Ayuda-Social.es

What Ayuda-Social.es does

Ayuda-Social.es, legally constituted as Trámites y Ayudas, S.L., is a Spanish online information portal founded in 2022 and headquartered in Barcelona that aggregates and explains over 100 social assistance programs available in Spain. The platform targets Spanish citizens seeking information about social benefits, subsidies, and government assistance across nine thematic verticals: family, health, social security, education, employment, entrepreneurship, business, housing, immigration, and mobility. Content is organized both by topic and by Spain's 17 autonomous communities plus the autonomous cities of Ceuta and Melilla, providing region-specific guidance for a nationally fragmented welfare system.

The core product is the Simulador de Ayudas Sociales, an interactive questionnaire that matches users to eligible benefits from a database of 100+ aids. Supporting products include the Servicio de Asesoría (paid expert consultation at €35 per 30-minute session), the 'Entenderlo Mejor' educational explainer section, the 'Juntos en Acción' social-impact editorial hub, a 'Servicios y Recursos' tools section, an IVA calculator, and a fiscal calendar. The underlying technology is a web-based content management platform with no disclosed proprietary systems, APIs, or AI components; the simulator appears to operate as a structured form rather than an intelligent matching engine.

The business model combines freemium content distribution with two monetization streams: paid professional advisory sessions billed at €35 per 30-minute slot, and third-party advertising and affiliate partnerships (notably insurance comparison and digital certificate services). The go-to-market is product-led growth and direct-to-consumer, with acquisition driven by SEO, an active multi-platform social media presence (YouTube, Facebook, Instagram, TikTok, LinkedIn, Threads, WhatsApp), and an email newsletter. The company explicitly disclaims affiliation with Spanish government entities, positioning itself as an independent informational intermediary. With 5 employees and no disclosed funding, the operation is structured as a small, bootstrapped digital media business.

Name

Ayuda-Social.es

Legal name

Trámites y Ayudas, S.L.

Website

https://ayuda-social.es

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Ayuda-Social.es is a Spanish online portal founded in 2022 that catalogs over 100 social benefits and government aids across all 17 Spanish autonomous communities, offering a free eligibility simulator, paid expert advisory sessions, and educational content targeted at Spanish citizens navigating the welfare system.

Ownership category

akta.pro rank

Product category

Social Welfare Information Services

NAICS

Social Assistance (624), Information (51), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300)

akta.pro primary industry

Financial Assistance & Benefits Navigation Services (BPAGAEAK)

Keywords

• Social benefits information
• Spanish aid programs
• Welfare eligibility simulator
• Government subsidies directory
• Social assistance advisory

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Advisory Services: Paid professional consultation service offering 30-minute sessions with experts specialized in social aids, benefits, and administrative procedures for 35 euros per session.
2. Advertising and Sponsorships: The website displays third-party advertisements (insurance comparison, digital certificates) and affiliate partnerships. Note: site explicitly states no affiliation with Spanish government entities.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Ayuda-Social.es operates a Spain-focused online information portal that catalogs and explains more than 100 social welfare aids, benefits, and subsidies across family, health, social security, education, employment, entrepreneurship, housing, and immigration categories, covering all 17 autonomous communities and 2 autonomous cities. Its primary product is the Simulador de Ayudas Sociales, a free interactive questionnaire that matches users to eligible aids, complemented by a paid €35-per-30-minute expert advisory service.

Product overview

Ayuda-Social.es is a comprehensive social benefits information platform that aggregates and explains over 100 social assistance programs available in Spain. The core product is the Simulador de Ayudas, which matches users to eligible benefits through an interactive questionnaire. This is supported by specialized advisory services, educational content sections (Entenderlo Mejor, Juntos en Acción, Servicios y Recursos), and utility tools including an IVA calculator and fiscal calendar. The platform covers aid categories across family, health, social security, education, employment, entrepreneurship, housing, immigration, and mobility, organized both by topic and by Spanish autonomous community.

Differentiator

Problem solved

Functional benefit

Products and services

• Simulador de Ayudas Sociales

Quantifiable outcome

• 100+ social aids catalogued in simulator

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Too Good To GominorOthersToo Good To Go is featured in the 'Juntos en Acción' section as part of social impact initiatives. Ayuda-Social.es publishes an interview with the PR Manager of Too Good To Go Spain, covering the app's mission to combat food waste in Spain.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Infoautónomos: Spanish portal providing news, advice, and guidance for self-employed workers on subsidies, social benefits, and regulatory obligations. Most directly comparable peer: both aggregate and explain Spanish public-aid information for individual consumers, using content-led acquisition.

Others

• Infojobs: Spain's leading employment platform, which publishes content on SEPE unemployment benefits, subsidies, and employment-related aids. Comparable in covering Spanish employment-related benefits, though its primary product is the job board itself.
• OCU (Organización de Consumidores y Usuarios): Spain's leading consumer advocacy organization publishing guidance on consumer rights and public services, including social benefits. Comparable as a trusted consumer-facing information source on Spanish benefits and public services, though broader in scope.
• Cruz Roja Española: Spanish Red Cross chapter providing services and information for immigrants, refugees, and other vulnerable populations on accessing social benefits. Comparable in serving Spanish-speaking users navigating welfare and immigration procedures, but as a service-delivery NGO rather than an information portal.
• Civio: Spanish non-profit investigative journalism foundation focused on government transparency, including analysis of social benefits and welfare programs. Comparable as a Spanish-language information resource on public benefits, but structured as investigative journalism rather than self-service navigation.

Broad incumbents

• Taxdown: Spanish mobile-first tax-filing app providing tax optimization and filing services. Comparable in helping Spanish users navigate government procedures via a digital PLG model targeting individual consumers, though focused on taxes rather than social benefits.
• Legálitas: Spain's largest subscription legal-services provider, offering advice across family, employment, immigration, and benefits topics. Comparable as a fee-based Spanish advisory service for consumers navigating administrative procedures, but with a much broader legal scope and established brand.

Emerging players

• Legalbono: Spanish online marketplace connecting users with lawyers across multiple specialties including immigration, family, and benefits. Comparable in providing digital access to Spanish legal/administrative assistance, but operates a marketplace model rather than content-first discovery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/aysociales
• YouTubeyoutube.com/@ayudasociales
• Facebookfacebook.com/aysocial.es
• LinkedInlinkedin.com/company/ayuda-social-es
• Instagraminstagram.com/aysocial.es
• TikToktiktok.com/@aysocial.es

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ayuda-Social.es