What B2B Exhibitions Ltd does

B2B Exhibitions Ltd is a privately held, UK-based full-service creative production company specialising in custom-built exhibition stands, event sets, pop-up shops, themed environments, retail installations and branded activations. Operating from a combined office, studio and production facility in Waltham Abbey, Essex, the company takes projects full-circle from concept and design through to fabrication and installation, serving global enterprise brands such as Google, Nike, Sony PlayStation, IKEA, Heineken, MTV, Starbucks and British Airways, both directly and through marketing agencies including Amplify, JWT and Wunderman Thompson.

The company's underlying production capability is the core of its offering: in-house departments covering carpentry, metalwork, spray-painting, milling, vinyl printing, CNC machining (including an AXYZ multihead machine for carving, routing and engraving across styrofoam, wood and composites), and AV/tech integration are housed under one roof to enable collaborative build cycles. Layered on top is a Creative Technologies service line that incorporates virtual reality, augmented reality, 3D printing, connected devices and wearable technologies into experiential activations, alongside studio-set and live-event production capabilities.

Commercially, B2B Exhibitions operates a project-based revenue model with bespoke quotes valid for three months and milestone payment terms (40% on contract, 40% before onsite work commences, 20% on completion). Customer acquisition is event-driven and relationship-led rather than scaled through paid digital channels, relying on a portfolio website plus Facebook and Instagram for brand presence. The company is led by Managing Director Greg Shire and operates as a private limited company with no disclosed external funding, parent entity, or subsidiaries.

Name

B2B Exhibitions Ltd

Legal name

B2B Exhibitions Ltd

Website

https://b2bexhibitionsltd.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

B2B Exhibitions Ltd is a privately held UK creative production company that designs and fabricates custom exhibition stands, event sets, pop-up shops and themed environments for global enterprise brands such as Google, Nike, Sony PlayStation and IKEA, operating from an integrated in-house facility in Waltham Abbey, Essex.

Ownership category

akta.pro rank

Product category

Exhibition & Event Production Services

NAICS

Other Performing Arts Companies (71119)

SIC

Services-Amusement & Recreation Services (7900), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

Industry-Specific B2B Trade Show Organizers (THAHABAB), General Consumer Expos & Trade Shows (MPAGAFAA)

Keywords

• Exhibition stand design
• Event production services
• Experiential marketing fabrication
• Custom retail installations
• Pop-up shop construction

Headquarters

HQ city

Waltham Abbey

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Custom Project Fabrication: B2B Exhibitions generates revenue through bespoke project-based work including exhibition stands, event sets, props, pop-up shops, themed environments, and retail installations. Payment terms structured as 40% on contract, 40% before onsite work commences, and 20% on completion.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

B2B Exhibitions Ltd is a full-service creative production company that designs, fabricates, and installs exhibition stands, event sets, pop-up shops, themed environments, and brand activation builds for global brands. All production disciplines—carpentry, metalwork, spray-painting, CNC machining, vinyl printing, and AV & tech integration—are housed in-house under one roof, with project delivery spanning the UK, USA, Japan, and Europe.

Product overview

B2B Exhibitions Ltd is a full-service creative production company that provides creative tech solutions for brands, businesses and clients worldwide. They take projects full circle from idea, to design, to production, creating stands, sets, props, pop-up shops, themed spaces and more. Their core offerings include Event Production, Brand Activation, Live Events, Studio Sets, Retail & Interior Design, and Creative Technologies. They operate with in-house capabilities covering Carpentry, Metalwork, Spray-painting, Milling, Vinyl Printing, and AV & Tech, all housed under one roof allowing all departments to work collaboratively on projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Production Full-service creative production for exhibitions, trade shows, and marketing events, including design, build, and installation of stands, sets, and themed environments for global brands.
• Brand Activation Custom-designed live experiences and brand activations intended to create consumer interactions, drive awareness, and build customer loyalty for corporate brands.
• Live Events Immersive and interactive event solutions that capture audience attention and increase attendee engagement through participatory build elements.
• Studio Sets Stage designs, lighting, and sound solutions with digital programming capabilities for unique studio and broadcast environments.
• Retail & Interior Retail design services including kiosk and pop-up design, window displays, and permanent shop-fits connecting brands with consumers through bespoke environments.
• Pop-up Shops Custom-designed temporary retail spaces including internal shop fittings and custom furniture for short-term brand experiences and product launches.
• Exhibition Stands Custom trade show exhibits and marketing environments built for exhibitions, conferences, and trade shows, with full in-house fabrication.
• Creative Technologies Emerging-technology experiential solutions including computer graphics, digital cinematography, virtual reality, augmented reality, 3D printing, connected devices, and wearable technologies integrated into brand builds.
• CNC Manufacturing In-house cutting, carving, engraving, and routing services using an AXYZ multihead CNC machine to support custom fabrication of exhibition, event, and retail build elements.

Quantifiable outcome

• Over 900,000 samples distributed and nearly 1 million consumers reached for Appletiser campaign
• +2 more outcomes

Named customers30 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Urban PlaygroundminorStrategic or Co-development PartnerIn partnership with Urban Playground for Manchester putters attraction, showcasing collaborative approach to experiential activations.
• AmplifycoreStrategic or Co-development PartnerPartnered with marketing agency Amplify to redesign and refurbish their offices in Old Street, London. Complete renovation of four floors including unique reception and open-plan office space. Worked closely with Anton Mercier, CEO of Amplify.
• CNC WarehouseminorOthersReferenced as a separate CNC service for cutting, carving, engraving, and routing needs. Suggests referral relationship for overflow CNC work.
• Print WarehouseminorOthersListed as a related company in footer links, suggesting sister company or related entity for print services.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Freeman: Global leader in brand experiences, exhibitions, and events with end-to-end production capabilities. Directly comparable in-house fabrication model and enterprise client roster, but operating at vastly greater scale and with full multi-region delivery infrastructure.
• George P. Johnson Experience Marketing: Large global experience marketing agency specializing in brand experiences, exhibits, and events for enterprise clients. Overlaps with B2B Exhibitions on exhibition and brand activation work but with a much broader geographic and service footprint.
• GES (Global Experience Specialists): Worldwide exhibition and events services provider offering design, fabrication, and on-site services for trade shows and brand activations. Closely comparable in exhibition stand production; much larger in scale and geographic reach.
• Jack Morton Worldwide: One of the largest global brand experience agencies, owned by IPG, producing experiential campaigns, events, and activations for the world's biggest brands. Competes with B2B Exhibitions on premium activations but operates at significantly larger scale.
• Wasserman: Global sports, music, and entertainment marketing agency with a substantial brand experience and events practice. Comparable on live event production and brand activation work for major brands.

Direct peers

• MKG: Global creative experiential agency producing brand activations, pop-ups, and event experiences for major consumer brands. Closely comparable to B2B Exhibitions in terms of integrated creative + production model and enterprise brand client mix.
• Sparks: US-headquartered experiential and exhibit marketing agency that designs, fabricates, and activates brand experiences for global marketers. Comparable in its integrated design-to-build model and enterprise client focus.

Regional players

• Rapier Group: UK-based custom exhibition stand design and build company serving brands across Europe. Directly comparable as a UK-headquartered exhibition production house with similar craft-based in-house capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/mk1RTf
• Instagraminstagram.com/b2bexhibitions
• LinkedInlinkedin.com/company/b2b-exhibitions-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B2B Exhibitions Ltd