AutoScout24
AutoScout24 is Europe's largest online car marketplace, connecting private buyers and sellers with 50,000+ professional dealers across 19 European countries via a web and mobile platform with 2M+ vehicle listings, AI-powered dealer tools, and freemium and subscription monetization.
- Company typePrivate
- Founded1999
- HeadquartersMadrid, Spain
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What AutoScout24 does
AutoScout24 is Europe's largest online car marketplace, operated by Sumauto Motor, S.L. in Spain as part of the Grupo Vocento media conglomerate. Founded in 1999 and headquartered in Madrid with a European headquarters in Munich and a secondary office in Barcelona, the platform connects private vehicle buyers and sellers with more than 50,000 professional dealers across 19 European countries, hosting over two million vehicle listings and serving an average of 954,201 monthly active users in H2 2025. The core technology is a web and mobile (iOS/Android) marketplace platform with extensive search and filtering capabilities, complemented by a free Vehicle Valuation Tool (Tasación) that uses 15+ years of market transaction data, and an AI-integrated Dealer Dashboard launched in October 2025 for professional dealer management and performance tracking.
The business model combines freemium private seller listings (up to 2 free ads per month, 8-week listing duration) with paid subscription packages for professional dealers (minimum 3-month contract terms, pricing agreed contractually), augmented by affiliate and referral revenue from third-party financing, insurance, and leasing partners. The company maintains a wholly-owned subsidiary ecosystem spanning adjacent automotive verticals — AutoProff, LeasingMarkt.de (leasing marketplace), Autocasión, Renting Coches (rental marketplace), Unoauto, Smyle, and Media — and integrates third-party services including Autobiz, Carfax, Salesforce, and Selligent to support valuation accuracy, CRM, and marketing automation. AutoScout24 is led by CEO Edgar Berger and complies with the EU Digital Services Act, GDPR, WCAG 2.2 Level AA, and the European Accessibility Act.
AutoScout24 firmographics
Firmographics- Name
- AutoScout24
- Legal name
- Sumauto Motor, S.L.
- Website
- https://autoscout24.es
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- AutoScout24 is Europe's largest online car marketplace, connecting private buyers and sellers with 50,000+ professional dealers across 19 European countries via a web and mobile platform with 2M+ vehicle listings, AI-powered dealer tools, and freemium and subscription monetization.
- Ownership category
- akta.pro rank
AutoScout24 industry classification
Industry- Product category
- Online Automotive Marketplace
- NAICS
- Other Motor Vehicle Dealers (4412), Used Car Dealers (44112)
- SIC
- Retail-Nonstore Retailers (5960)
- akta.pro primary industry
- Automotive Vehicles & Parts C2C (CRAFAKAE)
- akta.pro secondary industries
- Automotive Parts, Tools & Accessories Marketplaces (CRAFABAJ), New & Used Auto Purchase Loans (FSAKADAA)
Keywords
Where AutoScout24 is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices3 records
Markets served
AutoScout24 business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Professional Dealer Subscriptions: Professional dealers pay for advertising packages to list vehicles on the platform. The professional conditions document outlines paid subscription services with different service packages, with prices based on the package agreed contractually.
- Private Seller Listings: Private sellers receive 2 free vehicle listings per month. Additional listings beyond the free allocation may be charged.
- Vehicle Valuation Services: Free valuation tool drives users toward listing and transaction services. Professional valuation and express sale services are also offered.
- Ancillary Services (Financing, Insurance): The platform offers financing and insurance referral services through third-party providers, generating referral revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for private sellers - 2 listings per month |
| Subscription | Monthly | Professional dealer paid subscription packages |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
AutoScout24 product offering
Product offeringCore offering
AutoScout24 operates Europe's largest online car marketplace, connecting private individual sellers and professional car dealers with buyers across 19 European countries. The platform provides searchable vehicle listings (new, used, KM0, classic, electric), free vehicle valuation tools, an AI-integrated dealer dashboard for professional inventory management, dealer directory services, and referral-based financing and insurance offerings.
Product overview
AutoScout24 operates as a multi-platform online automotive marketplace with a core marketplace platform connecting buyers and sellers of new and used vehicles. The product portfolio includes the main AutoScout24 Marketplace with vehicle search and listings, the AI-integrated Dealer Dashboard for professional dealers, the Vehicle Valuation Tool (Tasación) for market price assessments, a Dealer Directory, Financing Services, Insurance Services, mobile apps for iOS and Android, and editorial content through the Car Magazine. The platform serves both private customers and professional dealers across multiple European countries, with over two million vehicle listings and more than 50,000 professional dealer customers.
Differentiator
Problem solved
Functional benefit
Products and services
- AutoScout24 Marketplace Europe's largest online car marketplace connecting private customers and professional dealers to buy and sell new and used vehicles across 19 European countries. Enables vehicle search, listing publication, and dealer directory services.
- Vehicle Search & Listings
Quantifiable outcome
- Over 954,000 average monthly active users across European markets
- +2 more outcomes
Companies that use AutoScout24
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
AutoScout24 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability2 records
Feature2 records
AutoScout24 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AutoScout24 (European Group)AutoScout24 operates as part of a larger European group under AutoScout24 GmbH, which manages the brand across 19 European countries including Germany, Belgium, France, Italy, Netherlands, Austria, Luxembourg, and others. The Spanish operations are managed by Sumauto Motor S.L., a subsidiary of Grupo Vocento.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
AutoScout24 competitors and assessment
Company assessmentDirect peers
- Mobile.de: Germany's largest online car marketplace, directly competing with AutoScout24 in DACH and pan-European cross-border listings. Operates a similar two-sided marketplace model monetized through dealer subscriptions.
- AutoTrader UK: UK's largest automotive marketplace with the same two-sided model (private sellers + dealer subscriptions). Comparable in scale and monetization, serving as a benchmark for AutoScout24's UK operations.
- Coches.com: Leading Spanish online car marketplace, competing head-to-head with AutoScout24.es for both dealer subscriptions and private seller listings in Spain. Closest direct competitor in the company's home market.
Broad incumbents
- CarGurus: Global online automotive marketplace with a dealer subscription model and price-transparency features. Comparable business model and dealer monetization, with limited but growing European overlap.
- LeBoncoin: France's dominant general classifieds platform with a very large automotive vertical. Competes with AutoScout24 in France via its auto category, though its model spans many verticals beyond vehicles.
Emerging players
- OLX Autos: OLX's automotive vertical across emerging European and global markets. Overlaps with AutoScout24 in cross-border used-car listings and competes on dealer/consumer reach in Eastern Europe.
- Auto1 Group: European used-car platform operating a B2B marketplace (Auto1.com) and consumer brands (Autohero). Overlaps with AutoScout24 on dealer-side supply and competes on the consumer-buying experience.
- Kavak: Latin American–origin used-car marketplace now expanding into Europe. Competes with AutoScout24 on the dealer/professional inventory side and on consumer financing integration.
Regional players
- Autovit.ro: Romania's largest auto marketplace, part of the OLX/Adevinta group. Competes with AutoScout24's Romanian operations and is comparable in dealer subscription model and listing volume.
- Subito.it: Italy's leading classifieds platform with a strong auto vertical. Comparable product/market fit to AutoScout24 in Italy but primarily domestic and broader in vertical scope.
Market position
Strengths2 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
AutoScout24 social profiles
Digital presenceAutoScout24 compliance and trust
Trust signalCompliance4 records
AutoScout24 financial estimates
Financial estimateRevenue estimate
Valuation estimate
AutoScout24 leadership team
Management profileNumber of profiles
Profiles1 record
AutoScout24 subsidiaries and ownership
Company hierarchySubsidiaries8 records
AutoScout24 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AutoScout24 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AutoScout24
What does AutoScout24 do?
AutoScout24 operates Europe's largest online car marketplace, connecting private individual sellers and professional car dealers with buyers across 19 European countries. The platform provides searchable vehicle listings (new, used, KM0, classic, electric), free vehicle valuation tools, an AI-integrated dealer dashboard for professional inventory management, dealer directory services, and referral-based financing and insurance offerings.
Is AutoScout24 a public or private company?
AutoScout24 is a private company. It is classified as corporate owned and is currently operating.
When was AutoScout24 founded?
AutoScout24 was founded in 1999. It employs 501 to 1,000 people.
Where is AutoScout24 based?
AutoScout24 is headquartered in Madrid, Spain, in the Europe region.
How does AutoScout24 make money?
Four revenue lines are on record. Professional Dealer Subscriptions are the primary driver. The others are private Seller Listings, vehicle Valuation Services and ancillary Services (Financing, Insurance).
Who are AutoScout24's main competitors?
Direct peers on record are Mobile.de, AutoTrader UK and Coches.com. Broad incumbents are CarGurus and LeBoncoin. Emerging players are OLX Autos, Auto1 Group and Kavak. Regional players are Autovit.ro and Subito.it.
Does AutoScout24 have an API?
No public API is recorded for AutoScout24.
What industry is AutoScout24 in?
AutoScout24's product category is Online Automotive Marketplace. Its primary akta.pro industry code is CRAFAKAE, Automotive Vehicles & Parts C2C, with a secondary code of CRAFABAJ, Automotive Parts, Tools & Accessories Marketplaces. Its NAICS code is 4412 and its SIC code is 5960.