Bagel Boys

What Bagel Boys does

Bagel Boys Cafe is a privately-held, founder-owned neighborhood bagel and café operator headquartered in Dix Hills, New York with operating locations in the North Fulton / Atlanta metropolitan area of Georgia. The business operates two physical café stores — the original Haynes Bridge location at 11770 Haynes Bridge Rd in Alpharetta and the newer Perimeter Center location at 6355 Peachtree-Dunwoody Rd in Sandy Springs — both running limited breakfast-and-lunch hours (approximately 6am–2pm daily). The company reports a headcount of 15 employees across both sites.

The product portfolio centers on 20 varieties of scratch-made bagels baked daily in each store, complemented by a full breakfast menu (sandwiches, burritos, bowls, melts), hot and cold lunch items (paninis, wraps, bagel melts, brisket sandwiches), pastries (muffins, cookies, croissants, cinnamon buns), salads, smoothies, and hot/cold beverages including Ghirardelli-flavored espresso drinks. Ingredient sourcing is built around two named suppliers: Boar's Head for deli meats and Caravan for baking products. The company also offers catering services for events, meetings, and celebrations.

The business model is straightforward direct-to-consumer retail food sales, supplemented by catering and a small digital ordering channel. Walk-in counter service at both locations is the primary revenue mechanism, with online pickup ordering layered on top via the Square e-commerce platform (bagelboys.square.site). No franchise, wholesale, licensing, or delivery-only channels exist. The company has no disclosed funding, no institutional investors, no patents or trademarks, and no technology stack beyond the Square ordering integration and a website hosted by Techie Neighbor. Marketing is limited to the company website with organic local-SEO focus and word-of-mouth; no social media or paid advertising channels were identified.

Name

Bagel Boys

Legal name

Bagel Boys Cafe

Website

https://bagelboyscafe.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Bagel Boys Cafe is a privately-held neighborhood bagel café operating two locations in Alpharetta and Sandy Springs, Georgia, serving scratch-made bagels, breakfast and lunch fare, and catering to local North Fulton consumers since 2004.

Ownership category

akta.pro rank

Product category

Bagel Shop / Café

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)

akta.pro secondary industries

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA), Bakery Grab-and-Go (Pastries, Packaged Desserts, Takeaway Bread) (CRAHAKAJ)

Keywords

• Scratch-made bagels
• Bagel cafe
• Breakfast sandwiches
• Catering services
• Fresh pastries

Headquarters

HQ city

Dix Hills, New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Food Sales: In-store sales of freshly made bagels, breakfast sandwiches, lunch items, pastries, and beverages at two physical café locations in Alpharetta and Sandy Springs.
2. Catering Services: Catering menu services for events, meetings, and celebrations. Customers can order bulk quantities for groups through the catering platform.
3. Online Ordering: Online ordering through Square e-commerce platform for pickup orders, enabling direct-to-consumer sales through digital channel.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Bagel Boys operates two neighborhood cafés in Alpharetta and Sandy Springs, Georgia, selling scratch-made bagels baked daily in each store, along with breakfast sandwiches, lunch items, pastries, salads, and beverages. The company also offers catering services for events, meetings, and celebrations, and accepts online pickup orders through the Square e-commerce platform.

Product overview

Bagel Boys is a single-location cafe concept with two physical stores serving the Alpharetta and Sandy Springs areas. The product portfolio centers on fresh, scratch-made bagels offered in 20 varieties, supplemented by a full breakfast menu (sandwiches, burritos, bowls), lunch offerings (hot and cold options), pastries, salads, smoothies, and hot/cold beverages. The company also provides catering services for events and celebrations. Bagels are made from scratch and baked daily in each store using quality ingredients including Boar's Head Deli meats and Caravan baking products. Online ordering is available through Square e-commerce integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Bagels Scratch-made bagels offered in 20+ varieties (e.g., Plain, Everything, Sesame, Poppy Seed, Onion, Salt, Cinnamon Raisin, Blueberry, Asiago Cheese, Honey Whole Wheat, Cinnamon Crunch, French Toast, Spinach and Swiss, Apple Streusel, Jalapeño Cheddar, Cheesy Everything, Chocolate Chip, Pumpernickel, Nitro, Sun-Dried Tomato), baked fresh daily in each store, for in-store purchase, pickup, or as part of bundles.
• Bagel Bundles and Cream Cheese Value bundles (Baker's Dozen of 13 bagels; Half Dozen of 6 bagels) and 8oz plain or flavored cream cheese accompaniments sold at the café.
• Breakfast Sandwiches and Bowls Breakfast menu items including Bagel Melt, Lox & Bagel Sandwich, Breakfast Bagel Dog (Boar's Head), Honey Chicken Biscuit, Meat-N-Cheese Melt, Breakfast Brisket Sandwich, Egg & Cheddar Bagel, Southwest Breakfast Bowl, Avocado Breakfast Burrito, and Southwest Breakfast Burrito.
• Cold Lunch Sandwiches and Wraps Cold lunch items including Avocado & Turkey Club, SW Chicken Chipotle Wrap, Avocado & Veggie Dill Sandwich, Roasted Turkey & Bacon, and Cashew Chicken Salad Croissant.
• Hot Lunch Sandwiches and Paninis Hot lunch items including BBQ Brisket Bagel Sandwich, Pizza Bagel Melt, Lunch Bagel Dog, Chicken Pesto Panini, Chicken Spinach & Artichoke Panini, and Hot Roast Beef Sandwich.
• Salads Salads including Caesar Salad, Cashew Chicken Salad, House Salad, and Fuji Apple Chicken Salad, with optional chicken add-on.
• Pastries Fresh baked pastries including Chocolate Chip Cookie, Cinnamon Bun, Chocolate Croissant, Pistachio Muffin, Blueberry Muffin, Chocolate Chip Muffin, and Crumb Cake.
• Beverages Hot drinks (Drip Coffee, Cappuccino, Café Americano, Chai Tea Latte, Hot Tea, Espresso, Latte, Hot Chocolate, Caramel Macchiato, Ghirardelli Mocha Latte, Ghirardelli White Mocha Latte), cold drinks (Coke products, Iced Tea, Natalie's Fresh Orange Juice, Handcrafted Lemonades, Iced Coffee), and smoothies (Canyon Cooler, Cold Rush, Orange You Happy, Piña Colada, Two to Mango).
• Side Items Side items including Potato Salad, Pasta Salad, Fresh Cut Fruit Cup, Potato Chips, House Made Bagel Chips, and Hashbrowns.
• Catering Menu Catering services for events, meetings, and celebrations, with bulk-order menu options available through the catering platform.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered minor.

• Boar's HeadminorOthersSupplier of deli meats used in menu items. Boar's Head is a premium deli meat brand providing quality proteins for sandwiches and breakfast items.
• Caravan Baking ProductsminorOthersSupplier of baking products used in bagel preparation. Caravan provides quality baking ingredients for scratch-made bagel production.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Others

• Starbucks: Adjacent competitor for morning coffee and breakfast traffic in the same North Fulton submarkets, with several locations within the immediate trade area; not a bagel specialist but a primary substitute for the beverage + breakfast occasion.

Direct peers

• Bruegger's Bagels: Bagel-focused café chain serving breakfast and lunch sandwiches with bagels baked on-site, directly competing for the same counter-service breakfast/lunch customer in the Atlanta region.
• Manhattan Bagel: East Coast bagel chain offering New York-style bagels baked daily, breakfast sandwiches, and lunch items in a café format targeting the same neighborhood trade area as Bagel Boys.
• Noah's New York Bagels: West Coast-origin bagel chain with bagels baked on-site, breakfast and lunch sandwiches, and espresso beverages in a counter-service café — directly comparable menu and operations model.
• Einstein Bros Bagels: National bagel chain with Atlanta-area locations offering scratch-style bagels, breakfast sandwiches, and coffee in a counter-service café format — directly comparable to Bagel Boys' format, customer base, and menu architecture.
• Brooklyn Water Bagel: Bagel café franchise concept centered on traditional New York-style bagels, breakfast/lunch sandwiches, and coffee, with comparable counter-service operations and menu mix.
• Goldberg's Fine Foods: Atlanta-based bagel deli concept with multiple locations in the metro area, offering scratch-made bagels, Boar's Head meats, and breakfast/lunch sandwiches in a similar neighborhood café setting.

Regional players

• New York Bagel & Deli: Atlanta-area independent bagel deli offering scratch-baked bagels, Boar's Head deli meats, and breakfast/lunch sandwiches, directly comparable format and ingredient sourcing to Bagel Boys.
• The General Muir: Atlanta-based Jewish deli and bakery concept offering bagels, breads, and prepared foods in a café format, serving a similar North Fulton / metro Atlanta customer with comparable scratch-made positioning.

Broad incumbents

• Panera Bread: National bakery-café chain with broad menu of bagels, sandwiches, soups, and coffee in a café setting; not bagel-specialist but competes for the same morning/daytime customer in Alpharetta and Sandy Springs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bagel-boys

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bagel Boys