AXON Leertrajecten

What AXON Leertrajecten does

AXON Leertrajecten B.V. is a specialized Dutch continuing-education institute focused on training healthcare, rehabilitation, and social-service professionals who work with people affected by non-congenital brain injury (NAH — niet-aangeboren hersenletsel). Operating for more than 25 years (originating from the Nederlands Centrum Hersenletsel and formally incorporated in 2014), the company delivers a portfolio spanning a 20-day post-HBO specialist NAH nursing program (€4,450), 3–4 day basis courses for adult, pediatric, and work-reintegration audiences (€965–€1,350), methodology courses built on proprietary frameworks such as the Demenzien guidance model, single-day themed workshops, and e-learning access keys (€48.50). Training is delivered through a blended model combining asynchronous preparation on a proprietary learning environment (leeromgeving.axonleertrajecten.nl) with face-to-face classroom sessions at venues in Utrecht and Den Bosch.

The business model rests on four revenue streams: open-enrollment course fees (primary), customized incompany training for healthcare and disability-care organizations, digital products (e-learning, webinars) sold via iDeal/credit card on the company webshop, and book sales through the same storefront. AXON generates demand through its website, LinkedIn presence, MailChimp newsletter, and the annual HersenletselCongres which it organizes jointly with the Hersenletsel Alliantie. Courses carry accreditation points across at least nine Dutch professional registers (Kwaliteitsregister V&V, Registerplein, ADAP, NVvA, FGzPt, NVO, NVP, SKJ, VSR, KNGF), and AXON itself is registered with CRKBO. Faculty is drawn from practicing clinicians at leading Dutch rehabilitation centers (Reade, Libra, De Hoogstraat, St. Maartenskliniek) and disability-care providers (InteraktContour, Zozijn).

Since 2023 AXON has operated as part of PAO Psychologie, sharing management and instructional resources with a sister organization focused on continuing education for psychologists and pedagogues. The company serves the Netherlands domestic market (with limited Dutch Caribbean extension via incompany contracts), targets an estimated few thousand professionals per year across programs, and competes on the depth of its 25+ year content library, multi-register accreditation footprint, and ecosystem position anchored by the HersenletselCongres and university research collaborations including Hogeschool Windesheim.

Name

AXON Leertrajecten

Legal name

AXON Leertrajecten B.V.

Website

https://axonleertrajecten.nl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

AXON Leertrajecten is a Dutch continuing-education institute that trains healthcare, rehabilitation, and social-service professionals in non-congenital brain injury (NAH) care through accredited blended-learning courses, incompany programs, and e-learning products.

Ownership category

akta.pro rank

Product category

Healthcare Professional Education and Training

NAICS

Professional and Management Development Training (611430), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM)

akta.pro secondary industry

Nursing Assistant (CNA) & Patient Care Technician (PCT) (EDAOAJAB)

Keywords

• Brain injury training
• Healthcare professional education
• Accredited continuing education
• Neurorehabilitation training
• Dementia care courses

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Open Enrollment Course Fees: AXON generates revenue primarily through paid enrollment fees for its public (open) training courses. Fees vary by program duration and format. For short courses (up to 7 sessions), cancellation up to 8 weeks prior incurs a €95 administrative fee. For longer programs (8+ sessions), cancellation up to 12 weeks prior incurs a €95 fee. Payment is by invoice (14-day term) or installment plan (+€25 per installment). Course fees are exempt from BTW (VAT).
2. Incompany / Custom Training: AXON develops and delivers customized training programs for individual organizations, tailored to the organization's practice, culture, and learning needs. Incompany training is priced based on scope and duration, with separate cancellation terms (€1,000 administrative fee up to 8 weeks prior for standard programs, €1,000 up to 16 weeks for Dutch Antilles locations).
3. E-learning and Digital Products: AXON sells digital access keys for e-learning modules (e.g., e-learning access key for 'Omgaan met cliënten met hersenletsel' at €48.50). On-demand webinars and 100% online trainings are paid via iDeal or credit card at point of purchase, with BTW charged. Digital products include online course materials and access to the AXON learning environment.
4. Book and Publication Sales: AXON operates a webshop selling books related to NAH, including titles such as 'Hersenletsel: begrijpen en begeleiden' (€38.50) and 'Omgaan met hersenletsel. Hulp bij een veranderd leven' (€36.00). Books are sold as physical products with separate pricing and order processing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

AXON Leertrajecten is a specialized Dutch training institute that delivers accredited courses, post-HBO vocational programs, e-learning modules, and incompany training for healthcare and social service professionals who work with people with non-congenital brain injury (NAH - Niet Aangeboren Hersenletsel) and dementia. Offerings include a 20-day specialist NAH nursing program, foundation courses, methodology courses (Demenzien), follow-up days, and professional textbooks. Training is delivered through a blended learning model combining e-learning preparation with interactive classroom sessions, with all course completions yielding accredited certificates recognized by Dutch professional registers.

Product overview

AXON Leertrajecten is a specialized training institute for professionals working with people with non-congenital brain injury (NAH), operating for over 25 years. The company offers a comprehensive portfolio of courses, programs, and resources organized into five main categories: (1) Post-HBO vocational training programs including the flagship 'Gespecialiseerde NAH Verpleegkundige' (20-day specialist nurse program) and 'Basiscursus Professioneel omgaan met cliënten met hersenletsel' (foundation course); (2) Specialized courses covering neuropsychology, children/youth with brain injury, and work reintegration; (3) Methodology courses including the 'Begeleidingsmodel Demenzien' for dementia care and 'Begeleidingsmodel Hooi op je Vork' for brain injury guidance; (4) Themed follow-up courses on ethics, group facilitation, family systems, and communication; (5) Digital products including e-learning modules and professional books. Training is delivered through blended formats combining online learning environments with classroom sessions, targeting professionals in healthcare, rehabilitation, education, and employment sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Basiscursus: Professioneel omgaan met cliënten met hersenletsel
• Opleiding Gespecialiseerde NAH Verpleegkundige 20-day post-HBO training program for nurses specializing in non-congenital brain injury care, delivered over one year with biweekly sessions. Based on the bio-psycho-social model, covering neurological damage, cognitive disorders, psychiatric conditions, and nursing interventions. Includes 36-40 hours of practical placement and is delivered by 12 specialist instructors. Accredited with 129 points in Kwaliteitsregister V&V and Verpleegkundig Specialisten Register. Priced at €4,450 per participant (excluding literature and lunch). Located in Utrecht.
• Basiscursus: Professioneel omgaan met kinderen en jongeren met hersenletsel en hun gezin Three-day blended course focused on acquired brain injury in children and adolescents (ages 4-20). Covers brain development, injury consequences, family system impact, and reintegration strategies for school and social participation. Located in Den Bosch. Accredited with 22 points (V&V Kwaliteitsregister) and 34.5 points (SKJ). Priced at €965 per participant.
• Postacademische basiscursus: Neuropsychologie en neuropsychiatrie bij volwassenen met NAH Post-academic course for behavioral scientists (GZ-psychologen, orthopedagogen) on neuropsychological diagnostics and treatment of adults with non-congenital brain injury. Covers cognitive, behavioral, and psychiatric complications across four classroom days. Located in Utrecht and delivered by sister organization PAO Psychologie. Accredited with 24 points (FGzPt), 26 points (NVP), and various NVO OG/NIP K&J registration points. Priced at €1,350 per participant.
• Werken met het begeleidingsmodel Demenzien Training on the Demenzien care guidance model for care professionals working with people with dementia. Three 3.5-hour sessions for full care teams plus optional fourth session for coordinating care providers. Covers 'Driegesprek' (three-way conversation), 'De mens zien' (seeing the person), and 'Vraag achter de vraag' (question behind the question) principles. Co-developed with Windesheim University of Applied Sciences and the Demenzien method developers. Available in open enrollment and incompany formats (8-16 participants per session). Accredited with 13 points (ADAP) and 25 points (Registerplein).
• Basiscursus: Professioneel begeleiden van cliënten met hersenletsel bij arbeidsintegratie Four-day course for employment counselors and job coaches (arbeidsbegeleiders) on supporting clients with acquired brain injury in work reintegration. Covers cognitive and behavioral challenges, workplace accommodations, and practical tools. Includes e-learning preparation and catering. Accredited by the Dutch Association of Labor Experts (NVvA). Located in Den Bosch. Priced at €1,250 per participant.
• Workshop: Omgaan met cliënten met hersenletsel One-day introductory workshop for support staff and volunteers on managing clients with acquired brain injury. Provides practical information on brain injury consequences and communication strategies as an entry point for staff who cannot attend full multi-day courses.
• Zingevingsvragen en ethische dilemma's bij NAH Single-day workshop exploring meaning and ethical questions that arise after acquired brain injury. Covers conversations about purpose, care ethics, and professional responsibilities.
• Effectief begeleiden van de cliënt in de groep Workshop for group facilitators on supporting people with acquired brain injury in group living and working situations. Uses systems theory to analyze group dynamics and develop guidance strategies.
• Professionele gespreksvoering met de cliënt in de individuele en groepssetting Communication skills training for professionals working with brain injury clients. Covers difficult conversation situations with clients and families, with practical exercises and feedback.
• E-learning inlogsleutel – Omgaan met cliënten met hersenletsel Self-paced online e-learning module providing introduction to acquired brain injury, its causes, consequences, and management approaches. Accessible entry point for new staff unable to attend full courses. Sold as a one-time access key for €48.50 (incl. BTW) via the AXON webshop.
• Hersenletsel: begrijpen en begeleiden (boek) Professional textbook on acquired brain injury covering brain function, causes, consequences, and intervention strategies. Updated edition emphasizes the ICF model and behavior circle as frameworks for interventions. Sold as a physical book through the AXON webshop for €38.50.
• Omgaan met hersenletsel. Hulp bij een veranderd leven (boek) Comprehensive guide for professionals and family members on supporting people with acquired brain injury across rehabilitation and chronic phases. Includes new chapters on neural plasticity and sexuality after brain injury. Sold as a physical book through the AXON webshop for €36.00.
• Incompany / Custom Training Programs Customized training programs developed and delivered at client organizations' premises, tailored to the organization's practice, culture, and learning needs. Includes workshops, multi-day training sessions, and regional training offerings. Priced based on scope and duration, with separate cancellation terms (€1,000 administrative fee up to 8 weeks prior for standard programs, €1,000 up to 16 weeks for Dutch Antilles locations). Friday evening and Saturday sessions incur a 50% surcharge; Sunday sessions incur a 100% surcharge. Served to organizations in the Netherlands and the Dutch Caribbean.

Quantifiable outcome

• Thousands of professionals trained across all course programs with consistently high satisfaction ratings
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• PAO PsychologiecoreStrategic or Co-development Partner · 1 January 2023PAO Psychologie is the parent organization of AXON Leertrajecten since 2023. The same management and instructional team are connected to both organizations, with PAO Psychologie focused on continuing education for psychologists and pedagogues. AXON delivers some courses (such as the Neuropsychologie en Neuropsychiatrie bij NAH program) through the PAO Psychologie portal.
• Hersenletsel Alliantie (Brain Injury Alliance)coreStrategic or Co-development PartnerAXON collaborates with the Hersenletsel Alliantie to organize the annual HersenletselCongres, creating an inspiring learning and networking platform where professionals and organizations come together to share knowledge, exchange ideas, and strengthen collaboration across the NAH care sector in the Netherlands.
• Lectoraat Goed Leven met Dementie, Hogeschool WindesheimmajorStrategic or Co-development PartnerThe 'Werken met het begeleidingsmodel Demenzien' course was developed in collaboration with the Lectoraat Goed Leven met Dementie (Research Chair for Good Living with Dementia) at Windesheim University of Applied Sciences. Windesheim conducted 2.5 years of action research on the Demenzien methodology at four care organizations, and the results informed a revised edition of the Demenzien book and course materials (published May 2024).
• Demenzien (Method Developers)majorStrategic or Co-development PartnerThe workshop on the Demenzien care model was developed in partnership with the developers of the Demenzien method and toolbox (Patty van Belle and Charlène van Belle). The partnership includes co-development of the training curriculum and joint promotion through a dedicated Demenzien newsletter.
• WZH Nieuw BerkendaelminorStrategic or Co-development PartnerWZH Nieuw Berkendael collaborated with AXON and EENnacoma in developing the expertiseprofiel (expertise profile) for the Gespecialiseerde Verpleegkundige Niet Aangeboren Hersenletsel. The organization's staff serve as instructors and placement providers for AXON's training programs.
• EENnacomaminorStrategic or Co-development PartnerEENnacoma partnered with AXON and WZH Nieuw Berkendael to develop the expertiseprofiel for the Gespecialiseerde Verpleegkundige Niet Aangeboren Hersenletsel, providing clinical expertise and industry credibility for the program's competency framework.
• Brein SupportminorStrategic or Co-development PartnerBrein Support is a pioneer organization in the Netherlands for support of children and young people with non-congenital brain injury (established 1997). AXON instructor Martine Kapitein is coordinator of Brein Support, which is actively involved in national development projects to improve and professionalize care and education for this demographic.
• Nederlands Centrum Hersenletsel (Dutch Brain Injury Center)coreOthersAXON originated from the Nederlands Centrum Hersenletsel, which provides institutional heritage and brand credibility. Certificates are issued in the name of the Nederlands Centrum Hersenletsel, linking AXON's credentials to this recognized national institution.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Bohn Stafleu van Loghum: Major Dutch healthcare publisher and training provider for nurses, physicians, and allied health professionals, with textbooks and accredited e-learning. Comparable as a Dutch healthcare continuing-education and content provider, though at much larger scale and across many clinical specialties.
• NCOI Groep: Largest Dutch private training provider, offering accredited vocational, healthcare, and management programs across a broad portfolio. Comparable in delivery channels and Dutch continuing-education positioning, but at much larger scale and broader scope.
• Schouten & Nelissen: Established Dutch training and coaching provider with incompany and open-enrollment offerings across healthcare, leadership, and soft skills. Comparable in blended-format Dutch training delivery but covers a much broader portfolio.
• Trimbos Instituut: Dutch national knowledge center for mental health that develops and delivers training and e-learning for Dutch GGZ and care professionals. Comparable in accredited continuing education for Dutch healthcare and mental-health practitioners, though broader in disease focus.
• Boerhaave Nascholing (LUMC): Continuing-education unit of Leiden University Medical Center offering accredited medical specialist and allied-health training in the Netherlands. Comparable as a Dutch accredited clinical continuing-education provider, though anchored inside a university medical center.

Direct peers

• Mark Two: Dutch training company offering accredited short-cycle courses for healthcare, welfare, and education professionals. Comparable in scale, Dutch-market focus, and accredited continuing-education delivery.
• PAO Psychologie: Parent and sister organization of AXON, focused on postgraduate education for psychologists and pedagogues in the Netherlands. Directly comparable given shared management, faculty overlap, and delivery of accredited continuing-education programs in adjacent clinical specialties.
• Pro Education: Dutch training provider specializing in accredited healthcare and social-care courses for professionals. Directly comparable to AXON's open-enrollment, blended-format model for Dutch healthcare practitioners.
• NSPOH (Netherlands School of Public & Occupational Health): Dutch continuing-education institute offering accredited courses for public health, occupational health, and social workers. Directly comparable to AXON in delivering accredited short-cycle professional training to Dutch healthcare practitioners.

Others

• Hersenletsel Alliantie: Dutch collaborative network of organizations active in non-congenital brain injury care and policy, co-organizer of the HersenletselCongres with AXON. Comparable as a Dutch NAH ecosystem stakeholder but as an alliance/policy body rather than a training competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/axon-leertrajecten

Compliance19 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AXON Leertrajecten