AWO Kinder-und Jugenhilfe Potsdam gGmbH

What AWO Kinder-und Jugenhilfe Potsdam gGmbH does

AWO Kinder- und Jugendhilfe Potsdam gGmbH is a German non-profit limited liability company (gemeinnützige GmbH) and a wholly-owned operating subsidiary of Arbeiterwohlfahrt Bezirksverband Potsdam e.V., the regional AWO federation in Brandenburg. The organization delivers child and youth welfare services including residential youth groups, assisted living, an autism competency center, supported parenting programs, and operates Kindergartens (Kitas), after-school care (Horte), and additional educational facilities. As of the latest available data, the broader AWO Bezirksverband Potsdam e.V. group operates 160+ facilities across Brandenburg and employs approximately 2,300 people, with this subsidiary forming the core child-and-youth-welfare engine of the federation.

The company's primary technology asset is its encrypted Online-Beratung counseling platform, providing anonymous chat, video conferencing, and messaging for addiction, debt, migration, family, inclusive employment, and digital violence counseling, with 48-hour response SLAs. Complementing this is a portfolio of specialized counseling modules (DigiSucht addiction counseling, BIK West digital violence support, recognized insolvency counseling under § 305 Insolvenzordnung) and a volunteer coordination system (AWO Ehrenamtsagentur). The organization is currently investing in climate adaptation infrastructure, with multiple BMUV-funded projects across facilities and a dedicated Climate Adaptation Officer in place from February 2025 to January 2027.

Revenue is generated primarily through statutory German social insurance (SGB VIII, SGB II, SGB XI, SGB XII), federal and state grants (BMUV/ZUG gGmbH, Aktion Mensch), and municipal contracts (notably with Landeshauptstadt Potsdam for emergency shelter and housing services). Supplementary income derives from fee-based professional training (e.g., €35 per participant for EinSTEP 3.0 nursing documentation training). The target beneficiaries span vulnerable populations — children, families, seniors, homeless individuals, people with disabilities, migrants, and those affected by addiction or over-indebtedness — with services delivered free of charge to end users and funded through public-sector reimbursement channels.

Name

AWO Kinder-und Jugenhilfe Potsdam gGmbH

Legal name

AWO Kinder- und Jugendhilfe Potsdam gGmbH

Website

https://awo-potsdam.de

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

AWO Kinder- und Jugendhilfe Potsdam gGmbH is a non-profit child and youth welfare subsidiary of AWO Bezirksverband Potsdam e.V., operating Kitas, residential youth groups, and assisted living programs for vulnerable children and families across Brandenburg, Germany.

Ownership category

akta.pro rank

Product category

Social Welfare Services

NAICS

Community Housing Services (62422), Child and Youth Services (62411), Individual and Family Services (6241), Emergency and Other Relief Services (624230)

SIC

Services-Social Services (8300)

akta.pro primary industry

Housing Assistance & Homeless Services (BPAGAEAB)

akta.pro secondary industries

Specialized Student Support (Foster/Homeless/Migrant/McKinney-Vento) (EDAJAIAJ), Safeguarding, Child Protection & Reporting Services (EDAJAIAD), Protection Services (GBV, Child Protection, Safeguarding) (BPADAHAF), Attendance, Engagement & Truancy Intervention Services (EDAJAIAI)

Keywords

• Social welfare services
• Youth welfare care
• Senior care services
• Online counseling platform
• Homeless shelter services

Headquarters

HQ city

Potsdam

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Statutory Social Insurance (SGB): Core funding from German social security legislation including SGB VIII (Child and Youth Welfare), SGB XI (Social Long-term Care Insurance), SGB II (Basic Security for Job Seekers), and SGB XII (Social Assistance).
2. Public Grants and Subsidies: Government funding for specific projects such as climate adaptation concepts (BMUV), youth programs (Aktion Mensch), and integration services.
3. Municipal Contracts: Contracts with municipalities for housing services, emergency shelter (Ordnungsrechtliche Unterbringung), and community facilities.
4. Training Course Fees: Fee-based professional development courses such as nursing documentation training (EinSTEP 3.0) at €35.00 per participant.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

AWO Kinder- und Jugendhilfe Potsdam gGmbH is a non-profit social welfare organization that operates child and youth welfare services, senior care facilities, family counseling, addiction and debt counseling, migration services, and a 24/7 homeless shelter with emergency admission. The organization runs 160+ facilities and counseling centers across the Brandenburg region, including Kindergartens, youth centers, senior centers, and an encrypted online counseling platform accessible to vulnerable populations.

Product overview

AWO Kinder-und Jugenhilfe Potsdam gGmbH is a social welfare organization and subsidiary of AWO Bezirksverband Potsdam e.V., operating as a multi-service social care provider. The organization offers a diverse portfolio of services organized around core social care areas: (1) Online-Beratung platform providing secure, encrypted online counseling across multiple specializations including addiction, migration, family, debt, and violence counseling; (2) Children and youth facilities including numerous Kindergartens (Kitas), after-school care (Horte), and youth centers across the Potsdam region; (3) Senior care services through subsidiary AWO Seniorenzentren Brandenburg gGmbH operating multiple senior centers; (4) Housing and support services for homeless individuals; (5) Youth welfare services including residential groups and assisted living; (6) An extensive volunteer network (Ehrenamtsagentur); and (7) Cultural and community facilities. The organization also operates climate adaptation programs for its facilities. Services are delivered through the organization's own facilities and those of affiliated entities including AWO Betreuungsdienste gGmbH and AWO Potsdam Socialmanagement GmbH.

Differentiator

Problem solved

Functional benefit

Brands

• AWO Online-Beratung: Digital counseling platform offering anonymous online consultations for addiction, debt, migration, family, and social issues
• AWO eLearning
• AWO Ehrenamtsagentur Potsdam
• Büro KINDER(ar)MUT
• AWO Kulturhaus Babelsberg
• AWO Junge Plattform
• AWO 1plus9
• AWO Haus 'Alte Druckerei'

Products and services

• Online-Beratung (Online Counseling Platform)
• AWO Ehrenamtsagentur Potsdam (Volunteer Agency)
• Suchtberatung Digital (DigiSucht)
• Beratungsstelle f\u00fcr inklusives Arbeiten (Counseling for Inclusive Employment)
• Migrationsberatung (Migration Counseling)
• Erziehungs- und Familienberatungsstelle (Family and Parenting Counseling)
• Beratungsstelle f\u00fcr \u00dcberschuldete (Debt Counseling Center)
• Fachstelle f\u00fcr digitalisierte Gewalt (BIK West)
• AWO Kita Turmspatzen (Kindergarten Facility)
• AWO Obdachlosenheim und Notaufnahme (Homeless Shelter and Emergency Reception)
• AWO Grundschule Marie Juchacz mit Hort (Elementary School with After-school Care)
• AWO Seniorenzentren Brandenburg gGmbH (Senior Centers)
• EinSTEP 3.0 Training Course (Nursing Documentation Training)

Quantifiable outcome

• 2300 employees serving 160+ facilities
• +2 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Landeshauptstadt Potsdam (City of Potsdam)coreStrategic or Co-development PartnerMunicipal partner providing funding for housing services and emergency shelter operations. Coordinates ordnungsrechtliche Unterbringung (regulatory housing placement).
• Landesamt für Soziales und Versorgung CottbuscoreStrategic or Co-development PartnerState authority recognizing the debt counseling center (Beratungsstelle für Überschuldete) as an official insolvency counseling facility under § 305 Insolvenzordnung.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Diakonie Deutschland: Protestant welfare federation operating child/youth welfare, senior care, homelessness, migration counseling, and addiction services across Germany. Directly comparable as a multi-specialization, SGB-funded welfare provider competing in the same tenders as AWO.
• Deutsches Rotes Kreuz (DRK): German Red Cross operates emergency shelter, refugee support, youth welfare, and senior care nationwide. Directly comparable in housing/homeless and emergency services, plus child/youth and family support under similar statutory frameworks.
• Der Paritätische Wohlfahrtsverband: Umbrella association for non-confessional welfare organizations in Germany, covering similar social services including counseling, housing assistance, and family/child support. Comparable as a federation-level peer competing for the same statutory service contracts.
• Caritas Deutschland: Germany's largest Catholic welfare federation with nationwide operations in counseling, child/youth welfare, senior care, and housing assistance for vulnerable populations. Directly comparable as a statutory-funded, multi-service welfare organization competing for the same SGB and municipal contracts.

Direct peers

• suchtberatung.digital: Federal digital addiction counseling service. AWO's Online-Beratung/Suchtberatung Digital module is co-listed on this site, making it a directly comparable digital-first counseling platform competing for the same anonymous online users nationwide.
• AWO Niedersachsen: Another regional AWO Bezirksverband providing Kitas, senior care, youth welfare, and counseling services in Lower Saxony. Directly comparable as a federated AWO member operating the same multi-service welfare portfolio under identical governance and funding frameworks.
• AWO Berlin-Brandenburg Projekte gGmbH: Sister AWO organization covering Berlin and Brandenburg with related social services including migration counseling and family support. Closest direct peer given identical AWO federation affiliation, overlapping Brandenburg service area, and similar statutory contract base.
• Caritas Online-Beratung: Caritas's encrypted online counseling platform covering family, addiction, debt, and migration topics. Most direct digital peer to AWO Online-Beratung, operating with the same encrypted self-service model and competing for the same user pool and statutory recognition.
• Diakonie Online-Beratung: Diakonie's nationwide encrypted online counseling service spanning similar social topics. Comparable digital channel competing for the same anonymous counseling user base across Germany.

Regional players

• Johanniter-Unfall-Hilfe: Major German welfare and emergency services organization operating senior care, youth services, and social counseling nationwide. Comparable multi-service welfare peer with similar statutory and volunteer-driven model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/awo-kinder-und-jugenhilfe-potsdam-ggmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AWO Kinder-und Jugenhilfe Potsdam gGmbH