B2B Expos
- Company typePrivate
- Founded2011
- HeadquartersBasingstoke, Hampshire, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What B2B Expos does
B2B Expos, trading as B2BX, is a UK-based events company that has operated since 2011, organizing regional 4-hour B2B discovery days across South and Central England, with planned expansion into North England, Wales, and Scotland. Operated by Memo Events Limited (Company No. 08371039), the company is founder-led by Matt Larcome and bootstrapped with no disclosed external funding. Its core offering combines an Exhibition Zone, expert-led seminar sessions, a Meet-the-Experts area, and networking zones to serve SME founders, directors, marketing and sales professionals. The 2026 rebrand to B2BX repositioned the events as content-led conferences with expanded seminar programming.
B2B Expos firmographics
Firmographics- Name
- B2B Expos
- Legal name
- Memo Events Limited
- Website
- https://b2bexpos.co.uk
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
B2B Expos industry classification
Industry- Product category
- Business Event Services (B2B Exhibitions)
- NAICS
- Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)
- akta.pro primary industry
- Industry-Specific B2B Trade Show Organizers (THAHABAB)
- akta.pro secondary industry
- Industry Trade Shows & Expos (MPAGAGAA)
Keywords
Where B2B Expos is headquartered
LocationHeadquarters
- HQ city
- Basingstoke, Hampshire
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
B2B Expos business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Exhibition Stand Packages: Revenue is generated from selling exhibition stand packages to businesses that want to showcase their products and services at B2B regional events. Packages range from Basic (£495) to Sponsor Plus (£2,995+). Additional revenue comes from stand upgrades (extra space, furniture, electrics), show guide advertising, and attendee/delegate data sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Basic - Entry level stand package |
| One time/ perpetual license | Pay-as-you-go | Standard - Mid-tier stand package |
| One time/ perpetual license | Pay-as-you-go | Spotlight - Enhanced visibility package |
| One time/ perpetual license | Pay-as-you-go | Premium - Premium positioning package |
| One time/ perpetual license | Pay-as-you-go | Showcase - Larger stand footprint |
| One time/ perpetual license | Pay-as-you-go | Platinum - Premium larger stand |
| One time/ perpetual license | Pay-as-you-go | Sponsor - Sponsorship tier with larger stand |
| One time/ perpetual license | Pay-as-you-go | Sponsor Plus - Top tier sponsorship |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
B2B Expos product offering
Product offeringCore offering
B2B Expos (trading as B2BX) organizes four-hour regional B2B business expos across UK venues, combining an exhibition zone where vetted businesses showcase products and services with practitioner-led seminars, expert meet zones, and structured networking. The company generates revenue primarily by selling tiered exhibition stand packages (Basic £495 to Sponsor Plus £2,995+) and add-ons such as extra space, furniture, electrics, show guide advertising, and attendee data lists, to businesses that want to exhibit at these regional events.
Product overview
B2B Expos (rebranded to B2BX) operates a platform of regional B2B business expos and discovery days across the UK. The core offering consists of four-hour regional events featuring exhibition zones, seminar sessions, meet-the-experts zones, and networking areas. These components work together to deliver lead generation, brand visibility, and business growth opportunities for B2B SMEs. The company also offers tiered exhibitor stand packages ranging from Basic to Sponsor Plus with various add-ons. The 2026 rebrand repositioned events as more content-led conferences with expanded seminar programming.
Differentiator
Problem solved
Functional benefit
Products and services
- B2BX Regional B2B Expos Four-hour regional B2B business expo and conference events held at UK regional venues, designed for ambitious B2B professionals, SMEs, founders and directors to discover suppliers, learn from expert-led seminars, network with peers, and grow. Each event combines an exhibition zone, seminar sessions, meet-the-experts area, and networking zones.
- Exhibitor Stand Packages Tiered exhibition stand packages that businesses purchase to exhibit at B2BX regional events: Basic (£495, 1m x 2m, Portsmouth and Bristol only), Standard (£595), Spotlight (£695), Premium (£795), Showcase (£995, 1m x 3m), Platinum (£1,495, 1m x 3m), Sponsor (£1,995, 2m x 3m), and Sponsor Plus (£2,995+, 2m x 3m). Add-ons include extra space (£200–400), premium furniture (£85), electrics (£35), show guide ads (£95–195), and attendee/delegate lists (£295–395). All prices exclude VAT.
Quantifiable outcome
- 85% of attendees are decision makers
- +2 more outcomes
Companies that use B2B Expos
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles2 records
B2B Expos technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
B2B Expos partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- ZohominorZoho participates as an exhibitor at B2BX events, showcasing Zoho One - the all-in-one business operating system. Digital Scientists exhibits as a Zoho partner, providing digital systems and growth strategies for SMEs through the Zoho ecosystem.
- St Mary's StadiumcorePrimary venue host for B2BX Southampton events. Major conference and events venue providing facilities for the regional expo.
- Farnborough InternationalcoreVenue host for B2BX Farnborough events. Large exhibition and conference center in Hampshire.
- Brighton RacecoursecoreVenue host for B2BX Brighton events. Historic racecourse venue providing event facilities for Sussex expo.
- BAWA Conference CentrecoreVenue host for B2BX Bristol events. Conference center serving South West England.
- Green Park Conference CentrecoreVenue host for B2BX Reading events. Conference center in Reading, Berkshire.
- Village Hotel PortsmouthcoreVenue host for B2BX Portsmouth events. Hotel venue in Portsmouth.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
B2B Expos competitors and assessment
Company assessmentDirect peers
- Enterprise Nation: Enterprise Nation runs small business and entrepreneur events, membership programmes and content-led support targeting UK founders and SMEs — the same primary customer segment B2BX serves. Its event-led, content-driven model is closely comparable in audience and value proposition.
- London Business Show: Long-running UK B2B exhibition providing exhibitor stands, seminars and networking for SMEs, startups and corporate buyers. Comparable to B2B Expos on the B2B exhibition + seminar mix, though focused on the London market rather than regional venues.
- The Business Show (UK): Operated by Prysm Group, The Business Show is one of the largest annual UK B2B exhibitions serving SMEs, founders and senior leaders with seminars, exhibitor zones and networking. It directly overlaps B2B Expos on format (expo + seminars), exhibitor target (UK SMEs) and attendee persona (founders, directors, sales and marketing professionals).
- Business Expo UK: Business Expo UK operates regional B2B exhibitions across the UK aimed at small businesses with low-cost exhibitor stands and visitor networking. The model (regional venues, tiered stand packages, SME attendees) maps closely onto B2BX's four-hour regional expo formula.
Broad incumbents
- Prysm Group: Prysm Group is the organiser behind The Business Show, London Business Show and other UK B2B exhibitions, making it the most relevant large incumbent operating in the same B2B trade show category. Its event portfolio overlaps with B2BX on exhibitor and attendee segments.
- Federation of Small Businesses (FSB) events: The FSB is the UK's largest SME member association and runs regional events, expos and policy-driven networking for the same SME founder base B2B Expos targets. As a broader membership-led incumbent, it competes for the same regional exhibitor and attendee pool.
Emerging players
- Elite Business Magazine (events): Elite Business is a UK SME-focused media brand that runs awards, expos and content programmes aimed at founders and small business owners. Its live-event extensions intersect with B2BX's audience of growth-oriented B2B SMEs and decision-makers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
B2B Expos social profiles
Digital presenceB2B Expos financial estimates
Financial estimateRevenue estimate
Valuation estimate
B2B Expos leadership team
Management profileNumber of profiles
Profiles1 record
B2B Expos funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
B2B Expos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about B2B Expos
What does B2B Expos do?
B2B Expos (trading as B2BX) organizes four-hour regional B2B business expos across UK venues, combining an exhibition zone where vetted businesses showcase products and services with practitioner-led seminars, expert meet zones, and structured networking. The company generates revenue primarily by selling tiered exhibition stand packages (Basic £495 to Sponsor Plus £2,995+) and add-ons such as extra space, furniture, electrics, show guide advertising, and attendee data lists, to businesses that want to exhibit at these regional events.
Is B2B Expos a public or private company?
B2B Expos is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was B2B Expos founded?
B2B Expos was founded in 2011. It employs 1 to 10 people.
Where is B2B Expos based?
B2B Expos is headquartered in Basingstoke, Hampshire, United Kingdom, in the Europe region.
How does B2B Expos make money?
One revenue line is on record: exhibition Stand Packages.
Who are B2B Expos's main competitors?
Direct peers on record are Enterprise Nation, London Business Show, The Business Show (UK) and Business Expo UK. Broad incumbents are Prysm Group and Federation of Small Businesses (FSB) events. Elite Business Magazine (events) is listed as an emerging player.
Does B2B Expos have an API?
No public API is recorded for B2B Expos.
What industry is B2B Expos in?
B2B Expos's product category is Business Event Services (B2B Exhibitions). Its primary akta.pro industry code is THAHABAB, Industry-Specific B2B Trade Show Organizers, with a secondary code of MPAGAGAA, Industry Trade Shows & Expos. Its NAICS code is 56192.