What Moxies does

Moxies is a privately held, premium-casual restaurant and bar chain operating under Northland Properties Corporation, with 65+ locations across Canada (BC, Alberta, Saskatchewan, Manitoba, Ontario, Nova Scotia) and the United States (Florida, Texas, Arizona, Massachusetts, Washington D.C.). Founded in 1986, the brand runs a globally inspired menu spanning sushi, steaks, pastas, salads, and shareables, with a heavy alcohol mix (cocktails, wine, beer) and signature programs such as Sushi by Moxies (developed with chef Tom Jeon), twice-daily Happy Hour, and Wine Wednesday half-price bottles. The chain targets individuals for dine-in lunch, dinner, brunch, happy hour, and late night, plus corporate and social event bookers through private dining rooms, rooftop patios, and full-venue buyouts.

The underlying technology is conventional full-service restaurant infrastructure: POS systems, kitchen management, OpenTable for online reservations, the proprietary moxies.com website for takeout/delivery and gift card sales, TripleSeat for US group event bookings, and web analytics/cookies for digital marketing. Eatz Hospitality is the franchise operator for Florida units (Fort Lauderdale, West Palm Beach), while most other US and all Canadian locations are operated either directly or as part of the broader Northland Properties portfolio; many Canadian units are co-located with sister-brand Sandman hotels. Awards include Forbes Canada's Best Employers 2024 and OpenTable Diners' Choice 2024 at the Langley and Victoria locations.

Moxies makes money primarily through on-premises dining transactions (avg. check in the $20–$60/person premium-casual band), supplemented by takeout and delivery orders, alcohol-led bar sales, private event packages, and gift card programs (consumer and corporate). Pricing varies by market — Dine Out Vancouver ($30 lunch, $40 dinner), Dine Out Boston ($27 lunch, $46 dinner), US Happy Hour drafts from $6 — and the company pursues an asset-light US expansion model in select markets via franchising while continuing direct expansion into new US metros (Washington D.C. Dec 2025, West Palm Beach March 2026, Coral Gables planned April 2026).

Name

Moxies

Legal name

Moxie's Restaurants (US), Inc.

Website

https://moxies.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Moxies is a Canadian premium-casual restaurant and bar chain owned by Northland Properties Corporation, operating 65+ dine-in locations across Canada and the US for individual diners, corporate groups, and event bookers.

Ownership category

akta.pro rank

Product category

Premium-Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Cocktail Lounges & Speakeasies (MPAGAIAD)

Keywords

• Casual dining restaurants
• Premium restaurant chain
• Hospitality services
• Private dining events
• Food and beverage

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices25 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Dine-In Restaurant Sales: The primary revenue stream for Moxies comes from on-premises dining at its restaurant locations. Customers pay for food and beverages consumed at the restaurant, with an average check size typical of premium-casual dining ($20–$60 per person). Revenue is generated through table service with servers, bar sales, and weekend brunch service.
2. Takeout and Delivery: Moxies generates revenue from takeout and delivery orders placed online through its website. The ordering platform allows customers to order food for pickup or delivery, creating an additional revenue stream beyond dine-in service.
3. Group Bookings and Private Events: Moxies offers private event spaces and group dining packages at each location, including corporate events, wedding receptions, birthday celebrations, and full restaurant buyouts. Revenue is generated through catering-style event packages and per-person dining charges for large groups.
4. Gift Cards: Moxies sells restaurant gift cards in-store and through its website, including both individual and corporate gift card programs. Gift cards drive upfront revenue and encourage repeat visits.
5. Alcohol Sales: A significant portion of revenue is derived from bar sales including craft beers, cocktails, wine, and premium spirits. Happy hour promotions, Wine Wednesday specials, and extensive wine lists support alcohol revenue across all locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Moxies operates a premium-casual restaurant and bar chain serving a globally inspired menu of made-in-house dishes, handcrafted cocktails, and an extensive wine list across multiple dayparts including lunch, dinner, weekend brunch, twice-daily happy hour, and late-night service. The brand complements dine-in service with takeout and delivery, private group and corporate event bookings, gift card programs, and a signature Sushi by Moxies menu developed with chef Tom Jeon.

Product overview

Moxies is a Canadian premium-casual restaurant chain owned by Northland Properties Corporation. The core offering is a full-service restaurant with a globally inspired menu spanning sushi, appetizers, salads, handhelds, steaks, mains, and desserts. The product portfolio includes the main dining restaurant, specialty menu offerings (Sushi by Moxies), seasonal feature menus (Summer/Winter), Happy Hour and Wine Wednesday drink promotions, and group bookings/private events services. Additional offerings include gift cards and corporate gift card programs. The company operates across Canada and the USA with locations in British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Nova Scotia, New Brunswick, Newfoundland, Quebec, Florida, Texas, Arizona, Massachusetts, and Washington D.C.

Differentiator

Problem solved

Functional benefit

Brands

• Sushi by Moxies: A sushi menu offering developed in collaboration with sushi chef Tom Jeon, featuring authentic flavors with a modern twist including dishes like Miso Tuna Crispy Rice, Salmon & Prawn Aburi Oshi, and Spicy Tuna Dynamite Roll

Products and services

• Moxies Premium-Casual Restaurant and Bar Full-service premium-casual restaurant and bar serving globally inspired cuisine, handcrafted cocktails, and an extensive wine list across lunch, dinner, weekend brunch, happy hour, and late-night dayparts for individual diners, couples, friend groups, and corporate guests at 65+ locations across Canada and the United States.
• Sushi by Moxies Signature sushi menu developed with sushi chef Tom Jeon offering authentic Japanese-inspired dishes with a modern twist, including Miso Tuna Crispy Rice, Salmon & Prawn Aburi Oshi, and Spicy Tuna Dynamite Roll, available at participating Moxies locations.
• Group Bookings and Private Events Private event hosting service for corporate events, wedding rehearsals, birthday celebrations, bridal showers, bachelor/bachelorette parties, and group dining, offering customizable event packages, dedicated event teams, private dining rooms, full venue buyouts, and curated group menus, with bookings managed via the website and TripleSeat at US locations.
• Moxies Gift Cards Restaurant gift cards available for purchase in-store at all Moxies locations and online through moxies.com, redeemable for food and beverages across the chain's restaurants.
• Corporate Gift Cards Corporate gift card program designed for businesses purchasing gift cards in volume for employee rewards, client gifts, and incentive programs, redeemable at any Moxies location.
• Happy Hour Program Twice-daily Happy Hour promotion offering discounted food and drink specials; available Monday-Friday 3pm-6pm at US locations with local craft drafts from $6, handcrafted cocktails from $11, and sharable appetizers from $11, and 2pm-5pm and 9pm-close at most Canadian locations with sharable bites starting at $6.
• Wine Wednesday Promotion Weekly Wednesday promotion offering half-price bottles of wine at participating Moxies US and Canadian locations, designed to drive mid-week traffic and showcase the chain's wine program.
• Moxies 2025 Winter Feature Menu Seasonal Winter 2025 feature menu offering limited-time dishes such as Baked Crab & Aged White Cheddar Dip, Italian Sausage Pappardelle, and Pork Belly Ramen at participating Canadian Moxies locations through February 16, 2026.
• Takeout and Delivery Ordering Direct online ordering service enabling customers to place takeout and delivery orders through the moxies.com website for fulfillment at their nearest participating restaurant location.

Quantifiable outcome

• Voted one of Canada's Best Employers by Forbes in 2024
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core, key and supporting.

• Northland Properties CorporationcoreOthersMoxies is a brand owned and operated by Northland Properties Corporation, which is described as Canada's largest hospitality company. Northland Properties owns the Moxies brand and provides corporate infrastructure, shared services, and strategic direction. The relationship includes co-branding (A Northland Properties Company) and shared real estate with Sandman hotels.
• Chef Tom JeonkeyStrategic or Co-development PartnerMoxies collaborated with sushi chef Tom Jeon, who brings over 16 years of hands-on sushi experience, to develop the Sushi by Moxies program. This collaboration created a brand-new sushi menu rooted in authentic flavours with a modern twist, available across Moxies locations.
• OpenTablecoreTechnology or IntegrationMoxies uses OpenTable as its online reservation platform across all locations. The platform enables customers to make reservations online, receive confirmation, and manage their dining bookings. OpenTable's branding is visible on the website with a 'Reserve Now' CTA.
• Sandman Hotels GroupcoreStrategic or Co-development PartnerMany Moxies locations are co-located with or adjacent to Sandman hotels (Sandman Signature Langley Hotel, Sandman Hotel Vancouver Airport, Sandman Hotel Red Deer, Sandman Hotel Hamilton, Sandman Hotel & Suites Kelowna). This co-location provides built-in customer traffic and shared hospitality infrastructure. Sandman hotels and Moxies are both brands under Northland Properties Corporation.
• TripleSeatsupportingTechnology or IntegrationMoxies uses TripleSeat as its group event booking platform for US locations, enabling customers to submit event requests and manage private dining and corporate event bookings online. Multiple US locations link directly to Moxies' TripleSeat event pages.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Earls Kitchen + Bar: Canadian premium-casual restaurant chain with similar globally inspired menus, handcrafted cocktails, and full-service dining across Canada and select US markets. Direct competitor in the same premium-casual segment with overlapping customer demographics and daypart strategy.
• Cactus Club Cafe: Canadian premium-casual chain offering globally inspired cuisine with chef-led menu development and elevated cocktails. Competes head-to-head with Moxies in BC and Western Canada with similar pricing, atmosphere, and target customer.
• Joey Restaurants: Canadian upscale-casual chain with locations across Western Canada and select US markets (Seattle area). Comparable premium positioning, handcrafted cocktails, globally inspired menu, and similar expansion strategy targeting prime real estate.
• The Keg Steakhouse + Bar: Iconic Canadian steakhouse chain operating across Canada and select US markets. Shares the premium-casual positioning with strong bar programs, group/private event capability, and similar full-service dining model targeting comparable customer segments.
• Milestones Restaurant: Canadian casual dining chain with full bar, globally inspired menu, and patio/cocktail culture comparable to Moxies. Operates in similar Canadian markets with overlapping customer base and similar price points.
• Boston Pizza: Largest casual dining chain in Canada with sports bar positioning and broad menu. Comparable scale (~400+ Canadian locations) and dine-in/group events business model, though more value-oriented than Moxies' premium-casual positioning.
• Montana's BBQ & Bar: Canadian casual dining chain with full bar, BBQ-themed menu, and family-friendly positioning. Operates in similar Canadian markets with comparable dine-in, takeout, and group event offerings, though at lower price points than Moxies.
• Chili's Grill & Bar: Major US-based casual dining chain with full bar, globally-inspired menu, and similar daypart strategy (lunch, dinner, happy hour). Direct competitor in Moxies' US expansion markets (Texas, Florida, Arizona) with comparable price points and bar-driven revenue model.

Broad incumbents

• Cheesecake Factory: Large US casual dining chain with expansive globally-inspired menu, full bar, and premium positioning. Operates in major US markets where Moxies is expanding (Boston, DC area) and represents an established incumbent competitor with proven scale.
• TGI Fridays: Established US casual dining chain with bar-centric positioning, globally-inspired menu, and similar daypart strategy. Competes with Moxies in US markets with comparable cocktail programs and casual dining atmosphere.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/moxies
• Facebookfacebook.com/MoxiesOfficial

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moxies