Backlink.co.id

What Backlink.co.id does

Backlink.co.id is an Indonesian two-sided marketplace that connects bloggers and online media publishers (sellers) with advertisers, digital agencies, SEO specialists, UMKM, and startups (buyers) for the purchase of contextual dofollow backlinks and sponsored-content placements. The platform operates as a self-service portal (portal.backlink.co.id) where advertisers browse blogs filtered by third-party SEO metrics — Domain Authority (DA) from MOZ, Domain Rating (DR) from Ahrefs, and Google Index status — and either purchase directly or negotiate price via a "Nego" feature. All blogs pass through a manual verification process before listing, and the company provides a 400–500 word article with each order, guarantees escrow-based payment, and supports brand mentions positioned for AI Search/AI Overview visibility.

The platform layers a portfolio of products beyond the core marketplace: Backlink PBN (Private Blog Network) at Rp 50,000–250,000 per article, premium national media placements (Republika.co.id, Tribunnews.com, Detik.com, Pojoksatu.id) at Rp 750,000–4,350,000, a free backlink tier for UMKM, and a content placement service. Pricing is unit-based per post, with no minimum withdrawal for bloggers and order notifications via WhatsApp. The company monetizes through a 25% commission on each transaction, retaining the balance as platform and marketing fee.

The legal entity, PT Backlink Digital Indonesia, was incorporated in 2021 at Kemenkumham (Ministry of Law and Human Rights) and registered with PSE Kominfo in July 2022 (TDPSE: 003941.01/DJAI.PSE/07/2022). The company is bootstrapped, founder-owned (Andy Nugroho), and operates from a single headquarters in Bantul, Yogyakarta, with six employees. Distribution is entirely self-serve through the marketplace portal, with no external funding rounds, partnerships, or parent company structures disclosed.

Name

Backlink.co.id

Legal name

PT Backlink Digital Indonesia

Website

https://backlink.co.id

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Backlink.co.id is an Indonesian two-sided marketplace connecting bloggers and online media publishers with advertisers, agencies, and UMKM for the purchase of contextual dofollow backlinks and sponsored content, monetizing through a 25% commission on each transaction.

Ownership category

akta.pro rank

Product category

Backlink Marketplace

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

On-Page SEO (Content Optimization, Internal Linking) (BPAFAJAB)

akta.pro secondary industry

Web Directories & Link Indexes (BPAMAAAK)

Keywords

• Backlink marketplace
• SEO link building
• Content placement services
• Guest posting platform
• Blog advertising marketplace

Headquarters

HQ city

Bantul

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Marketplace Commission: Platform charges 25% commission on each backlink transaction. Bloggers receive 75% of the rate card price while Backlink.co.id retains 25% as platform and marketing fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Backlink.co.id operates an Indonesian online marketplace that connects independent bloggers (sellers) with advertisers, UMKM, startups, and digital agencies (buyers) for the purchase and sale of SEO backlinks and sponsored content placements. Each order includes a free 400-500 word article with a contextual dofollow backlink, with the platform taking a 25% commission per transaction. The service is augmented by manual blog verification, escrow-protected payments, integrated SEO metrics (DA, DR, Google Index), and specialized tiers for PBN and national online media placements.

Product overview

Backlink.co.id adalah platform blog advertising (marketplace jasa backlink) yang mempertemukan Blogger dengan Advertiser. Portofolio produk terdiri dari marketplace utama untuk jual-beli backlink, layanan Beli dan Jual Backlink untuk transaksi langsung, jasa Content Placement untuk sponsored post, Backlink PBN untuk Private Blog Network, serta Backlink Gratis untuk promo UMKM. Semua layanan dilengkapi fitur metrik SEO (DA, DR, Traffic), garansi pembayaran, dan dukungan artikel 400-500 kata.

Differentiator

Problem solved

Functional benefit

Products and services

• Backlink Marketplace Online marketplace platform that matches Indonesian bloggers (sellers) with advertisers (buyers) for the purchase and sale of contextual dofollow backlinks and sponsored content placements, with SEO metrics (DA, DR, Google Index), manual blog verification, escrow-style payment guarantee, free 400-500 word article writing, and built-in price negotiation.
• Content Placement Service Service for placing sponsored articles (advertorials) on Indonesian blogger sites for SEO purposes, with contextual backlinks included. Targeted at advertisers, UMKM, and digital agencies running SEO campaigns.
• PBN Backlink Service Private Blog Network backlink offering starting from Rp 50,000 per article (up to Rp 250,000 for higher-DA blogs), with a maximum of two links per article, intended to lift website rankings quickly.
• National Media Backlink Service Backlink and advertorial placements on major Indonesian online media outlets including Republika.co.id and Tribunnews.com (up to Rp 4,350,000), Pojoksatu.id (from Rp 750,000), and others, used for high-authority brand exposure and SEO.

Quantifiable outcome

• 9,000+ users trust the platform
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Adsy: Adsy runs a blogger outreach marketplace where advertisers browse publishers by SEO metrics (DR, traffic) and purchase guest post placements, with built-in negotiation and content writing. The platform closely mirrors Backlink.co.id's two-sided marketplace structure and metric-driven discovery model, making it a strong international peer.
• SEOClerks: SEOClerks is a marketplace where freelancers sell SEO services including backlinks, guest posts, and content writing to SEO professionals and agencies. It mirrors Backlink.co.id's two-sided structure connecting SEO service providers with buyers, though at global rather than Indonesian scope.
• The Hoth: The Hoth offers managed SEO services including blogger outreach, guest posting, and link building packages to agencies and brands. It serves the same advertiser persona seeking scalable backlink acquisition, though it operates more as an SEO service provider than a true two-sided marketplace like Backlink.co.id.
• Page One Power: Page One Power is a link building agency and SEO service provider specializing in custom outreach and content placement for enterprise clients. Comparable to Backlink.co.id in targeting SEO-driven advertisers seeking quality-controlled backlink acquisition, with similar focus on metric transparency.
• LinksManagement: LinksManagement operates a backlink marketplace aggregating publishers across categories with pricing by domain authority and traffic metrics. It targets the same advertiser persona (SEO specialists and agencies seeking quality backlinks) and offers comparable unit-pricing, dofollow contextual placements similar to Backlink.co.id's core offering.
• Stan Ventures: Stan Ventures provides link building, content placement, and SEO services via a curated marketplace connecting agencies and brands with vetted publishers. Comparable to Backlink.co.id in targeting SEO service buyers with quality-controlled publisher inventory and metric-based transparency.
• FatJoe: FatJoe operates a global backlink and content placement marketplace connecting publishers with SEO agencies and brands, offering blogger outreach, niche edits, and content writing services. It is the most direct international analog to Backlink.co.id, sharing the marketplace-commission model and target customer base of SEO-driven advertisers.

Broad incumbents

• Fiverr: Fiverr is a global freelance services marketplace where SEO specialists sell backlink services, guest posts, and content placement. It competes with Backlink.co.id for the same advertiser-side SEO buyers, though as a broad freelance incumbent rather than a specialized backlink marketplace.

Regional players

• Projects.co.id: Projects.co.id is an Indonesian freelance and digital services marketplace serving UMKM and enterprises with marketing, SEO, and content services. It competes with Backlink.co.id for Indonesian advertisers seeking digital marketing services, though as a broader services marketplace rather than specialized in backlinks.
• Sribulancer: Sribulancer is an Indonesian freelance marketplace connecting local businesses with writers, SEO specialists, and digital marketers. It serves as a regional peer in the Indonesian digital services marketplace space, sharing the local market focus though broader than Backlink.co.id's SEO-specific scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/backlinkcoid
• Instagraminstagram.com/backlinkcoid
• LinkedInlinkedin.com/company/backlinkcoid

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Backlink.co.id