Aylesbury Rugby Football Club

What Aylesbury Rugby Football Club does

Aylesbury Rugby Football Club is a community rugby club founded in 1931 and based in Aylesbury, Buckinghamshire, operating as a private limited company (company number 07324487) under RFU accreditation. It fields seven adult teams — three men's sides (including a new U24 team), two women's sides, and a veterans side — alongside an extensive youth and mini section, with the senior men's 1st XV competing in Regional 2 Thames and the women's 1st XV newly promoted into National Championship 2.

The club's core product is competitive and participatory rugby, supported by physical infrastructure including a floodlit all-weather 3G pitch, a purpose-built gym, and a clubhouse used for internal and external events. Coaching is delivered by a mix of volunteers and paid staff, with a Head of Senior Rugby appointed in 2025 to oversee the senior section. On-pitch performance in the 2025/26 season has been a notable signal of momentum, with league and tournament wins at men's 2nd XV, colts, U13 and U15 levels, and a Red Roses international (Helena Rowland) among its alumni.

Revenue is generated through a diversified mix of membership subscriptions, tiered local business sponsorship (from £60 per month), venue and pitch hire, clubhouse bar takings, a 100-club lottery, merchandise, and fundraising events. Governance is volunteer-led through the limited-company board, with no disclosed revenue, profit, or headcount figures and no AI, data, or platform technology stack referenced in the available information.

Name

Aylesbury Rugby Football Club

Legal name

Aylesbury Rugby Football Club Limited

Website

https://aylesburyrfc.co.uk

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

1–10 employees

Short description

Aylesbury Rugby Football Club is an RFU-accredited community rugby club founded in 1931 in Aylesbury, UK, serving 1,000+ members through seven adult teams, a women's section, and an extensive youth programme, funded via memberships, sponsorship, venue hire, bar, lottery and merchandise.

Ownership category

akta.pro rank

Product category

Community Rugby Club Services

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Community rugby club
• Rugby union teams
• Youth rugby programs
• Sports membership services
• Venue hire Buckinghamshire

Headquarters

HQ city

Aylesbury (Western Turville)

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Membership Fees: Annual and monthly membership fees for senior men, women, veterans, colts, juniors, and minis players with full access to training, matches, gym, and club facilities
2. Sponsorship: Club package sponsors at various tiers starting from £60/month, plus individual team sponsors, providing revenue and in-kind support through logo placement, hospitality, and promotional activities
3. Venue Hire: External venue hire services for events, celebrations, and community gatherings at the clubhouse and facilities
4. Bar Sales: Club bar generating revenue from drinks sales during matches, training sessions, and events with discounts for members
5. 100 Club Lottery: Monthly lottery draw raising funds for club upkeep with members paying £4/month or £48/year, offering cash prizes of £100, £60, £40, and £25
6. Merchandise Sales: Kit shop sales including heavily discounted stash bundles for members, replica shirts, and club merchandise
7. Fundraising: Easyfundraising partnerships, Cash for Kids charity initiatives, and community fundraising events

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Aylesbury Rugby Football Club is a community rugby union club that fields competitive senior men's, senior women's, colts, and youth/mini teams across RFU-affiliated leagues. It sells annual memberships granting access to training, matches, an all-weather 3G pitch, gym, and physio services, and supplements income via sponsorship packages, venue hire, merchandise, a 100 Club lottery, and bar sales. The club runs social events, fundraising initiatives, and a full minis-to-senior player development pathway.

Product overview

Aylesbury Rugby Football Club is a community rugby union club offering a comprehensive portfolio of rugby participation and club services. The core offering comprises multiple senior, women's, and youth rugby teams across competitive leagues, supported by facility services including venue hire, gym access, and physio services. Additional services include club membership subscriptions, a 100 Club lottery fundraising scheme, sponsorship packages, and regular social events. The club operates from Ostler's Field with all-weather 3G pitch facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Senior Men's Rugby Teams (Aylesbury Men I, II, III) Three senior men's rugby teams competing in Regional 2 Thames and Counties leagues, with training twice weekly, league and cup fixtures, coaching, kit, and post-match meals included with membership.
• Senior Women's Rugby Teams Two women's senior teams with the 1st XV competing in NC2 and a second squad in the Inner Warrior series, including a youth girls' pathway from U12 to U18.
• Youth and Mini Rugby (U5–U18) Junior and mini rugby teams from U5 to U18 covering all age groups from introductory non-contact rugby through to Colts (U24) competitive play, with age-appropriate coaching and county representation pathways.
• Club Membership Annual membership providing access to training, matches, gym facilities, physio services, playing and warm-up kit, post-match meals, and clubhouse amenities with differentiated tiers for senior, women's, colts, junior, and mini members.
• Club Sponsorship Packages Club package sponsorships starting at £60/month for 12 months, plus individual team sponsors, offering logo placement on the website, match-day signage, social media mentions, sponsor lunches, and other brand visibility benefits to local and regional businesses.
• 100 Club Lottery Monthly fundraising lottery where members pay £4/month or £48/year for entries into a monthly draw with cash prizes of £100, £60, £40, and £25, raising funds for club upkeep including kitchen equipment, TVs, sound systems, training equipment, and furniture.
• Venue Hire External hire of the clubhouse, all-weather 3G pitch, and event spaces for private functions, celebrations, and community gatherings, managed through a dedicated venue hire website.
• Gym and Strength & Conditioning Facilities Fully equipped gym and strength & conditioning facility included with membership, available to all playing members for player physical development.
• Club Physio Services Professional physiotherapy services provided at games and training, free to all playing club members to support injury prevention, treatment, and rehabilitation.
• Kit Shop and Merchandise Sales of replica shirts, club merchandise, and discounted stash bundles for members, available through the clubhouse and online.
• Social Events and Match-Day Hospitality Ticketed club events including the President's Lunch, Chairman's Lunch, Sponsor Lunches, President's Lunch, Annual Awards Night, Family Socials, and match-day hospitality with paid food and beverage offerings.

Quantifiable outcome

• Women's 1st XV promoted to NC2 for first time in club history with two full women's squads now fielded
• +5 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Cash for Kids (Bauer Media Charity)coreStrategic or Co-development PartnerPartnership with Cash for Kids, official charity of Bauer Media (Registered Charity 1122062), to raise £5,000 for local children. Club organizing fundraising activities with all funds going directly to support children in the community.
• Padel KingminorGTM or Marketing Partner10% discount offered to club members at Padel King facility. Padel King provides discount code for members to access padel tennis facilities.
• Dayla DrinksminorGTM or Marketing PartnerSponsor providing beverage products with logo displayed on club website as featured sponsor.
• PCB Technical SolutionsminorGTM or Marketing PartnerSponsor with logo displayed on club website as featured sponsor providing technical solutions services.
• Charlton Design BuildminorGTM or Marketing PartnerSponsor with logo displayed on club website as featured sponsor providing design and build services.
• James Pettit WinesminorGTM or Marketing PartnerSponsor with logo displayed on club website providing wine products for club events and functions.
• INDSSminorGTM or Marketing PartnerSponsor with logo displayed on club website as featured sponsor.
• County Glass & GlazingminorGTM or Marketing PartnerLocal sponsor with logo displayed on club website as featured sponsor providing glazing services.
• Howden InsurancecoreGTM or Marketing PartnerPresented at first Sponsor Coffee & Collaborate event. Howden offers insurance services tailored for club and members with special ARFC rates.
• GreenfleetsminorGTM or Marketing PartnerSponsor represented at Coffee & Collaborate event, providing fleet management services potentially benefiting club operations.
• LinklifeminorGTM or Marketing PartnerSponsor represented at Coffee & Collaborate event, providing health and wellbeing services.
• AyventminorGTM or Marketing PartnerSponsor represented at Coffee & Collaborate event.
• Adams GroupcoreGTM or Marketing PartnerSponsor offering exclusive club member discounts on products and services as part of membership benefits package.
• Rugby Football Union (RFU)coreStrategic or Co-development PartnerGoverning body affiliation providing league structures, competitions, player registration through GMS, coaching pathways, and club accreditation. Club participates in RFU-organized leagues from Regional 2 down to county level.
• Buckinghamshire RFUcoreStrategic or Co-development PartnerCounty rugby union supporting club development, providing county representative opportunities for players, volunteer recognition awards, and county-level competitions.
• EasyFundraisingminorGTM or Marketing PartnerFundraising platform allowing supporters to raise money for club through online shopping with 8,000+ retailers including John Lewis, Tesco, H&M, Boots, eBay, and M&S.
• First Sports InternationalcoreTechnology or IntegrationWebsite platform provider powering the club website with fixtures, results, player registration, and club management functionality.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• High Wycombe RFC: Community amateur rugby union club in High Wycombe, Buckinghamshire, operating similar men's, women's, and youth sections in the same regional league pyramid. Directly comparable in scale, structure, and target market.
• Beaconsfield RFC: Amateur rugby union club in Beaconsfield, Buckinghamshire, with similar adult and youth teams competing in adjacent regional leagues. Comparable community-based, volunteer-run model in the same catchment.
• Marlow RFC: Buckinghamshire-based community rugby club operating across senior and mini/junior sections. Closely comparable in membership-driven business model and local-market focus.
• Reading RFC: Community rugby union club in Reading, Berkshire, with men's, women's, and youth teams competing in adjacent regional leagues. Comparable volunteer-run, community-led operating model.
• Barnes RFC: London-based community amateur rugby club referenced in Aylesbury's data as a former playing post of their Head of Senior Rugby. Comparable in volunteer-led structure and adult/youth rugby mix.
• Oxford Harlequins RFC: Oxford-based amateur rugby union club with National League heritage; specifically referenced in Aylesbury's data as a former coaching post of their new Head of Senior Rugby. Comparable in multi-team adult and youth structure.
• Amersham & Chiltern RFC: Community rugby union club in Amersham, Buckinghamshire, with men's, women's, and youth teams at a similar competitive level. Operates an analogous volunteer-led, membership-funded model in the same county catchment.

Broad incumbents

• London Welsh RFC: Historically prominent London-based rugby club with prior Premiership and National League pedigree; referenced in Aylesbury's data as a former coaching and playing post of their Head of Senior Rugby. Larger and more established, but operates in the same rugby-union ecosystem.
• Rugby Football Union (England Rugby): Governing body for rugby union in England; Aylesbury is an RFU Accredited Club operating under RFU league structures (GMS, Regional 2 Thames, Counties leagues, NC2). Sets the competitive and safeguarding framework the club operates within.
• Saracens: Top-tier professional rugby club based in North London competing in the Premiership. Provides the upper-bound benchmark for player-development pathways (e.g., international players such as Helena Rowland) and the professional infrastructure Aylesbury's community model contrasts with.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/aylesburyrfc
• Instagraminstagram.com/aylesburyrfc
• Xx.com/AylesburyRFC
• LinkedInlinkedin.com/company/aylesbury-rugby-football-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aylesbury Rugby Football Club