Aylesford Bulls Rugby Football Club

What Aylesford Bulls Rugby Football Club does

Aylesford Bulls Rugby Football Club is a community rugby union club in Kent, England, operating as a private members' club (Aylesford Bulls RFC Ltd, Company No. 8087598) from The Jack Williams Ground in Aylesford. Founded in 1977 as Linton RFC by Jack Williams, landlord of The Bull Inn, the club relocated to Aylesford in 1995 and was renamed Aylesford Bulls RFC; it is affiliated with the Rugby Football Union, Kent County RFU, and holds Sport England Clubmark accreditation. The club runs more than 27 teams spanning Mini Rugby (U6–U11), Youth (U12–U16), Academy (U17–U18), Boys and Girls sections, Senior Men's (1st XV, 2nd XV, 3rd XV, and Veterans), and Ladies teams (1st XV and Casuals), supported by RFU-qualified coaches and a volunteer governance structure.

The club generates revenue through five streams: annual membership subscriptions (prices ranging from £0 for social adults with playing children to £273 for senior men's players in the 2026/2027 season), private venue and pitch hire, club events and match-day lunches, local business sponsorship (including Gallagher, Delron Services Ltd, Shepherd Neame, Sports Connect UK, Wooden Spoon, and Apollo Private Hire), and ground entrance fees set by the Management Board. Distribution is direct via the RFU Game Management System for membership and face-to-face at the clubhouse for venue hire and events, with marketing centred on the club website, Facebook, X, and the Bulls Sheet newsletter. There is no proprietary technology platform; the club website is operated on infrastructure provided by First Sports International, and the technology stack is standard for RFU-affiliated grassroots clubs. Recent strategic emphasis is on facility extension and maintenance, formalised by a new Non-Executive Lead role created in 2026.

Name

Aylesford Bulls Rugby Football Club

Legal name

Aylesford Bulls RFC Ltd

Website

https://aylesfordbullsrfc.rfu.club

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Short description

Aylesford Bulls Rugby Football Club is a community rugby union club in Kent, England, operating 27+ teams from Mini to Senior level. It generates revenue through annual memberships, local sponsorships, venue hire, and match-day events from its Aylesford headquarters.

Ownership category

akta.pro rank

Product category

Community Rugby Club

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Community rugby club
• Grassroots rugby membership
• Youth rugby development
• Amateur rugby programmes
• Rugby sports facility hire

Headquarters

HQ city

Aylesford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: Annual membership fees from players (men, women, youth, mini) and social members. Fees range from £0 for social adults with playing children to £273 for senior men's players.
2. Venue and Facility Hire: Private hire of club facilities including pitch hire, clubhouse hire for events, and sponsor hire arrangements.
3. Club Events: Revenue from club lunch events and match day experiences, including sponsored lunches with opposing teams.
4. Sponsorship: Local business sponsors provide financial support in exchange for branding and visibility at the club, including pitch-side signage, website logos, and match day recognition.
5. Ground Entrance Fees: Per Constitution, the club charges ground entrance fees for matches as determined by the Management Board.

Pricing tiers

Distribution channels3 records

Marketing channels6 records

Core offering

Aylesford Bulls RFC delivers community rugby participation programmes for all ages and genders (U5 to Veterans) at The Jack Williams Ground in Aylesford, Kent. Core offerings are paid annual playing and social memberships across men's, ladies, youth, academy, girls, and mini categories, supported by complementary services including clubhouse/pitch private hire, match-day luncheons, and an in-house sports massage service.

Product overview

Aylesford Bulls RFC operates as a community rugby club offering a comprehensive rugby pathway across all age groups and genders. The club's core offerings include age-specific rugby programs: Mini Rugby (U6-U11, ages 4-11) featuring tag and contact rugby, Youth Rugby (U12-U16), an Academy program (U17-U18) bridging youth and senior levels, Girls Rugby (U12-U18), Senior Men's teams (1st XV, 2nd XV, 3rd XV, and Veterans), and Ladies teams. The club also offers associated services including sports massage therapy, private venue hire, and club luncheons. Membership products are structured by category (Player Ladies, Player Men, Social Adult, Boys Youth, Boys Academy, Girls Youth, and Mini age groups U6-U11) with pricing ranging from £0 to £273 annually for the 2026/2027 season.

Differentiator

Problem solved

Functional benefit

Products and services

• Mini Rugby Programme (U5-U11) Entry-level community rugby programme for children aged 4-11, featuring non-contact tag rugby at U6-U8 and progression to contact rugby at U9-U11, delivered as mixed-gender Sunday morning sessions at The Jack Williams Ground.
• Youth Rugby Programme (U12-U16) Competitive youth rugby programme for school years 7-11, including league matches from U15, training on Wednesday evenings and Sunday mornings at the club.
• Aylesford Bulls Academy (U17-U18) Combined Academy section for U17/U18 players, providing a stepping stone between youth and men's rugby with experienced coaching staff; training on Tuesday evenings (6:45pm to 8:30pm).
• Girls Rugby Programme (U12-U18) Girls rugby programme spanning U12 to U18 age groups, including U12 Girls, U14 Girls, U16 Girls, and U18 Girls teams.
• Senior Men's Rugby (1st XV, 2nd XV, 3rd XV, Veterans) Senior men's competitive amateur rugby teams competing in Counties Two league and Veterans fixtures, fielded through 1st XV, 2nd XV, 3rd XV, and Veterans squads.
• Senior Ladies Rugby (1st XV and Casuals) Women's amateur rugby offering competitive Ladies 1st XV and a social Casuals team for adult female players.
• Annual Club Memberships Annual rugby-season (September to August) memberships purchased via the RFU Game Management System, covering Player Men (£273), Player Ladies (£168), Boys Academy (£221), Boys Youth (£184), Girls Youth (£121), Mini U6 (£74), Mini U7/U8 (£153), Mini U9/U11 (£158), Social Adult non-voting (£63), Social Adult VP voting (£105), and free Social Adult with playing children. Credit/debit card or 4-month direct debit payment.
• Club Sports Massage Service On-site sports massage therapy delivered by practitioner Sam Jessup, treating sports injuries, degeneration, health conditions, and occupational/postural conditions for members and the local community.
• Private Event and Venue Hire Private hire of clubhouse and pitch facilities for events, sponsor functions, and community bookings, including match-day club lunches with sponsors and opposing teams.

Quantifiable outcome

• Senior men's team recovered from bottom of league to achieve third place with 11-match winning streak
• +2 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• GallaghercoreGTM or Marketing PartnerPremier Aggregates, Groundworks, Civil Engineering and Property Development company. Major sponsor with logo prominently displayed on website.
• Delron Services Ltd (DSL)coreGTM or Marketing PartnerM&E contractor and building services engineering company. Sponsor with logo on website and 3rd XV kit sponsor.
• Shepherd NeamecoreGTM or Marketing PartnerBrewery and pub company. Sponsor providing brewing partnership and support for rugby operations.
• Sports Connect UKcoreStrategic or Co-development PartnerNCFE and 1st4Sport Approved Centre providing sports, health and education programmes. Collaborative partner for greater opportunities for young people and adults from Kent and Southeast.
• Wooden SpoonminorGTM or Marketing PartnerChildren's charity of rugby. Sponsorship support for the club.
• Rugby Football Union (RFU)coreStrategic or Co-development PartnerGoverning body for rugby union in England. Affiliated club with access to GMS system, coaching resources, safeguarding frameworks, and competition structures.
• Kent County Rugby Football UnioncoreStrategic or Co-development PartnerCounty governing body for Kent rugby. Provides competition structures, volunteer awards scheme, and youth competition frameworks.
• Sport EnglandcoreStrategic or Co-development PartnerGovernment agency for sport in England. Clubmark accreditation holder demonstrating quality and safety standards.
• Apollo Private HireminorGTM or Marketing PartnerTaxi service provider. Local business sponsor.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Westcombe Park RFC: South-east England amateur rugby club with broad mini-to-senior participation and volunteer-driven operations. Comparable on community club economics, multiple-team operating model, and reliance on local sponsorship and membership fees.
• Tunbridge Wells RFC: Amateur rugby club based in Royal Tunbridge Wells, Kent, offering mini, youth, and senior rugby. Comparable community club competing in the same Kent RFU competitive ecosystem for players, volunteers, and sponsors.
• Tonbridge Juddians RFC: Amateur rugby club based in Tonbridge, Kent, operating across multiple senior and youth teams. Directly comparable community amateur club in the same region, sharing member-funded economics, volunteer governance, and competition for local players and sponsors.
• Old Elthamians RFC: London/South-East amateur rugby club operating community rugby across all age groups and genders. Comparable on member-funded revenue model, volunteer governance, and mini-to-senior pathway offering.
• Folkestone RFC: Amateur rugby club based in Folkestone, Kent, with multi-team community structure. Comparable as another Kent-based grassroots club competing for the same regional player pipeline and local sponsorship.
• Maidstone RFC: Amateur rugby club serving the Maidstone area of Kent, with mini, youth, and senior teams. Comparable in scale, regional positioning, and member-funded operating model to Aylesford Bulls.
• Sevenoaks RFC: Kent-based amateur rugby club with a similar community-driven structure and participation across age groups. Directly comparable on membership economics, volunteer operations, and local sponsorship dynamics.
• Canterbury RFC: Historic amateur rugby club in Canterbury, Kent, with comparable age-group and senior team structures. Directly comparable as another Kent-based community club competing for the same player and sponsor pool within the RFU/Kent RFU pyramid.
• Sittingbourne RFC: Nearby Kent rugby club and notably the opponent in Aylesford Bulls' first-ever match (1977). Comparable amateur community club with similar age-grade and senior team offerings in the same county competition structure.

Others

• Kent County Rugby Football Union: County governing body for rugby in Kent and direct partner/affiliation for Aylesford Bulls. Relevant as the ecosystem enabler that provides competition structures, safeguarding frameworks, and grant pathways on which the club's operations depend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/AylesfordBulls
• LinkedInlinkedin.com/company/aylesford-bulls-rfc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aylesford Bulls Rugby Football Club