Burgers 2 Beer

What Burgers 2 Beer does

Burgers 2 Beer (B2B) is a privately held casual-dining restaurant chain operating four locations in the Cleveland, Ohio metropolitan area (Highland Heights, Solon, Concord/Painesville, and Twinsburg). The company's core offering centers on craft burgers built with 100% grass-fed beef and creative comfort-food toppings, including signature items such as the Luther (glazed-donut buns), Farmhouse (potato and egg), Oh Cheesus (grilled-cheese buns), and Good, Bad & Ugly burgers. The menu extends into sandwiches, salads, appetizers, specialty cocktails, mocktails, and an extensive craft, import, and domestic beer selection, with menu pricing ranging roughly from $4 for fountain drinks to $22 for signature items.

The business operates on a hybrid revenue model combining direct restaurant sales (dine-in, pick-up, delivery) with a licensing and royalty stream from its franchising program. Direct sales are supported by digital ordering through order.online and Toast Tab, a free loyalty program (Burgers 2 Beer Rewards) on Toast Tab that issues 1 point per dollar spent (50 points = $4 off) with a 25-point welcome bonus and double-point lunch promotions at select locations, and gift cards sold through Toast Tab. The franchising program charges a $35,000 initial fee plus a 4% weekly royalty on gross revenue, with 10-year agreements and territory protection of 1-2 miles; multi-unit operators are targeted with $500,000 liquidity and $2,500,000 net worth requirements. There is no proprietary technology, no disclosed headcount, no institutional funding, and no public ownership; the company relies entirely on third-party SaaS for digital ordering and customer engagement.

Name

Burgers 2 Beer

Legal name

Burgers 2 Beer

Website

https://b2bcleveland.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Burgers 2 Beer is a privately held casual-dining restaurant chain operating four locations in the Cleveland, Ohio metro area, serving craft burgers made with 100% grass-fed beef alongside craft beer, cocktails, and comfort food, supplemented by a franchise program and Toast Tab-powered loyalty and gift card platform.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Burger Fast Casual (THAFABAA)

akta.pro secondary industry

Craft Beer Bars & Taprooms (THAFAEAG)

Keywords

• Casual dining restaurants
• Craft burger chain
• Craft beer selection
• Restaurant franchise
• Comfort food menu

Headquarters

HQ city

Highland Heights

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Food and Beverage Sales: Primary revenue stream from selling craft burgers, comfort food, craft beers, cocktails, and non-alcoholic beverages across four Ohio restaurant locations. In-store dining, take-out, and delivery services.
2. Loyalty Program: Burgers 2 Beer Rewards loyalty program where customers earn 1 point per $1 spent, redeemable for $4 off at 50 points. Generates customer retention and repeat visits.
3. Franchise Fees: Initial franchise fee of $35,000 for first store, plus ongoing weekly royalty of 4% of gross revenue. Multi-unit franchise agreement available with $500,000 liquidity and $2,500,000 net worth requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Burgers 2 Beer operates a casual dining restaurant chain serving craft burgers, creative comfort food, and an extensive craft beer and cocktail selection across four locations in Ohio (Highland Heights, Solon, Painesville/Concord, and Twinsburg). The concept centers on creative craft burger combinations using 100% grass-fed beef and locally sourced ingredients, complemented by a curated beverage program. The company also sells franchise rights to qualified operators.

Product overview

Burgers 2 Beer is a craft burger and beer restaurant chain operating four locations in Ohio (Highland Heights, Solon, Concord, Twinsburg). The core product offering centers on gourmet burgers featuring 100% grass-fed beef with creative toppings and build-your-own burger options, complemented by specialty cocktails, craft beer, appetizers, sandwiches, salads, and sides. The business also operates a loyalty/rewards program (Burgers 2 Beer Loyalty Program) and offers gift cards through Toast Tab integration. Additionally, the company offers a franchise program for expansion. The restaurant emphasizes locally sustainable and procured food ingredients.

Differentiator

Problem solved

Functional benefit

Products and services

• Craft Burgers
• Lunch Specials
• Sandwiches, Wings & Salads
• Appetizers and Sides
• Craft Beer Selection
• Specialty Cocktails and Wine
• Gift Cards
• Franchise Program

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Toast TabcoreTechnology or IntegrationToast Tab provides the loyalty rewards program infrastructure (B2B Rewards) and gift card platform across all four B2B restaurant locations. Customers sign up for rewards and purchase gift cards through Toast Tab's platform.
• Order OnlinecoreTechnology or IntegrationOrder Online platform provides online ordering, pick-up scheduling, and delivery integration for all B2B restaurant locations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Yard House: Upscale-casual chain famous for its 100+ taps of craft beer and American menu including burgers. Comparable in craft beer scale, casual sit-down service model, and American comfort food offerings including gourmet burgers.
• Buffalo Wild Wings: National sports-bar chain offering wings, burgers, and broad craft beer selection with full bar service. Comparable in casual dine-in + bar + craft beer program and casual American food menu, though wings rather than burgers is the hero item.
• BJ's Restaurant Brewhouse: Public casual dining chain with deep-well brewery, extensive craft beer menu, and broad American comfort food menu including burgers. Comparable in brewpub-style positioning, deep beer program, and family casual dining format.
• Red Robin Gourmet Burgers: Publicly traded casual dining chain specializing in gourmet burgers with full bar and family-friendly service. Comparable in core product (gourmet burgers with creative toppings) and casual full-service dining format, though at much larger national scale.

Direct peers

• Shake Shack: Publicly traded premium burger chain with dine-in, online ordering, and craft beer/cocktail programs. Most directly comparable in menu positioning (elevated burgers, modern brand) and tech-enabled ordering, though at vastly larger scale.
• HopCat: Craft beer-focused casual restaurant chain with elevated comfort food menu (including burgers). Highly comparable to B2B's combination of creative comfort food and large craft beer selection; operates in overlapping Midwest markets.
• Smashburger: Regional-to-national better-burger chain with craft beer pairings and signature patty styles. Closely comparable in target customer (families, food enthusiasts), menu architecture (smash-style patties + creative toppings), and bar/beverage program.
• Five Guys: Large private burger chain focused on customizable burgers and fries with counter-service model. Comparable in product category (burgers as hero item) and franchise/company-owned unit economics, though with a less differentiated menu and no bar program.
• The Habit Burger Grill: Char-grilled burger chain (now owned by Yum! Brands) emphasizing fresh ingredients and a broader casual menu. Comparable in quality-ingredient positioning, casual dining service model, and California-style menu architecture with char-grilled patties.

Regional players

• Moxies: Canadian upscale-casual restaurant and bar chain with broad American menu including signature burgers and craft cocktails. Comparable in casual full-service dining with elevated bar program and modern brand, but operates primarily in Canada.

Market position

Strengths4 records

Weaknesses1 record

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/burgers-2-beer

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burgers 2 Beer