Future Friends Games

What Future Friends Games does

Future Friends Games is a private independent game publisher and self-publishing support services provider, founded in 2018 and based in Brighton, United Kingdom. The company operates with a small team (1-10 employees) under Founder Thomas Reisenegger and Director Kristian Wingfield-Bennett, and serves independent game development studios through two service tracks: traditional publishing partnerships with revenue share and a la carte self-publishing consulting. Its published portfolio centers on two core titles, CloverPit (developed by Panik Arcade, released September 26, 2025) and Halls of Torment (with the Boglands DLC, launched on Xbox and PlayStation on October 23, 2025). Frames the offering as a 'mix of a publisher and self-publishing support for hire.'

The company's product surface spans full-service publishing — marketing, distribution, and platform release coordination — alongside consulting services for developers who prefer to retain publishing ownership. Future Friends Games distributes its portfolio globally via digital storefronts on PC and on the Xbox and PlayStation console marketplaces, supported by direct platform holder relationships with Microsoft and Sony. Beyond game publishing, the firm offers a fee-based self-publishing support service to indie development teams seeking to release independently. Marketing and demand generation are executed through organic social channels (TikTok, X, Instagram, Bluesky) and a company newsletter, with no paid acquisition or enterprise sales motion referenced.

Revenue is generated through two streams: a transactional revenue share on published titles and fee-based professional services for self-publishing support. Pricing is not publicly disclosed. The go-to-market motion is partner-led, working directly with indie development studios rather than selling to end consumers; end-consumer distribution is intermediated through platform storefronts. The data set is thin on financial metrics, ownership structure, and headcount trajectory, with revenue, funding rounds, and management bios left blank in the source material.

Name

Future Friends Games

Website

https://futurefriendsgames.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Future Friends Games is a Brighton-based independent game publisher and self-publishing support provider founded in 2018. Operating with a 1-10 person team, it publishes indie titles across PC, Xbox, and PlayStation and offers consulting services to indie developers seeking to self-release.

Ownership category

akta.pro rank

Product category

Indie Game Publishing

NAICS

Software Publishers (5132)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Indie Publishing & Label Services (Funding, Marketing, Release Management) (MPAFABAF)

Keywords

• Indie game publishing
• Game distribution services
• Console game publishing
• Self-publishing support
• Video game marketing

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Game Publishing: Publishes indie games developed by third-party studios, taking a revenue share for marketing, distribution, and publishing services provided to development partners.
2. Self-Publishing Support Services: Provides consulting and support services to indie development teams seeking to self-publish their games, likely on a fee-for-service basis.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Future Friends Games is a hybrid indie games publisher and self-publishing support provider. It signs publishing deals with independent game development studios to bring their titles to market across PC, Xbox, and PlayStation platforms, handling marketing, distribution, and platform release coordination in exchange for a revenue share. It also offers à la carte self-publishing support services for indie teams that prefer to retain ownership and release their games independently.

Product overview

Future Friends Games operates as a hybrid indie games publisher and self-publishing support service. The company offers two distinct service tracks: traditional publishing support for indie games seeking distribution and market access, and self-publishing support services for teams that prefer to release independently. Their published game portfolio includes 'Halls of Torment,' a survivor-like roguelike with dark fantasy aesthetics launched on Xbox and PlayStation consoles, and 'CloverPit,' a slot machine-themed roguelike developed by Panik Arcade.

Differentiator

Problem solved

Functional benefit

Products and services

• Halls of Torment A survivor-like roguelike game with dark fantasy aesthetic resembling late 90s action RPGs, featuring modern roguelike mechanics, deep customization, and nostalgic visuals. Published by Future Friends Games and released on Xbox and PlayStation consoles (with PC) including the Boglands DLC.
• CloverPit A roguelike game featuring a slot machine mechanic with a dark, prison-like atmosphere. Developed by Panik Arcade and published by Future Friends Games, including strategic gameplay involving luck, charms, and bonuses.
• Publishing Support
• Self-Publishing Support

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Halls of Torment Development TeamcoreChannel Partner/ Reseller/ Distributor · 23 October 2025Future Friends Games is publishing Halls of Torment, a survivor-like game with dark fantasy aesthetics, on Xbox and PlayStation platforms. The release includes the Boglands DLC expansion. The game features modern roguelike mechanics and deep customization.
• Panik ArcadecoreChannel Partner/ Reseller/ Distributor · 26 September 2025Panik Arcade is the developer of CloverPit, a roguelike slot machine game. Future Friends Games serves as the publisher for this title, handling distribution, marketing, and platform release coordination. The game is scheduled for release on September 26, 2025.
• Xbox / MicrosoftcoreChannel Partner/ Reseller/ DistributorPlatform holder partnership enabling distribution of published games on Xbox console marketplace.
• PlayStation / SonycoreChannel Partner/ Reseller/ DistributorPlatform holder partnership enabling distribution of published games on PlayStation console marketplace.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Devolver Digital: Established indie game publisher with a large catalog of successful indie titles across PC and console. Same core business model (publishing indie-developed games with a revenue share) but at significantly larger scale and brand recognition.
• Team17: Long-established UK-based publisher (Worms franchise owner) with a large indie publishing label across PC and console. Same hybrid publisher model serving indie developers, with greater capital resources and an established catalog.
• tinyBuild: Indie publisher with a sizable portfolio of published titles across PC and console, plus in-house development. Directly comparable publishing model serving indie developers with marketing, distribution, and platform support.
• Annapurna Interactive: High-profile indie game publisher known for artistically distinct indie titles across consoles and PC. Same publishing model and target market but with significantly larger scale, brand recognition, and resources.

Emerging players

• Akupara Games: Smaller-scale indie publisher focused on helping independent developers bring games to market. Comparable niche positioning with smaller deal sizes and a similar focus on indie community relationships.

Direct peers

• Raw Fury: Indie games publisher focused on smaller and mid-sized independent developers, publishing across PC and console. Closely comparable business model, target customer (indie devs), and genre focus (niche, artistically-driven indie titles).
• Armor Games Studios: Indie game publisher focused on publishing smaller-scale PC and console titles from independent developers. Comparable size and positioning as a niche indie publisher serving similar developer customers.
• Neon Doctrine: Taiwan-based indie publisher focused on bringing Asian-developed indie titles to global markets. Comparable publisher model serving small studios, with multi-platform distribution (PC and console).
• Chucklefish: UK-based indie publisher known for titles like Stardew Valley and Risk of Rain. Same publisher-of-indie-games model, similar UK-based indie identity, and comparable customer base of small-to-mid-sized developers.
• Fellow Traveller: Indie publisher focused on narrative and narrative-adjacent games, working with small independent studios. Comparable publisher-only model targeting indie developers with limited marketing infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/futurefriendsvg
• Instagraminstagram.com/futurefriends_games
• TikToktiktok.com/@futurefriendsgames
• LinkedInlinkedin.com/company/future-friends-games

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Future Friends Games