Axamer Lizum GmbH & Co KG

What Axamer Lizum GmbH & Co KG does

Axamer Lizum GmbH & Co KG is a privately held Austrian ski resort and cable car operator headquartered in Axams, Tyrol, operating under the commercial name Axamer Lizum Bergbahnen. The company runs a nine-lift alpine recreation complex in the Kalkkogel range (the Dolomites Nordtirol) minutes from Innsbruck, anchored by the Hoadlbahn cable car to 2,340 meters and the Birgitzkoptllift to 2,035 meters, supported by two on-mountain restaurants (Hoadl Haus and Birgitzkoptllhaus) and a network of marked hiking trails and newly developed trail running routes.

Revenue is generated across five streams: lift pass sales (day tickets, multi-day passes, season passes issued on contactless keycards with a EUR 4 refundable deposit); the Green Ticket sustainability surcharge (EUR 1 per ticket, launched December 2025 with nonprofit partner itreebute and blockchain-tracked project documentation); mountain gastronomy at both restaurants; event hosting including the GAUDI Hoadl Day Festival and Sundowner programming; and gift and value voucher sales through the Axess online shop. Distribution is split between direct on-resort sales and an own-branded e-commerce storefront, with the company also acting as a sales intermediary for the Freizeitticket Tirol — a civil-law partnership of 18 Tyrolean mountain railways that issues a regional multi-resort pass.

The company serves primarily individual leisure visitors and families seeking alpine skiing, hiking, trail running, and mountain dining experiences, alongside FFT pass holders seeking multi-resort access and event organizers renting the mountain restaurants for private functions. Operations are seasonal — summer from late June to late September and winter typically from December through April — with marketing conducted through a multilingual website (German, English, Italian), active Facebook and Instagram channels, real-time webcam content, and partnerships with TVB Innsbruck. The firm holds OKOPROFIT sustainability certification and operates under a joint data-controller arrangement with Froschl AG & Co KG.

Name

Axamer Lizum GmbH & Co KG

Legal name

Axamer Lizum GmbH & Co KG

Website

https://axamer-lizum.at

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Axamer Lizum GmbH & Co KG is a privately held Tyrolean ski resort and cable car operator near Innsbruck, Austria, running nine lifts, two mountain restaurants, and hiking and trail-running infrastructure for individual leisure visitors, families, and multi-resort pass holders via the Freizeitticket Tirol network.

Ownership category

akta.pro rank

Product category

Alpine ski resort and mountain recreation services

NAICS

Skiing Facilities (71392), Scenic and Sightseeing Transportation (487)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding) (THAAAJAA)

akta.pro secondary industries

Winter Activity & Experience Operators (Ice Climbing, Dog Sledding, Fat Biking, Ice Skating) (THAAAJAJ), Winter Adventure Experiences (Ski Touring, Snowshoeing, Dog Sledding) (THAJABAH)

Keywords

• Alpine ski resort
• Cable car operations
• Mountain recreation
• Hiking trail services
• Mountain gastronomy

Headquarters

HQ city

Axams

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Lift Pass / Cable Car Tickets: Day tickets, multi-day tickets, and season passes for ski lifts and cable cars. Tickets are issued on contactless keycards with a €4 deposit that is refunded on return. Also sold via the Freizeitticket Tirol network covering 18 partner ski areas.
2. Green Ticket Surcharge: An optional €1 surcharge per ticket contributing directly to sustainability projects with partner itreebute, including reforestation, biodiversity, and urban tree planting. Axamer Lizum adds its own contribution on top of each Green Ticket sold.
3. Mountain Gastronomy: Food and beverage operations at the Hoadl Haus (2,340m) and Birgitzköpflhaus (2,035m), offering Tiroler hospitality with panoramic views over the Inntal, Nordkette, and Stubaier Alpen.
4. Event Hosting: Revenue from event hosting and tickets, including the GAUDI Hoadl Day Festival, Sundowner events at Hoadl Haus, and alpine events throughout the summer and winter seasons.
5. Gift Vouchers and Value Vouchers: The online shop sells gift vouchers for tickets and value vouchers for gastronomy. Vouchers are valid for 1 year from purchase date.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Axamer Lizum is a Tyrolean mountain railway and alpine recreation operator that runs the Hoadlbahn cable car and Birgitzköpfllift to access ski slopes and hiking trails in the Kalkkögel (Dolomites Nordtirol). It sells single-day, multi-day, and seasonal lift passes through its own Axess web shop and on-resort counters, operates two on-mountain restaurants (Hoadl Haus at 2,340m and Birgitzköpflhaus at 2,035m) for dining and event hosting, and is part of the 18-resort Freizeitticket Tirol network. Supplementary offerings include the Green Ticket sustainability surcharge, gift and gastronomy vouchers, marked hiking routes, trail running routes developed with TVB Innsbruck, and seasonal event programming.

Product overview

Axamer Lizum is a ski resort and alpine recreation company offering a unified portfolio of mountain transportation, dining, and outdoor activity services. The core offering centers on lift infrastructure (Hoadlbahn and Birgitzköpfllift) providing access to ski slopes and hiking trails, complemented by two mountain restaurants (Hoadl Haus and Birgitzköpflhaus) for dining and event hosting. Additional services include lift passes (with Freizeitticket Tirol network compatibility), an online shop for tickets and gift cards, the sustainable Green Ticket initiative with blockchain-verified environmental projects, trail running routes, marked hiking trails, and webcam monitoring. The company participates in the Freizeitticket Tirol regional alliance, a civil law partnership of 18 ski resorts enabling cross-resort ticketing.

Differentiator

Problem solved

Functional benefit

Brands

• Green Ticket: A sustainability initiative where a 1€ surcharge per ticket funds environmental projects including reforestation, biodiversity conservation, and urban nature preservation in Tyrol, implemented through blockchain-verified tracking in partnership with itreebute.
• Hoadl Haus
• Birgitzköpflhaus

Products and services

• Hoadlbahn Cable Car Modern cable car that transports visitors from the base of the Axamer Lizum ski area to the upper mountain zone at the Hoadl Haus (2,340m), serving as the primary gateway to ski slopes, hiking trails, and the Hoadl Haus restaurant.
• Birgitzköpfllift Chairlift providing access to the Birgitzk\u00f6pfl area at 2,035m with panoramic views over the Inntal, Nordkette, and Stubaier Alpen; serves the mid-mountain zone.
• Lift Passes (Day, Multi-Day, and Season) Day tickets, multi-day tickets, and seasonal Jahreskarte passes for the Axamer Lizum ski area and summer lifts, issued on contactless Axess keycards (€4 deposit, refundable on return); season passes have a published refund schedule based on deposit date.
• Freizeitticket Tirol Pass Multi-area ski and recreation pass that grants access to 18 partner Tyrolean mountain railways (including Axamer Lizum). Available to Tirol residents, employees, and university students under 27; contractual relationship is directly between the user and FFT.
• Green Ticket Optional €1-per-ticket surcharge on lift tickets, plus optional Pfand-Spenden (keycard deposit donation), that funds Tyrolean environmental projects run with nonprofit itreebute — urban tree planting in Innsbruck, Christmas tree recycling (~180 trees with Bio-Gärtnerei Seidemann), and alpine bee habitats from 2026. All projects are documented on blockchain for transparency.
• Hoadl Haus Mountain Restaurant Mountain restaurant at the Hoadl summit (2,340m) offering Tyrolean hospitality and panoramic views over the Inntal, Nordkette, and Stubaier Alpen; serves as a venue for Sundowner events, the GAUDI Hoadl Day Festival, and private bookings.
• Birgitzk\u00f6pflhaus Mountain Restaurant Mountain restaurant at 2,035m offering Tiroler hospitality and views over the Inntal, Nordkette, and Stubaier Alpen; serves as a dining location and event venue.
• Gift Vouchers and Gastronomy Value Vouchers Gift vouchers redeemable for lift tickets and gastronomy value vouchers for the on-mountain restaurants, sold through the online shop; vouchers are valid for 1 year from the purchase date.
• Event Location Booking (Hoadl Haus, Birgitzköpflhaus, Schafalm, Lizumalm) Venue rental service for corporate events, private celebrations, weddings, and team events at four alpine locations: Hoadl Haus (2,340m), Birgitzk\u00f6pflhaus (2,035m), Schafalm, and Lizumalm.
• Hiking Trail Network Curated marked hiking trail network in the Kalkkögel "Dolomites Nordtirol" area, including Hochtennbodensteig, Herzelteichweg, Panoramaweg Pleisen, and the 4-Gipfel-Tour.
• Trail Running Routes Trail running tracks developed for the summer 2026 season in collaboration with TVB Innsbruck, providing running routes across the alpine terrain for endurance and adrenaline enthusiasts.

Quantifiable outcome

• 3 Green Ticket flagship projects planned (urban tree planting in Innsbruck, second life for Christmas trees, alpine bee habitats from 2026)
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Freizeitticket Tirol (FFT)coreChannel Partner/ Reseller/ DistributorThe Freizeitticket Tirol is a civil law partnership of 18 Tyrolean ski areas. Axamer Lizum acts as an intermediary selling FFT tickets online and on-site. FFT ticket holders can access all 18 partner resorts. FFT contractual relationships are direct between the user and FFT, with liability resting with the individual partner resort where an incident occurs.
• itreebutecoreStrategic or Co-development PartnerNonprofit organization itreebute is the sustainability partner for the Green Ticket initiative. Together they plan and implement three flagship projects: urban tree planting in Innsbruck (blood beech), Christmas tree recycling (~180 trees replanted in Tyrol via Bio-Gärtnerei Seidemann), and alpine bee habitats starting 2026. itreebute handles project planning with regional experts, oversees execution, and records all outcomes on blockchain for transparency.
• Tourismusverband Innsbruck (TVB Innsbruck)minorGTM or Marketing PartnerAxamer Lizum collaborates with TVB Innsbruck to offer trail running routes, expanding the summer outdoor offering. TVB provides marketing support and visitor promotion for the region, while Axamer Lizum contributes trail infrastructure and event programming.
• Bio-Gärtnerei SeidemannminorStrategic or Co-development PartnerOrganic nursery Seidemann cooperates with Axamer Lizum on the 'Second Life for Christmas Trees' Green Ticket project, planting approximately 180 potted Christmas trees on suitable Tyrolean land after the holiday season.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Patscherkofelbahn Igls: Innsbruck-area ski mountain and cable car operator also serving as an FFT partner. Highly comparable in scale, proximity to Innsbruck, summer/winter operations, and lift pass model.
• Serlesbahnen Mieders: Stubai-area ski and summer mountain operation and FFT partner. Comparable in Tyrolean regional positioning, family-friendly ski/hike mix, and FFT network participation.
• Glungezer: Smaller Tyrolean ski and hiking area near Innsbruck and FFT partner. Closely comparable in scale, Innsbruck catchment, and lift-served ski/hike product mix.
• Mutteralm Innsbruck: Innsbruck-adjacent ski and hiking area and FFT partner. Comparable in proximity-to-Innsbruck competitive set, lift-served skiing, and summer hiking offerings.
• Innsbruck Nordkettenbahnen: Urban-access cable car system connecting Innsbruck to the Nordkette range. Closest comparable in terms of Innsbruck proximity, day-trip positioning, and integrated summer/winter offerings.
• Bergbahnen Kappl: Smaller Tyrolean ski and family mountain resort and FFT partner. Comparable in regional ski-resort positioning, family target segment, and FFT network participation.
• Stubaier Gletscher: Major Tyrolean year-round ski and glacier resort and FFT partner. Comparable on Tyrolean ski-resort infrastructure, network pass participation, and summer/winter operations, though at a materially larger scale.
• Schlick 2000: Stubai Valley ski and hiking area and FFT partner. Comparable as a Tyrolean ski resort with a similar mix of winter skiing, summer hiking, and family-oriented offerings.

Broad incumbents

• Ski Arlberg: Largest connected ski area in Austria and FFT partner. Comparable as a Tyrolean/Alpine cable car operator with network pass distribution, but operates at a materially larger scale across multiple resorts.
• Silvretta Seilbahn AG (Ischgl): Large Tyrolean destination ski resort and FFT partner. Broader incumbent in the same Tyrolean ski market with overlapping lift pass partnership and customer base, but at a much larger international scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/axamerlizum
• Instagraminstagram.com/axamer_lizum_official
• LinkedInlinkedin.com/company/bergbahnen-axamer-lizum

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Axamer Lizum GmbH & Co KG