Bädergesellschaft Düsseldorf mbH

What Bädergesellschaft Düsseldorf mbH does

Bädergesellschaft Düsseldorf mbH is a municipal swimming pool and sauna operator wholly owned by the Landeshauptstadt Düsseldorf, operating as the city's designated public aquatic services provider (Eigenbetrieb) under private limited company (mbH) status. The company runs a network of 20 indoor and outdoor swimming pools and saunas across Düsseldorf, including flagship facilities such as Freizeitbad Düsselstrand, Badehaus Benrath, Rheinblick 741, Münster-Therme, Familienbad Niederheid, and Strandbad Lörick. Approximately 290 employees staff these facilities, with Christoph Schlupkothen serving as Geschäftsführer (Managing Director) and Marcus Werner as Leiter Services.

Revenue is generated through five core streams: (1) entry tickets with dynamic online pricing offering up to 25% advance-booking discounts across four occupancy-based price tiers; (2) structured swimming and aqua fitness courses ranging from baby swimming (3 months) through certified prevention/rehabilitation courses; (3) the BäderCardplus physical prepaid card and BäderWallet digital wallet, which provide 10–15% additional discounts and enable cashless payments; (4) corporate and private event venue rental at Suomi-Sauna and Rheinblick 741; and (5) fixed-denomination gift vouchers. Seasonal products include the €27 Sommerferienkarte (44-day summer pool access) and the Ferienschwimmaktion vacation swimming program delivered in cooperation with the city's education office.

The digital ecosystem is powered by the HKS Systeme entervo-access platform (online shop), Google Maps integration, embedded YouTube content, and a BOTfriends chatbot/voice-bot for customer service. Recent product launches include dynamic online pricing (January 2023), the Beckenbelegung lane-occupancy tracking system (2025), and the Sommerferienkarte 2026. The company is WCAG 2.1 and BITV 2.0 accessibility-certified and complies with the Barrierefreiheitsstärkungsgesetz (BFSG). Strategic partnerships span the city's school and education office, swimming clubs and associations, and rehabilitation providers, anchoring the operator's role as both a leisure destination and a public-service delivery vehicle for swimming education, rehabilitation, and community health.

Name

Bädergesellschaft Düsseldorf mbH

Legal name

Bädergesellschaft Düsseldorf mbH

Website

https://baeder-duesseldorf.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Bädergesellschaft Düsseldorf mbH is the municipal operator of 20 indoor and outdoor swimming pools and saunas for the City of Düsseldorf, serving residents, families, schools, and corporate clients with tickets, courses, prepaid payment systems, and event venue rentals.

Ownership category

akta.pro rank

Product category

Public Swimming Pools & Recreation Services

NAICS

Scenic and Sightseeing Transportation, Other (4879), Scenic and Sightseeing Transportation (487)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Aquatic Family Entertainment Centers (Splash Pads, Aquatic Playgrounds, Swim Parks) (THAJAEAL)

akta.pro secondary industry

Hot Springs, Lagoons & Water-Based Wellness (Thermal Pools, Floating Spas) (THAJAJAN)

Keywords

• Public swimming pools
• Sauna facilities
• Aqua fitness courses
• Swimming lessons
• Municipal recreation services

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Entry Tickets: Day passes and time-based tickets for swimming pools and saunas with dynamic pricing for online bookings. Children pricing available (4-17 years).
2. Swimming and Aqua Fitness Courses: Beginner to advanced swimming courses for children and adults, aqua cycling, aqua power, baby swimming, and certified prevention courses. Closed and open course offerings.
3. Prepaid Cards (BäderCardplus, BäderWallet): Rechargeable value cards providing discounts on entry tickets and enabling cashless payments across all facilities. Additional 10-15% discount on online tickets.
4. Event Venue Rental: Rental of event spaces and outdoor areas for corporate events, trainings, product presentations, birthdays, and weddings. Suomi-Sauna and Rheinblick 741 locations available.
5. Gifts and Vouchers: Sale of gift vouchers in fixed denominations (€20, €30, €50) and variable amounts for spa, swimming, and fitness experiences.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Bädergesellschaft Düsseldorf mbH operates 20 indoor and outdoor swimming pools and saunas across Düsseldorf, providing public access to swimming, wellness, and sauna facilities for individual consumers and families. The company sells entry tickets (with dynamic occupancy-based pricing), structured swimming and aqua fitness courses for children and adults, prepaid value cards (BäderCardplus and BäderWallet), gift vouchers, and rents event venues for corporate and private celebrations.

Product overview

Bädergesellschaft Düsseldorf mbH operates 20 indoor and outdoor swimming pools and saunas as a municipal company of the City of Düsseldorf. The portfolio includes Hallenbäder (indoor pools), Freibäder (outdoor pools), and Saunen (saunas). The company offers a digital ecosystem comprising an Onlineshop (online ticket shop) with dynamic pricing, the BäderWallet (digital wallet) and BäderCardplus (physical reloadable value card), and a lane occupancy tracking tool (Beckenbelegungsplan). Core service offerings span structured swimming and aqua fitness courses (for babies through adults, including rehabilitation and corporate programs), special events (overnight saunas, ladies-only spa days), venue rentals for corporate and private events, and holiday swimming programs for children. The company employs approximately 290 employees and is committed to digital accessibility.

Differentiator

Problem solved

Functional benefit

Brands

• BäderWallet: Digital prepaid payment system for the Düsseldorf swimming pools.
• BäderCardplus
• Suomi-Sauna
• BäderVorteilswelt

Products and services

• Indoor Swimming Pools (Hallenbäder) Year-round indoor swimming facilities including Freizeitbad Düsselstrand, Badehaus Benrath, Rheinblick 741, Hallenbad Allwetterbad Flingern, Münster-Therme, Hallenbad Rheinbad, Schwimm' in Bilk, Familienbad Niederheid, and Gartenhallenbad Unterrath, serving Düsseldorf residents and visitors for leisure and sport swimming.
• Outdoor Swimming Pools (Freibäder) Seasonal outdoor swimming facilities including Freibad Allwetterbad Flingern, Strandbad Lörick, Freibad Rheinbad, and Freibad Benrath, offering open-air swimming during warmer months for Düsseldorf residents and visitors.
• Sauna Facilities (Saunen) Sauna facilities including the Suomi-Sauna (Finnish-style sauna) at Familienbad Niederheid, featuring multiple sauna types, steam baths, relaxation rooms, and a sauna garden. Ladies-only days and overnight sauna events are also offered for wellness-seeking individuals.
• Swimming and Aqua Fitness Courses Structured swimming courses for children and adults, including beginner courses (Pinguin, Seepferdchen badges), advanced courses (Seeräuber, Bronze badges), intensive holiday swimming courses, baby swimming (from 3 months), Aqua Cycling, Aqua Power, Aqua Fitness with Babybauch, and certified prevention courses (Präventionskurse). Bookable online or at the pool cash desk.
• Online Ticket Shop (Onlineshop) E-commerce platform at shop.baeder-duesseldorf.de for purchasing online tickets with dynamic pricing, booking swimming and aqua fitness courses, buying value vouchers, reloading the BäderCardplus, and purchasing event tickets.
• BäderWallet (Digital Prepaid Wallet) Digital prepayment wallet system allowing customers to load credit and pay at pool cash desks or within the webshop. Requires registration and is linked to a customer account.
• BäderCardplus (Physical Value Card) Physical reloadable value card available in denominations of €30, €60, and €90, offering discounted rates and convenience for regular visitors across all 20 facilities.
• Sommerferienkarte (Summer Holiday Card) Cost-effective summer holiday pass offering 44 days of access to Düsseldorf's outdoor pools for €27, designed for families and children during school holidays.
• Beckenbelegungsplan (Lane Occupancy Tracking) Online tool allowing users to view real-time lane availability across all public swimming pools, up to two days in advance. Targeted primarily at sports swimmers for training planning.
• Event Venue Rental (Vermietung) Rental of event venues including conference rooms, training facilities, and green areas at various pool locations (including Suomi-Sauna and Rheinblick 741) for corporate events, seminars, product demonstrations, birthdays, and weddings.
• Children's Birthday Parties (Kindergeburtstag) Birthday party packages hosted at selected swimming pool facilities, with booking available via contact form for families and groups.
• Ferienschwimmaktion (Holiday Swimming Program) Intensive beginner and advanced swimming courses offered during school holidays in cooperation with the city's school and education office. Targeted at schoolchildren to learn swimming during holiday breaks. Participation fee is €71.50 for 10 sessions.
• Intensive Swimming Courses (Intensivschwimmkurse) Two-week intensive swimming courses for children aged 5 and older, offered during the summer holidays at Familienbad Niederheid and Münster-Therme.
• Gift Vouchers (Gutscheine) Value vouchers available in fixed denominations (€20, €30, €50) or variable amounts, redeemable across all Bädergesellschaft Düsseldorf facilities for swimming, sauna, courses, massages, and events. Available as printable or email versions.
• Corporate Sports Program (Firmensport) Corporate sports programs and water area rental for businesses, offering team-building and wellness activities at Bädergesellschaft facilities for Düsseldorf-area companies.
• Rehabilitation Swimming Courses (Reha-Kurse) Rehabilitation swimming courses offered in cooperation with healthcare providers for physical recovery, supporting patients needing therapeutic aquatic exercise.
• Special Events (Veranstaltungen) Special events hosted at Bädergesellschaft facilities, including 'Beauty trifft Sauna' (ladies-only spa days at Suomi-Sauna), 'Sauna ohne Ende' (overnight sauna events), and 'Schools Out Party' at Freibad Benrath.
• Competitive Swimming & Club Allocations (Schwimmsport & Vereine) Dedicated swimming time slots and lane allocations for competitive swimming clubs and sports organizations operating in the Düsseldorf area.

Quantifiable outcome

• Up to 25% discount on base price for advance online booking during low-demand times
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Amt für Schule und Bildung (Office for School and Education, Düsseldorf)coreStrategic or Co-development PartnerCooperation partner for the Ferienschwimmaktion (vacation swimming program) enabling school children to learn swimming during summer and other school holidays. The program provides affordable swimming lessons in various indoor pools with registration through the online shop.
• Schwimmen macht SchulecoreStrategic or Co-development PartnerProgram dedicated to teaching swimming to school children as part of physical education curriculum, enabling children to achieve swimming proficiency and water safety skills.
• Schwimmsport & Vereine (Swimming Clubs and Associations)coreStrategic or Co-development PartnerPartnership with local swimming clubs for training programs and allocation of water time for organized swimming sports activities.
• Reha Kurse (Rehabilitation Courses)minorStrategic or Co-development PartnerCooperation for offering rehabilitation swimming courses for recovery and physical therapy purposes.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• WestfalenBADE (Dortmund/Essen): Public pool/sauna facilities in the Westphalia region. Regional peer operating similar municipal pool/sauna infrastructure with comparable product offering, though operating in a different city catchment than Düsseldorf.

Direct peers

• Kölner Bäder (Stadt Köln): Cologne's municipal pool operator with public indoor/outdoor pools and sauna landscapes. Geographically adjacent Rhine-Ruhr peer operating under the same German municipal utility model.
• Frankfurter Bäder (Sportamt Frankfurt): Frankfurt's municipal pool operations providing indoor/outdoor public pools and sauna facilities. Closely analogous in scale and municipal-operator model to Bäder Düsseldorf.
• Nürnberger Bäder (NürnbergBad): Nuremberg's municipal bath operator running multiple indoor/outdoor pools with sauna and aqua-fitness offerings. Another direct public-municipal peer in a major German city.
• Stuttgarter Bäder (Sportbad Stuttgart): Stuttgart's municipal pool operator. Public-municipal peer with indoor/outdoor pools and sauna offerings, directly comparable in business model and target audience to Bäder Düsseldorf.
• Bäderland Hamburg: Hamburg's municipal pool and sauna operator with ~20 facilities. Direct functional peer: same public-municipal ownership structure, same mix of indoor/outdoor pools, sauna landscapes, swimming courses, and digital ticketing.
• Berliner Bäder-Betriebe (BBB): Berlin's municipal pool operator running ~30 indoor/outdoor pools and saunas. Most direct functional analogue to Bädergesellschaft Düsseldorf, operating as a city-owned Eigenbetrieb with the same business model: public aquatic facilities, sauna, courses, and digital ticket shop.
• Münchner Bäder (Stadtwerke München): Munich's municipal swimming pool operator, part of Stadtwerke München. Operates a comparable portfolio of public indoor/outdoor pools, saunas, and aqua fitness courses - same ownership model and service offering as Bäder Düsseldorf.

Broad incumbents

• Therme Group: Large-scale commercial thermal spa and wellness destination operator (e.g., Therme Erding). Comparable on the sauna/wellness revenue stream but operates at much larger scale and as a commercial (not municipal) entity, targeting overlapping premium wellness customers.

Emerging players

• McFit / RSG Group (fitness): Germany's largest low-cost fitness chain increasingly adding aqua/wellness amenities. Adjacent competitor for the same household leisure wallet, particularly relevant for the corporate wellness and aqua fitness overlap.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/baederduesseldorf
• Instagraminstagram.com/baederduesseldorf
• LinkedInlinkedin.com/company/baeder-duesseldorf

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bädergesellschaft Düsseldorf mbH