling studios
• Boutique fitness classes
• Reformer training
• Group strength training
• Fitness franchise

Headquarters

HQ city

Burlington

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Class Bookings and Memberships: Revenue generated from customers purchasing individual class sessions or recurring memberships for access to indoor cycling, Powerhouse (reformer training), Rev'd-X (strength training), and Sculpt classes.
2. Apparel Sales: Sale of branded fitness apparel through the online store at shoprevd.com.
3. Franchise Fees: Revenue from franchise opportunities where entrepreneurs pay to open Rev'd studios in their communities.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Rev'd Indoor Cycling operates boutique fitness studios that deliver four 45-minute group workout formats — REV'D INDOOR CYCLING (beat-driven stationary bike cardio), REV'D POWERHOUSE (reformer-based strength training), REV'D-X (strength and conditioning hybrid), and REV'D SCULPT (full-body strength and cardio fusion) — sold via individual class bookings and recurring memberships. The company also sells branded fitness apparel online and offers a Rev'd On Demand streaming platform for virtual access, while expanding through a franchise model.

Product overview

Rev'd Indoor Cycling operates as a boutique fitness studio offering four distinct in-studio class formats: REV'D INDOOR CYCLING (beat-driven cardio on stationary bikes), REV'D POWERHOUSE (reformer-based strength training), REV'D-X (strength and conditioning hybrid), and REV'D SCULPT (full-body strength and cardio fusion). The company also offers a digital platform called Rev'd On Demand for virtual class access. The portfolio is unified by the brand's signature music-driven, high-energy coaching approach and is available across multiple physical studio locations in Arizona, Illinois, Massachusetts, Oregon, and Washington DC.

Differentiator

Problem solved

Functional benefit

Brands

• REV'D INDOOR CYCLING: Beat-driven indoor cycling sessions powered by music, energy, and motivating coaching.
• REV'D POWERHOUSE
• REV'D-X
• REV'D SCULPT

Products and services

• REV'D INDOOR CYCLING Beat-driven indoor cycling sessions powered by music, energy, and motivating coaching; the flagship cardio workout on stationary bikes offered to individual consumers at Rev'd studio locations.
• REV'D POWERHOUSE Reformer training with power bursts delivered in Rev'd's signature high-energy coaching style; a strength-based class using reformer equipment, available at participating studio locations.
• REV'D-X Hybrid strength and conditioning class combining resistance exercises with cardiovascular intervals in a single workout, offered to individual consumers at Rev'd studio locations.
• REV'D SCULPT Dynamic, beat-driven, high-energy fusion class combining full-body strength training and cardio using rhythmic, music-driven movements.
• Rev'd On Demand Digital streaming platform offering Rev'd's beat-driven workout content on demand, extending the studio experience to remote users who cannot attend an in-person class.
• Rev'd Branded Apparel Branded fitness apparel sold directly to consumers through the Rev'd online storefront at shoprevd.com.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Direct peers

• CycleBar: Indoor cycling studio franchise with multi-location presence and a similar beat-driven class experience; directly comparable given Rev'd's franchise-driven expansion model.
• SoulCycle: Premier boutique indoor cycling studio chain offering beat-driven spin classes; the most direct comparable to Rev'd Indoor Cycling in format, brand positioning, and target customer.
• F45 Training: Global group fitness franchise offering multiple class formats (cardio, strength, hybrid) under one brand; closely mirrors Rev'd's multi-format boutique franchise approach.
• Barry's Bootcamp: Premium boutique fitness brand combining high-intensity cardio (treadmill) and strength training in a single class; comparable positioning and beat-driven, coach-led atmosphere.
• Row House: Boutique indoor rowing studio franchise; comparable in boutique studio economics, franchise expansion model, and target customer segment.
• Pure Barre: Boutique barre franchise with nationwide footprint; comparable franchise-driven boutique fitness business model targeting similar middle-to-upper income female demographics.
• Rumble Boxing: Boutique boxing-inspired fitness studio with premium pricing and music-driven group classes; comparable boutique positioning and multi-location urban strategy.
• Y7 Studio: Music-driven boutique fitness studio (hot yoga) targeting millennial/Gen-X urban consumers; comparable premium positioning and beat-led class experience.

Broad incumbents

• Peloton: Connected fitness leader combining stationary bikes with streaming cycling and strength classes; competes for the same customer wallet through digital + hardware rather than brick-and-mortar studios.
• Orangetheory Fitness: Large group-fitness franchise combining cardio and strength intervals; comparable multi-format, multi-location franchise model with premium pricing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/RevdCycling
• Facebookfacebook.com/RevdCycling
• Instagraminstagram.com/revd.fitness
• TikToktiktok.com/@revdfitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rev'd Indoor Cycling