Bäckerei Hönig

Name

Bäckerei Hönig

Legal name

Bäckerei & Konditorei Hönig

Website

https://baeckerei-hoenig.de

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Artisan Bakery & Confectionery

NAICS

Retail Bakeries (311811), Bread and Bakery Product Manufacturing (31181)

SIC

Bakery Products (2050)

akta.pro primary industry

Artisan & Specialty Bakeries (Sourdough, Heritage Grains) (THAFAFAD)

akta.pro secondary industries

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG), Bread & Pastry Specialty Stores (CRAHAGAC)

Keywords

• Artisan bakery products
• Sourdough bread
• Traditional pastries
• Handcrafted confectionery
• German bread varieties

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail bakery sales: Direct retail sales of breads, pastries, cakes, and tortes through four physical storefront locations in Hamburg. Products sold over-the-counter to walk-in customers.
2. Home delivery service: Products delivered to customers via the Schrippen-Kurier partner delivery service. Customers place orders via email or website for home delivery.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Bäckerei & Konditorei Hönig is a traditional Hamburg artisan bakery and confectionery producing breads, rolls, pastries, cakes, and tortes using natural sourdough cultures and extended fermentation times (up to 24 hours). The company sells its products through four retail storefronts in Hamburg and a home delivery service via Schrippen-Kurier. All products are made with natural ingredients without artificial additives, under the company motto "Konsequent natürlich" (consistently natural).

Product overview

Bäckerei & Konditorei Hönig is a traditional Hamburg bakery and confectionery founded in 1971, now in its second generation under Björn Hönig since 2016. The company operates as a craftsman bakery using traditional methods with natural fermentation times. Their product portfolio centers on three core offerings: (1) Brote (breads) including specialty breads like Ciabattabrot, Dinkelbrot, various Meterbrot variants, Tirolerbrot, and Peppi with 24-hour fermented doughs; (2) Brötchen (rolls) such as Baguettebrötchen, Bauernbrötchen, Laugenbretzel, and various specialty rolls; (3) Gebäck (pastries) including Croissants, Franzbrötchen, and Süßer Knoten; (4) Kuchen & Torten (cakes and tortes) featuring Mandelhörnchen, Sacher, Schwarzwälderkirsch, and various fruit tortes; and (5) Events catering services. The company emphasizes natural ingredients, traditional sourdough fermentation, and extended fermentation times (up to 24 hours) as key differentiators.

Differentiator

Problem solved

Functional benefit

Products and services

• Brote (Artisan Breads)
• Brötchen (Bread Rolls)
• Gebäck (Pastries)
• Kuchen (Cakes & Small Pastries)
• Torten (Tortes)
• Events/Catering Service
• Rezepte (Recipe Platform)

Quantifiable outcome

• Recognized as one of Hamburg's and possibly Germany's best bakeries by meisterstrasse.com
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Schrippen-KuriercoreChannel Partner/ Reseller/ DistributorFamily Micheelsen and their Schrippen-Kurier team deliver Bäckerei Hönig products to customers' homes. Customers place orders via email or the Schrippen-Kurier website.
• Umweltpartnerschaft HamburgminorOthersMember of the Environmental Partnership with the City of Hamburg, demonstrating commitment to sustainability and energy efficiency.
• TUS Germania Schnelsen e.V. von 1921minorOthersLocal sports club supported by Bäckerei Hönig through sponsorship.
• Baseballclub Hamburg Stealers e.V.minorOthersBaseball club supported by Bäckerei Hönig through sponsorship.
• Niendorfer TSV von 1919 e.V.minorOthersLocal sports club supported by Bäckerei Hönig through sponsorship.
• USC PalomaminorOthersSports club supported by Bäckerei Hönig through sponsorship.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bäckerei Sehne: Mid-sized German craft bakery chain operating multiple storefronts with a broad bread, roll, and pastry assortment. Comparable as a multi-location traditional German bakery competing in the same category.
• Dat Backhus: Hamburg-headquartered multi-location bakery chain offering traditional breads, rolls, and confectionery. Highly comparable in scale, geography, and product mix to Bäckerei Hönig's four-store Hamburg footprint.
• Bäckerei Voss: Northern German traditional craft bakery with a regional multi-store presence emphasizing sourdough and time-intensive methods. Comparable on craft positioning and product depth to Bäckerei Hönig.
• Brotmeisterei Steinecke: German specialty artisan bakery brand focused on heritage grains, sourdough, and traditional methods. Directly comparable on craft philosophy (long fermentation, natural ingredients) and specialty positioning.
• Junge Die Bäckerei: One of Hamburg's most established traditional bakery chains with multiple storefronts across the city and a focus on craft-quality breads, rolls, and pastries. Directly comparable as a multi-location Hamburg artisan-style bakery competing for the same local consumer.
• Landbäckerei Ihle: Regional German bakery chain with a strong traditional and craft identity, multiple retail locations, and a broad specialty bread assortment. Comparable on craft positioning and store-based retail model.

Broad incumbents

• Harry-Brot: Germany's largest industrial bread manufacturer with deep grocery distribution. Comparable as a competitor for daily bread consumption but at industrial scale and price points very different from craft.
• Kamps: One of Germany's largest traditional bakery chains with hundreds of stores and broad grocery distribution. Comparable as a multi-store German bakery competitor but operates at much larger, more standardized scale.

Others

• Schrippen-Kurier (Micheelsen): Hamburg-based artisan bread home-delivery service that is both a distribution partner of Bäckerei Hönig and an adjacent operator in the same craft-bakery category. Relevant as a peer in last-mile craft bakery delivery.

Regional players

• Bäckerei Schiffer: Traditional German craft bakery with a regional multi-store footprint and emphasis on natural ingredients and slow methods. Comparable on craft positioning but operating in a different regional market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/BjoernHoenig
• LinkedInlinkedin.com/company/b%C3%A4ckerei-h%C3%B6nig

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bäckerei Hönig