ALPHA WOMEN'S CENTER

Pregnancy Resource Servicesawcdesmoines.org

Alpha Women's Center is a non-profit Christian pregnancy resource center operating two clinics in Des Moines and Ankeny, Iowa, offering free pregnancy tests, limited OB ultrasounds, options advising, parenting classes, material resources, spiritual support, and abortion recovery to women facing unplanned pregnancies, funded by donations and church support.

Company typePrivate
Founded-
HeadquartersDes Moines, United States
Headcount1–10
GTM typeB2C
OfferingServices

What ALPHA WOMEN'S CENTER does

Alpha Women's Center is a Christian non-profit pregnancy resource center operating two physical clinic locations in the Des Moines metropolitan area (Des Moines at 3605 SE 14th St. and Ankeny at 114 SW State St., Iowa). The organization serves women facing unplanned pregnancies and their families, offering a portfolio of seven free services: self-administered pregnancy tests with three-minute results, limited OB ultrasounds performed by licensed medical professionals under physician supervision, options advising covering parenting, adoption, and information about abortion procedures and risks, a material resource program (diapers, wipes, baby clothes, and supplies for families with children under age 3), parenting classes, faith-based spiritual support, and post-abortion recovery support. A bilingual Spanish-speaking client care role extends access to Latino clients in the catchment.

The underlying technology stack is intentionally minimal: clinical capability rests on licensed personnel (Medical Director Dr. Daniel Walker DO, Nurse Manager Tamara RN, sonography trainer Whitney RDMS, and medical team staff Cléa and Hadassah) operating ultrasound equipment under physician supervision, with no digital product, no mobile app, no API surface, and no AI/ML components. The digital layer is a static marketing website supplemented by Google Analytics and cookies, an educational blog ("Real Answers. Real Hope."), organic social channels (Facebook @AlphaDSM, Instagram @alpha_womens_center), and a monthly email newsletter (AWC Advocates). Community outreach extends reach through church speaking requests, facility tours, group service projects, and a Spanish-language website translation.

The business model is donation-funded rather than revenue-generating: all client services are free of charge, with operating support coming from individual gifts, church contributions, material donations (maternity and baby items up to size 2T), and affiliate-revenue partnerships with Seven Weeks Coffee (15% of purchases donated) and Everylife (10% donation plus 10% discount). The organization is led by Executive Director Shelene Billups and maintains core strategic affiliations with the Iowa Association of Regular Baptist Churches, the National Institute of Family and Life Advocates (NIFLA), and Life Matters Worldwide for legal, training, and ecclesial infrastructure. No external institutional investment, parent company, or controlling ownership is identified.

ALPHA WOMEN'S CENTER firmographics

Firmographics

Name: ALPHA WOMEN'S CENTER
Legal name: Alpha Women's Center
Website: https://awcdesmoines.org
Company type: Private
Operating status: Operating
Headcount range: 1–10 employees
Short description: Alpha Women's Center is a non-profit Christian pregnancy resource center operating two clinics in Des Moines and Ankeny, Iowa, offering free pregnancy tests, limited OB ultrasounds, options advising, parenting classes, material resources, spiritual support, and abortion recovery to women facing unplanned pregnancies, funded by donations and church support.
Ownership category
akta.pro rank

ALPHA WOMEN'S CENTER industry classification

Industry

Product category: Pregnancy Resource Services
NAICS: Family Planning Centers (621410)
SIC: Services-Social Services (8300), Services-Specialty Outpatient Facilities, Nec (8093)
akta.pro primary industry: Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)
akta.pro secondary industries: Prenatal & Maternal-Fetal Diagnostic Imaging Centers (HLAFAKAL), Maternal, Child & Family Health Organizations (BPAGACAF)

Keywords

Pregnancy resource services
Free pregnancy testing
Obstetric ultrasound services
Abortion recovery support
Parenting education classes

Where ALPHA WOMEN'S CENTER is headquartered

Location

Headquarters

HQ city: Des Moines
HQ country: United States
HQ region: North America

Offices2 records

Markets served

ALPHA WOMEN'S CENTER business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations

Revenue model

Donations and Charitable Contributions: Alpha Women's Center operates as a nonprofit ministry funded primarily through donations from individuals, churches, and the community. They accept monetary gifts (one-time, seasonal, or recurring) and material donations.
Material Donations: Accepts new or gently used maternity and baby items (sizes up to 2T) including diapers, wipes, hygiene products. Also receives support through affiliate partnerships with Seven Weeks Coffee and Everylife where percentage of purchases are donated.

Pricing tiers

Model	Billing	Price
Freemium	Pay-as-you-go	All services provided at no cost to clients

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

ALPHA WOMEN'S CENTER product offering

Product offering

Core offering

Alpha Women's Center is a Christian non-profit pregnancy resource center that provides free medical, material, emotional, and spiritual support services to women and families facing unplanned pregnancies in the Des Moines, Iowa metro area. Core offerings include free pregnancy tests, free limited OB ultrasounds performed by licensed medical professionals, options advising, a resource program providing diapers and baby supplies, parenting classes, spiritual support, and abortion recovery programs, all delivered at no cost to clients at two physical locations in Des Moines and Ankeny.

Product overview

Alpha Women's Center is a Christian pregnancy resource center offering a unified portfolio of free services centered on pregnancy support and maternal care. The core offerings include FREE pregnancy tests and FREE limited OB ultrasounds (performed by licensed medical professionals), supplemented by Options Advising for decision support, a Resource Program and Resource Closet for material assistance, Parenting Classes for education, Spiritual Support for faith-based guidance, and Abortion Recovery for post-abortion healing. All services are provided at no cost to clients at two Iowa locations (Des Moines and Ankeny), with appointments available through an online request form. The organization does not offer or refer for abortions but provides informational resources about abortion procedures and risks.

Differentiator

Problem solved

Functional benefit

Products and services

Free Pregnancy Tests Free self-administered pregnancy tests with results in approximately 3 minutes, offered to women who suspect they may be pregnant at the Des Moines and Ankeny locations.
Free Limited OB Ultrasounds Free limited obstetric ultrasounds performed by licensed medical professionals to confirm pregnancy and determine gestational age, scheduled after a pregnancy test appointment and provided under physician supervision.
Options Advising Free counseling and informational service that helps pregnant women consider their pregnancy options including parenting, adoption, and information about abortion procedures and risks.
Resource Program Free material assistance program providing diapers, wipes, baby clothes, and other baby supplies to pregnant women and families with children under the age of 3.
Parenting Classes Free educational classes designed to help clients gain skills and confidence in pregnancy, birth, childcare, and parenting through multiple learning modules.
Spiritual Support Free biblical counseling and faith-based spiritual guidance intended to help individuals explore answers about faith, God's love, and hope through a relationship with Jesus Christ.
Abortion Recovery Program Free compassionate care and support services for individuals healing from past abortion experiences, addressing grief, regret, and emotional recovery.
Resource Closet On-site inventory of maternity clothes, baby supplies, hygiene products, and other items available to clients through tours and program enrollment at both Ankeny and Des Moines locations.
Prenatal Care Referrals Referral connections to trusted doctors and healthcare providers for ongoing prenatal care, particularly for women who have chosen to continue their pregnancy.

Companies that use ALPHA WOMEN'S CENTER

Customer profile

Segments3 records

Ideal customer profiles3 records

ALPHA WOMEN'S CENTER technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

ALPHA WOMEN'S CENTER partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core and minor.

Iowa Association of Regular Baptist Churches (IARBC)coreStrategic or Co-development PartnerFaith-based partnership connecting Alpha Women's Center with the broader network of Regular Baptist churches in Iowa. Provides partnership opportunities to reach Iowans with the Gospel of Jesus Christ through the center's ministry.
National Institute of Family and Life Advocates (NIFLA)coreStrategic or Co-development PartnerNational legal services organization providing legal support and guidance to pregnancy resource centers. Helps ensure centers operate within legal frameworks and provides advocacy resources.
Life Matters WorldwidecoreStrategic or Co-development PartnerOrganization that encourages, equips, and strengthens Christ-centered pregnancy centers. Provides support, resources, and networking for pregnancy resource centers across the country.
Seven Weeks CoffeeminorGTM or Marketing PartnerCoffee company affiliate program where 15% of every purchase is donated directly to Alpha Women's Center. Customers can support Alpha through their coffee purchases.
EverylifeminorGTM or Marketing PartnerPartner company offering 10% off purchases plus 10% donated to Alpha Women's Center when using their affiliate code. Provides discount community while generating donations.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

ALPHA WOMEN'S CENTER competitors and assessment

Company assessment

Broad incumbents

NIFLA (National Institute of Family and Life Advocates): National umbrella organization that Alpha is directly affiliated with; provides legal, medical, and operational support to member pregnancy centers. Functions as both a partner and a broader-incumbent peer in the same service category.
Life Matters Worldwide: Network that 'encourages, equips, and strengthens Christ-centered pregnancy centers.' Alpha is a member; Life Matters functions as a peer organization focused on strengthening the same pregnancy center ministry category.

Direct peers

Heartbeat International: The largest network of pregnancy help organizations worldwide, offering pregnancy resource center training, operational standards, and affiliate support. Alpha Women's Center operates within the same pregnancy resource center movement that Heartbeat International coordinates.
Care Net: National network of nearly 1,200 pregnancy resource centers providing pregnancy testing, ultrasounds, options counseling, and material support. Alpha Women's Center is functionally a Care Net-affiliated type operation, and Care Net is the most direct national umbrella peer.
CompassCare: Network of pregnancy resource centers providing medical-grade pregnancy confirmation (ultrasound) and options information services. Comparable to Alpha in clinical ultrasound capability combined with options counseling.
Avenue Women's Center: Regional pregnancy resource center offering free pregnancy tests, ultrasounds, options counseling, and material support. Closely comparable single-metro pregnancy resource center with similar service stack.
Alpha Pregnancy Center: Independently operated pregnancy resource centers using the 'Alpha' branding in multiple states. Operates the same core service bundle (pregnancy testing, ultrasound, parenting classes, material assistance) as Alpha Women's Center.
Birthright International: International nonprofit operating volunteer-staffed pregnancy support centers providing free pregnancy tests, counseling, and material assistance. Operates with a similar single-metro or limited-region center model funded by donations and volunteers.

Emerging players

Guiding Star Centers: Network of women's holistic healthcare centers offering pregnancy, postpartum, and women's health services with a pro-life philosophy. An emerging model that overlaps with Alpha Women's Center on perinatal support and faith-based positioning.

Regional players

Crisis Pregnancy Center of Greater Phoenix (Heroes Family Center): Phoenix-metro pregnancy resource center providing free pregnancy testing, ultrasounds, parenting education, and material support — a regional counterpart to Alpha Women's Center in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

ALPHA WOMEN'S CENTER financial estimates

Financial estimate

Revenue estimate

Valuation estimate

ALPHA WOMEN'S CENTER leadership team

Management profile

Number of profiles

Profiles11 records

ALPHA WOMEN'S CENTER funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

ALPHA WOMEN'S CENTER M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALPHA WOMEN'S CENTER

What does ALPHA WOMEN'S CENTER do?

Is ALPHA WOMEN'S CENTER a public or private company?

ALPHA WOMEN'S CENTER is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was ALPHA WOMEN'S CENTER founded?

ALPHA WOMEN'S CENTER was founded in -1. It employs 1 to 10 people.

Where is ALPHA WOMEN'S CENTER based?

ALPHA WOMEN'S CENTER is headquartered in Des Moines, United States, in the North America region.

How does ALPHA WOMEN'S CENTER make money?

Two revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are material Donations.

Who are ALPHA WOMEN'S CENTER's main competitors?

Broad incumbents on record are NIFLA (National Institute of Family and Life Advocates) and Life Matters Worldwide. Direct peers are Heartbeat International, Care Net, CompassCare, Avenue Women's Center, Alpha Pregnancy Center and Birthright International. Guiding Star Centers is listed as an emerging player. Crisis Pregnancy Center of Greater Phoenix (Heroes Family Center) is listed as a regional player.

Does ALPHA WOMEN'S CENTER have an API?

No public API is recorded for ALPHA WOMEN'S CENTER.

What industry is ALPHA WOMEN'S CENTER in?

ALPHA WOMEN'S CENTER's product category is Pregnancy Resource Services. Its primary akta.pro industry code is HLAFAJAN, Lactation, Postpartum & Perinatal Support Services, with a secondary code of HLAFAKAL, Prenatal & Maternal-Fetal Diagnostic Imaging Centers. Its NAICS code is 621410 and its SIC code is 8300.