What Azerta Perú does

Azerta is a strategic communications consultancy operating across Chile and Peru, with headquarters in Lima (San Isidro district) and a regional hub in Santiago (Vitacura). The firm delivers eight core service lines: crisis management, strategic communications, public affairs, digital communications, internal communications, advocacy, data & insight, and ESG communication. These services are bundled into client engagements rather than sold as discrete products, addressing reputational risk, regulatory scrutiny, ESG reporting, stakeholder alignment, and high-exposure communications projects for large corporations.

Azerta serves an enterprise clientele concentrated in mining, energy, banking and financial services, retail, beverages, and utilities. The firm's client base spans major multinationals and large regional players, including BHP, Santander, Coca-Cola, Nestlé, Mastercard, Metlife, Río Tinto, AES Andes, Transelec, Schwager, SQM, and Teck. The firm showcases more than 40 enterprise client logos on its website. Azerta maintains partnerships with Ballard Partners and FTI (likely FTI Consulting) for international communications collaboration, holds Google Partner status for digital marketing capability, and uses the Eikon media intelligence platform for analytics.

The business model is a sales-led professional services motion: revenue is generated through retainer agreements and project-based fees, with pricing tailored to scope, complexity, and duration. Senior consultants and partners drive direct engagement with corporate decision-makers, and client case studies plus logo displays function as core trust signals. The firm positions itself on intelligence, creativity, and strategic vision rather than scale, with no proprietary technology platform disclosed; digital communication tools and media analytics (Eikon) are used as delivery infrastructure rather than productized offerings.

Name

Azerta Perú

Website

https://azerta.pe

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Azerta is a boutique strategic communications consultancy serving enterprise clients across Chile and Peru, offering crisis management, public affairs, ESG, and digital communications services to large corporations in mining, energy, banking, and retail.

Ownership category

akta.pro rank

Product category

Strategic Communications Consulting

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

ESG/Sustainability Reputation & Purpose Communications (MPAAAOAN)

akta.pro secondary industries

Investor Relations (IR) Services (BPAFADAC), ESG Strategy & Materiality Assessment (EUAHAJAA), Stakeholder Engagement & ESG Governance (Policies, KPIs, incentives) (EUAHAJAJ)

Keywords

• Strategic communications consulting
• Crisis management advisory
• Public affairs consulting
• Corporate reputation services
• ESG communications advisory

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Communications Consulting: Azerta generates revenue through professional consulting services delivered to corporate clients. Engagement types include crisis management, strategic communications, public affairs, and digital communication advisory. Revenue is derived from retainer agreements and project-based fees commensurate with the complexity and exposure level of each mandate.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Azerta Perú is a strategic communications and public affairs consultancy that advises large enterprises on crisis management, strategic communications, public affairs, digital communications, internal communications, advocacy, data-driven insights, and ESG communications. Engagements are delivered on retainer and project bases to corporations operating in Peru and Chile. The firm combines local market expertise with international standards of professional communications practice.

Product overview

Azerta Perú is a communication consultancy firm offering a unified portfolio of strategic consulting services. The company operates as a single-service consultancy with eight distinct service lines covering crisis management, strategic communications, public affairs, digital communications, internal communications, advocacy, data and insight, and ESG. These services are delivered through client engagements rather than as a software platform or modular product suite. The firm serves corporate clients across Chile and Peru with a focus on complex challenges and high-profile communication projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Gestión de Crisis (Crisis Management) Strategic crisis communication services to help organizations navigate and manage reputational emergencies and high-stakes situations.
• Comunicación Estratégica (Strategic Communications) Consulting services for developing and executing strategic communication plans aligned with business objectives.
• Asuntos Públicos (Public Affairs) Government relations and public policy advocacy services to influence regulatory and legislative outcomes.
• Comunicación Digital (Digital Communications) Digital media strategy and execution services for online presence management and digital content campaigns.
• Comunicación Interna (Internal Communications) Internal stakeholder communication services to align employees with organizational goals and culture.
• Advocacy Campaign development and execution services to promote specific causes and build public support for issues.
• Data & Insight Data analytics and market intelligence services to inform communication strategies with actionable insights.
• ESG Environmental, social, and governance communication services to help organizations report and communicate their sustainability efforts.

Named customers21 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered notable alliance and recognition partner.

• Ballard Partnersnotable allianceStrategic or Co-development PartnerBallard Partners is referenced as a partner in the Azerta footer, indicating a collaborative relationship for providing integrated communications services. The nature of the partnership suggests alignment on strategic communications methodologies or shared client referrals in the Latin American market.
• FTInotable allianceStrategic or Co-development PartnerFTI (likely FTI Consulting) is listed as a partner, suggesting collaboration with a global communications and consulting firm. This partnership may provide Azerta clients with access to international expertise and resources.
• Leaders Leaguerecognition partnerOthersLeaders League is an international rating and ranking agency for professional services firms. Azerta's partnership or listing with Leaders League suggests industry recognition and benchmarking against peer consultancies.
• Effie Awardsrecognition partnerOthersEffie Awards are recognized globally for marketing effectiveness. Azerta's association with Effie indicates recognition for effective marketing and communication work, though the specific nature of the partnership (submission, judging, or sponsorship) is not detailed.
• Eikonrecognition partnerOthersEikon is a media intelligence and analytics platform. Azerta's partnership with Eikon likely relates to media monitoring and analytics capabilities that support the firm's insights and measurement services for clients.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• FTI Consulting: Global strategic communications consultancy and current partner of Azerta. FTI operates a Latin American strategic communications practice that competes directly with Azerta for enterprise mandates, while the partnership also creates a referral channel. Most direct comparable given overlapping crisis, public affairs, and corporate communications offerings.
• Hill & Knowlton: Global communications firm with Latin American operations. Peer for crisis management, public affairs, and corporate communications mandates targeting enterprise clients in Chile and Peru.
• Edelman: World's largest PR firm with global Latin American operations. Competes with Azerta for enterprise corporate communications, crisis management, and ESG advisory work, particularly for multinational clients with Chilean and Peruvian operations.
• Weber Shandwick: Global communications agency with operations across Latin America. Competes with Azerta for corporate communications, crisis, and public affairs mandates, particularly for multinational clients with regional headquarters.
• Brunswick Group: Global strategic communications firm specializing in critical issues, M&A, and crisis advisory. Brunswick maintains a presence in Latin America and is a peer for high-stakes crisis management and public affairs mandates where Azerta competes, particularly for mining and financial services clients.

Direct peers

• LLYC (Llorente y Cuenca): Spanish-headquartered strategic communications consultancy with deep Latin American operations across multiple countries including Chile and Peru. Closest head-to-head competitor in the Andean region, offering similar crisis management, public affairs, and corporate communications services to enterprise clients. Operates at a larger scale than Azerta.
• APCO Worldwide: Global strategic communications and public affairs consultancy with strong presence in Latin America. Directly comparable in focus on corporate affairs, crisis management, and government relations, particularly for clients in regulated industries such as mining and energy.
• Kreab: European-origin strategic communications consultancy with established Latin American presence. Direct competitor for financial communications, public affairs, and corporate advisory work in Spanish-speaking markets.

Regional players

• Another Company: Brazilian strategic communications consultancy with Latin American ambitions. While primarily Brazil-focused, it represents the regional boutique model that competes with Azerta for cross-border Latin American mandates and is a frequent comparator in industry league tables.

Emerging players

• Atrevia: Spanish and Latin American strategic communications consultancy competing in the Andean region. Comparable boutique-scale peer with similar service offerings in corporate communications, crisis, and public affairs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/azertaperu
• Instagraminstagram.com/azerta.pe

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Azerta Perú