Møre Båtservice AS

What Møre Båtservice AS does

Møre Båtservice AS is a privately held Norwegian marine services company founded in 1978 and headquartered at Garverigata 10 in Kristiansund, Norway. It operates as a single-location, full-service "total supplier" (totalleverandør) of boats, outboard and inboard motors, gearboxes, equipment, and authorized service for the Mid-Norway region, with a stated focus on the Norwegian coast. The company's product portfolio spans five boat brands (Pioner, Nordkapp, Quicksilver, Sting, Uttern), five motor brands (Volvo Penta, Yamaha, Yanmar, Evinrude, Mercury), and gearbox lines (PRM Marinegear and Velvet-Drive as Norwegian importer; Python-Drive as dealer), supported by a ~500 sqm modern service workshop, specialized diagnostic tools, a deep-water quay, and a mobile crane capable of lifting boats up to 10 tons.

The business operates across multiple revenue streams: one-time sales of boats, motors, gearboxes, and boat equipment/accessories; professional service and repair through an authorized marine motor workshop; direct-to-consumer boat rental (Pioner GO, Pioner 16 Explorer, Sting 535 PRO) on daily and weekly rates; and commercial maritime parts supply (Johnson Pump, Jabsco, ZF, Flexball, Sleipner) for professional fishing and coastal transport operators. Distribution combines a physical retail and service footprint in the Kristiansund harbor basin (Havnebassenget) with online channels including a Flak.no product catalog and Finn.no boat listings, plus Facebook and Instagram marketing. The customer base is fragmented across recreational boaters, families, and small commercial maritime operators, with a 24-hour commercial on-call phone for professional customers; no individual anchor customer is identified in the available data, and concentration risk is correspondingly low.

Name

Møre Båtservice AS

Legal name

Møre Båtservice AS

Website

https://baatservice.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

Møre Båtservice AS is a Kristiansund-based, full-service marine dealer and authorized workshop founded in 1978, selling boats, outboard and inboard motors, and gearboxes, and providing service, parts, and boat rental to recreational boaters and commercial maritime operators in Mid-Norway.

Ownership category

akta.pro rank

Product category

Marine Dealership and Boat Services

NAICS

Boat Dealers (441222), Ship Building and Repairing (336611), Boat Building (336612)

SIC

Ship & Boat Building & Repairing (3730), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Day Cruiser, Bowrider & Runabout Manufacturing (IMAJAEAI)

akta.pro secondary industries

Yacht Tenders & Auxiliary Leisure Craft Manufacturing (IMAJAEAO), Recreational Fishing & Sportfishing Boat Manufacturing (IMAJAEAH)

Keywords

• Boat sales
• Marine motor service
• Boat rental
• Marine equipment retail
• Marine gearbox distribution

Headquarters

HQ city

Kristiansund

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Boat Sales: Sale of new boats from multiple brands including Pioner, Nordkapp, Quicksilver, Sting, Uttern. Both recreational and commercial boats available.
2. Motor Sales: Sale of outboard and inboard motors including Volvo Penta, Yamaha, Yanmar, Evinrude, Mercury. Range from small recreational to large commercial engines.
3. Service and Repair: Full service and repair of boats and motors including both recreational and commercial vessels. Includes authorized marine motor workshop services.
4. Equipment and Accessories: Large equipment store with most boat equipment and accessories. Includes safety equipment, electronics, comfort items, and maintenance supplies.
5. Boat Rental: Boat rental services for both experienced and beginner boaters. Multiple boat models available for daily (795-2490 kr) and weekly (4900-11900 kr) rental.
6. Gear/Transmission Sales: Sale of gear boxes including PRM Marinegear, Velvet-Drive, and Python-Drive products. As importer of PRM and Velvet-Drive, they have large inventory for quick delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Møre Båtservice AS is a Mid-Norway based one-stop marine retailer and service provider founded in 1978 in Kristiansund. The company sells new boats from multiple brands (Pioner, Nordkapp, Quicksilver, Sting, Uttern, Aquador, SeaRay, Flipper), outboard and inboard motors (Volvo Penta, Yamaha, Yanmar, Evinrude, Mercury), and marine gearboxes (acting as Norwegian importer for PRM Marinegear and Velvet-Drive, and dealer for Python-Drive), alongside a large in-store equipment and accessories outlet. It also operates an authorized marine motor workshop for service and repair, offers boat rental, and supports commercial maritime operators with parts, gears, and 24-hour on-call support.

Product overview

Møre Båtservice AS is a total supplier of boats, motors, and workshop services established in 1978, based in Kristiansund. The company operates as a boat dealer selling multiple boat brands (Pioner, Nordkapp, Quicksilver, Sting, Uttern) and motor brands (Volvo Penta, Yamaha, Yanmar, Evinrude, Mercury), combined with an authorized marine motor workshop offering service, repair, and maintenance. The product portfolio includes boats, outboard and inboard motors, gearboxes (PRM Marinegear as Norwegian importer, Velvet-Drive as Norwegian importer, Python-Drive), boat equipment and accessories, and boat rental services. The company also serves the commercial market with professional maritime equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Recreational and commercial boat sales Sale of new boats from multiple brands including Pioner, Nordkapp, Quicksilver (Arvor and Capture), Sting, Uttern, Aquador, SeaRay, and Flipper, covering license-free small craft through to daycruisers, bowriders, cabin boats, and pilothouse fishing vessels for individual buyers and commercial operators.
• Outboard and inboard motor sales Sale of new marine motors from Volvo Penta, Yamaha, Yanmar, Evinrude (E-TEC and G2), and Mercury (outboard and diesel/gasoline inboard), ranging from small recreational engines to large commercial motors.
• Marine gearbox distribution Distribution of PRM Marinegear (PRM60 through PRM1750) and Velvet-Drive 72 series hydraulic boat gears as Norwegian importer, plus Python-Drive flexible CVA joints and thrust bearings as dealer, with large parts warehouse for quick delivery.
• Authorized marine motor workshop service Full service, repair, and maintenance workshop for boats and motors including recreational and commercial vessels, with specialized diagnostic tools for all served motor brands, mobile crane for boats up to 10 tons, and authorized service documentation that increases resale value.
• Boat rental service Daily and weekly rental of Pioner GO (license-free, from 795 kr/day, 4,900 kr/week), Pioner 16 Explorer (from 1,490 kr/day, 7,900 kr/week), and Sting 535 Pro (from 2,490 kr/day, 11,900 kr/week) for both beginners and experienced boaters.
• Commercial maritime operations supply and support Supply and support of Volvo Penta and Yanmar commercial motors, Johnson Pump and Jabsco pumps, PRM and Velvet-Drive gears, ZF gears, Flexball maneuver systems, and Sleipner propellers and bow thrusters to professional maritime operators along the Norwegian coast, with 24-hour commercial on-call support.
• Marine equipment and accessories retail In-store and online catalog (via Flak.no) retail of boat safety equipment, electronics, comfort items, maintenance supplies, and accessories from the on-site equipment store at the Kristiansund location.

Quantifiable outcome

• Regular service maintenance extends motor lifespan and ensures proper operation
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

18 partnerships are on record, tiered core and minor.

• PRM MarinegearcoreChannel Partner/ Reseller/ DistributorMøre Båtservice is the importer of PRM Marinegear in Norway. They maintain a large warehouse with gears and spare parts available for quick delivery. They sell the full range including PRM60, PRM125, PRM150, PRM280, PRM280DP, PRM500, PRM750, PRM1000, PRM1500, and PRM1750 series.
• Velvet-DrivecoreChannel Partner/ Reseller/ DistributorMøre Båtservice is the importer of Velvet-Drive (Borg Wagner) in Norway. They have a large parts warehouse and offer repair and overhaul services for Velvet-Drive transmissions. Product range includes 72 series hydraulic boat gears in inline and V-gear configurations with reductions from 1:1 to 3:1 for diesel engines up to 360 HP.
• Python-DriveminorChannel Partner/ Reseller/ DistributorMøre Båtservice is a dealer for Python-Drive flexible CVA joints and thrust bearings. Products suitable for motors from 10 to 1,000 HP with shaft diameters up to 100mm and thrust capacity up to 1500 kgm.
• Volvo PentacoreChannel Partner/ Reseller/ DistributorMøre Båtservice was founded in 1978 as a sales and service workshop for Volvo Penta professional and recreational motors. They are an authorized Volvo Penta dealer offering both sales and authorized workshop service.
• PionercoreChannel Partner/ Reseller/ DistributorDealer for Pioner boats - Norwegian boats since 1959. Pioner boats are rotationally molded in polyethylene, known for rough handling tolerance, user-friendliness, low maintenance, and long lifespan. Products include Pioner GO, Pioner 16 Explorer and other models.
• Nordkapp BoatscoreChannel Partner/ Reseller/ DistributorDealer for Nordkapp boats - established in Sarpsborg in 1966, a leading Scandinavian fiberglass boat manufacturer. Known for elegant lines, safe sea properties, and solutions for family, recreation and sport. Product range includes Enduro, Coupe, and Noblesse series.
• Quicksilver (Arvor and Capture)coreChannel Partner/ Reseller/ DistributorDealer for Quicksilver boats including Arvor (fisherman's choice with robust diesel inboard motors) and Capture Pilothouse (designed for visibility with flexibility for fishing or social weekends).
• StingcoreChannel Partner/ Reseller/ DistributorDealer for Sting boats - designed and constructed for the Nordic market by Norwegian boat designer Espen Thorup. Built at Nordkapp Boats yard with quality verified by experienced boat builders. Range includes smaller family boats, bowriders, daycruisers, and 7-meter cabin boats.
• UtternminorChannel Partner/ Reseller/ DistributorDealer for Uttern boats - designed for the Nordic market with Scandinavian style and functional design. Boats feature removable canopy for all-weather use and spacious cockpit.
• YamahacoreChannel Partner/ Reseller/ DistributorDealer for Yamaha outboard motors - the most sold outboard brand in Norway for many years. Yamaha motors known for reliability, high performance, quiet operation, environmental friendliness, and low fuel consumption.
• YanmarcoreChannel Partner/ Reseller/ DistributorDealer for Yanmar diesel motors - 100 years of diesel engine building with philosophy of developing more power with less weight. Products include sailboat motors (M & YM Series, JH Series, 9-120 HP), motorboat motors (LH, BY, LP, LY & CX, SY, 4 and 8 LV Series, 143-509 HP).
• EvinrudeminorChannel Partner/ Reseller/ DistributorDealer for Evinrude E-TEC direct-injected 2-stroke outboards from 25-300 HP. Also offers Evinrude G2 - revolutionary concept in outboard motors with high torque, fast acceleration, and high top speed with minimal environmental emissions.
• MercurycoreChannel Partner/ Reseller/ DistributorDealer for Mercury outboard motors and Mercury Diesel/Benzine inboard motors. Mercury is one of the world's largest motor manufacturers with 80 years of experience. Products range from 2.5 HP to 600 HP including Verado and SeaPro commercial series.
• Johnson PumpminorChannel Partner/ Reseller/ DistributorCarries Johnson Pump products for the commercial maritime market.
• JabscominorChannel Partner/ Reseller/ DistributorCarries Jabsco products for the commercial maritime market.
• ZFminorChannel Partner/ Reseller/ DistributorCarries ZF gears for commercial maritime applications.
• FlexballminorChannel Partner/ Reseller/ DistributorCarries Flexball maneuver systems for commercial maritime applications.
• SleipnerminorChannel Partner/ Reseller/ DistributorCarries Sleipner propellers and bow thrusters for commercial maritime applications.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Frydenbø Marine: One of Norway's largest multi-brand boat and motor dealer chains, with sales, authorized service, and parts operations across multiple Norwegian locations. Directly comparable as a multi-brand marine retailer and authorized Volvo Penta / Yamaha workshop competing for the same Norwegian recreational and commercial customer base.
• Aanderaa Båtsenter: Norwegian boat and outboard motor dealer with workshop services. Comparable as a regional multi-brand marine retailer and authorized service provider competing for the same coastal Norwegian customer base.
• Sjøen & Fritid: Norwegian boat and motor dealer network with retail showrooms and service workshops across Norway. Comparable multi-brand dealer + workshop model serving the same recreational boater segment with overlapping brand portfolios.
• Bergen Marinesenter: Regional Norwegian boat and motor dealer with workshop services on Norway's west coast. Directly comparable in scope (boats, motors, accessories, service) and customer segment (coastal recreational and small commercial).
• Røsslyng Båt: Norwegian boat dealer with sales and workshop. Comparable in the dealer-plus-service model for recreational and small commercial marine customers along the Norwegian coast.

Emerging players

• Aker Mek Verksted: Norwegian marine mechanical workshop with service and parts capabilities. Comparable in the authorized marine motor service dimension, though narrower in retail scope.

Others

• Volvo Penta: OEM supplier of marine motors and the foundational brand of Møre Båtservice since 1978. Adjacent as a key supplier/partner whose dealer and service authorization economics directly shape the subject company's value proposition.
• Yamaha Motor Norway: Norwegian distribution arm of Yamaha outboard motors — Norway's most-sold outboard brand. Adjacent as an upstream supplier whose dealer and warranty policies directly affect Møre Båtservice's retail and service economics.

Broad incumbents

• MarineMax: Largest recreational boat and marine retailer in the United States with sales, service, parts, and financing. Comparable in multi-brand marine retail and authorized service model, though at vastly greater scale and geographically separate.
• Brunswick Corporation: Global marine conglomerate (parent of Bayliner, Sea Ray, Boston Whaler, Mercury Marine, etc.) — overlapping at the OEM level with brands Møre Båtservice distributes and services. Comparable as a broader industry incumbent that could dictate dealer economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/p/M%C3%B8re-B%C3%A5tservice-As-100063566203229
• Instagraminstagram.com/morebatservice
• LinkedInlinkedin.com/company/m%C3%B8re-b%C3%A5tservice-as

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Møre Båtservice AS