Elite Business

What Elite Business does

Elite Business, operating under CEM Marketing Group (CEMG), is a UK-based digital business media brand headquartered in Chelmsford. Its core product is Elite Business Magazine, a WordPress-based digital publishing platform delivering editorial content across finance, sales and marketing, technology, people, and legal categories targeted at UK small and medium-sized enterprises, entrepreneurs, and startup founders. The company runs a content-led go-to-market motion distributing articles, interviews, and analysis through its website, Facebook, X/Twitter, LinkedIn, Spotify, Apple Podcasts, and YouTube, with an 11-50 person team.

The business monetises through three primary revenue streams: recurring print and digital subscriptions; advertising, sponsored content, and sponsorships from a network of 60+ partner organisations (including Sage, Vodafone Business, Lloyds Bank, Howden Insurance, Cisco, the Department for Business & Trade, and the British Business Bank); and event revenue from Elite Business Live, the EB CoNNect session series, and the EB100 annual SME ranking and awards programme. Sub-brands include EB CoNNect Live, The Small Business Pitch Challenge, and the EB100 Hall of Fame.

Operationally, the company has been active since 2012 and continues to expand its product surface in 2026 through new EB100 cohort launches, expanded flagship events, and AI-themed editorial. Pricing is not publicly disclosed; subscription tiers are offered via the magazine's subscribe page. The company is privately held with no disclosed external funding rounds.

Name

Elite Business

Legal name

Elite Business Magazine

Website

https://elitebusinessmagazine.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Elite Business is a UK digital business magazine serving SMEs, entrepreneurs, and startup founders with editorial content, the EB100 annual ranking, the Elite Business Live conference, and subscription and sponsorship revenue.

Ownership category

akta.pro rank

Product category

Business News Media

NAICS

Other Publishers (51319)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Business, Personal Finance & Careers Trade Publishing (MPAJAAAK)

akta.pro secondary industry

Executive Summits & Invitation-Only Forums (MPAGAGAK)

Keywords

• Business news publication
• SME magazine content
• Digital business media
• Business events hosting
• SME awards program

Headquarters

HQ city

Chelmsford

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Subscriptions: The magazine operates a subscription model offering print and/or digital access to content. Users can subscribe through the website at https://elitebusinessmagazine.co.uk/subscribe
2. Advertising & Sponsorship: The publication generates revenue through sponsored content, display advertising, and event sponsorships. The extensive partner network of 60+ organizations suggests significant sponsorship and partnership revenue.
3. Events: Elite Business hosts events including Elite Business Live and EB CoNNect sessions, generating revenue through ticket sales, sponsorships, and exhibitor fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Elite Business is a UK-based digital media platform that publishes a business magazine covering news, interviews, and analysis for startups and SMEs across finance, sales & marketing, technology, people, and legal domains. It supplements editorial content with the annual EB100 SME ranking and awards program, plus the Elite Business Live conference and EB CoNNect networking sessions to drive community engagement.

Product overview

Elite Business is a unified media platform consisting primarily of its flagship digital magazine publication, supplemented by the EB100 annual SME ranking and awards programme, and the Elite Business Live annual conference. The publication covers multiple business domains (finance, sales & marketing, technology, people, legal) while the EB100 and Live events provide community engagement and recognition for UK SMEs.

Differentiator

Problem solved

Functional benefit

Brands

• EB100: Elite Business 100 ranking highlighting the top 100 SMEs across the UK
• EB CoNNect Live
• Elite Business Live
• The Small Business Pitch Challenge

Products and services

• Elite Business Magazine

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

65 partnerships are on record, tiered core, major and minor.

• Department for Business & TradecoreGTM or Marketing PartnerGovernment department for economic growth that supports businesses to invest, grow and export. The partnership provides credibility and government-level endorsement for Elite Business content and initiatives.
• British Chambers of CommercecoreGTM or Marketing PartnerNational voice for local Chambers of Commerce representing businesses across the UK and globally. Partnership supports business networking and trade promotion.
• SagemajorGTM or Marketing PartnerBusiness management software provider serving millions of small and mid-sized businesses. Partnership provides content collaboration around finance, HR, and payroll topics.
• Howden InsurancemajorGTM or Marketing PartnerInsurance expert group providing market-leading insurance solutions. Partnership supports SME-focused content around business protection and risk management.
• Vodafone BusinessmajorGTM or Marketing PartnerTelecommunications provider helping organizations succeed in digital world. Partnership includes technology, inspiration and support for business growth.
• Lloyds Bank British Business Excellence AwardsmajorGTM or Marketing PartnerUK's elite awards programme honouring entrepreneurs and businesses of all shapes, sizes, and sectors across Britain.
• StartUp AwardsmajorGTM or Marketing PartnerCollaboration celebrating the best and brightest startups trading for 3 years or under from across the United Kingdom.
• Growing Business AwardsmajorGTM or Marketing PartnerAwards honouring outstanding entrepreneurs and high-growth businesses since 1998, entering their 26th year.
• Fast Growth 50 IndexmajorGTM or Marketing PartnerUK initiative running for 25 years publishing detailed lists of fast growing firms across seven UK regions.
• British Business BankcoreGTM or Marketing PartnerGovernment-backed institution helping new and early-stage UK businesses access affordable finance and mentoring support.
• CV-LibrarymajorGTM or Marketing PartnerUK's #1 job board for recruiters, serving over 10,000 businesses with access to millions of job seekers.
• Women's Business ClubmajorGTM or Marketing PartnerGlobal community for women business leaders providing strategic networking, powerful community, and exclusive opportunities.
• The Global Woman ClubmajorGTM or Marketing PartnerHub for women worldwide attracting leaders, entrepreneurs, and professionals, with focus on personal and professional development.
• National Mentoring DayminorGTM or Marketing PartnerWorldwide authority on mentoring celebrating the impact and benefits of mentoring to enterprise, education and society.
• HELMmajorGTM or Marketing PartnerUK's most established Club exclusively for scaleup founders and CEOs, connecting and supporting pioneering scaleup founders for over 20 years with 400+ members.
• E2EmajorGTM or Marketing PartnerEntrepreneurial ecosystem providing access to finance, non-execs and high-quality corporate services with 24,000 SMEs contributing £230bn in turnover.
• Innovate FinancemajorGTM or Marketing PartnerIndependent industry body for UK FinTech accelerating the UK's leading role in financial services sector.
• Technology for MarketingmajorGTM or Marketing PartnerUK-leading Marketing and AI event for B2B and B2C marketing professionals, co-located with eCommerce Expo.
• eCommerce ExpomajorGTM or Marketing PartnerUK's largest eCommerce event at ExCeL London bringing together latest technology and best practices.
• Digital Transformation EXPOmajorGTM or Marketing PartnerEurope's #1 digital transformation event showcasing latest must-have technology and insights from top brands.
• Scale (SME XPO)majorGTM or Marketing PartnerPlatform built to support ambitious founders and leadership teams of early-stage and scaling businesses.
• ATOMICONminorGTM or Marketing PartnerMega-conference for small business owners, freelancers and marketers discovering world's best sales and growth strategies.
• BizXminorGTM or Marketing PartnerBusiness Excellence Forum and Awards - three-day event for business owners and entrepreneurs to learn strategies for growing businesses.
• Ideas FestminorGTM or Marketing PartnerTwo-day business festival in Tring, Hertfordshire bringing together founders, operators, and entrepreneurs for practical advice and networking.
• AccountexmajorGTM or Marketing PartnerEurope's definitive event for accountancy and finance professionals with over 9,000 attendees and 200+ brands.
• VistagemajorGTM or Marketing PartnerWorld's largest executive coaching organisation for small and medium sized businesses with over 60 years of experience.
• Wayra UKmajorGTM or Marketing PartnerWorld-leading start-up accelerator programme helping 150+ British and Irish start-ups raise over $110m in third-party funding.
• VenturePathminorGTM or Marketing PartnerUK's Scaleup Investment Platform designed to create more venture-backed scaleup successes through ecosystem connections.
• Association of Business MentorsminorGTM or Marketing PartnerVoice of professional business mentoring promoting and maintaining highest standards in professional business mentoring.
• The Office of the Small Business CommissionercoreGTM or Marketing PartnerIndependent public body tackling late payment and unfavorable payment practices in the private sector across the UK.
• HelpBnkminorGTM or Marketing PartnerBusiness-focused social media platform with 80,000+ members providing free AI-powered business guidance.
• Be the BusinessmajorGTM or Marketing PartnerOrganization helping small business leaders improve performance through greater productivity with £2 billion+ extra turnover generated.
• London & PartnersmajorGTM or Marketing PartnerBusiness growth and destination agency for London having helped create nearly 84,000 jobs and £3.1bn in economic growth.
• The StandardmajorGTM or Marketing PartnerLondon's most iconic news brand with 18+ million cross-platform readers monthly and 2.6 million daily engagement.
• de Novo SolutionsminorGTM or Marketing PartnerFast-growing digital transformation company ranked #7 in Elite Business Top 100 SMEs UK in 2024.
• Alight MediaminorGTM or Marketing PartnerUK's number 1 digital billboard provider for audience reach and outdoor media advertising.
• IntrobizminorGTM or Marketing PartnerBusiness networking organization with hundreds of members hosting Wales' biggest business expo at Cardiff City FC.
• Liverpool BAminorGTM or Marketing PartnerBusiness networking organization helping businesses connect with new customers since 2002, holding events across North West and North Wales.
• SevenhillsminorGTM or Marketing PartnerCampaigning communications company named UK's fastest-growing PR consultancy by PR Week magazine.
• Business111.comminorGTM or Marketing PartnerFree starting point for small business owners providing clear answers with trusted government guidance and local support.
• Daltons BusinessminorGTM or Marketing PartnerUK's largest franchise and business for sale marketplace connecting buyers and sellers since 1867.
• BusinessesForSale.comminorGTM or Marketing PartnerLargest database of business buyers, businesses and business intermediaries in the world.
• GBEAmajorGTM or Marketing PartnerGreat British Entrepreneur Awards often referred to as 'The Grammys of Entrepreneurship' recognizing achievements across the UK.
• The Hustle AwardsminorGTM or Marketing PartnerNetworking event and badge of excellence for startup businesses with focus on diversity, inclusion, and sustainability.
• The Best Business Women AwardsminorGTM or Marketing PartnerAwards recognizing great female entrepreneurs and business leaders making real impact on their industry since 2015.
• Startups MagazineminorGTM or Marketing PartnerPublication championing tech startups disrupting industries with content delivered in print and online.
• IRXminorGTM or Marketing PartnerInternet Retailing Expo at NEC Birmingham showcasing cutting-edge eCommerce solutions for retail leaders.
• Digital Commerce ExpominorGTM or Marketing PartnerEvent bringing together business leaders and technology innovators with next generation tools and solutions for digital transformation.
• Cloud & Cyber Security ExpominorGTM or Marketing PartnerCloud technology event at ExCeL London for technology leaders committed to successful digital transformation.
• Business Travel ShowminorGTM or Marketing PartnerLargest exhibition and conference for European corporate travel community running for 27 years.
• adsmart from skyminorGTM or Marketing PartnerTV advertising platform helping businesses of all shapes and sizes access unrivalled power of TV advertising.
• TikTokminorGTM or Marketing PartnerPlatform where small businesses can engage with new customers, showcase products and achieve business goals.
• CiscominorGTM or Marketing PartnerTechnology company helping seize opportunities by connecting the unconnected for small business solutions.
• Implement AIminorGTM or Marketing PartnerAI Operating System for Business Transformation deploying digital workers across voice, chat, email and 600+ business applications.
• ShoutOutminorGTM or Marketing PartnerPlatform for creating fully branded shareable videos on smartphone automatically for fraction of traditional video production cost.
• WanderminorGTM or Marketing PartnerAward winning content marketing agency creating next level visual content for brands, selected for BBC Small Indie Fund.
• Two KrakensminorGTM or Marketing PartnerB2B content production company helping established businesses become most trusted voice in their sector using video and podcasting.
• MoneypennyminorGTM or Marketing PartnerLeaders in outsourced calls, live chat and more celebrating 25 years of service with unique blend of people and AI technology.
• ClearCourseminorGTM or Marketing PartnerSector-specific software with built-in payments helping small and medium businesses grow, thrive, and do more of what they love.
• London Loves BusinessminorGTM or Marketing PartnerLeading online newspaper for London's business community founded in 2011 with exciting and thought-provoking business news.
• London Chamber of Commerce and IndustrymajorGTM or Marketing PartnerVoice of London business and premier sounding-board for engagement with businesses in the capital.
• One Golden NuggetminorGTM or Marketing PartnerGlobal platform collecting and sharing life lessons, inspiration and valuable insights from remarkable individuals through books, podcasts and live events.
• Market LocationminorGTM or Marketing PartnerUK B2B data and go-to-market intelligence provider with 50 years of experience covering every trading business.
• Business BuzzminorGTM or Marketing PartnerFresh, friendly business networking across the UK with relaxed, drop-in sessions in local venues without membership fees.
• Adia PRminorGTM or Marketing PartnerPR Agency for Entrepreneurs founded in 2013 helping clients stand out as disruptors or thought leaders.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Real Business: Long-running UK business publication focused on SMEs, scale-ups, and entrepreneurs, with awards programmes (Great British Entrepreneur Awards) and events. Closely mirrors Elite Business's SME-niche positioning, event/IP model, and audience.
• Insider Media: UK regional business news, events, and awards business covering SMEs and corporates across multiple UK regions. Operates a similar multi-revenue model combining publishing, events, and rankings targeted at UK business decision-makers.
• BusinessCloud: UK B2B technology and SME news outlet covering startups, scale-ups, and growth-stage businesses, with rankings (e.g., UK Tech 100). Comparable editorial scope, audience, and ranking-driven engagement model to Elite Business.
• Startups Magazine: UK-based publication specifically championing tech startups and early-stage businesses. Directly comparable target audience (UK founders/startups), direct editorial positioning, and is even listed as an Elite Business partner, indicating deep operational overlap.
• London Loves Business: Online business newspaper serving London's SME and startup community, founded 2011. Operates in the same UK SME/startup media category as Elite Business and is listed in Elite Business's partnership ecosystem.

Regional players

• The Standard: London-centric news brand with significant business and SME coverage and a partnership with Elite Business. Comparable audience in London and serves as both a peer and a partner within Elite Business's media ecosystem.

Emerging players

• Sifted: European startup and scaleup media outlet covering founders, funding, and growth. Significant audience overlap with Elite Business's scaling-up content track, with broader European geographic scope and Financial Times backing.
• Enterprise Nation: UK small business support community with a media arm, partnerships (similar to Elite Business's British Business Bank and Be the Business ties), and events for SMEs and founders. Comparable mission and audience with stronger community/programming tilt.

Broad incumbents

• TechCrunch: Global technology and startup media brand with events (TechCrunch Disrupt). Operates much broader and with greater scale than Elite Business, but addresses a substantially overlapping startup/entrepreneur audience across editorial and events.
• Forbes: Global business media brand with extensive SME/entrepreneur coverage, awards programmes, and events. Vastly larger scale and global reach, but competes for the same UK SME advertiser spend and founder-audience attention as Elite Business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Elitebizmag
• YouTubeyoutube.com/channel/UC2K-aSconEhFpGPu_E_tCPg
• Facebookfacebook.com/elitebizmag
• LinkedInlinkedin.com/company/elitebizmag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elite Business