BabyWorld AB

Baby & Children's Products Retailbabyworld.se

BabyWorld AB is a privately held Swedish Aktiebolag currently in operating status with a website at babysam.se, serving European markets. The source data does not specify its products, services, technology, or customer base.

Company typePrivate
Founded-
Headquarters—
Headcount51–100
GTM typeB2C
OfferingServices

BabyWorld AB firmographics

Firmographics

Name: BabyWorld AB
Legal name: BabyWorld AB
Website: https://babyworld.se
Company type: Private
Operating status: Operating
Headcount range: 51–100 employees
Short description: BabyWorld AB is a privately held Swedish Aktiebolag currently in operating status with a website at babysam.se, serving European markets. The source data does not specify its products, services, technology, or customer base.
Ownership category
akta.pro rank

BabyWorld AB industry classification

Industry

Product category: Baby & Children's Products Retail
NAICS: Hobby, Toy, and Game Retailers (45912)
SIC: Retail-Misc General Merchandise Stores (5399)
akta.pro primary industry: Kids & Baby Specialty Department Stores (CRAGAGAD)
akta.pro secondary industry: Kids’ & Baby Apparel Retail (CRAAABAD)

Keywords

Baby products retail
Children's products
Nursery supplies
Infant care products
Children's furniture

BabyWorld AB business model

Business model

GTM type: B2C
Offering type: Services

BabyWorld AB product offering

Product offering

Core offering

BabyWorld AB is a Swedish private limited company (Aktiebolag) that operates the consumer-facing baby and children's products retail brand Babysam, accessible via babysam.se. The business offers baby, infant, and children's products, including nursery supplies and related goods, to consumers in the European market. category of products based on the company name "BabyWorld" and the operating domain babysam.se, consistent with a baby/children's retail business.

Differentiator

Problem solved

Functional benefit

BabyWorld AB technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

BabyWorld AB competitors and assessment

Company assessment

Broad incumbents

Toys"R"Us: Toys"R"Us is a global specialty toy and children's products retailer. While broader in category focus and global in footprint, it overlaps meaningfully with babysam.se on the toys, games, and ride-on segments of the baby/kids assortment.

Direct peers

Kids Brand Store: Kids Brand Store is a Nordic online retailer specializing in baby and children's products, formed via consolidation of Swedish online baby retailers including Lekmer. It directly competes with babysam.se in online specialist baby retail across Sweden and the broader Nordic region.
BR (Barnens Hus): BR/Barnens Hus is one of the largest Swedish specialty retail chains for baby and children's products, operating both physical stores and an online storefront. It directly competes with BabyWorld AB / babysam.se in the Swedish market with a comparable multi-category assortment spanning nursery gear, car seats, strollers, clothing, and toys.
Jollyroom: Jollyroom is one of the leading Nordic online specialty retailers for baby and children's products, headquartered in Sweden. It competes directly with babysam.se in the online baby/kids category across the Nordics with an overlapping multi-category assortment.
Lekmer: Lekmer is a long-established Swedish online retailer for baby and children's products. It competes directly with babysam.se in the Swedish online baby/kids specialty retail category, with overlapping assortment across gear, clothing, and toys.
ÖoB: ÖoB is a Swedish discount variety retailer that carries a meaningful baby and children's assortment alongside general merchandise. It competes with BabyWorld AB on value-tier baby products and family essentials in the Swedish market.

Regional players

Vertbaudet: Vertbaudet is a French specialty retailer for children's and baby products with pan-European online operations. It overlaps with babysam.se on category and customer segment but is geographically anchored in France and continental Europe rather than the Nordics.
Mothercare: Mothercare is a UK-headquartered specialty retailer for baby and maternity products with a meaningful European store and online footprint. It is comparable to BabyWorld AB in core category and customer segment, but operates primarily in the UK and selected European markets rather than the Nordics.

Market position

Customer concentration

BabyWorld AB financial estimates

Financial estimate

Revenue estimate

Valuation estimate

BabyWorld AB leadership team

Management profile

Number of profiles

BabyWorld AB funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

BabyWorld AB M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BabyWorld AB

What does BabyWorld AB do?

Is BabyWorld AB a public or private company?

BabyWorld AB is a private company. It is classified as unknown and is currently operating.

When was BabyWorld AB founded?

BabyWorld AB was founded in -1. It employs 51 to 100 people.

Who are BabyWorld AB's main competitors?

Toys"R"Us is listed as a broad incumbent. Direct peers are Kids Brand Store, BR (Barnens Hus), Jollyroom, Lekmer and ÖoB. Regional players are Vertbaudet and Mothercare.

Does BabyWorld AB have an API?

No public API is recorded for BabyWorld AB.

What industry is BabyWorld AB in?

BabyWorld AB's product category is Baby & Children's Products Retail. Its primary akta.pro industry code is CRAGAGAD, Kids & Baby Specialty Department Stores, with a secondary code of CRAAABAD, Kids’ & Baby Apparel Retail. Its NAICS code is 45912 and its SIC code is 5399.