Back In Motion
Back In Motion is a founder-owned outpatient physical therapy and human-performance practice operating four clinics in Southwest Florida, delivering one-on-one PT, pelvic health, personal training, and sports performance via its proprietary Gray Method™ to active adults, athletes, and adults over 50.
- Company typePrivate
- Founded2017
- HeadquartersFort Myers, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Back In Motion does
Back In Motion Physical Therapy & Performance is a privately held, founder-owned outpatient physical therapy and human-performance practice headquartered in Fort Myers, Florida, founded in 2017 by Dr. Scott Gray, DPT, FAAOMPT, CSCS. The firm operates four physical clinic locations across Southwest Florida — Fort Myers (headquarters and Verandah), Cape Coral, and Estero (Pelican Sound) — and serves individual consumers on a direct-to-consumer basis. The company is led by approximately 17 employees, with clinical care delivered one-on-one by credentialed therapists (no aides or technicians).
The core technology and value proposition is "The Gray Method™," a trademarked, proprietary 3-step clinical methodology (Detect the root cause, Fix the Cause via manual therapy and personalized exercise, and Get Back to Being You via performance progression) that is positioned as a root-cause alternative to symptom-based PT. The service portfolio is anchored by physical therapy (covering lower back, neck, shoulder, knee, hip, foot/ankle, sports injuries, and post-surgical rehab), supported by an array of treatment modalities — dry needling, hands-on manual therapy, active release technique, musculoskeletal ultrasound, myofascial release, spinal manipulation, custom foot orthotics, and kinesio taping. Adjacent lines include pelvic health physical therapy, personal training (with emphasis on adults over 50), sports performance programming, and golf performance / swing analysis.
The business model is professional services revenue: pay-as-you-go clinical and training sessions billed per visit, with no publicly disclosed pricing and a "Request Pricing & Availability" inquiry flow. Customer acquisition relies on content marketing (an extensive blog and SEO-optimized condition pages), free educational lead magnets (a free book titled "Fixing the Cause & Not the Symptom," free reports, the Free Fit After 50 Assessment, and the Free Discovery Visit), patient testimonials, and earned media coverage (NBC Sports, ABC, FOX4, Gulfshore Business, Dew Tour). There is no evidence of external investment, franchise or licensing model, M&A activity, or platform/SaaS component; all revenue is generated at the clinic level.
Back In Motion firmographics
Firmographics- Name
- Back In Motion
- Legal name
- Back In Motion Physical Therapy & Performance
- Website
- https://backinmotionsspt.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Back In Motion is a founder-owned outpatient physical therapy and human-performance practice operating four clinics in Southwest Florida, delivering one-on-one PT, pelvic health, personal training, and sports performance via its proprietary Gray Method™ to active adults, athletes, and adults over 50.
- Ownership category
- akta.pro rank
Back In Motion industry classification
Industry- Product category
- Physical Therapy Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Sports and Recreation Instruction (61162), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)
- SIC
- Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Orthopedic Physical Therapy & Post-Op Rehab (HSADAIAA)
- akta.pro secondary industries
- Return-to-Sport / Post-Rehab Athletic Reconditioning (HSADAEAJ), Rehabilitation Return-to-Exercise Training (Non-Clinical) (HSADAAAK), Corrective Exercise, Movement Screening & Biomechanics (HSADAIAM), Corrective Exercise & Posture Training (HSADAAAE)
Keywords
Where Back In Motion is headquartered
LocationHeadquarters
- HQ city
- Fort Myers
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Back In Motion business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Physical Therapy Services: One-on-one physical therapy treatment sessions using The Gray Method™ to address pain, injuries, and movement limitations. Includes manual therapy, dry needling, active release technique, musculoskeletal ultrasound, and other specialized treatments.
- Personal Training: Fitness training programs for adults, particularly those over 50, focusing on strength building, mobility improvement, and safe training practices. Programs are customized to individual goals and limitations.
- Sports Performance Training: Performance training for athletes focusing on speed, strength, agility, power, and injury prevention. Includes programs for golfers, tennis players, runners, youth athletes, and weekend warriors.
- Pelvic Health Physical Therapy: Specialized pelvic floor therapy for conditions including urinary/fecal incontinence, pelvic organ prolapse, pelvic pain, pre/post-natal care, and men's health issues.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Physical therapy evaluation and treatment sessions |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Back In Motion product offering
Product offeringCore offering
Back In Motion operates four physical therapy and performance clinics in Southwest Florida, delivering one-on-one physical therapy, personal training, sports performance coaching, and pelvic health services. Treatment is delivered through The Gray Method™, a proprietary 3-step methodology (Detect, Fix the Cause, Get Back to Being You) that focuses on identifying and correcting the root cause of pain, movement limitations, and sports injuries rather than treating symptoms. The practice serves active adults, athletes, and pelvic health patients across Fort Myers, Cape Coral, Estero, and Verandah.
Product overview
Back In Motion Physical Therapy & Performance is a multi-location physical therapy and fitness clinic serving Southwest Florida. The company offers a unified portfolio centered around The Gray Method™, a proprietary 3-step root-cause methodology. Core services include Physical Therapy (for conditions like back pain, neck pain, sports injuries, and post-surgical rehab), Personal Training, Sports Performance, Pelvic Health, and Golf Performance. These services are supported by specific treatment modalities including Dry Needling, Manual Therapy, Active Release Technique, Musculoskeletal Ultrasound, Myofascial Release, Spinal Manipulation, Foot Orthotics, and Kinesio Taping. The company operates four locations in Fort Myers, Cape Coral, Estero, and Verandah, providing comprehensive movement, rehabilitation, and performance services under one roof.
Differentiator
Problem solved
Functional benefit
Products and services
- Physical Therapy One-on-one physical therapy services using The Gray Method™ to identify and treat the root cause of pain and movement issues, covering conditions such as lower back pain, neck pain, shoulder pain, knee pain, hip pain, foot and ankle issues, sports injuries, and post-surgical rehabilitation.
- Personal Training Fitness training programs designed for active adults to build strength, improve mobility, and train safely, particularly for those with pain or previous injuries who have been held back from their fitness goals.
- Sports Performance Performance training programs focused on speed, strength, agility, power, and injury prevention for athletes including golfers, tennis players, runners, youth athletes, and weekend warriors.
- Pelvic Health Physical Therapy Specialized pelvic floor physical therapy addressing urinary incontinence, pelvic organ prolapse, pelvic pain, pre and post-natal care, fecal incontinence, sacral and coccyx pain, and men's health issues.
- Golf Performance Specialized golf training including swing analysis and golf-specific exercises to improve rotation, power, balance, and back health for golfers.
- Sports Injury & Rehab Root-cause rehabilitation for athletes focusing on fixing the cause of injuries, rebuilding confidence, and proper return-to-sport protocols.
- Free Fit After 50 Assessment Complimentary 30-minute fitness assessment for adults over 50, including one-on-one consultation, movement screening, and personalized roadmap to help clients get started safely.
Quantifiable outcome
- 4.9/5 average rating from 180+ customer reviews
- +1 more outcomes
Companies that use Back In Motion
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
Back In Motion technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Back In Motion partnerships and signals
Strategic signalScale indicators3 records
Recent moves8 records
Expansion highlights4 records
Back In Motion competitors and assessment
Company assessmentDirect peers
- FYZICAL Therapy & Balance Centers: Franchised PT network specializing in balance, vestibular, orthopedic, and pelvic health with proprietary branded methodologies. Directly comparable to Back In Motion's use of a proprietary methodology (The Gray Method™) and its pelvic health and orthopedic focus, though distributed via franchising rather than founded clinics.
- Performance Physical Therapy: Independent PT practices that combine orthopedic rehabilitation with strength, conditioning, and sports performance coaching. Operationally similar to Back In Motion's model of bridging clinical PT and fitness/performance under one roof.
- Rehab 2 Perform: Multi-clinic PT and performance practice integrating physical therapy, personal training, and sports performance with proprietary systems. Direct model peer to Back In Motion's hybrid 'rehab + training' approach.
Broad incumbents
- ATI Physical Therapy: One of the largest U.S. outpatient PT and sports medicine providers, combining physical therapy with sports performance and workers' comp services. Comparable to Back In Motion's integrated PT + sports performance model, but at a much larger, multi-state scale.
- Results Physiotherapy: Multi-state PT chain emphasizing hands-on manual therapy and orthopedic care. Closely comparable to Back In Motion's manual therapy-led orthopedic PT approach, but operates at a larger regional footprint (notably active in the Southeast).
- Benchmark Physical Therapy: Southeast-focused outpatient PT chain offering orthopedic, sports, and specialty services. Comparable in clinical specialties and ortho/sports focus, with a broader regional footprint across the Southeastern U.S.
- Athletico Physical Therapy: Large multi-state outpatient PT chain offering orthopedic, sports, and pelvic health services. Comparable to Back In Motion in clinical scope and patient mix, but operates at national scale rather than a single region.
Emerging players
- Titleist Performance Institute (TPI): Industry-leading golf-specific fitness and performance training certification and provider network. Comparable to Back In Motion's Golf Performance / golf swing analysis service line, though TPI operates as a certification body rather than a clinic operator.
- Sword Health: Digital PT and MSK care provider combining AI-guided home programs with licensed clinician oversight. Adjacent peer in the MSK and PT space, representing the digital delivery model that Back In Motion currently does not use.
- Hinge Health: Digital MSK and digital physical therapy platform. Comparable to Back In Motion in orthopedic MSK focus, but delivers care via a hybrid digital/app model rather than in-person clinics, representing a different go-to-market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Back In Motion social profiles
Digital presenceBack In Motion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Back In Motion leadership team
Management profileNumber of profiles
Profiles4 records
Back In Motion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Back In Motion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Back In Motion
What does Back In Motion do?
Back In Motion operates four physical therapy and performance clinics in Southwest Florida, delivering one-on-one physical therapy, personal training, sports performance coaching, and pelvic health services. Treatment is delivered through The Gray Method™, a proprietary 3-step methodology (Detect, Fix the Cause, Get Back to Being You) that focuses on identifying and correcting the root cause of pain, movement limitations, and sports injuries rather than treating symptoms. The practice serves active adults, athletes, and pelvic health patients across Fort Myers, Cape Coral, Estero, and Verandah.
Is Back In Motion a public or private company?
Back In Motion is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Back In Motion founded?
Back In Motion was founded in 2017. It employs 11 to 50 people.
Where is Back In Motion based?
Back In Motion is headquartered in Fort Myers, United States, in the North America region.
How does Back In Motion make money?
Four revenue lines are on record. Physical Therapy Services are the primary driver. The others are personal Training, sports Performance Training and pelvic Health Physical Therapy.
Who are Back In Motion's main competitors?
Direct peers on record are FYZICAL Therapy & Balance Centers, Performance Physical Therapy and Rehab 2 Perform. Broad incumbents are ATI Physical Therapy, Results Physiotherapy, Benchmark Physical Therapy and Athletico Physical Therapy. Emerging players are Titleist Performance Institute (TPI), Sword Health and Hinge Health.
Does Back In Motion have an API?
No public API is recorded for Back In Motion.
What industry is Back In Motion in?
Back In Motion's product category is Physical Therapy Services. Its primary akta.pro industry code is HSADAIAA, Orthopedic Physical Therapy & Post-Op Rehab, with a secondary code of HSADAEAJ, Return-to-Sport / Post-Rehab Athletic Reconditioning. Its NAICS code is 62134 and its SIC code is 8000.