Back on Track Physiotherapy & Health Centres

What Back on Track Physiotherapy & Health Centres does

Back on Track Physiotherapy & Health Centres is a multidisciplinary outpatient healthcare provider founded in 1994 by Mike Gaynor in Ottawa, Ontario, and operating under the Novo Healthnet Ltd. holding company. The company delivers physiotherapy, chiropractic care, registered massage therapy, acupuncture, chiropody/foot care, manual osteopathy, occupational therapy, kinesiology, pelvic floor physiotherapy, concussion management, laser and shockwave therapy, certified nutrition coaching, and physiotherapy-based personal training (Physio Phytness). Patient care is delivered across 12 clinic locations spanning Ottawa, Gloucester, Manotick, Carleton Place, Richmond, Rockland, Kemptville, Perth, Scarborough, Windsor, and Niagara Falls, supported by 24/7 online booking, virtual care at select sites, and a multidisciplinary team of registered clinicians, kinesiologists, and certified trainers.

Revenue is generated on a fee-for-service, per-session basis through direct patient payments, extended health insurance direct billing, Workplace Safety and Insurance Board (WSIB) claims, motor vehicle accident insurance claims, and OHIP-covered physiotherapy at the Scarborough Community Physiotherapy Clinics Program location. Disclosed pricing spans $60 for 30-minute nutrition follow-ups to $600 for the Quickstart ten-session personal training package, with service mix adjusted by site (e.g., Ottawa Antares clinic offers neuro physiotherapy, home visits, and brace fitting; Perth offers osteopathy and shockwave therapy). The company also pursues strategic alliances, exemplified by the 2024 partnership with Executive Fitness Leaders that backed the Physio Phytness personal training service with over $100,000 in renovations and equipment at the West Hunt Club location.

The go-to-market is direct-to-consumer with self-referral accepted for physiotherapy services, leveraging search visibility, a clinic locator tool, and patient referrals. No public ticker, no external venture or private equity funding, and no M&A history are disclosed; ownership sits with Novo Healthnet Ltd. and operating geography is regional within Ontario only.

Name

Back on Track Physiotherapy & Health Centres

Legal name

Back on Track Physiotherapy

Website

https://backontrackphysio.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Back on Track Physiotherapy & Health Centres is a multidisciplinary outpatient healthcare provider operating 12 Ontario clinics delivering physiotherapy, chiropractic, massage, and related rehabilitation and wellness services to individual patients across Ottawa and Southern Ontario.

Ownership category

akta.pro rank

Product category

Physiotherapy and Rehabilitation Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Other Health Practitioners (6213), Outpatient Care Centers (6214)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Home Health Care Services (8082)

akta.pro primary industry

Outpatient Physical Therapy (PT) Clinics (HLADAJAD)

akta.pro secondary industries

Multidisciplinary Outpatient Rehab Centers (PT/OT/SLP) (HLADAJAG), Outpatient Rehabilitation & Physical/Occupational/Speech Therapy Centers (HLAFABAB), Orthopedic & Post-Surgical Rehabilitation Centers (HLADAJAI), Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)

Keywords

• Physiotherapy services
• Rehabilitation therapy
• Chiropractic care
• Massage therapy
• Wellness services

Headquarters

HQ city

Vaughan

HQ country

Canada

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Clinical Healthcare Services: Fee-for-service healthcare delivery including physiotherapy, chiropractic, massage therapy, and other clinical services billed per session. Revenue generated through direct patient payments, extended health insurance billing, WSIB claims, and motor vehicle accident insurance claims.
2. Personal Training & Fitness Programs: Private training sessions and fitness packages offered at select clinic locations, including assessment, one-on-one training, and partner training sessions.
3. Nutrition Coaching Services: Certified nutrition coaching including intake consultations, in-depth coaching packages, and maintenance sessions billed per appointment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Back on Track Physiotherapy & Health Centres operates 12 multidisciplinary clinic locations across Ottawa and Southern Ontario delivering physiotherapy, chiropractic care, massage therapy, and complementary rehabilitation services. The company combines hands-on manual therapy, advanced modalities such as laser and shockwave therapy, and specialty programs including pelvic health, concussion management, and physiotherapy-based personal training, accepting self-referrals and direct insurance billing.

Product overview

Back on Track Physiotherapy & Health Centres is a multidisciplinary healthcare organization offering a comprehensive portfolio of rehabilitation and wellness services across 12 clinic locations in Ottawa and Southern Ontario. The core offering consists of 13 distinct healthcare services: Physiotherapy, Chiropractic Care, Massage Therapy, Concussion Management, Acupuncture, Chiropody & Footcare, Manual Osteopathy, Occupational Therapy, Kinesiology, Physio Phytness/Personal Training, Pelvic Physiotherapy, Laser/Shockwave Therapy, and Certified Nutrition Coaching. These services function as integrated, complementary treatments within a multidisciplinary team approach, where physiotherapists, chiropractors, massage therapists, kinesiologists, occupational therapists, osteopaths, nutrition coaches, and support staff work collaboratively to provide personalized patient care. The company was founded in 1994 and serves as a unified healthcare platform rather than discrete standalone products.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Most appointments available within 24-48 hours

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Executive Fitness LeaderscoreStrategic or Co-development PartnerExecutive Fitness Leaders founders Denis Giacobbi and Colin Peden have partnered with Back on Track Physiotherapy. Over $100,000 in renovations and equipment purchases completed at the West Hunt Club location. The partnership provides one-on-one personal training in private studios with certified trainers and kinesiologists. The partnership expands Back on Track's physiotherapy-based personal training services (Physio Phytness) by combining rehabilitation expertise with fitness training.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Massage Addict: Canadian membership-based massage therapy and wellness chain with 100+ clinics — competes for overlapping patients on massage and adjacent rehab/wellness services across Ontario.
• Lifemark Health Group: Canada's largest physiotherapy and rehabilitation network with hundreds of clinics across all provinces, offering multidisciplinary rehab including PT, OT, massage, and kinesiology — direct competitor for provincial share and talent.
• Cornerstone Physiotherapy: Ontario-based physiotherapy group with multiple locations delivering PT, massage, acupuncture, and pelvic health — comparable clinic-network structure and service breadth in the same provincial market.
• CBI Health Group: Major Canadian rehabilitation provider with clinics across the country delivering physiotherapy, occupational therapy, and home health services; competes for the same multidisciplinary outpatient rehab patient base.
• Athlete's Care Sports Medicine Centres: Canadian sports medicine and physiotherapy chain with multiple Ontario clinics offering PT, sports injury rehab, massage, and orthopedic care — directly overlaps Back on Track's sports injury and post-surgical rehab use cases.
• PT Health (Physiotherapy Associates / PT Healthcare Solutions): National Canadian physiotherapy network now part of Lifemark, operating multidisciplinary clinics with overlapping services (PT, massage, chiropractic, OT) and direct-billing models comparable to Back on Track.
• Foundation Physiotherapy & Wellness: Toronto multidisciplinary physiotherapy clinic offering PT, chiropractic, massage, pelvic health, and wellness services — comparable one-roof service model and patient acquisition approach.
• Rebalance Sports Medicine: Toronto-based multidisciplinary sports medicine and rehabilitation clinic combining physiotherapy, chiropractic, massage, and personal training — comparable service mix and multidisciplinary positioning.
• HealthOne Medical Centre: Toronto multidisciplinary health clinic offering physiotherapy, chiropractic, massage therapy, nutrition, and family medicine under one roof — closely comparable multidisciplinary one-stop model.

Broad incumbents

• GoodLife Fitness: Canada's largest fitness chain with personal training and wellness programming; adjacency via Physio Phytness personal training partnership and shared fitness-and-rehabilitation patient pool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/back-on-track-physiotherapy-&-sports-injury-centres

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Back on Track Physiotherapy & Health Centres