Axis Italy srl

What Axis Italy srl does

Axis Italy SRL (AXIS ITALY S.r.l.) is a privately-held Italian car rental and leasing company founded in 2011 and headquartered in Campello sul Clitunno, Perugia. The company operates from two physical office locations in the Umbria and Marche regions of central Italy, serving small and medium enterprises, self-employed professionals, and private individuals with both long-term (typically 36-month) and short-term vehicle rental services. Axis Italy offers 67+ vehicle configurations spanning 30+ automotive brands including Audi, BMW, Citroën, Dacia, FIAT, Ford, JAECOO, Jeep, Kia, Mercedes-Benz, OMODA, Opel, Peugeot, Renault, Škoda, Toyota, Volkswagen, and Volvo, with monthly fees ranging from €199 to €899 excluding VAT, standard 15,000 km/year allowances, and down payments of €2,000-€7,000.

The company's core technology stack is built on the Motork/Dealerk third-party platform, which powers the online car configurator, pricing calculator, and offer management on its website. This integration provides customers with a self-service quoting experience complemented by phone, email, and in-person consultation at its physical offices. A personal account portal allows customers to manage wishlists and favorite vehicles. The company maintains GDPR compliance and has declared partial WCAG 2.1 Level AA accessibility conformance, and operates with approximately 7 employees.

Axis Italy generates revenue through recurring monthly subscription fees under long-term rental contracts and short-term rentals for periods under 12 months. The all-inclusive "chiavi-in-mano" (turnkey) pricing model bundles RCA third-party liability insurance (€50M coverage), personal accident insurance (€155,000), 24-hour roadside assistance, ACI highway rescue, routine and extraordinary maintenance, vehicle registration, road tax management, and accident claims handling into a single monthly payment. The company is privately held with no disclosed institutional investors, parent company, or funding history, and has no subsidiaries, M&A activity, or public listing.

Name

Axis Italy srl

Legal name

AXIS ITALY S.r.l.

Website

https://axisitaly.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Axis Italy SRL is a privately-held Italian car rental and leasing company founded in 2011, serving SMEs, professionals, and individuals in central Italy with long-term and short-term vehicle subscriptions across 30+ brands.

Ownership category

akta.pro rank

Product category

Vehicle Rental Services

NAICS

Passenger Car Rental and Leasing (53211), Passenger Car Leasing (532112), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

akta.pro secondary industries

Short-Term Fleet Rental / Flex Fleet (Replacement & Peak Demand) (THADAKAL), Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL)

Keywords

• Long-term vehicle rental
• Short-term car rental
• Fleet leasing services
• All-inclusive car rental
• Vehicle mobility solutions

Headquarters

HQ city

Campello sul Clitunno

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Long-term Vehicle Rental: Revenue generated from monthly rental fees for vehicles rented under long-term (36 months typical) contracts. Fees range from approximately €199 to €899 per month excluding VAT, with standard packages including 15,000 km/year, insurance, maintenance, and roadside assistance.
2. Short-term Vehicle Rental: Revenue from vehicles rented for periods under 12 months. Customers can select from semi-new vehicles including hybrids and electric options.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Axis Italy SRL is a regional Italian car rental and leasing company providing long-term vehicle rental (typically 36-month contracts with 15,000 km/year) and short-term vehicle rental (under 12 months) for cars and commercial vehicles. All rentals are bundled as all-inclusive monthly packages covering RCA third-party liability insurance, personal accident insurance, 24-hour roadside assistance, ACI highway rescue, routine and extraordinary maintenance, vehicle registration, road tax management, and accident claims handling. The company offers vehicles from over 30 brands across economy to luxury segments at monthly fees ranging from approximately €199 to €899 (excluding VAT).

Product overview

Axis Italy SRL is a car rental company offering two core services: long-term rental (noleggio lungo termine) and short-term rental (noleggio breve termine). Their long-term rental service provides vehicles with all-inclusive monthly fees covering insurance (RCA, personal accident, theft, fire, vandalism), 24-hour roadside assistance, ACI rescue, maintenance, claims management, registration handling, and property tax management. The short-term rental offers flexible contracts for periods under 12 months with semi-new vehicles. They also provide an online car configurator tool for browsing and quoting vehicles across 40+ brands including Abarth, Alfa Romeo, Audi, BMW, Citroën, CUPRA, Dacia, DR Automobiles, DS, EVO, Fiat, Ford, Honda, Hyundai, Jeep, Kia, Lancia, Lexus, Lotus, Mazda, Mercedes-Benz, MINI, Nissan, Opel, Peugeot, Porsche, Renault, SEAT, Škoda, smart, Subaru, Suzuki, Toyota, Volkswagen, and Volvo. A personal account portal allows customers to manage wishlists and access services.

Differentiator

Problem solved

Functional benefit

Products and services

• Noleggio Lungo Termine (Long-term Vehicle Rental) Long-term vehicle rental service (typically 36-month contracts with 15,000 km/year allowance) providing cars and commercial vehicles from 30+ brands with all-inclusive monthly fees covering RCA insurance, personal accident insurance, 24-hour roadside assistance, maintenance, registration, road tax management, and claims management. Targets small/medium businesses, professionals, and private individuals seeking hassle-free mobility solutions without vehicle ownership burdens.
• Noleggio Breve Termine (Short-term Vehicle Rental) Short-term vehicle rental service for rental periods under 12 months, offering flexible contracts and access to semi-new vehicles from the company's fleet including hybrid, electric, city car, compact, and large sedan segments. Designed for private individuals and businesses with temporary or transitional mobility needs.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• ALD Automotive Italia: Société Générale's global fleet leasing and NLT business operating across Italy with multi-brand offerings, full-service packages, and digital configurators — competes head-to-head with Axis Italy for SMB and corporate long-term rental contracts.
• Hertz Italia: Global car rental brand with Italian short- and long-term rental services; directly comparable to Axis Italy's short-term rental offering and increasingly active in the NLT/SME segment, with far larger fleet and branch network.
• Sixt Italia: German-headquartered premium car rental and leasing group with Italian operations spanning short- and long-term rentals across airports and cities; competes in the same vehicle categories and customer segments as Axis Italy, with stronger brand recognition and capital base.
• Leasys: Italian NLT captive of Stellantis (formerly FCA Bank/Leasys Rent), offering long-term rental for individuals, professionals and companies across the entire Italian market with full OEM-backed fleet financing and the broadest Stellantis brand portfolio — directly overlaps Axis Italy's core product in the same geography.
• LeasePlan Italia: One of Europe's largest fleet leasing and vehicle management companies, offering NLT to Italian SMEs and corporates; addresses the same operational-leasing and all-inclusive service positioning as Axis Italy, with substantially broader geographic and brand coverage.
• Europcar Italia: Major European car rental operator with Italian short- and long-term rental offerings; overlaps with Axis Italy across both rental durations and customer segments, with national airport and city coverage Axis Italy cannot match.
• Arval Italia: BNP Paribas-owned fleet management and long-term rental operator with strong Italian SME presence; offers multi-brand vehicles, insurance bundling, and maintenance packages structurally identical to Axis Italy's value proposition, but at materially greater scale.
• Maggiore Rent (Avis Budget Group Italy): Italian heritage rental brand (Maggiore) within the Avis Budget Group, offering short- and long-term rentals to consumers and businesses across Italy; a direct Italian-market peer with stronger group backing and a wider branch network than Axis Italy.

Emerging players

• Noleggiare: Italian online-first rental broker aggregating multiple local operators; an emerging digital distribution channel that competes for the same Italian self-serve rental customer that Axis Italy targets through its website configurator, though it does not operate its own fleet.
• Locauto: Italian regional car rental company historically focused on airport and short-term rentals with growing NLT offerings; comparable to Axis Italy in scale and Italian-market focus, with partial overlap on SMB and individual customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/axis-italy-srl

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Axis Italy srl