Møre Båtservice AS
Møre Båtservice AS is a Kristiansund-based, full-service marine dealer and authorized workshop founded in 1978, selling boats, outboard and inboard motors, and gearboxes, and providing service, parts, and boat rental to recreational boaters and commercial maritime operators in Mid-Norway.
- Company typePrivate
- Founded1978
- HeadquartersKristiansund, Norway
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Møre Båtservice AS does
Møre Båtservice AS is a privately held Norwegian marine services company founded in 1978 and headquartered at Garverigata 10 in Kristiansund, Norway. It operates as a single-location, full-service "total supplier" (totalleverandør) of boats, outboard and inboard motors, gearboxes, equipment, and authorized service for the Mid-Norway region, with a stated focus on the Norwegian coast. The company's product portfolio spans five boat brands (Pioner, Nordkapp, Quicksilver, Sting, Uttern), five motor brands (Volvo Penta, Yamaha, Yanmar, Evinrude, Mercury), and gearbox lines (PRM Marinegear and Velvet-Drive as Norwegian importer; Python-Drive as dealer), supported by a ~500 sqm modern service workshop, specialized diagnostic tools, a deep-water quay, and a mobile crane capable of lifting boats up to 10 tons.
The business operates across multiple revenue streams: one-time sales of boats, motors, gearboxes, and boat equipment/accessories; professional service and repair through an authorized marine motor workshop; direct-to-consumer boat rental (Pioner GO, Pioner 16 Explorer, Sting 535 PRO) on daily and weekly rates; and commercial maritime parts supply (Johnson Pump, Jabsco, ZF, Flexball, Sleipner) for professional fishing and coastal transport operators. Distribution combines a physical retail and service footprint in the Kristiansund harbor basin (Havnebassenget) with online channels including a Flak.no product catalog and Finn.no boat listings, plus Facebook and Instagram marketing. The customer base is fragmented across recreational boaters, families, and small commercial maritime operators, with a 24-hour commercial on-call phone for professional customers; no individual anchor customer is identified in the available data, and concentration risk is correspondingly low.
Møre Båtservice AS firmographics
Firmographics- Name
- Møre Båtservice AS
- Legal name
- Møre Båtservice AS
- Website
- https://baatservice.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Møre Båtservice AS is a Kristiansund-based, full-service marine dealer and authorized workshop founded in 1978, selling boats, outboard and inboard motors, and gearboxes, and providing service, parts, and boat rental to recreational boaters and commercial maritime operators in Mid-Norway.
- Ownership category
- akta.pro rank
Møre Båtservice AS industry classification
Industry- Product category
- Marine Dealership and Boat Services
- NAICS
- Boat Dealers (441222), Ship Building and Repairing (336611), Boat Building (336612)
- SIC
- Ship & Boat Building & Repairing (3730), Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Day Cruiser, Bowrider & Runabout Manufacturing (IMAJAEAI)
- akta.pro secondary industries
- Yacht Tenders & Auxiliary Leisure Craft Manufacturing (IMAJAEAO), Recreational Fishing & Sportfishing Boat Manufacturing (IMAJAEAH)
Keywords
Where Møre Båtservice AS is headquartered
LocationHeadquarters
- HQ city
- Kristiansund
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Møre Båtservice AS business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Infrastructure, Operations, Marketing or Sales
Revenue model
- Boat Sales: Sale of new boats from multiple brands including Pioner, Nordkapp, Quicksilver, Sting, Uttern. Both recreational and commercial boats available.
- Motor Sales: Sale of outboard and inboard motors including Volvo Penta, Yamaha, Yanmar, Evinrude, Mercury. Range from small recreational to large commercial engines.
- Service and Repair: Full service and repair of boats and motors including both recreational and commercial vessels. Includes authorized marine motor workshop services.
- Equipment and Accessories: Large equipment store with most boat equipment and accessories. Includes safety equipment, electronics, comfort items, and maintenance supplies.
- Boat Rental: Boat rental services for both experienced and beginner boaters. Multiple boat models available for daily (795-2490 kr) and weekly (4900-11900 kr) rental.
- Gear/Transmission Sales: Sale of gear boxes including PRM Marinegear, Velvet-Drive, and Python-Drive products. As importer of PRM and Velvet-Drive, they have large inventory for quick delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pioner GO - License-free boat rental |
| Unit Pricing | Pay-as-you-go | Pioner 16 Explorer - Multi-purpose boat rental |
| Unit Pricing | Pay-as-you-go | Sting 535 Pro - Professional fishing boat rental |
| Unit Pricing | Pay-as-you-go | Campaign products - Periodic sales |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Møre Båtservice AS product offering
Product offeringCore offering
Møre Båtservice AS is a Mid-Norway based one-stop marine retailer and service provider founded in 1978 in Kristiansund. The company sells new boats from multiple brands (Pioner, Nordkapp, Quicksilver, Sting, Uttern, Aquador, SeaRay, Flipper), outboard and inboard motors (Volvo Penta, Yamaha, Yanmar, Evinrude, Mercury), and marine gearboxes (acting as Norwegian importer for PRM Marinegear and Velvet-Drive, and dealer for Python-Drive), alongside a large in-store equipment and accessories outlet. It also operates an authorized marine motor workshop for service and repair, offers boat rental, and supports commercial maritime operators with parts, gears, and 24-hour on-call support.
Product overview
Møre Båtservice AS is a total supplier of boats, motors, and workshop services established in 1978, based in Kristiansund. The company operates as a boat dealer selling multiple boat brands (Pioner, Nordkapp, Quicksilver, Sting, Uttern) and motor brands (Volvo Penta, Yamaha, Yanmar, Evinrude, Mercury), combined with an authorized marine motor workshop offering service, repair, and maintenance. The product portfolio includes boats, outboard and inboard motors, gearboxes (PRM Marinegear as Norwegian importer, Velvet-Drive as Norwegian importer, Python-Drive), boat equipment and accessories, and boat rental services. The company also serves the commercial market with professional maritime equipment.
Differentiator
Problem solved
Functional benefit
Products and services
- Recreational and commercial boat sales Sale of new boats from multiple brands including Pioner, Nordkapp, Quicksilver (Arvor and Capture), Sting, Uttern, Aquador, SeaRay, and Flipper, covering license-free small craft through to daycruisers, bowriders, cabin boats, and pilothouse fishing vessels for individual buyers and commercial operators.
- Outboard and inboard motor sales Sale of new marine motors from Volvo Penta, Yamaha, Yanmar, Evinrude (E-TEC and G2), and Mercury (outboard and diesel/gasoline inboard), ranging from small recreational engines to large commercial motors.
- Marine gearbox distribution Distribution of PRM Marinegear (PRM60 through PRM1750) and Velvet-Drive 72 series hydraulic boat gears as Norwegian importer, plus Python-Drive flexible CVA joints and thrust bearings as dealer, with large parts warehouse for quick delivery.
- Authorized marine motor workshop service Full service, repair, and maintenance workshop for boats and motors including recreational and commercial vessels, with specialized diagnostic tools for all served motor brands, mobile crane for boats up to 10 tons, and authorized service documentation that increases resale value.
- Boat rental service Daily and weekly rental of Pioner GO (license-free, from 795 kr/day, 4,900 kr/week), Pioner 16 Explorer (from 1,490 kr/day, 7,900 kr/week), and Sting 535 Pro (from 2,490 kr/day, 11,900 kr/week) for both beginners and experienced boaters.
- Commercial maritime operations supply and support Supply and support of Volvo Penta and Yanmar commercial motors, Johnson Pump and Jabsco pumps, PRM and Velvet-Drive gears, ZF gears, Flexball maneuver systems, and Sleipner propellers and bow thrusters to professional maritime operators along the Norwegian coast, with 24-hour commercial on-call support.
- Marine equipment and accessories retail In-store and online catalog (via Flak.no) retail of boat safety equipment, electronics, comfort items, maintenance supplies, and accessories from the on-site equipment store at the Kristiansund location.
Quantifiable outcome
- Regular service maintenance extends motor lifespan and ensures proper operation
- +1 more outcomes
Companies that use Møre Båtservice AS
Customer profileSegments2 records
Ideal customer profiles2 records
Møre Båtservice AS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Møre Båtservice AS partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- PRM MarinegearcoreMøre Båtservice is the importer of PRM Marinegear in Norway. They maintain a large warehouse with gears and spare parts available for quick delivery. They sell the full range including PRM60, PRM125, PRM150, PRM280, PRM280DP, PRM500, PRM750, PRM1000, PRM1500, and PRM1750 series.
- Velvet-DrivecoreMøre Båtservice is the importer of Velvet-Drive (Borg Wagner) in Norway. They have a large parts warehouse and offer repair and overhaul services for Velvet-Drive transmissions. Product range includes 72 series hydraulic boat gears in inline and V-gear configurations with reductions from 1:1 to 3:1 for diesel engines up to 360 HP.
- Python-DriveminorMøre Båtservice is a dealer for Python-Drive flexible CVA joints and thrust bearings. Products suitable for motors from 10 to 1,000 HP with shaft diameters up to 100mm and thrust capacity up to 1500 kgm.
- Volvo PentacoreMøre Båtservice was founded in 1978 as a sales and service workshop for Volvo Penta professional and recreational motors. They are an authorized Volvo Penta dealer offering both sales and authorized workshop service.
- PionercoreDealer for Pioner boats - Norwegian boats since 1959. Pioner boats are rotationally molded in polyethylene, known for rough handling tolerance, user-friendliness, low maintenance, and long lifespan. Products include Pioner GO, Pioner 16 Explorer and other models.
- Nordkapp BoatscoreDealer for Nordkapp boats - established in Sarpsborg in 1966, a leading Scandinavian fiberglass boat manufacturer. Known for elegant lines, safe sea properties, and solutions for family, recreation and sport. Product range includes Enduro, Coupe, and Noblesse series.
- Quicksilver (Arvor and Capture)coreDealer for Quicksilver boats including Arvor (fisherman's choice with robust diesel inboard motors) and Capture Pilothouse (designed for visibility with flexibility for fishing or social weekends).
- StingcoreDealer for Sting boats - designed and constructed for the Nordic market by Norwegian boat designer Espen Thorup. Built at Nordkapp Boats yard with quality verified by experienced boat builders. Range includes smaller family boats, bowriders, daycruisers, and 7-meter cabin boats.
- UtternminorDealer for Uttern boats - designed for the Nordic market with Scandinavian style and functional design. Boats feature removable canopy for all-weather use and spacious cockpit.
- YamahacoreDealer for Yamaha outboard motors - the most sold outboard brand in Norway for many years. Yamaha motors known for reliability, high performance, quiet operation, environmental friendliness, and low fuel consumption.
- YanmarcoreDealer for Yanmar diesel motors - 100 years of diesel engine building with philosophy of developing more power with less weight. Products include sailboat motors (M & YM Series, JH Series, 9-120 HP), motorboat motors (LH, BY, LP, LY & CX, SY, 4 and 8 LV Series, 143-509 HP).
- EvinrudeminorDealer for Evinrude E-TEC direct-injected 2-stroke outboards from 25-300 HP. Also offers Evinrude G2 - revolutionary concept in outboard motors with high torque, fast acceleration, and high top speed with minimal environmental emissions.
- MercurycoreDealer for Mercury outboard motors and Mercury Diesel/Benzine inboard motors. Mercury is one of the world's largest motor manufacturers with 80 years of experience. Products range from 2.5 HP to 600 HP including Verado and SeaPro commercial series.
- Johnson PumpminorCarries Johnson Pump products for the commercial maritime market.
- JabscominorCarries Jabsco products for the commercial maritime market.
- ZFminorCarries ZF gears for commercial maritime applications.
- FlexballminorCarries Flexball maneuver systems for commercial maritime applications.
- SleipnerminorCarries Sleipner propellers and bow thrusters for commercial maritime applications.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Møre Båtservice AS competitors and assessment
Company assessmentDirect peers
- Frydenbø Marine: One of Norway's largest multi-brand boat and motor dealer chains, with sales, authorized service, and parts operations across multiple Norwegian locations. Directly comparable as a multi-brand marine retailer and authorized Volvo Penta / Yamaha workshop competing for the same Norwegian recreational and commercial customer base.
- Aanderaa Båtsenter: Norwegian boat and outboard motor dealer with workshop services. Comparable as a regional multi-brand marine retailer and authorized service provider competing for the same coastal Norwegian customer base.
- Sjøen & Fritid: Norwegian boat and motor dealer network with retail showrooms and service workshops across Norway. Comparable multi-brand dealer + workshop model serving the same recreational boater segment with overlapping brand portfolios.
- Bergen Marinesenter: Regional Norwegian boat and motor dealer with workshop services on Norway's west coast. Directly comparable in scope (boats, motors, accessories, service) and customer segment (coastal recreational and small commercial).
- Røsslyng Båt: Norwegian boat dealer with sales and workshop. Comparable in the dealer-plus-service model for recreational and small commercial marine customers along the Norwegian coast.
Emerging players
- Aker Mek Verksted: Norwegian marine mechanical workshop with service and parts capabilities. Comparable in the authorized marine motor service dimension, though narrower in retail scope.
Others
- Volvo Penta: OEM supplier of marine motors and the foundational brand of Møre Båtservice since 1978. Adjacent as a key supplier/partner whose dealer and service authorization economics directly shape the subject company's value proposition.
- Yamaha Motor Norway: Norwegian distribution arm of Yamaha outboard motors — Norway's most-sold outboard brand. Adjacent as an upstream supplier whose dealer and warranty policies directly affect Møre Båtservice's retail and service economics.
Broad incumbents
- MarineMax: Largest recreational boat and marine retailer in the United States with sales, service, parts, and financing. Comparable in multi-brand marine retail and authorized service model, though at vastly greater scale and geographically separate.
- Brunswick Corporation: Global marine conglomerate (parent of Bayliner, Sea Ray, Boston Whaler, Mercury Marine, etc.) — overlapping at the OEM level with brands Møre Båtservice distributes and services. Comparable as a broader industry incumbent that could dictate dealer economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Møre Båtservice AS social profiles
Digital presenceMøre Båtservice AS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Møre Båtservice AS leadership team
Management profileNumber of profiles
Møre Båtservice AS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Møre Båtservice AS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Møre Båtservice AS
What does Møre Båtservice AS do?
Møre Båtservice AS is a Mid-Norway based one-stop marine retailer and service provider founded in 1978 in Kristiansund. The company sells new boats from multiple brands (Pioner, Nordkapp, Quicksilver, Sting, Uttern, Aquador, SeaRay, Flipper), outboard and inboard motors (Volvo Penta, Yamaha, Yanmar, Evinrude, Mercury), and marine gearboxes (acting as Norwegian importer for PRM Marinegear and Velvet-Drive, and dealer for Python-Drive), alongside a large in-store equipment and accessories outlet. It also operates an authorized marine motor workshop for service and repair, offers boat rental, and supports commercial maritime operators with parts, gears, and 24-hour on-call support.
Is Møre Båtservice AS a public or private company?
Møre Båtservice AS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Møre Båtservice AS founded?
Møre Båtservice AS was founded in 1978. It employs 1 to 10 people.
Where is Møre Båtservice AS based?
Møre Båtservice AS is headquartered in Kristiansund, Norway, in the Europe region.
How does Møre Båtservice AS make money?
Six revenue lines are on record. Boat Sales are the primary driver. The others are motor Sales, service and Repair, equipment and Accessories, boat Rental and gear/Transmission Sales.
Who are Møre Båtservice AS's main competitors?
Direct peers on record are Frydenbø Marine, Aanderaa Båtsenter, Sjøen & Fritid, Bergen Marinesenter and Røsslyng Båt. Aker Mek Verksted is listed as an emerging player. Others are Volvo Penta and Yamaha Motor Norway. Broad incumbents are MarineMax and Brunswick Corporation.
Does Møre Båtservice AS have an API?
No public API is recorded for Møre Båtservice AS.
What industry is Møre Båtservice AS in?
Møre Båtservice AS's product category is Marine Dealership and Boat Services. Its primary akta.pro industry code is IMAJAEAI, Day Cruiser, Bowrider & Runabout Manufacturing, with a secondary code of IMAJAEAO, Yacht Tenders & Auxiliary Leisure Craft Manufacturing. Its NAICS code is 441222 and its SIC code is 3730.