Aynhoe Park

What Aynhoe Park does

Aynhoe Park was an exclusive private country house venue located in Aynho, Oxfordshire, operated by Perkins Estates Ltd (UK private limited company, company number 06171579). The core product was exclusive hire of the Palladian estate for weddings, corporate retreats, private celebrations, and family stays, with bespoke event planning, butler service, helicopter and private jet access via Oxford Airport, and Michelin-star chef partnerships. The property sat within Capability Brown-designed grounds and was distinguished by an idiosyncratic 25-year-curated collection of fine art, plaster works, taxidermy, and modern design pieces that functioned as both backdrop and product.

Revenue was generated from three streams: (i) exclusive venue hire on a quote-based, bespoke negotiation model targeting high-net-worth individuals, wedding parties, and corporate groups; (ii) A Modern Grand Tour (amoderngrandtour.com), a direct-to-consumer e-commerce platform selling curated furniture, lighting, the signature Ostrich Feather Lamp range, stationery, and limited-edition design pieces; and (iii) Aynhoe Park Residences, the sale of three contemporary 8,800 sq ft country houses (Capability, Repton, Soane) within the 24-acre estate. Distribution was exclusively direct — website enquiry, personal sales engagement, and the e-commerce storefront — with awareness driven by editorial press in Vogue, Harper's Bazaar, Tatler, AD Magazine, and Country Life, plus brand partnerships with Rolls-Royce, Charlotte Tilbury, Papier, and Anthropologie.

The Perkins family departed Aynhoe Park in late 2020/early 2021, holding a closing Dreweatts auction on 20 January 2021, and the venue is now closed for private events. The operating model has effectively transferred to Parnham Park in Dorset, opened Summer 2021, while Perkins Estates Ltd retains the A Modern Grand Tour and Residences assets. The company has no disclosed funding, is privately held by James and Sophie Perkins, and operates with a headcount of approximately five.

Name

Aynhoe Park

Legal name

Perkins Estates Ltd

Website

https://aynhoepark.co.uk

Company type

Private

Founded year

2007

Operating status

Closed

Headcount range

1–10 employees

Short description

Aynhoe Park was an Oxfordshire country house offering exclusive venue hire for weddings, corporate retreats, and private events for HNW clients. It also operated A Modern Grand Tour e-commerce and Aynhoe Park Residences real estate. Events ceased in 2021 as owners moved to Parnham Park.

Ownership category

akta.pro rank

Product category

Luxury Event Venues & Hospitality

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Wilderness & Backcountry Lodges (Remote/Off-Grid) (THAGAIAB)

Keywords

• Exclusive venue hire
• Luxury event venue
• Wedding venue hire
• Country house venue
• Private estate events

Headquarters

HQ city

Aynhoe

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Exclusive Venue Hire: Revenue generated from exclusive hire of the private country house for weddings, corporate retreats, birthday parties, and other special events. Bookings are handled directly through inquiries and bespoke negotiations.
2. A Modern Grand Tour E-commerce: Online shop selling curated fine art, modern design pieces, curiosities, and homeware inspired by the Aynhoe Park collection. Products include furniture, lighting, barware, stationery, and limited edition art pieces.
3. Real Estate Sales - Aynhoe Park Residences: Sale of three contemporary country houses (Capability, Repton, and Soane) within the estate, each approximately 800 sq metre (8800 sq ft) located in 24-acre parkland.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Aynhoe Park was an exclusive private hire venue offering the entire Palladian country house and estate in Oxfordshire for weddings, corporate retreats, private celebrations, and family stays. Bookings were bespoke and quote-based, with dedicated butler service, event planning, Michelin-star chef partnerships, and access to a unique 25+ year private collection of art, antiquities, and curiosities. The offering was supplemented by Aynhoe Park Residences (three contemporary country homes for sale) and A Modern Grand Tour (e-commerce for curated art and design).

Product overview

Aynhoe Park operates as an exclusive private venue and stately home hire business offering a portfolio of experiential luxury services. The core offering is exclusive venue hire of the Palladian country house in Oxfordshire for weddings, corporate retreats, and private events, supplemented by Aynhoe Park Residences (luxury homes for sale) and A Modern Grand Tour (an e-commerce platform for curated art, furniture, and curiosities). The business transitioned ownership in 2021, with founders James and Sophie Perkins moving to operate Parnham Park as the successor venue.

Differentiator

Problem solved

Functional benefit

Brands

• A Modern Grand Tour: Online shop launched in 2012 offering fine art, modern design, and exclusive editions from Aynhoe Park's collection. Features furniture, lighting, curiosities, and homeware.
• Aynhoe Park Residences

Products and services

• Exclusive Venue Hire Exclusive private hire of the entire Aynhoe Park Palladian country house and estate in Oxfordshire for weddings, corporate retreats, private celebrations, and family stays. Includes bespoke event planning, butler service, access to the estate's private art and curiosity collection, and private transport options including helicopter, jet, and chauffeured transfers.
• Aynhoe Park Residences Sale of three contemporary country homes named Capability, Repton, and Soane, each approximately 800 square metres (8,800 sq ft), set within 24 acres of parkland within the original estate walls. Offered as luxury private residences within a historic estate setting.
• A Modern Grand Tour D2C e-commerce shop selling fine art, modern design pieces, exclusive editions, furniture, lighting, curiosities, taxidermy, vintage items, and collectibles curated from Aynhoe Park's collection. Includes the Ostrich Feather Lamp collection and limited edition art pieces.
• Aynhoe Park Stationery Range Luxury stationery collection featuring Animal and Classical designs, created with illustrator Victoria Fitzroy and Papier. Includes invitations, save the dates, and notebooks, available through the Papier platform.
• Private Transport Services Bespoke private transport arrangements for guests, including helicopter transfers via the estate helipad, private jet transfers via Oxford Airport, and classic sports and vintage vehicle hire.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• DreweattscoreStrategic or Co-development Partner · 20 January 2021Dreweatts auction house partnered with Aynhoe Park to celebrate the end of the Perkins' chapter at the estate through an auction titled 'AYNHOE PARK – A celebration of A Modern Grand Tour' on 20 January 2021, featuring curated art and antiquities from the collection.
• AnthropologieminorStrategic or Co-development PartnerCollaborative editorial and content partnership featuring Anthropologie's homeware and tableware products in Aynhoe Park's Table Manners Easter styling series on the Musings blog.
• UNICEF UKcoreStrategic or Co-development PartnerJames and Sophie Perkins serve on the UNICEF UK committee. The venue hosted the UNICEF Halloween Ball, which has raised over £3.2 million for the charity since 2013. Aynhoe Park provides the venue and serves as committee members for this high-profile fundraising event.
• Wilderness FestivalcoreStrategic or Co-development PartnerAynhoe Park hosts the exclusive backstage area at Wilderness Festival, creating 'Aynhoe in a field' with butler service, signature cocktails, and dining experiences for artists, agents, and special guests. Partnership spans multiple years (2016-2019+).
• Rolls-Royce Motor CarsminorGTM or Marketing PartnerRolls-Royce provided luxury transfer services for guests attending Wilderness Festival events hosted by Aynhoe Park backstage area.
• Charlotte TilburyminorGTM or Marketing PartnerBeauty brand partnership at Wilderness Festival backstage area, offering makeup services and glam experiences for festival guests.
• Josh Wood ColourminorGTM or Marketing PartnerHair styling partnership at Wilderness Festival backstage area, providing festival braids and hairstyling services for guests.
• PapierminorChannel Partner/ Reseller/ DistributorAynhoe Park collaborated with online stationery platform Papier and illustrator Victoria Fitzroy to create an exclusive Animal and Classical stationery and notebook range for sale through Papier's website.
• Brett Graham / The LedburyminorStrategic or Co-development PartnerMichelin star chef Brett Graham partnered with Aynhoe Park on the White Hart deer park project, providing culinary expertise and game-focused menus. The Ledbury's menu features game from the estate's deer park.
• bark.comminorStrategic or Co-development PartnerHosted a Winter Wonderland themed corporate event for bark.com at the venue, demonstrating corporate event capabilities.
• Flower Style CominorStrategic or Co-development PartnerFloral design partner providing event floristry services for Aynhoe Park events and editorial content, including Christmas and Easter tablescape styling.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Syon Park: Duke of Northumberland's West London estate offering exclusive weddings and corporate events in a Capability-Brown-landscaped setting. Direct comparable to Aynhoe on parkland landscape heritage and event-driven luxury venue model.
• Loseley Park: Elizabethan stately home in Surrey offering exclusive venue hire for weddings and corporate events. Comparable to Aynhoe Park as a heritage estate monetized through private event hire in the southern English market.
• Wilderness Reserve: Collection of private Suffolk estates rented on exclusive-use basis for family celebrations, weddings and corporate retreats. Mirrors Aynhoe's exclusive remote-estate hire model at the ultra-high-end of the UK private venue market.
• Belvoir Castle: Exclusive-hire Regency castle in Leicestershire offering weddings, corporate events and private stays in a heritage setting. Direct comparable to Aynhoe Park's exclusive-use country house model and luxury positioning.
• Parnham Park: Dorset-based successor country house venue from the same Perkins family team, opened Summer 2021 to deliver a near-identical exclusive-hire experience. Direct continuation of the Aynhoe Park concept and the closest operational analogue.
• Cowdray House: Grade I-listed Elizabethan manor in West Sussex used as an exclusive-hire country venue for weddings and corporate events. Comparable to Aynhoe Park as a heritage English country estate functioning primarily as a private events venue.
• Hedsor House: Georgian stately home in Buckinghamshire operating as an exclusive-hire wedding and corporate venue with private estate feel. Closely comparable to Aynhoe on geography (south-central England), exclusivity model and high-end clientele.

Broad incumbents

• Bovey Castle: Luxury Devon country castle operating as hotel with extensive wedding and corporate event trade. Established broad incumbent in the English heritage-venue-for-hire category overlapping with Aynhoe's target clientele.
• Cliveden House: National Trust-styled luxury country house hotel and wedding venue on the Thames. Broader incumbent offering room-stays alongside private hire, but competes in the same high-net-worth English country wedding and corporate retreat segment.
• Highclere Castle: Carnarvon family-owned stately home in Hampshire (the 'Downton Abbey' castle) operating limited high-end tours and exclusive events. Comparable heritage-stately positioning to Aynhoe with broader public-facing tourism element.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/aynhoe-park

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aynhoe Park