AWO Bezirksverband Potsdam e.V.

What AWO Bezirksverband Potsdam e.V. does

AWO Bezirksverband Potsdam e.V. is a registered non-profit welfare association (eingetragener Verein) established in 1990 as a regional member association of the AWO (Arbeiterwohlfahrt) federation, which itself traces its origins to 1919. Headquartered at Neuendorfer Str. 39b in Potsdam, Brandenburg, the organization delivers a comprehensive portfolio of statutory and charitable social services across the Potsdam region and the state of Brandenburg. With approximately 2,300 employees operating more than 160 facilities and counseling centers, the service lines span free counseling (addiction, debt, family, migration, social, inclusion, digital violence), early-childhood and youth education (Kitas, Horte, schools), senior care (residential, day care, assisted living, home care), refugee and migrant integration, homeless shelter, community centers, and volunteer coordination through the Ehrenamtsagentur. The association also operates four core subsidiaries: AWO Betreuungsdienste gGmbH (care services), AWO Kinder- und Jugendhilfe Potsdam gGmbH (child and youth services), AWO Seniorenzentren Brandenburg gGmbH (senior centers), and AWO Potsdam Socialmanagement GmbH (social management services).

The organization's technology footprint is centered on web-based service delivery. The primary digital channels are the main website (awo-potsdam.de), an encrypted online counseling platform (online-beratung.awo-potsdam.de) supporting anonymous chat, video, and email consultations across eight counseling disciplines, a dedicated e-learning portal for staff development, and a Barrieremelder accessibility-reporting tool. The technical stack is standard web infrastructure — HTML, CSS, JavaScript with Cloudflare CDN, Usercentrics consent management, Google Tag Manager, Google Analytics, Google Maps, and OpenStreetMap integration. The organization holds DIN EN ISO 9001 (quality management) and DIN EN ISO 50001 (energy management) certifications, and is governed by a three-member Vorstand (board) led by Chair Angela Schweers, alongside André Saborowski and Jane Baneth. It is affiliated with the AWO Bundesverband (federal association) under the AWO Verbandsstatut and Governance Kodex.

The business model is publicly-commissioned welfare delivery under German social law (SGB). The primary revenue stream is municipal and state government contracts with the City of Potsdam, the State of Brandenburg, federal bodies, and social insurance providers (Pflegekassen) that fund senior care, childcare, counseling, and refugee integration services. Secondary streams include charitable donations (notably from Aktion Mensch funding for the AWO Schatztruhe project), membership dues from local chapters (Ortsvereine) and individual members, and modest fee-based professional training seminars (e.g., documentation training priced at €35 per participant). Core services are provided free of charge to end users; the "customer" is effectively the public sector, not the individual recipient. Distribution is direct through physical facilities and self-serve digital platforms, with no commercial sales motion and demand driven by welfare mandates, municipal commissioning, and community outreach.

Name

AWO Bezirksverband Potsdam e.V.

Legal name

Arbeiterwohlfahrt Bezirksverband Potsdam e.V.

Website

https://awo-potsdam.de

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

AWO Bezirksverband Potsdam e.V. is a non-profit welfare association in Brandenburg, Germany, operating 160+ facilities with ~2,300 employees to deliver free counseling, childcare, senior care, refugee support, and community services on behalf of municipal and state commissioning bodies.

Ownership category

akta.pro rank

Product category

Social Welfare Services

NAICS

Individual and Family Services (6241), Community Housing Services (62422), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Social Services (8300)

akta.pro primary industry

State/Provincial Human Services & Benefits Administration (Welfare, Disability, Child & Family) (BPAIABAI)

akta.pro secondary industries

Housing Assistance & Homeless Services (BPAGAEAB), Protection Services (GBV, Child Protection, Safeguarding) (BPADAHAF), Integration & Inclusion Services (Housing, Education, Employment) (BPADAHAI)

Keywords

• Social welfare services
• Elder care facilities
• Childcare services
• Counseling services
• Refugee integration programs

Headquarters

HQ city

Potsdam, Brandenburg

HQ country

Germany

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Public Welfare Contracts and Municipal Funding: The organization operates under public welfare mandates and is commissioned by municipalities and government bodies (federal, state, and local) to provide social services. Revenue is generated through contracts with social insurance providers, government commissioning (e.g., city of Potsdam, Brandenburg state), and public welfare funding bodies. This is the primary revenue source supporting the bulk of operations across senior care, childcare, counseling, and refugee integration.
2. Donations and Charitable Contributions: Individual donations, charitable foundation grants (e.g., Aktion Mensch funding for the Schatztruhe project), and community fundraising support operations. Donations fund specific projects and social programs not fully covered by public contracts.
3. Membership Fees: Revenue from organizational members (Ortsvereine/local chapters) and individual members who pay membership dues to the AWO Bezirksverband Potsdam e.V. as part of the broader AWO federation.
4. Training and Continuing Education Courses: Fee-based professional development and training seminars (e.g., documentation training at 35 EUR per participant), generating supplementary revenue for staff training services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

AWO Bezirksverband Potsdam e.V. is a regional non-profit welfare association that delivers a comprehensive portfolio of social services across the Potsdam region and Brandenburg state. Core offerings include free social counseling (addiction, debt, migration, family, inclusion, digital violence), childcare and education (Kitas, Horte, schools), senior care (residential, day, home care), refugee integration, youth programs, homeless shelter services, and community facilities. Services are commissioned by public welfare bodies and provided free of charge to clients, with approximately 2,300 employees operating across more than 160 facilities and counseling centers.

Product overview

AWO Bezirksverband Potsdam e.V. is a regional welfare association offering a comprehensive portfolio of social services across the Brandenburg region. The organization operates as a multi-service platform providing counseling services (Online-Beratung, addiction, debt, migration, family, and disability counseling), childcare (Kitas, Horte), elder care (Seniorenzentren, Sozialstationen, assisted living), emergency housing, community centers (Kulturhaus Babelsberg, Mehrgenerationenhaus), and volunteer coordination (Ehrenamtsagentur). The Online-Beratung platform serves as the primary digital service, providing secure encrypted counseling across multiple service areas. Physical services include the AWO Schatztruhe donation shop, multiple kindergartens, senior facilities, and community centers. The organization also operates a job portal for recruiting social service professionals ('Mutmacher*innen').

Differentiator

Problem solved

Functional benefit

Products and services

• AWO Online-Beratung (Online Counseling Platform) Encrypted, anonymous online counseling platform enabling clients to communicate with trained counselors via chat, video, or email without time or geographic constraints. Supports multiple counseling disciplines including addiction, debt, family, migration, and social counseling.
• Outpatient Addiction Counseling (Ambulante Beratungsstelle für Suchterkrankte) Outpatient counseling services for individuals and families affected by addiction, including alcohol, cannabis, gaming, and gambling disorders, with both in-person and online consultation options.
• Debt Counseling (Beratungsstelle für Überschuldete) Free debt counseling service offering insolvency consultation, social debt counseling, budget planning, and existential security support, operating since 1999.
• Migration Counseling (Migrationsberatung) Counseling for adult migrants covering recognition of foreign qualifications, employment, German language learning, health, and housing with video, chat, or in-person consultation options.
• Family Counseling (Erziehungs- und Familienberatungsstelle) Family counseling addressing separation issues, parenting challenges, puberty, stepfamily dynamics, school, and sleep issues with video consultation available for parents.
• Inclusive Employment Counseling (Beratung für inklusives Arbeiten) Network-based counseling service supporting inclusive employment for people with disabilities, helping individuals transition from sheltered workshops to general labor market employment.
• Digital Violence Support Center (Fachstelle digitalisierte Gewalt) Specialized center providing support for digital violence, domestic violence, and stalking with risk assessment, device checking, and protection order assistance.
• AWO Schatztruhe (Donation and Exchange Shop) A donation and exchange shop providing free basic necessities including clothing, household items, furniture, and children's items to people and families with limited income, located in the Schlaatz district of Potsdam.
• AWO Kitas (Kindergartens) Multiple kindergarten facilities across Potsdam and surrounding areas providing early childhood education, care, and development programs for children.
• AWO Seniorenzentren (Senior Centers) Multiple senior living and care facilities including senior residences, day care, and assisted living across the Brandenburg region.
• AWO Kulturhaus Babelsberg (Community Center) Cultural community center offering events, workshops, and community programs for residents of Potsdam.
• AWO Ehrenamtsagentur (Volunteer Agency) Agency promoting, strengthening, and networking volunteer engagement opportunities across AWO facilities in the Potsdam region.
• AWO Jobportal (Job Portal) Online job portal for recruiting 'Mutmacher*innen' (caring professionals) across the organization's various social service facilities.
• Obdachlosenheim und Notaufnahme (Homeless Shelter) Emergency shelter and overnight accommodation for homeless individuals and families, including support services and the 'Nähstube' sewing workshop.
• AWO Haus 'Alte Druckerei' (Community Center with Counseling) Meeting place with intercultural and inclusive art offerings and counseling services, located at Sellostrasse 6A, Potsdam.
• AWO Büro KINDER(ar)MUT (Child Poverty Office) Office dedicated to actively combating child poverty through advocacy and support programs.

Quantifiable outcome

• Online counseling responds within 48 hours on working days, available 24/7
• +1 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Stadt Potsdam (City of Potsdam)coreStrategic or Co-development PartnerThe city of Potsdam provides municipal funding for the AWO Schatztruhe (now receiving communal funds after initial Aktion Mensch support) and funds programs such as the school health professionals (Schulgesundheitsfachkräfte) initiative. The city also provided funding for the Einschulungsfest at AWO Haus Alte Druckerei.
• AWO BundesverbandcoreStrategic or Co-development PartnerThe AWO Bezirksverband Potsdam e.V. is a regional member association of the AWO Bundesverband (federal association). The relationship involves adherence to the AWO Verbandsstatut (association statute) and AWO Governance Kodex, with reporting and compliance obligations to the national body. The Bundesverband provides the umbrella brand, standards, and collective representation.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• AWO Bundesverband e.V. Federal umbrella organization of the AWO federation, of which AWO Bezirksverband Potsdam is a regional member. Not a competitor but the parent federation providing brand, governance, and collective advocacy infrastructure.

Broad incumbents

• Malteser Hilfsdienst e.V. National Catholic-affiliated welfare and care services organization operating across Germany in senior care, refugee services, and social counseling. Broader geographic footprint than AWO Potsdam with overlapping service categories.

Regional players

• AWO Berlin-Mitte gGmbH: Sister AWO regional association operating in adjacent Berlin geography with the same multi-service welfare model (Kitas, senior care, counseling). Comparable in structure and service mix but operates in a separate federal state.

Direct peers

• Volkssolidarität Landesverband Brandenburg e.V. Regional welfare association focused on senior care, social counseling, and community support across Brandenburg, with a particularly strong overlap with AWO's senior center and counseling service portfolio.
• Caritasverband für das Erzbistum Berlin e.V. Regional Catholic welfare confederation operating across Berlin and Brandenburg with the same multi-service welfare portfolio (counseling, senior care, childcare, refugee integration). Directly competes with AWO Bezirksverband Potsdam for commissioned municipal contracts.
• Deutsches Rotes Kreuz Landesverband Brandenburg e.V. Brandenburg state association of the German Red Cross, operating nursing homes, ambulance services, and social services under similar SGB commissioning structures. Directly competes for public welfare contracts in the same region.
• Diakonie Port-Est e.V. Protestant-affiliated welfare provider serving Potsdam and Brandenburg with comparable services in senior care, counseling, disability support, and youth welfare. Direct competitor in municipal tendering processes.
• Paritätischer Wohlfahrtsverband Landesverband Brandenburg e.V. Umbrella organization for non-confessional social service providers in Brandenburg, coordinating member organizations that deliver the same counseling, senior care, and family support services as AWO Bezirksverband Potsdam.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/awo-bezirksverband-potsdam-e-v

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about AWO Bezirksverband Potsdam e.V.