What Awayke does

Awayke is a Lyon-based soft-skills training company founded in 2018, operating three divisions: Education (youth audiences), Organisation (corporate/institutional clients), and Académie (certification of external trainers). It delivers live training sessions through a distributed network of 120+ certified freelance practitioners ("Awaykers") across France and Switzerland, supported by a proprietary methodology and content library. The company has reported 15,000+ trainings delivered to 300,000+ learners and serves 450+ clients including higher-education institutions (ESSEC, IFAG, Sciences-U, INSEEC) and social-innovation organizations (Ticket for Change).

The product surface extends beyond in-person delivery: the Wayke'Up mobile app and a video-based training platform add asynchronous digital channels, while the Académie line monetizes the underlying methodology by certifying aspiring trainers (~€2,500 HT per certification). The methodology is anchored in established behavioral frameworks such as DISC rather than proprietary AI/ML models. Awayke has held Qualiopi certification since June 2021, a French regulatory credential required for accessing public training funds (CPF, OPCO) and contracting with institutional buyers.

Commercially, Awayke combines modular individual pricing (~€144/module, ~€414/pack) with B2B engagements to organizations and a trainer-certification revenue line. The business is founder-led by Noémie Kempf and Eve Menei, structured as a SAS with €1,000 share capital, and has operated without disclosed venture funding. Geographic expansion to Switzerland, alongside ongoing product diversification, signals continued organic investment in growth rather than capital-driven scaling.

Name

Awayke

Legal name

AWAYKE

Website

https://awayke.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Awayke is a Lyon-based soft-skills training company founded in 2018, delivering live and digital programs through 120+ certified freelance trainers ("Awaykers") to youth, organizations, and aspiring practitioners across France and Switzerland.

Ownership category

akta.pro rank

Product category

Professional Training & Development

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Sales, Customer Service & Soft Skills Training (BPACANAD)

akta.pro secondary industries

Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM), Train-the-Trainer & Instructor Enablement Services (BPAEANAL)

Keywords

• Soft skills training
• Experiential pedagogy
• Professional development workshops
• Youth development programs
• Corporate intergenerational training

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Training Delivery Services: On-site and remote training delivery through certified Awayker network for educational institutions and corporate organizations. Includes workshops, conferences, and multi-module pedagogical paths.
2. Video Training Sales: Individual video modules and packs sold directly to professionals and organizations for self-paced learning and trainer development.
3. Certification Program: 5-month certified Awayker training program (100 hours) with enrollment-based revenue, limited to 20 participants per cohort.
4. Wayke'Up App Licensing: Application access for establishments, trainers, and organizations to profile learners and track soft skills development.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Awayke delivers experiential soft skills training programs for young people and corporate teams, organized around three pillars: Education (workshops for schools and universities), Organisation (intergenerational and Gen Z training for companies), and Académie (a 5-month certified Awayker trainer program plus self-paced video courses). The offering is anchored by the proprietary Wayke'Up app, which profiles learners on the DISC model, multiple intelligences, and values/motivations and produces shareable soft skills CVs accessible via QR codes. Training delivery is supported by a network of 120+ certified Awayker facilitators operating across France and Switzerland, with funding eligibility via Qualiopi/OPCO/FIFPL.

Product overview

Awayke is a French education and training company that offers a multi-product portfolio centered on developing human skills (soft skills) in young people and organizations. The core offering includes the Wayke'Up App—a profiling application for soft skills assessment—complemented by approximately 16 experiential workshop modules covering topics like DISC, Ikigai, Blason, communication, stress management, and more. These workshops are delivered through three service arms: Awayke Éducation (for schools), Awayke Organisation (for businesses), and Awayke Académie (for aspiring trainers). The Academy also offers a 5-month certified Awayker training program and à la carte video courses, creating a comprehensive ecosystem for personal development, professional training, and trainer certification.

Differentiator

Problem solved

Functional benefit

Brands

• Wayke'Up: Mobile application developed by Awayke for profiling learners' soft skills. Allows learners to create a soft skills CV, share their profile via QR code, and track their development.
• Académie Awayke
• Awayker

Products and services

• Wayke'Up App

Quantifiable outcome

• 94% recommendation rate from participants
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Youth ForeverminorStrategic or Co-development Partner · 1 January 2018Collaboration on studies and research regarding Gen Z employment preferences and work expectations. Mentioned in article about Gen Z and remote work preferences.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Orsys: Orsys is a French training company focused on IT, management and professional development courses for individuals and enterprises. It overlaps with Awayke's professional development positioning and competes for the same French OPCO-funded buyer segments.
• Docebo: Docebo is a global AI-powered learning management system and corporate learning platform with strong presence in Europe. It is comparable to Awayke's enterprise soft-skills delivery through a more scalable SaaS model and competes for the same corporate L&D buyer.
• Cegos: Cegos is the largest French corporate training and professional development provider, offering leadership, management, and soft-skills programs across enterprises. It directly overlaps with Awayke's Organisation arm but operates at significantly larger scale with a broader international footprint.
• CrossKnowledge (Wiley): CrossKnowledge, part of Wiley, is a European digital learning and professional development platform serving enterprises with leadership and soft-skills content. It competes for the same French and international enterprise L&D budgets that Awayke's Organisation arm targets.
• Demos: Demos is a long-standing French corporate training firm delivering professional development, management and soft-skills programs to enterprises. It competes with Awayke's Organisation offering and benefits from a larger catalogue and enterprise sales reach.

Emerging players

• ifeel: ifeel is a European employee mental-wellness and engagement platform that combines digital tools with psychologist-led support. It is comparable to Awayke's Organisation arm in addressing Gen Z engagement, retention and silent-resignation issues in workplaces.
• MoovOne: MoovOne is a French coaching and manager development platform that combines digital tools with one-to-one coaching. It overlaps with Awayke's Organisation arm in supporting manager development and intergenerational workplace challenges.
• 365Talents: 365Talents is a French HR-tech platform focused on skills assessment, talent mobility and workforce development. It overlaps with Awayke's Wayke'Up profiling app and soft-skills assessment capabilities for educational institutions and corporate HR teams.
• Teach on Mars: Teach on Mars is a French mobile learning platform offering soft-skills, onboarding and compliance training content to enterprises. It overlaps with Awayke's digital content layer (video training modules, Wayke'Up app) in delivering structured soft-skills content via app.

Direct peers

• IFG Executive Education: IFG Executive Education is a French executive education and soft-skills training provider focused on leadership, communication and personal development. It is directly comparable to Awayke in targeting French institutions and corporate audiences with similar experiential formats.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/awayke

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Awayke