Algoma Workforce Investment Corporation (AWIC)

What Algoma Workforce Investment Corporation (AWIC) does

Algoma Workforce Investment Corporation (AWIC) is a non-profit workforce planning board and one of 25 Local Workforce Planning Boards designated under Ontario's Employment Ontario network, serving the Algoma District in northern Ontario. The organization is funded in part by the Government of Canada and the Government of Ontario and operates as a public-sector service provider rather than a commercial enterprise. AWIC delivers accessible, locally focused labour market analysis and career-support tools to job seekers, employers, and community stakeholders in the region, with explicit outreach to youth aged 16–29 and to workers affected by layoffs.

The organization's core product is a web-based labour market information platform built on data aggregation. The Job Board scrapes 54+ local, regional, provincial, and national job banks on an hourly basis; the Jobs Map overlays postings from 26 job banks with community-resource layers (daycare, transit, schools, housing); the Career Explorer and Career Library provide occupation-level data on duties, skills, demand, and salary; and the Labour Market Insights Report and Job Search Report publish behavioural recruiting and job-search metrics. Supporting products include the Talent Map and Sector Map for employer-side geo-targeting and sector analysis, a Work From Home Jobs board, and dedicated Job Seeker and Employer Portals offering personalized dashboards, skills matching, an unlimited Resume Builder, and a Cover Letter Generator.

AWIC operates a freemium model in which all tools and services are provided free of charge to users. There is no subscription revenue or pricing tier; the organization is sustained entirely through Employment Ontario public funding and project-based government support. Distribution is regional and self-service through awic.ca, supplemented by email marketing (MailChimp), community events, and partnerships within the Employment Ontario network — most notably the POWER Action Centre co-located with United Steelworkers and the Canadian Skills Training and Employment Coalition for displaced-worker support.

Name

Algoma Workforce Investment Corporation (AWIC)

Legal name

Algoma Workforce Investment Corporation (AWIC)

Website

https://awic.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

AWIC is a non-profit, government-funded Local Workforce Planning Board serving the Algoma District of Ontario through free digital job-board, mapping, and labour-market insight tools for job seekers and employers.

Ownership category

akta.pro rank

Product category

Workforce Development Services

NAICS

Administration of Human Resource Programs (923), Employment Placement Agencies (561311)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Labor & Employment Administration (Workforce Regulation & Programs) (BPAIAAAM)

akta.pro secondary industry

State/Provincial Labor, Employment Standards & Workforce Development Administration (BPAIABAN)

Keywords

• Workforce development services
• Labour market information
• Job board aggregation
• Career planning tools
• Employment services

Headquarters

HQ city

Sault Ste. Marie

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Government Funding: AWIC is an Employment Ontario service funded in part by the Government of Canada and the Government of Ontario. As a non-profit workforce planning board, the organization operates through public funding rather than commercial revenue generation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

AWIC operates a free, web-based labour market information platform for the Algoma region of Ontario, providing job seekers and employers with an aggregated job board scraping 54+ sources, interactive maps layering jobs with community resources, career exploration tools, and real-time labour market analytics dashboards. The service is funded through Employment Ontario by the Government of Canada and the Government of Ontario and serves as one of Ontario's 25 Local Workforce Planning Boards.

Product overview

AWIC operates as a workforce development organization offering a suite of digital tools for job seekers and employers in the Algoma region. The portfolio consists of a core Job Board aggregation platform combined with multiple specialized tools including the Jobs Map for geographic job searching, Career Library and Career Explorer for career research and pathway planning, and the Labour Market Insights Report for behavioral data analysis. The offering also includes dedicated Work From Home Jobs and specialized Employer and Job Seeker Portals with resume/cover letter creation capabilities. Additional tools include Talent Map, Sector Map, and Sector Library for industry and geographic workforce analysis. The products work together as an integrated workforce development ecosystem—job seekers use the Job Board, Maps, and Career tools while employers access labor market insights through their portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Job Board Aggregator tool that scrapes 54+ local, regional, provincial, and national job banks every hour and consolidates them into one searchable platform for job seekers in the Algoma region.
• Jobs Map Interactive mapping tool that displays job postings from 26 job banks in relation to community resources like daycare, transit, schools, and housing.
• Career Library Resource tool that provides information about different occupations, including regional demand and salary expectations.
• Career Explorer Career pathway tool that shows connections between different jobs, typical duties, required skills and education, local demand, and salary information.
• Labour Market Insights Report Dynamic reporting tool that displays employer recruiting and job search behavioural data for the Algoma region.
• Job Search Report Monthly report highlighting metrics from visitor job searches throughout the previous month.
• Work From Home Jobs Job board dedicated to remote work opportunities that may be fully or partially work from home.
• Job Seeker Portal User account platform giving job seekers access to an extensive database of job listings, personalized dashboards, skills matching, and a Resume Builder tool.
• Employer User Portal Free employer account platform providing real-time insights into wages, job posting activity, and active recruiting efforts, with customizable dashboards following occupations, sectors, and similar companies.
• Talent Map Online mapping tool that assists local employers, recruiting firms, and communities in geo-targeting talent attraction campaigns for hard-to-fill occupations.
• Sector Map Online mapping tool that displays job posting concentration and provides a database of companies across various industry sectors.
• Sector Library Resource tool for learning about different industries using NAICS classification system and identifying regional industry participants.
• Job Demand Report 2025 Annual report providing job demand data and analysis for Algoma and its communities.

Quantifiable outcome

• 54+ job sources aggregated and updated hourly
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• United Steelworkers (USW)coreStrategic or Co-development PartnerPartnership through the POWER Action Centre providing comprehensive transition assistance to workers affected by layoffs. USW and CSTEC collaborate to offer job search assistance, training information, financial guidance, and personal support services at 68 Dennis Street, Sault Ste. Marie.
• Canadian Skills Training and Employment Coalition (CSTEC)coreStrategic or Co-development PartnerCSTEC partners with United Steelworkers to operate the POWER Action Centre, providing workforce transition support including job search assistance, training information, and community referrals for displaced workers.
• Government of CanadacoreOthersAWIC is funded in part by the Government of Canada as part of Employment Ontario services. The views expressed do not necessarily reflect those of the Government.
• Government of OntariocoreOthersAWIC is funded in part by the Government of Ontario through Employment Ontario. As one of Ontario's 25 Local Workforce Planning Boards, the organization plays a key role in labour market research and workforce development.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Regional players

• CivicAction: Toronto-region civic non-profit addressing workforce, housing, and inclusion challenges through cross-sector partnerships. Adjacent in mission and structure to AWIC's public-good, community-driven model, but operating at city rather than district scale.

Broad incumbents

• Glassdoor: Job listing and employer insights platform that combines postings with salary and company review data, overlapping with AWIC's Labour Market Insights Report and Career Library on salary and employer information.
• Indeed: Global job aggregation platform competing with AWIC's Job Board on listing volume, though without AWIC's Algoma-specific local data overlays and community resource mapping.
• LinkedIn: Professional network with extensive job search, career exploration, and labour market insight features; overlaps with AWIC's Job Seeker Portal and Career Explorer but operates at global rather than district scale.
• ZipRecruiter: Major job marketplace combining job aggregation with employer recruiting tools, partially comparable to AWIC's two-sided employer and job seeker portal experience.

Direct peers

• Job Bank (Government of Canada): Federal government job portal offering job matching, career planning, and labour market information across Canada. Directly comparable on the job-seeker and labour-market-information service side, though national rather than regional in scope.
• WorkBC: British Columbia's provincial employment services portal providing job search, career exploration, and labour market data — a near-equivalent service model to AWIC but serving BC's regional workforce planning boards.
• Workforce Planning Board of Waterloo Wellington Area: Another of Ontario's 25 Local Workforce Planning Boards operating under the same Employment Ontario funding framework with comparable labor market information, job aggregation, and employer engagement mandates. It is the most structurally comparable peer to AWIC.
• Workforce Planning Board of Grand Erie: Ontario Local Workforce Planning Board serving the Grand Erie region with similar Employment Ontario-funded workforce research, job tools, and community labour market analysis. Operates the same mandate model as AWIC in a different district.
• Magnet (formerly TRIEC): Canadian non-profit focused on workforce inclusion and employment outcomes, operating a job-matching platform and employer engagement programs. Comparable to AWIC as a mission-driven workforce intermediary, though with a different funding and geographic profile.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ALGOMAWORKFORCEINVESTMENTCORP
• LinkedInlinkedin.com/company/algoma-workforce-investment-corporation

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Algoma Workforce Investment Corporation (AWIC)