Noah's NY Bagels

What Noah's NY Bagels does

Noah's NY Bagels is a specialty bakery chain founded in 1989 in Berkeley, California, and currently operated as a wholly-owned subsidiary of Einstein Noah Restaurant Group, Inc. (part of the Bagel Brands portfolio alongside Einstein Bros. Bagels, Bruegger's Bagels, and Manhattan Bagel). The company operates approximately 40+ retail bakery locations concentrated in California — primarily the San Francisco Bay Area and Southern California — selling fresh-baked New York-style bagels, signature and classic egg sandwiches, deli lunch sandwiches, Nova Lox, cream cheese spreads, hot/iced/blended beverages, pastries, and sides. Manufacturing is centralized at a 24/7 bagel production facility in Whittier, California, while corporate support functions (marketing, finance, IT, legal, supply chain, R&D, training, wholesale/commercial) are housed at the Bagel Brands Support Center in Denver, Colorado.

The business operates a multi-channel go-to-market. Direct-to-consumer retail bakery sales form the core, augmented by a mobile app (iOS/Android) and web ordering platform (orders.noahs.com) for skip-the-line pickup, supported by the Noah's Rewards points-based loyalty program (2 points per dollar online/app, 1 point per dollar in-store) powered by Paytronix. A separate B2B sales motion operates through noahscatering.com (MonkeyMedia software) with a dedicated Catering Sales Manager function, House Account billing for accounts exceeding $300/month, and structured delivery economics ($25 minimum, $19 flat or 5% fee for orders over $380). Third-party delivery is enabled through partnerships with DoorDash, Uber Eats, and GrubHub, and physical and digital gift cards (via CashStar) round out the offering.

Revenue is generated through four primary streams: in-store retail bakery sales, online/mobile order pickup, corporate and event catering, and gift card sales. Pricing is unit-based and varies by location, with promotional mechanisms including Bagel Mondays (30% off Baker's Dozen) and free daily coffee for Rewards members ordering ahead. The primary customer segments are individual consumers seeking quick, fresh-baked breakfast on-the-go and corporate/group catering clients in the Bay Area and Southern California. The company is private, does not publicly disclose revenue or ARR, and was reportedly part of a July 2024 Panera Brands exploration to sell the bagel-chain portfolio at a valuation exceeding $1.5 billion.

Name

Noah's NY Bagels

Legal name

Noah's New York Bagels Company, Inc.

Website

https://noahs.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Noah's NY Bagels operates ~40+ retail bakery locations primarily across California, selling fresh-baked New York-style bagels, egg sandwiches, deli lunches, and beverages to individual consumers and corporate catering clients via company-owned stores, mobile/online ordering, and third-party delivery.

Ownership category

akta.pro rank

Product category

Bakery Cafe / Quick-Service Restaurant

NAICS

Retail Bakeries (311811), Bread and Bakery Product Manufacturing (31181)

SIC

Bakery Products (2050), Retail-Eating Places (5812)

akta.pro primary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

akta.pro secondary industries

Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG), Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF)

Keywords

• Fresh-baked bagels
• Breakfast sandwiches
• Specialty coffee
• Bagel catering
• Bakery cafe

Headquarters

HQ city

Lakewood

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Bakery Sales: In-store sales of fresh-baked bagels, egg sandwiches, coffee, and other food items at company-owned bakery locations across California and other states
2. Online and Mobile Ordering: Digital ordering through website and mobile app with skip-the-line pickup at participating locations
3. Catering Services: Corporate and event catering with breakfast and lunch menu items, delivery available for orders over $25
4. Gift Cards: Physical and electronic gift cards sold online and in-store; promotional discounts offered during select times of year

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Noah's NY Bagels is a bakery-cafe chain that bakes and serves New York-style bagels, bagel sandwiches, breakfast items, and specialty coffee beverages through company-owned and franchised retail locations, primarily in California. The company also offers catering services, online ordering, and a loyalty rewards program for individual consumers and group/business orders.

Product overview

Noah's NY Bagels operates a multi-channel retail and food service business offering fresh-baked New York-style bagels, breakfast sandwiches, lunch items, and beverages through company-owned bakery locations. The core product portfolio includes Fresh-Baked Bagels (Gourmet, Signature, and Classic varieties), Signature and Classic Egg Sandwiches, Deli Lunch Sandwiches, and Fish & Favorites like Nova Lox, complemented by Shmear & Spreads, Hot/Iced/Blended Beverages, and Sides & Sweets pastries. The business is supported by two digital platforms: a Mobile App and Online Ordering system for consumer direct ordering, and Noah's Catering for bulk corporate/event orders. The Noah's Rewards Loyalty Program ties together in-store and digital channels, offering points per dollar spent and redeemable perks including free coffee. The company also offers Gift Cards and House Accounts for corporate customers.

Differentiator

Problem solved

Functional benefit

Products and services

• New York-Style Bagels Hand-rolled, kettle-boiled, and fresh-baked New York-style bagels offered in assorted varieties, sold individually or by the dozen at retail bakery-cafe locations for individual consumers.
• Bagel Sandwiches Made-to-order breakfast and lunch sandwiches built on fresh-baked bagels with a variety of spreads, proteins, and toppings, served to walk-in and online order customers.
• Specialty Coffee & Beverages Coffee and espresso-based beverages, teas, and other specialty drinks offered alongside the bagel menu at in-store and to-go service.
• Catering Services Group catering program providing platters of bagels, spreads, and accompaniments for corporate meetings, events, and gatherings, ordered online and delivered or picked up.
• Noah's Rewards Loyalty Program Customer loyalty program offering points, rewards, and member benefits on qualifying in-store and online purchases for enrolled consumers.
• Online & Mobile Ordering Digital ordering channel via the Noah's NY Bagels mobile app and website for pickup, delivery, and catering orders.
• Gift Cards Physical and digital gift cards redeemable for purchases at participating Noah's NY Bagels locations.

Quantifiable outcome

• Free Bagel & Shmear with signup reward; Free Egg Sandwich on birthday; Free coffee with purchase every day for rewards members
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Panera BrandscoreOthers · 25 July 2024Parent company. Panera Brands (parent of Panera Bread, Caribou Coffee, Einstein Bros. Bagels) reportedly explored sale of multiple bagel chains including Noah's New York Bagels in July 2024. Sources indicated Bruegger's Bagels, Noah's New York Bagels, and Manhattan Bagel were included in talks valued at more than $1.5 billion.
• DoorDashminorChannel Partner/ Reseller/ DistributorThird-party delivery partnership enabling customers to order Noah's NY Bagels for delivery through the DoorDash platform
• Uber EatsminorChannel Partner/ Reseller/ DistributorThird-party delivery partnership enabling customers to order Noah's NY Bagels for delivery through the Uber Eats platform
• GrubHubminorChannel Partner/ Reseller/ DistributorThird-party delivery partnership enabling customers to order Noah's NY Bagels for delivery through the GrubHub platform

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Manhattan Bagel: Direct sister brand under Bagel Brands offering authentic New York-style bagels, deli sandwiches, and catering. Operates with the same corporate parent and comparable bakery-cafe model.
• Bruegger's Bagels: Direct sister brand under Bagel Brands selling New York-style bagels, breakfast sandwiches, and coffee. Same category, similar daypart mix, and shared manufacturing / loyalty infrastructure at the parent level.
• Einstein Bros. Bagels: Sister brand under Bagel Brands / Einstein Noah Restaurant Group. Operates a much larger national footprint of bagel-focused bakery-cafes with similar menu architecture (bagels, egg sandwiches, coffee, catering), shared corporate services, and overlapping customer segments.

Broad incumbents

• Panera Bread: Indirect parent (via Panera Brands) and the dominant bakery-cafe competitor in the same daypart and customer occasion. Overlaps on bakery items, breakfast sandwiches, coffee, digital ordering, and loyalty program mechanics.
• Dunkin': National coffee-and-breakfast chain with a deep digital/loyalty stack (DD Perks) and a bagel-led breakfast menu. Competes for the same on-the-go morning occasion across the same value-conscious consumer.
• Tim Hortons: North American coffee and bakery chain with bagels and breakfast sandwiches as core menu items. Comparable value-oriented breakfast-and-coffee model with growing U.S. presence on the West Coast.
• Starbucks: Largest U.S. coffee chain with a broad breakfast bakery program and a mature mobile-order-and-pay platform. Competes for breakfast daypart traffic, beverage occasions, and rewards-driven frequency.

Emerging players

• Cinnabon: Specialty bakery brand with strong presence in malls, travel hubs, and food courts. Competes for the same impulse-purchase bakery occasion and uses a similar franchise + company-owned retail model.
• Crumbl Cookies: Fast-growing specialty bakery chain focused on cookies and rotating weekly flavors. Operates in similar strip-center retail real estate and pursues a comparable digital-first, loyalty-driven consumer model in California markets.

Regional players

• The Coffee Bean & Tea Leaf: California-anchored coffee chain with bakery and breakfast food pairings. Same Southern California density as Noah's and overlaps on morning coffee, light food, and rewards-member occasions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/noahsbgls
• Facebookfacebook.com/NoahsBagels
• Instagraminstagram.com/noahsnybagels/?hl=en
• LinkedInlinkedin.com/company/noahs-bagels

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noah's NY Bagels