AWOcura

What AWOcura does

AWOcura is a wholly-owned operating subsidiary of AWO-Duisburg e.V., a registered non-profit welfare association (eingetragener Verein) headquartered in Duisburg, Germany and part of the national AWO (Arbeiter-Wohlfahrtsverband) network. Within the AWO-Duisburg group structure, AWOcura operates the Seniorenzentren (senior living and care centers) business, delivering a continuous-care service portfolio that spans counseling, service living, dementia shared living arrangements, daily support, emergency call systems, ambulatory care, day care, and inpatient (stationary) care for elderly residents of Duisburg. Meal plans for the senior centers are sourced through the apetito menu service.

The broader AWO-Duisburg group — of which AWOcura is one of four core operating subsidiaries alongside AWO-Integration (migration services), AWO-Serva GmbH (catering and cleaning), and AWO-Campus (childcare U3 and qualifications) — employs approximately 950 staff, is supported by 400+ volunteers, has a membership base of more than 3,000, and reaches over 20,000 people annually through community service delivery, counseling, family education, and welfare programs. The organization's stated values are Freedom, Equality, Justice, Tolerance, and Solidarity.

As a non-profit welfare organization, AWOcura's revenue model is built on publicly regulated funding streams: statutory long-term care insurance reimbursements (Pflegekassen), municipal social welfare contracts under SGB frameworks, membership fees, and donations. Pricing is not publicly disclosed because service fees are determined through regulatory frameworks and public funding contracts. Go-to-market is community-led: services are delivered through direct facilities, grassroots volunteer engagement, and word-of-mouth across Duisburg's districts, supplemented by an organizational website, Facebook, Instagram, and the AWO aktuell members' magazine. AWOcura operates exclusively within the city of Duisburg with no geographic expansion indicated.

Name

AWOcura

Legal name

AWO-Duisburg e. V.

Website

https://awocura.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

AWOcura is the senior-living and care subsidiary of AWO-Duisburg e.V., a German non-profit welfare association. It operates Seniorenzentren across Duisburg delivering counseling, ambulatory, day, inpatient, and dementia care to elderly residents as part of the national AWO network.

Ownership category

akta.pro rank

Product category

Senior Care Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082), Services-Social Services (8300)

akta.pro primary industry

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)

akta.pro secondary industries

Chronic Care & Complex Care Management (HSABAIAD), Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL), Behavioral Health & Cognitive Support Coordination (Dementia, Depression, SUD) (HSABAIAF), Facility-Based Respite (Assisted Living/SNF/Memory Care Short Stays) (HLADAKAB), Independent Living Community Ancillary Services (Dining/Transportation/Wellness Programs) (HLADAAAI), Elder Services & Aging Support (BPAGAEAF)

Keywords

• Senior care services
• Elderly living centers
• Nursing care
• Welfare association services
• Social care services

Headquarters

HQ city

Duisburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Social Services and Care Revenue: AWO-Duisburg generates revenue through providing social services including senior care, child care, migration services, and counseling. The organization operates as a non-profit welfare association, likely funded through a combination of public contracts, insurance reimbursements, membership fees, and donations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

AWOcura operates a network of Seniorenzentren (senior living and care centers) in Duisburg, Germany, as the elderly-care subsidiary of the welfare association AWO-Duisburg e.V. The centers provide counseling, service living, shared housing for people with dementia, daily living support, emergency call systems (Hausnotruf), ambulatory care, day care, and inpatient (stationary) care, with meal plans managed through the apetito menu service.

Product overview

AWOcura is a subsidiary brand of AWO-Duisburg e.V., one of the major welfare organizations in Duisburg, Germany. AWOcura operates Seniorenzentren (senior living and care centers) that provide a comprehensive range of elderly care services including counseling, service living, dementia shared living, daily support, emergency call systems, ambulatory care, day care, and inpatient care. The organization serves approximately 20,000 people annually through nearly 950 employees, with meal plans for senior centers managed through the apetito menu service. AWOcura operates alongside other AWO-Duisburg divisions including AWO-Integration (migration and integration services), AWO-Campus (childcare U3 and child day care qualification), and AWO-Serva (catering and cleaning services).

Differentiator

Problem solved

Functional benefit

Brands

• AWOcura: Senior living and care services brand
• AWO-Integration
• AWO-Serva GmbH
• AWO-Campus
• AWOcado
• AWO aktuell
• AWO Dragonhearts
• AWO-Casa
• Lernbauernhof Ingenhammshof
• AWO Bauspielplatz Neumühl

Products and services

• AWOcura Seniorenzentren A network of senior living and care centers operated by AWOcura as a subsidiary of AWO-Duisburg e.V., offering elderly residents of Duisburg counseling (Beratung), service living (Servicewohnen), shared housing for people with dementia (Wohngemeinschaften für Menschen mit Demenz), daily living support (Unterstützung im Alltag), emergency call service (Hausnotruf), ambulatory care (Ambulante Pflege), day care (Tagespflege), and inpatient care (Stationäre Pflege). Meal plans are managed through the apetito menu service.

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• AGV Duisburg (Arbeitsgemeinschaft der Verbände der Freien Wohlfahrtspflege Duisburg)coreStrategic or Co-development Partner · 22 June 2026AWO-Duisburg participates in the Working Group of Free Welfare Associations in Duisburg (AGV). The organization actively supports nationwide action days such as 'Kommunen am Limit' (Municipalities at the Limit), demonstrating commitment to advocacy for social welfare issues at the municipal level. The AGV coordinates activities among multiple welfare associations in Duisburg.
• AWO-IntegrationcoreOthersSubsidiary of AWO-Duisburg specializing in migration and integration services. Provides counseling, integration courses, and prevention programs. Dirk is mentioned as the managing director. The subsidiary employs staff and operates under the AWO-Duisburg umbrella.
• AWO-Serva GmbHcoreOthersSubsidiary of AWO-Duisburg providing catering and cleaning services. Offers care catering, event catering (AWOcado brand), building cleaning, and household cleaning services. Operates as a service professional division supporting the main social services.
• AWO-CampuscoreOthersSubsidiary of AWO-Duisburg specializing in child care for children under 3 years old (U3) and qualification/training in child day care. Functions as the expert entity for early childhood care services and professional development in child care.
• AWOcasacoreOthersSubsidiary of AWO-Duisburg mentioned in news coverage. Hartmut Ploum serves as managing director. The subsidiary appears to be related to social care services within the AWO-Duisburg group of companies.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Pro Seniore Residenzen: Nationwide operator of senior residences and care facilities in Germany, including dementia care and assisted living. Comparable service taxonomy at broader scale.
• Alloheim Senioren-Residenzen: One of Germany's largest private senior care operators running stationäre Pflege, assisted living, and ambulatory services nationwide. Comparable on service lines but operates as a commercial chain with multi-regional scale.
• SeneCura Kliniken und Seniorenwohnzentren: Operates senior living and care facilities across Germany and Austria, including dementia care and assisted living. Comparable operational profile with multi-site corporate structure.
• Korian / Clariane Deutschland: Major European senior care group operating Pflegeeinrichtungen, Tagespflege, and ambulante Pflege in Germany. Comparable on core service categories with significantly broader footprint and digital infrastructure.

Direct peers

• AWO Bezirksverband Niederrhein (and other AWO regional associations): Sibling regional AWO associations in Germany operate the same Arbeiter-Wohlfahrtsverband welfare model with senior care, family, and integration services. Most structurally comparable peer given shared brand, governance, and service taxonomy.
• Caritasverband Duisburg: Local Catholic welfare counterpart in Duisburg delivering senior care, family services, and counseling under the same AGV coordination body. Operates an identical welfare-association service portfolio in the same city.
• DRK Kreisverband Duisburg: German Red Cross local chapter providing senior care, family support, and migration services in Duisburg. Peer within AGV welfare coordination with overlapping service mix.
• Malteser Duisburg: Catholic aid organization operating senior care, ambulatory Pflege, and social services. Comparable non-profit welfare structure with similar elder-care focus.
• Diakonie Duisburg: Protestant welfare organization in Duisburg offering Pflege, Beratung, and family services. Direct competitor within the AGV network with overlapping senior care and social service offerings.
• Johanniter Duisburg: Protestant order running Hausnotruf, ambulatory Pflege, and senior services in Duisburg. Comparable welfare-driven elder-care operator.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/awo.duisburg
• Instagraminstagram.com/awo_duisburg
• LinkedInlinkedin.com/company/awocura

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AWOcura