B13 Comunicação

What B13 Comunicação does

B13 Comunicação (b13.com.br) is a privately held, full-service advertising agency headquartered in Porto Alegre, Rio Grande do Sul, Brazil. The firm self-positions as a "Banco de Ideias" (Idea Bank) and has been operating for approximately three decades, with stated claims of "Há 32 anos gerenciamos marcas" (managing brands for 32 years). Its service portfolio spans branding, design (logos, labels, packaging), special projects, traditional media planning (radio, TV, newspapers, outdoor), online media, social media management, integrated marketing communications (C.I.M.), and a niche craft beer marketing vertical branded "Beer MKT" / Projeto Cerveja B13. The agency operates with a lean 7-person team anchored by long-tenured Media Director Cristina Pozzi (26 years) and Marketing/Branding Consultant Luiz Branco.

The agency's customer base consists of small and mid-sized Brazilian businesses concentrated in Rio Grande do Sul, with named clients spanning craft breweries (Gazapina Cervejaria Artesanal, Cervegela, Gram Bier), beverage distribution (Schmitz-Zandoná, Sabor Absoluto), logistics/transport (Grupo Troca Transportes, Renovação Logística), education (FATLA), automotive/service (Clark Sul), packaging (Avacon), and food/beverage representation (Redalt). The work delivered is predominantly project-based creative output: logo creation, label and packaging design, point-of-sale materials, fleet graphics, commemorative seals, websites, and broader integrated campaigns.

Commercially, B13 generates revenue through project-based professional services engagements under a typical advertising agency commercial model (custom quotes, retainers, and project fees), with no disclosed pricing structure, no public revenue figures, and no external investment. Distribution is direct-to-client via website portfolio, blog content, WhatsApp inquiry, and Facebook. There are no proprietary technology platforms, no AI/ML capabilities, no disclosed patents or trademarks, no awards, and no partnership ecosystem. The firm is owner-operated, with no parent entity, no subsidiaries, and no funding history documented.

Name

B13 Comunicação

Legal name

B13 Comunicação

Website

https://b13.com.br

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

B13 Comunicação is a privately held, full-service Brazilian advertising agency based in Porto Alegre, Rio Grande do Sul, operating for ~32 years with a 7-person team serving regional SMEs across branding, design, media, social, and integrated marketing communications, including a craft beer specialization (Beer MKT).

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

akta.pro secondary industry

Packaging & Brand Identity Creative Agencies (MPAAAAAN)

Keywords

• Advertising services
• Brand management
• Integrated marketing communications
• Creative design services
• Media planning

Headquarters

HQ city

Not explicitly disclosed

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing and Advertising Services: B13 generates revenue through project-based professional services for brand management, identity creation, and integrated marketing communications. Services include branding, logo design, packaging, media planning, social media management, and special projects. Pricing is likely project-based or retainer arrangements typical of advertising agencies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

B13 Comunicação is a Brazilian full-service advertising agency delivering integrated marketing communication services—from logo creation to TV commercials—for businesses needing brand management. Its offerings span branding strategy, graphic design (logos, labels, packaging), media planning across traditional and digital channels, social media management, and a niche craft-beer marketing practice (Beer MKT / Projeto Cerveja B13). The agency operates on a 'think globally, act locally' approach with 32 years of continuous brand-management experience.

Product overview

B13 Comunicação is a full-service Brazilian advertising agency operating as a 'Banco de Ideias' (Idea Bank) for 32 years, offering comprehensive integrated marketing communication services. The agency's core offering centers on Branding and C.I.M. (Comunicação Integrada de Marketing) as foundational services, supplemented by Design (logotypes, labels, packaging), Mídia (traditional media), Mídia Online (digital advertising), and Redes Sociais (social media management). The agency has developed a specialized niche in Beer Marketing (Projeto Cerveja B13), providing branding, labels, packaging, and promotional materials for craft breweries. The portfolio-based structure showcases deliverables across multiple categories: Selos (certification seals), PDV (point-of-sale materials), Brindes (promotional items), Embalagens (packaging), Frota (fleet branding), Logotipos (logos), Sites (web development), and 3D Illustration services. The agency positions itself as a creative partner that manages brands from logo creation to TV commercials, using all marketing tools to deliver results.

Differentiator

Problem solved

Functional benefit

Brands

• Beer MKT: Specialized marketing consulting for beer/brewing industry, referred to as Projeto Cerveja B13

Products and services

• Branding Specialized consulting to make brands winners, including brand strategy, visual identity, and brand positioning in the market. Targeted at companies looking to establish or refresh their brand identity.
• Design (Logotipos, Rótulos, Embalagens) Materialization of creative projects into reality including logos, labels, and packaging design. Targeted at brands requiring professional graphic design deliverables.
• Projetos Especiais (Special Projects) Custom creative solutions for non-conventional briefs and budgets that fall outside standard agency offerings. Targeted at clients with unique or complex creative requirements.
• Beer MKT (Projeto Cerveja B13) Specialized advisory in beer marketing, including branding, labels, packaging, and promotional materials for craft breweries. Targeted at craft breweries and beer-related businesses requiring category-specific marketing expertise.
• C.I.M. (Comunicação Integrada de Marketing) Integrated marketing communication strategies and actions that consolidate brand image across institutional, administrative, internal, and market-facing communications. Targeted at companies seeking a unified communication strategy across all channels and stakeholder groups.
• Mídia (Media Planning - Traditional) Strategic advertising placement across traditional media channels including radio, newspapers, TV, magazines, and outdoor billboards. Targeted at advertisers seeking planned presence in legacy media.
• Mídia Online (Online Media) Digital advertising strategies to boost brand presence in the online landscape with global reach and audience-segmentation capabilities. Targeted at brands seeking performance-driven digital campaigns.
• Redes Sociais (Social Media) Social media management enabling interaction with customers and increased company visibility through Facebook, Instagram, LinkedIn, and Pinterest. Targeted at businesses seeking to engage audiences on social platforms.

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Publicis Brasil: Brazilian operations of Publicis, offering creative, media, digital and integrated communications services. Comparable to B13 across nearly all services offered (branding, media, digital, social) with substantially deeper resources and global network access.
• WMcCann: One of Brazil's largest full-service advertising agencies, offering integrated campaigns, branding and media across multiple industries. Compares to B13 in service breadth and Brazilian market focus, but operates at vastly greater scale and headcount.
• DDB Brasil: Brazilian presence of DDB Worldwide offering creative, integrated marketing and brand communications. Competes with B13 across the same Brazilian market and service categories, backed by Omnicom scale.
• Ogilvy Brasil: Brazilian arm of global network Ogilvy, providing advertising, PR, branding, and integrated marketing communications. Directly overlapping with B13's service portfolio, especially in branding and IMC, with much greater national and multinational reach.
• AlmapBBDO: Long-standing Brazilian creative agency affiliated with BBDO, providing full-service advertising and integrated brand communications. Comparable to B13 in offering branding, creative and media services to Brazilian clients across multiple verticals.
• MullenLowe Brasil: Brazilian arm of global MullenLowe network delivering creative, brand strategy, media and digital services. Mirrors B13's full-service value proposition at significantly larger scale for Brazilian clients.
• DPZ&T: Award-winning Brazilian full-service agency known for high-profile creative campaigns and integrated marketing communications. Directly comparable to B13 in offering creative and IMC services, but with a much larger talent bench and national client roster.
• Lew'Lara\TBWA: TBWA-affiliated Brazilian agency delivering full-service advertising and brand strategy. Comparable to B13 in offering integrated marketing communications and creative services to Brazilian clients, but with global-network backing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/b13comunicacao
• LinkedInlinkedin.com/company/b13-comunica%C3%A7%C3%A3o

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B13 Comunicação