BAGNOLES DE L'ORNE TOURISME
- Company typePrivate
- Founded-
- HeadquartersBAGNOLES DE L ORNE NORMANDIE, France
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
BAGNOLES DE L'ORNE TOURISME firmographics
Firmographics- Name
- BAGNOLES DE L'ORNE TOURISME
- Legal name
- SPL Destination Touristique Domfront Bagnoles
- Website
- https://bagnolesdelorne.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
BAGNOLES DE L'ORNE TOURISME industry classification
Industry- Product category
- Tourism and Destination Management Services
- NAICS
- Convention and Visitors Bureaus (561591), Tour Operators (561520)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)
- akta.pro secondary industries
- Inbound DMCs (Full-Service Ground Handling) (THAKAEAA), Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)
Keywords
Where BAGNOLES DE L'ORNE TOURISME is headquartered
LocationHeadquarters
- HQ city
- BAGNOLES DE L ORNE NORMANDIE
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
BAGNOLES DE L'ORNE TOURISME business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Infrastructure
Revenue model
- Ticketing Services: Online billetterie for spectacles, activities, and stay packages through the boutique.bagnolesdelorne.com platform.
- Tourism Information & Promotion: Visitor reception, information services, and destination promotion funded through institutional arrangements with local authorities.
- Sports & Leisure Facilities Management: Management of golf, tennis, swimming pool, trail station, and orientation courses; generates revenue through service fees.
- Congress & Events Services: Bureau des Congrès handles venue rentals, receptions, seminars, team building, and incentive events; MICE segment promotion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Weekly rental (gîte) at Meublé La Guéronnière |
| Unit Pricing | Pay-as-you-go | Guinguette dance event entry |
| Unit Pricing | Pay-as-you-go | Printed brochures |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
BAGNOLES DE L'ORNE TOURISME product offering
Product offeringCore offering
BAGNOLES DE L'ORNE TOURISME (SPL Destination Touristique Domfront Bagnoles) operates as a destination management organization across 27 communes in Normandy. The company delivers visitor reception and information services, organizes cultural events and festivals, manages sports and leisure facilities (golf, tennis, swimming pool, trail station), and runs a congress and events bureau for MICE tourism. Services include online ticketing, personalized stay planning (Roadbook), and destination promotion through physical offices and digital channels.
Product overview
BAGNOLES DE L'ORNE TOURISME operates as a destination management organization (SPL Destination Touristique Domfront Bagnoles) managing tourism across 27 communes. The offering is a multi-service tourism platform combining wellness facilities (Les Thermes thermal spa, B'O Resort, heated swimming pool), sports venues (Golf d'Andaine 9-hole course, tennis complex with 5 indoor/6 outdoor courts and padel, Trail Station OnPiste with coaching), cultural programming (Fête Belle Époque biennial festival, Vendredis de l'Été and Clés de Bagnoles summer festivals, urban trail events), leisure activities (vélorail, cultural visits, market tours with chefs), and venue hire (Centre d'Animation et de Congrès). Services are delivered through a digital ecosystem including online billetterie ticketing platform, Roadbook personalized planning tool, and Outdooractive integration for outdoor itineraries. The destination is recognized for spa tourism, outdoor sports, heritage festivals, and sustainable tourism practices.
Differentiator
Problem solved
Functional benefit
Products and services
- Billetterie - Online Ticketing and Booking Platform Online ticketing platform for booking stays, activities, spectacles, and events organized by the tourist office, accessible via boutique.bagnolesdelorne.com.
- Bureau des Congrès - MICE Services Congress and event services including venue rentals, receptions, seminars, team building, and incentive events for professional groups and corporate clients.
- Sports and Leisure Facilities Management Direct management of sports infrastructure including 9-hole Golf d'Andaine, tennis complex with 5 indoor and 6 outdoor courts plus padel, heated outdoor swimming pool, Trail Station OnPiste, and orientation courses.
- Roadbook Personalized Stay Planning Personalized stay planning service available at tourist offices to help visitors organize customized discovery of the destination, generating 92 roadbooks per month.
- Tourist Reception and Information Services Comprehensive visitor reception services across two physical tourist offices (Bagnoles de l'Orne and Domfront en Poiraie), providing information, booking services, and personalized guidance handling 1,414+ inquiries per month.
- Outdooractive Itinerary Platform European platform integration aggregating the territory's cycling, hiking, and pedestrian itineraries, managed by Clarisse as part of outdoor tourism promotion.
Quantifiable outcome
- Over 330,000 overnight stays recorded on the destination
- +4 more outcomes
Companies that use BAGNOLES DE L'ORNE TOURISME
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles5 records
BAGNOLES DE L'ORNE TOURISME technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
BAGNOLES DE L'ORNE TOURISME partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Green DestinationscoreSustainable tourism certification partnership. Bagnoles de l'Orne was first French destination to achieve Gold Award (2022) and subsequently Platinum Award (2024). Active participation in sustainable tourism development initiatives.
- Normandie AttractivitécoreTerritorial brand partnership since 2021. Shared values of openness, sustainable development, boldness, sharing, territory attachment, and peace. Supports regional promotion and sustainable development.
- EHTTA (European Historical Thermal Towns Association)coreEuropean network of 40 spa towns across 15 countries created in 2009 in Brussels. Bagnoles de l'Orne is a member, sharing architectural heritage and recognized curative properties of mineral waters.
- Offices de Tourisme de FrancecoreNational network of French tourist offices. The Category I classified office adheres to specific criteria and quality standards of the national network.
- Villes et Villages FleurisminorQuality-of-life and attractiveness label promoting communal engagement through landscaping, green spaces, and environmental quality. Bagnoles holds 4 Fleurs (highest level).
- Petites Cités de CaractèreminorNetwork of charming small French towns rich in heritage and history, offering unique cultural and tourism experiences.
- Plus Beaux Détours de FranceminorNetwork of off-the-beaten-path destinations recognized for charm and authenticity. Domfront en Poiraie is a founding member since 1998.
- Station VerteminorNational reference label for nature-focused destinations dedicated to leisure and outdoor sports. Bagnoles de l'Orne labeled since 2009.
- Accueil VélominorQuality mark for cyclists along Véloscénie cycling route. Both tourist office and multiple service providers hold this mark.
- Cluster Normandie Meetings and EventsminorRegional MICE cluster collaborating on professional tourism promotion at trade shows and events targeting the meetings and events market.
- Gîtes de FranceminorQuality accommodation label since 1955 with values of sharing, quality, responsibility, and local engagement. Multiple properties in the territory are Gîtes de France labeled.
- Camping QualitéminorOfficial quality label for campings in France with over 300 engaged establishments. Camping de Bagnoles de l'Orne holds this label.
- Spas de FranceminorNetwork of wellness and beauty centers sharing quality, ethics, and service commitments. Associated establishments in Bagnoles participate.
- RENARminorNorman network supporting street arts freely distributed in public spaces. Philippe (event coordinator) participates as privileged contact for the network.
- 350+ Local Tourism PartnerscoreOver 350 local partners including accommodation providers, restaurants, activity operators, producers, shops, and associations. Partners benefit from visibility on destination website, guides, and maps, plus preferential tariff programs (up to 15% discount for RSE-labeled structures).
- Normandie TourismecoreRegional tourism board serving as orchestrator of Normandy's tourism strategy. Bagnoles featured in 2026 press dossier with multiple stay ideas and destination highlights.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
BAGNOLES DE L'ORNE TOURISME competitors and assessment
Company assessmentDirect peers
- Office de Tourisme de Vichy: Tourist office for Vichy, the most prominent French thermal spa destination and fellow EHTTA member. Comparable as a publicly structured DMO managing a thermal heritage destination with congress/MICE, wellness, sports, and cultural programming at a larger scale than Bagnoles.
- Office de Tourisme d'Aix-les-Bains Riviera des Alpes: Tourist office for Aix-les-Bains, a French Alpine thermal spa destination on Lac du Bourget with comparable thermal heritage, lakeside wellness, casino, and congress activity. Fellow EHTTA member offering a directly comparable thermal-spa DMO model.
- Office de Tourisme de La Bourboule: Tourist office for the Massif Central thermal spa town of La Bourboule. Comparable small French thermal DMO with similar scale (single town, family-oriented thermal/wellness), offering a near-analogous operating model to Bagnoles' SPL structure.
- Office de Tourisme de Royat-Chamalières: Tourist office for the Auvergne thermal spa destination of Royat-Chamalières. Closely comparable as a small-to-mid French thermal DMO with EHTTA membership, managing spa, wellness, and outdoor activities at a scale similar to Bagnoles.
Others
- Comité Régional du Tourisme de Normandie (Normandie Tourisme): Regional tourism board for Normandy that features Bagnoles in its 2026 press dossier. Comparable as a destination promotion and marketing organization in the same territory, operating at regional rather than local scale and serving as an ecosystem partner.
Regional players
- Office de Tourisme de Deauville: Tourist office for the Normandy flagship resort of Deauville. Comparable as a Normandy DMO with Belle Époque heritage, premium positioning, and event programming (American Film Festival, horse racing), but operating at significantly larger scale and visibility than Bagnoles.
- Office de Tourisme du Mont-Saint-Michel: Tourist office for the Normandy/Brittany landmark of Mont-Saint-Michel. Comparable as a Normandy tourism office handling UNESCO heritage, mass visitor flows, and ticketed experiences, but operating at much higher scale and visibility than Bagnoles.
- Office de Tourisme de Cabourg Normandy: Tourist office for the Normandy coastal resort of Cabourg, comparable as a French DMO operating in the same Normandy region with Belle Époque heritage, beach tourism, casino, and family/leisure orientation. Similar scope (single destination with multi-vertical offering) but located on the coast rather than inland bocage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BAGNOLES DE L'ORNE TOURISME social profiles
Digital presenceBAGNOLES DE L'ORNE TOURISME compliance and trust
Trust signalCompliance15 records
BAGNOLES DE L'ORNE TOURISME financial estimates
Financial estimateRevenue estimate
Valuation estimate
BAGNOLES DE L'ORNE TOURISME leadership team
Management profileNumber of profiles
Profiles10 records
BAGNOLES DE L'ORNE TOURISME funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BAGNOLES DE L'ORNE TOURISME M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BAGNOLES DE L'ORNE TOURISME
What does BAGNOLES DE L'ORNE TOURISME do?
BAGNOLES DE L'ORNE TOURISME (SPL Destination Touristique Domfront Bagnoles) operates as a destination management organization across 27 communes in Normandy. The company delivers visitor reception and information services, organizes cultural events and festivals, manages sports and leisure facilities (golf, tennis, swimming pool, trail station), and runs a congress and events bureau for MICE tourism. Services include online ticketing, personalized stay planning (Roadbook), and destination promotion through physical offices and digital channels.
Is BAGNOLES DE L'ORNE TOURISME a public or private company?
BAGNOLES DE L'ORNE TOURISME is a private company. It is classified as state government owned and is currently operating.
When was BAGNOLES DE L'ORNE TOURISME founded?
BAGNOLES DE L'ORNE TOURISME was founded in -1. It employs 1 to 10 people.
Where is BAGNOLES DE L'ORNE TOURISME based?
BAGNOLES DE L'ORNE TOURISME is headquartered in BAGNOLES DE L ORNE NORMANDIE, France, in the Europe region.
How does BAGNOLES DE L'ORNE TOURISME make money?
Four revenue lines are on record. Ticketing Services are the primary driver. The others are tourism Information & Promotion, sports & Leisure Facilities Management and congress & Events Services.
Who are BAGNOLES DE L'ORNE TOURISME's main competitors?
Direct peers on record are Office de Tourisme de Vichy, Office de Tourisme d'Aix-les-Bains Riviera des Alpes, Office de Tourisme de La Bourboule and Office de Tourisme de Royat-Chamalières. Comité Régional du Tourisme de Normandie (Normandie Tourisme) is listed as an others. Regional players are Office de Tourisme de Deauville, Office de Tourisme du Mont-Saint-Michel and Office de Tourisme de Cabourg Normandy.
Does BAGNOLES DE L'ORNE TOURISME have an API?
No public API is recorded for BAGNOLES DE L'ORNE TOURISME.
What industry is BAGNOLES DE L'ORNE TOURISME in?
BAGNOLES DE L'ORNE TOURISME's product category is Tourism and Destination Management Services. Its primary akta.pro industry code is THAKABAH, Inbound/Local Retail Travel Agencies (Destination Booking Offices), with a secondary code of THAKAEAA, Inbound DMCs (Full-Service Ground Handling). Its NAICS code is 561591 and its SIC code is 7900.