AWSA Association of Wisconsin School Administrators

Name

AWSA Association of Wisconsin School Administrators

Legal name

Association of Wisconsin School Administrators

Website

https://awsa.org

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Professional Association Services for K-12 Education Leaders

NAICS

Professional Organizations (81392), Business Associations (813910)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Student Affairs Administration (Conduct, Wellbeing, Support Oversight) (EDADAKAC)

Keywords

• Professional development services
• Education leadership training
• Membership association services
• School administrator support
• Advocacy representation services

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: AWSA generates revenue primarily through annual membership dues paid by school administrators. Membership tiers include Regular ($515), Introductory ($415 for new administrators), WASDA member discounted rate ($259), Aspiring Administrator ($48), and Retired membership ($51.50).
2. Professional Learning Events and Academies: Revenue is generated through registration fees for professional development academies and workshops including Building Academy ($725 members), Climate Catalyst Academy ($700 members), Impactful Coaching Academy ($550 members), Mastering Academy ($725 members), Launching Academy ($525 members), and Managing to Lead workshops ($229 for member teams).
3. Conference and Convention Fees: The organization hosts annual conventions including Elementary Principals Convention ($279 member registration) and Administrative Assistants Conference, generating revenue through registration fees and exhibitor booth fees ($425 per tabletop).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

AWSA is a nonprofit professional membership association that provides Wisconsin K-12 school administrators with paid annual memberships, career-stage professional learning academies, annual conventions and workshops, legal support and fee reimbursement, career center services, advocacy representation through the School Administrators Alliance, and information resources such as the AWSA Update Bulletin newsletter.

Product overview

AWSA (Association of Wisconsin School Administrators) is a professional association providing a comprehensive portfolio of member services for K-12 school administrators in Wisconsin. The organization offers a multi-tiered professional learning architecture organized around career stages: the Launching Academy for new administrators, Building Academy for developing leaders, Mastering Academy for experienced principals, and SAIL for district-level transformational leadership. These academies are complemented by specialized programs including Professional Learning Communities, Climate Catalyst, and Impactful Coaching academies. AWSA delivers annual conventions for elementary, middle/high school, and associate principals, along with specialized workshops for aspiring administrators and administrative assistants. The association provides member services including legal support, career center resources, the AWSA Update Bulletin newsletter, online forums for networking, and special interest networks including WI EdLOCC and WSAAN. The organization also advocates for educational policy through its partnership in the School Administrators Alliance (SAA).

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 100% of Building Academy participants rated the program as 'excellent' or 'above average' in meeting expectations and likelihood to recommend
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• School Administrators Alliance (SAA)coreStrategic or Co-development Partner · 1 August 2026SAA is a statewide alliance providing unified government relations services for four associations: AWSA, WASBO (Wisconsin Association of School Business Officials), WCASS (Wisconsin Council of Administrators of Special Services), and WASPA (Wisconsin Association of School Personnel Administrators). SAA represents more than 4,000 educational leaders across Wisconsin before the state legislature, governor's office, and state agencies.
• Malina Piontek, Attorney, LLCcoreImplementation/ SI/ Consulting PartnerMalina Piontek is retained by AWSA to provide legal advice on professional and job-related questions. Members receive access to telephone legal consultation and may be eligible for legal fee reimbursement for out-of-pocket legal expenses necessary to protect important legal rights.
• The Donovan GroupcoreImplementation/ SI/ Consulting PartnerThe Donovan Group provides crisis communications support and communication tools for AWSA members. The firm also assists schools in assessing communications and improving websites, newsletters, and social media presence. Joe Donovan serves as AWSA's communications support partner.
• Wisconsin Association of School Business Officials (WASBO)coreStrategic or Co-development PartnerWASBO is one of four associations that make up the School Administrators Alliance (SAA), the combined government relations arm representing Wisconsin educational administrators before state legislature and agencies.
• Wisconsin Council of Administrators of Special Services (WCASS)coreStrategic or Co-development PartnerWCASS is one of four associations that make up the School Administrators Alliance (SAA), providing unified advocacy representation for Wisconsin special services administrators.
• Wisconsin Association of School Personnel Administrators (WASPA)coreStrategic or Co-development PartnerWASPA is one of four associations that make up the School Administrators Alliance (SAA), representing personnel administrators in Wisconsin schools.
• Cody LundquistminorOthersCody Lundquist was named Director of Government Relations for the School Administrators Alliance (SAA) effective August 1, 2026. He brings more than a decade of experience in education leadership with background in state and federal policymaking, previously serving as Principal of Mount Horeb High School since 2019.
• Wisconsin Department of Public Instruction (DPI)coreStrategic or Co-development PartnerAWSA collaborates with DPI on continuous improvement initiatives, Joint Federal Notifications under ESSA and IDEA, educator licensing, and various educational policy matters. DPI releases annual data and resources supporting district improvement efforts in which AWSA participates.
• Cooperative Educational Service Agencies (CESAs)coreStrategic or Co-development PartnerAWSA participates in the Technical Assistance Network for Improvement (TANI) with Wisconsin's CESAs to provide technical assistance to districts identified under ESSA and IDEA for support in continuous improvement efforts.
• Hilton Garden Inn (Sun Prairie)minorOthersHilton Garden Inn in Sun Prairie serves as a primary venue for AWSA professional learning academies and workshops, offering negotiated corporate rates of $145 per night with tax-exempt status for attendees.
• Corporate SponsorsminorGTM or Marketing PartnerCorporate partners including Astraios Financial, Boardman Clark, Books are Fun, Concordia University, Fenworks, IXL Learning, Jostens, Lee Recreation, Lifetouch, Modern Classrooms Project, Plunkett Raysich Architects, Renaissance, TADI, and UW River Falls support AWSA events and receive recognition at conventions and through AWSA communications.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Indiana Association of School Principals (IASP): Indiana state-level professional association for school principals offering professional learning, advocacy, and recognition programs. Comparable state-affiliate model serving K-12 administrators with similar member services structure.
• Illinois Association of School Administrators (IASA): Illinois state-level professional association for school administrators providing advocacy, professional development, and member services. Closest geographic and structural peer to AWSA, operating the same membership + academy + convention model in an adjacent Midwest state.
• Wisconsin Association of School District Administrators (WASDA): Wisconsin-based association for school district administrators, serving as both a coalition partner within SAA and a peer organization with overlapping membership in superintendent-level Wisconsin K-12 leadership.
• National Association of Elementary School Principals (NAESP) - State Affiliates: Beyond its national structure, NAESP operates through state-level affiliates that mirror AWSA's elementary-focused programming. These affiliates are the most direct structural analogs of AWSA at the state level across the country.

Broad incumbents

• ASCD (Association for Supervision and Curriculum Development): International nonprofit membership association for educators focused on curriculum, instruction, and supervision. Overlaps with AWSA's professional learning and instructional leadership offerings but with a broader educator (not just administrator) membership base.
• NAESP (National Association of Elementary School Principals): National association for PreK-8 elementary and middle-level principals providing professional learning, advocacy, and networking. Mirrors AWSA's elementary principal convention and academy structure at the national level.
• NASSP (National Association of Secondary School Principals): National association serving middle and high school principals with professional learning, advocacy, and student leadership programs. Comparable to AWSA's secondary school administrator focus but operating at national scale with similar academy and recognition structures.
• AASA (The School Superintendents Association): National professional association for school district superintendents and administrators, providing advocacy, professional learning, and policy support. Operates as the national-level counterpart to AWSA with broader geographic scope and similar member service architecture.

Regional players

• Minnesota Association of Secondary School Principals (MASSP): Minnesota state association for secondary school principals providing professional development and advocacy. Comparable role and member service portfolio to AWSA's secondary division but serving a different state.
• Michigan Association of Secondary School Principals (MASSP): Michigan state association for secondary school principals offering professional learning and advocacy services. Comparable Midwest state peer with similar administrator-focused programming and member support model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AWSALeaders1
• Facebookfacebook.com/myawsa
• LinkedInlinkedin.com/company/awsa-association-of-wisconsin-school-administrators

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about AWSA Association of Wisconsin School Administrators