What Stuttgarter Bäder does

Stuttgarter Bäder is the municipal bath operator (Eigenbetrieb) of the Landeshauptstadt Stuttgart, managing 16 public bathing facilities in Stuttgart, Germany: three thermes — DAS LEUZE, SoleBad Cannstatt, and Mineralbad Berg — eight indoor pools (Hallenbäder), and five outdoor pools (Freibäder). Its operations are anchored on Stuttgart's exceptional natural resource: Europe's second-largest mineral water deposit (largest in Western Europe), supplying 44 million liters per day from 19 artesian wells, with three thermes operating on state-certified healing springs (Heilquellen). The facilities serve Stuttgart residents and regional visitors across segments including general public and families, school swim programs, athletes and sports swimmers, and therapeutic/rehabilitation guests via partner organizations such as Rheuma-Liga and ZAR. The Mineralbad Berg was temporarily closed as of May 2026 due to water pipe damage, while Stadtbad Heslach began additional opening days from June 9, 2026.

The operating model combines physical on-site sales at all 16 facilities with a digital channel stack: an e-ticketing system, a web shop (shop.stuttgarterbaeder.de) for vouchers, season tickets, and course bookings, and a proprietary wristband entry medium (Gäste-Armband, €9) that links to a customer account, supports prepaid credit (Schwabenkärtle), and enables direct turnstile access. Privacy-respecting Matomo analytics, GDPR compliance with data hosted on German servers, and partial BITV 2.0 accessibility compliance round out the technology stack. Marketing is primarily through the official website, YouTube, podcasts, and integration with the city's FamilienCard and jetztklimachen! climate campaigns; course delivery is executed via a 9-partner ecosystem.

Revenue is generated through transactional entry fees (per-visit admission with evening and child tariffs), subscription season and family tickets, course fees (swim instruction and aqua fitness), gift voucher sales, the one-time €9 wristband, multi-entry cards, and hardware-style wristband sales. Pricing is not publicly disclosed in full but follows unit-pricing and subscription patterns, with reduced rates for FamilienCard holders. The legal entity is "Stuttgarter Bäder, Eigenbetrieb der Landeshauptstadt Stuttgart," wholly owned by the City of Stuttgart, with Alexander Albrand as Managing Director and Dr. Frank Nopper (Mayor of Stuttgart) as authorized representative.

Name

Stuttgarter Bäder

Legal name

Stuttgarter Bäder, Eigenbetrieb der Landeshauptstadt Stuttgart

Website

https://stuttgarterbaeder.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Stuttgarter Bäder is the municipal bath operator (Eigenbetrieb) of the City of Stuttgart, Germany, managing 16 public facilities — three thermes, eight indoor pools, and five outdoor pools — powered by Europe's second-largest mineral water deposit, serving Stuttgart residents and visitors through on-site sales and an e-commerce platform.

Ownership category

akta.pro rank

Product category

Public Bathing and Wellness Facilities

NAICS

Personal and Laundry Services (812)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Hydrotherapy & Thermal Spa Services (Sauna/Steam/Hot Tubs) (HSALAFAF)

akta.pro secondary industries

Sauna & Steam Bath Facilities (HSADAKAC), Hot/Cold Contrast Therapy (Hot Tubs, Plunge Pools & Hydrotherapy) (HSADAKAD), Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD)

Keywords

• Municipal bath operations
• Thermal bathing facilities
• Mineral water therapy
• Public swimming pools
• Swimming instruction courses

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Entry Fees (Einzeleintritte): Per-visit admission fees to thermes, indoor pools, and outdoor pools. Pricing varies by facility type, time of day (Abendtarif/evening rate), and customer category (reduced rate for children).
2. Season Tickets (Saisonkarten): Annual and seasonal passes for pool access, including family season tickets with reduced child pricing.
3. Swimming and Fitness Courses (Kurse): Swim learning and aqua fitness courses organized by Stuttgarter Bäder and qualified partner organizations, targeting all age groups and skill levels.
4. Gift Vouchers (Gutscheine): Online voucher sales for gifting. Vouchers can be redeemed as payment at all facilities but cannot be cashed out.
5. Gäste-Armband Sales: Sale of the permanent wristband entry medium for 9.00 EUR. The wristband is customer property and remains with the user permanently.
6. Multiple Entry Cards (Mehrfachkarten): Multi-visit entry cards with validity of 4 years, offering bundled access to facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Stuttgarter Bäder operates as the municipal bath authority of the City of Stuttgart, managing 16 bathing facilities: three thermal baths (DAS LEUZE, SoleBad Cannstatt, Mineralbad Berg), eight indoor swimming pools, and five outdoor pools. The offering extends to therapeutic mineral water bathing, sauna and wellness experiences, swimming and aqua fitness courses for all ages, gift vouchers, e-tickets, the Gäste-Armband wristband entry system, and the Schwabenkärtle reloadable prepaid card. Facilities leverage Stuttgart's unique mineral water resources, the second largest mineral water deposit in Europe.

Product overview

Stuttgarter Bäder is a municipal bath operator (Eigenbetrieb der Landeshauptstadt Stuttgart) offering a portfolio of 16 mineral, indoor, and outdoor pools. The portfolio consists of three Thermen (thermal baths): DAS LEUZE, SoleBad Cannstatt, and Mineralbad Berg; eight Hallenbäder (indoor swimming pools) including Stadtbad Heslach, Hallenbad Feuerbach, Plieningen, Sonnenberg, Vaihingen, Zuffenhausen, Leo-Vetter-Bad, and Sportbad NeckarPark; and five Freibäder (outdoor pools) including Freibad Möhringen, Rosental, Freibad Sillenbuch, Höhenfreibad Killesberg, and Inselbad Untertürkheim. The offering extends to complementary services including swimming and fitness courses (Schwimm- und Fitnesskurse), gift vouchers (Gutscheine), e-tickets for digital entry, the Gelbes Gäste-Armband (personal entry wristband), and the Schwabenkärtle (prepaid card). The thermal baths utilize mineral water from Stuttgart's extensive mineral spring system, the second largest in Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• DAS LEUZE A thermal bath offering mineral water swimming, wellness, and sauna experiences in Stuttgart, operated by the municipal bath authority for general public and wellness guests.
• SoleBad Cannstatt A thermal bath featuring salt-rich mineral water, wellness facilities, and sauna areas in the Bad Cannstatt district of Stuttgart.
• Mineralbad Berg A mineral bath with therapeutic mineral water offerings in Stuttgart; noted as currently closed due to water pipe damage.
• Stadtbad Heslach A listed indoor swimming hall with historic architecture offering swimming and sauna experiences in the Heslach district of Stuttgart.
• Hallenbad Feuerbach An indoor swimming pool with sports swimming facilities in the Feuerbach district of Stuttgart.
• Hallenbad Plieningen An indoor swimming pool facility in the Plieningen district of Stuttgart.
• Hallenbad Sonnenberg An indoor swimming pool facility in the Sonnenberg district of Stuttgart.
• Hallenbad Vaihingen An indoor swimming pool facility in the Vaihingen district of Stuttgart.
• Hallenbad Zuffenhausen An indoor swimming pool facility in the Zuffenhausen district of Stuttgart.
• Leo-Vetter-Bad An indoor swimming pool with a multi-purpose basin and distinctive curved roof architecture in Stuttgart.
• Sportbad NeckarPark An indoor sports swimming facility in the NeckarPark area of Stuttgart, suitable for lane swimming, diving, and water polo.
• Freibad Möhringen An outdoor swimming pool (Freibad) in the Möhringen district of Stuttgart.
• Rosental An outdoor swimming facility in the Rosental area of Stuttgart.
• Freibad Sillenbuch An outdoor swimming pool in the Sillenbuch district of Stuttgart.
• Höhenfreibad Killesberg An elevated outdoor swimming pool (Freibad) in the Killesberg area of Stuttgart with panoramic views.
• Inselbad Untertürkheim An outdoor swimming pool located in the Untertürkheim district of Stuttgart.
• Schwimm- und Fitnesskurse Swimming lessons and aqua fitness courses for all ages and skill levels, organized by Stuttgarter Bäder and qualified partner organizations. Registration available via the online shop.
• Gutscheine (Gift Vouchers) Gift vouchers available for purchase online, redeemable as payment at all Stuttgarter Bäder bath facilities but not redeemable for cash.
• E-Ticket An electronic ticket system for entry to baths and thermal facilities, purchased and stored online with a customer account, usable across all 16 facilities.
• Gelbes Gäste-Armband (Wristband Entry System) A permanent, personal entry wristband available for EUR 9.00 at bath cash desks; links to a customer account and enables direct turnstile access and locker use across all Stuttgarter Bäder facilities.
• Schwabenkärtle (Prepaid Card) A reloadable prepaid card system that allows customers to purchase entry at turnstiles directly at thermes, indoor pools, and outdoor pools; the main account holder can allocate funds to family members for independent use.

Quantifiable outcome

• Stuttgart ranks as the largest mineral water city in Western Europe with 44 million liters of mineral water emerging daily from 19 artesian wells

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• Vintia GmbHcoreTechnology or IntegrationProvider of the e-commerce platform (Webshop) for tickets, vouchers, and course bookings. Sets technically necessary cookies for the web shop functionality.
• points Gesellschaft für digitale Informationssysteme mbHcoreTechnology or IntegrationResponsible for technical conception and realization of the website stuttgarterbaeder.de.
• AGS - Arbeitsgemeinschaft Schwimmsporttreibender Vereine Stuttgarts e.V.majorStrategic or Co-development PartnerAssociation of swimming clubs in Stuttgart. Partner for swimming and aqua fitness courses.
• AQUA FIT (Eine Marke der ATX-Training GmbH)majorStrategic or Co-development PartnerAqua fitness course provider operating in Stuttgarter Bäder facilities.
• AQUAWERKmajorStrategic or Co-development PartnerSwimming and fitness course provider partner.
• Move Factory GmbHmajorStrategic or Co-development PartnerMovement and fitness course provider partner.
• Rheuma-Liga Baden-Württemberg e.V.majorStrategic or Co-development PartnerRheumatism League Baden-Württemberg. Partner for therapeutic aquatic courses for rheumatic patients.
• Schwimmfit Landeshauptstadt StuttgartmajorStrategic or Co-development PartnerSwimming fitness program organized by the City of Stuttgart.
• Sportvereinigung Feuerbach 1883 e.V.minorStrategic or Co-development PartnerSports club Feuerbach offering swimming courses.
• Stuttgarter Schwimmschule (Eine Marke der Gemeinnützigen Schwimmschule 3S GmbH)majorStrategic or Co-development PartnerStuttgart swimming school providing swim instruction courses.
• ZAR - Nanz medico GmbH & Co. KGmajorStrategic or Co-development PartnerMedical therapy center providing aquatic rehabilitation and therapy courses.
• Verkehrs- und Tarifverbund Stuttgart GmbH (VVS)minorGTM or Marketing PartnerPublic transit information provider integrated into the website, offering transportation directions to facilities.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Caracalla Therme Baden-Baden: Major thermal spa in Baden-Baden, the same German state as Stuttgart. Comparable on mineral-water thermal bathing category and regional tourism flow, though it operates as a commercial attraction rather than a municipal multi-facility network.
• Friedrichsbad Baden-Baden: Historic Roman-Irish thermal bath in Baden-Baden. Comparable on heritage thermal-spa proposition and carbonated mineral water experience, and is the closest regional heritage analogue to Stuttgart's three centuries-old thermes.
• Aachener Bad / Aquis Thermen: Thermal spa Carolus Thermen in Aachen, with similar mineral-water heritage and municipal-tourism positioning. Comparable on thermal/spa product category and Selbstzahler (cash-paying wellness) customer base, though it operates as a private/PPP entity.

Direct peers

• Kölner Bäder GmbH: Cologne's municipal bath operator owning iconic sites like the Neanderthalbad and Agnesviertelbad. Direct comparable: same municipal model, mix of historic and modern pools, and Sauna/WELLNESS offerings.
• Bäderland Hamburg: Hamburg's municipal bath operator with a portfolio of indoor, outdoor, and sauna facilities serving the metropolitan public. Direct comparable: same municipal D2C model, season ticket structure, and course partner ecosystem serving families, swimmers, and wellness guests.
• Stadtwerke Frankfurt (Bäder): Frankfurt municipal bath operator with multiple indoor and outdoor pools plus sauna. Direct comparable: same German municipal Eigenbetrieb setup, multi-facility network, and reliance on public tariffs and city-funded sustainability capex.
• Therme Erding: World's largest thermal spa complex, located near Munich, offering saunas, thermal baths, and wellness at scale. Comparable to Stuttgarter Bäder on thermal-water core proposition, sauna dimensions, and family wellness positioning, though commercially run rather than municipal.
• Mainzer Bäder: Mainz municipal bath operator running the Taubertsbergbad and other facilities. Direct comparable: same Eigenbetrieb D2C model, season tickets, course partners, and municipal capex constraints.
• Stadtwerke München (M-Bäder): Munich's municipal bath operator (M-Bäder) running multiple indoor and outdoor pools plus the Müller'sches Volksbad. Direct comparable: same Eigenbetrieb model, similar multi-facility municipal network, and a mix of historic thermes and modern swimming pools serving the public.
• Wiesbaden Bäder: Wiesbaden's municipal bath operator built on the city's thermal spring legacy. Comparable: same German municipal model, thermal spa heritage, and mix of indoor/outdoor pools with wellness focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/stuttgarter-b%C3%A4der

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stuttgarter Bäder