AWIC - Awesome Women in Construction

What AWIC - Awesome Women in Construction does

AWIC (Awesome Women in Construction) is a Queensland-based not-for-profit association founded in Brisbane in 2017 to support women working across Australia's construction industry. The organization operates as a community-led network providing networking events, mentorship via AwesoMENTOR Connect, advocacy, signature events (Annual Awards, International Women's Day Lunch, Golf Day, monthly networking), and educational programs. AWIC serves women currently in construction across trades, professional, and administrative roles, women entering or re-entering the workforce (e.g., through the Construct Your Future 3-week program), female high school students exploring careers (via AWIC On Tour roadshows and Securing Futures), and construction employers seeking diverse hires through the AWIC Jobs platform.

AWIC's product surface consists of tiered memberships ($199/year standard, $79/year student), event and program sponsorships, the AWIC Jobs hiring platform operated in partnership with Workinitiatives (with packages from $187/month to $20,280/year and $249 single-ad pricing), and named programs including the 100 Faces of Construction national campaign. The organization does not maintain proprietary core technology, relying instead on third-party platforms: Workinitiatives for job board functionality (including AI-assisted job creation tools and automated posting to Workforce Australia) and ThriveCart for membership management. AWIC's revenue mechanics combine recurring membership fees, event and corporate sponsorships across Diamond (John Deere), Platinum (Colorbond/BlueScope, Brighton Homes, Moore Australia, ME Bank, Oliveri/Fletcher Building, Brisbane Window Shutters), Gold, and Major (Construction Skills Queensland) partner tiers, job board advertising, and program funding from partners such as Bendigo Bank and Community Bank Samford alongside government grants (Skilling Queenslanders for Work, Queensland Government Women in Construction grants). Founder and CEO Amanda Bulow, a procurement and estimating specialist with 25+ years in construction, leads the organization, which connected thousands of women across Australia and engaged 3,000+ students through its 2024 Central Queensland Coast Roadshow.

Name

AWIC - Awesome Women in Construction

Legal name

Awesome Women In Construction (AWIC)

Website

https://awic.org.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

AWIC is a Brisbane-based not-for-profit association founded in 2017 that supports women in Australia's construction industry through memberships, networking events, regional roadshows, workforce development programs, and the AWIC Jobs hiring platform operated via Workinitiatives.

Ownership category

akta.pro rank

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: AWIC generates revenue through annual memberships priced at $199 per year, providing access to networking events, resources, mentoring, and the AWIC community of women working across Australia's construction industry.
2. Job Board Advertising: The AWIC Jobs platform operated in partnership with Workinitiatives generates revenue through job posting packages. Pricing ranges from $249 per individual job ad to monthly subscriptions ranging from $187 to $1,690 depending on features and posting volume.
3. Event Sponsorships: AWIC generates revenue through corporate sponsorships for events including the Annual Awards, International Women's Day Lunch, Annual Golf Day, and networking events. Sponsors receive visibility and partnership benefits.
4. Student Memberships: Student memberships are offered at $79, providing digital access to training and resources, networking events, AwesoMENTOR Connect, career pathways with Be Ready, and digital development content.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels11 records

Core offering

AWIC sells annual memberships ($199 standard, $79 student) that connect individual women across Australia's construction industry via networking events, mentorship, professional development, and community programming. Complementing the membership, AWIC operates the AWIC Jobs national hiring platform (in partnership with Workinitiatives) where construction employers purchase job-ad postings and subscription packages to recruit women. The organization also runs paid corporate sponsorship/partnership programs, signature events (AWIC Awards, International Women's Day Lunch, Annual Golf Day, monthly networking events) and educational programs such as the AWIC Roadshow, Construct Your Future and Securing Futures School to Work Transitions.

Differentiator

Problem solved

Functional benefit

Brands

• AWIC On Tour: AWIC's roadshow program that brings construction industry awareness to students across Australia through site visits, factory tours, and career expos.
• Construct Your Future Program
• Securing Futures - School to Work Transitions Program
• 100 Faces of Construction
• AWIC Jobs

Products and services

• AWIC Standard Annual Membership Annual individual membership ($199/year) unlocking access to networking events, mentorship (AwesoMENTOR Connect), resources and AWIC's community of women across Australia's construction industry.
• AWIC Student Membership Annual student membership ($79/year) providing digital access to training and resources, networking events, AwesoMENTOR Connect, career pathways with Be Ready, and live and self-paced digital development content for students.
• AWIC Jobs Platform (Employer Job Posting) National hiring platform (in partnership with Workinitiatives) where construction employers purchase job-ad packages and monthly subscriptions to advertise construction roles targeted at women candidates across Australia. Pricing ranges from $249 per single job ad to recurring monthly subscriptions ($169-$187/month) and custom enterprise plans, including visa checks and feature ads.
• AWIC Corporate Partnership Program Tiered sponsorship/partnership offering (Diamond, Platinum and Gold tiers) for construction and adjacent businesses to sponsor AWIC events, programs and awards in exchange for visibility, member benefits and partnership recognition. Active Platinum partners include Brisbane Window Shutters, Moore Australia, Brighton Homes, BlueScope/Colorbond, Oliveri (Fletcher Building) and ME Bank; Gold partners include AVID Property Group, GiftCardStore, The Hamper Emporium, Hardings and Light Planning Media; Diamond partner John Deere.

Quantifiable outcome

• Over 2,000 students reached through 2023 North Queensland Roadshow
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered premier partner, major partner, platinum corporate partner, gold corporate partner, educational partner, core, diamond partner and program partner.

• Google Ad-Wordspremier partnerGTM or Marketing PartnerGoogle Ad-Words is listed as a Premier Partner of AWIC, providing advertising and marketing support for the organization.
• Construction Skills Queensland (CSQ)major partnerStrategic or Co-development PartnerCSQ is a Major Partner of AWIC and provides funding and support for various AWIC programs including roadshows and the Construct Your Future program. CSQ brings Virtual Reality Try-a-Trade experiences to AWIC events.
• Brisbane Window Shuttersplatinum corporate partnerGTM or Marketing PartnerBrisbane Window Shutters is a Platinum Corporate Partner of AWIC, providing window shutter products and services with exclusive discounts for AWIC members.
• Moore Australiaplatinum corporate partnerGTM or Marketing PartnerMoore Australia is a Platinum Corporate Partner providing accounting and business services to AWIC and its members.
• Brighton Homesplatinum corporate partnerGTM or Marketing PartnerBrighton Homes is a Platinum Corporate Partner of AWIC, supporting the organization's mission to empower women in construction.
• Colorbondplatinum corporate partnerGTM or Marketing PartnerBlueScope (Colorbond) is a Platinum Corporate Partner providing steel building products and in-kind support for AWIC roadshows and events.
• Oliveri (Fletcher Building)platinum corporate partnerGTM or Marketing PartnerOliveri, part of Fletcher Building Australia, is a Platinum Corporate Partner and founding sponsor of AWIC Awards. The company actively supports gender equality initiatives in construction.
• ME Bankplatinum corporate partnerGTM or Marketing PartnerME Bank is a Platinum Corporate Partner of AWIC, providing banking services with exclusive benefits for AWIC members.
• AVID Property Groupgold corporate partnerGTM or Marketing PartnerAVID Property Group is a Gold Corporate Partner supporting AWIC's initiatives to empower women in the construction industry.
• GiftCardStoregold corporate partnerGTM or Marketing PartnerGiftCardStore is a Gold Corporate Partner providing gift card solutions for AWIC members.
• The Hamper Emporiumgold corporate partnerGTM or Marketing PartnerThe Hamper Emporium is a Gold Corporate Partner offering exclusive discounts on gourmet hampers for AWIC members.
• Hardingsgold corporate partnerGTM or Marketing PartnerHardings is a Gold Corporate Partner supporting AWIC.
• Light Planning Mediagold corporate partnerGTM or Marketing PartnerLight Planning Media is a Gold Corporate Partner providing professional videography and photography services for AWIC events including International Women's Day. They have produced official IWD videos for AWIC in 2021, 2022, 2023, 2024, and 2025.
• QUT (Queensland University of Technology)educational partnerStrategic or Co-development PartnerQUT is an Educational Partner of AWIC, supporting education and career pathways for women in construction.
• TAFE Queenslandeducational partnerStrategic or Co-development PartnerTAFE Queensland is an Educational Partner providing vocational education and training pathways for women entering the construction industry through AWIC programs.
• WorkinitiativescoreStrategic or Co-development PartnerAWIC Jobs is part of the Workinitiatives network of jobs and skills platforms. Workinitiatives provides the technology platform for AWIC's national hiring platform designed to support workforce growth and increase the participation of women across Australia's construction industry.
• John Deerediamond partnerGTM or Marketing PartnerJohn Deere is a Diamond corporate partner of AWIC's annual awards since 2023, providing major sponsorship and support for events celebrating women in construction.
• Be Readyprogram partnerStrategic or Co-development PartnerBe Ready is a strategic partner collaborating with AWIC on the 100 Faces of Construction national campaign and providing career pathway resources for program participants.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Housing Industry Association (HIA): National Australian residential construction industry association serving builders, trade contractors, and suppliers; comparable as an industry-body membership organization with events, advocacy, and training programs across the construction sector.
• Master Builders Australia: The largest Australian building and construction industry association; comparable as a membership-based industry body serving construction professionals, though not women-specific, making it a broad incumbent rather than a direct competitor.
• Civil Contractors Federation Australia: National peak body for civil construction contractors; comparable as an industry-association peer providing training, advocacy, and workforce pipeline programs across the construction sector.
• Australian Constructors Association: Peak industry body for major infrastructure contractors in Australia; comparable as a construction-industry association representing employer firms, with overlapping concerns on workforce diversity and skills pipeline development.
• Construction Skills Queensland (CSQ): Queensland's industry-funded skills body for construction; comparable to AWIC because it funds workforce development programs, school-to-work pathways, and trade-skills training in the same regional Queensland footprint, and is already a Major Partner of AWIC.

Others

• TAFE Queensland: Queensland's public vocational education provider; comparable as a delivery channel for construction trade training and an Educational Partner of AWIC, but operating as a public institution rather than a women's advocacy body.
• Workinitiatives: Network of jobs and skills platforms; AWIC's strategic technology partner powering the AWIC Jobs platform, comparable as an enabling infrastructure provider for industry-targeted employment marketplaces.

Direct peers

• Tradeswomen Australia: Australian non-profit focused on women in trades and construction, offering similar advocacy, training, and mentorship programs to AWIC's Construct Your Future and Securing Futures initiatives.
• NAWIC (National Association of Women in Construction): The pre-eminent Australian not-for-profit association dedicated to women in construction; directly comparable to AWIC in mission (advocacy, networking, education) and operating model (membership + events), but with a longer history and broader national footprint.

Regional players

• Master Plumbers' Association of Queensland: Queensland trade association for plumbing contractors; comparable as a state-level construction trade membership organization offering networking, training, and apprenticeship support—similar regional scope and member-type mix as AWIC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AWICAwesomeWomeninConstruction
• LinkedInlinkedin.com/company/awic-awesome-women-in-construction
• Instagraminstagram.com/awic_au
• TikToktiktok.com/@awic_au

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AWIC - Awesome Women in Construction