Stadt und Land Reisen GmbH

What Stadt und Land Reisen GmbH does

Stadt und Land Reisen GmbH is a Berlin-based privately-held German tour operator that runs the consumer-facing online travel portal BAHNHIT.DE, founded in August 2013 and led by Managing Director Jan Schmitz. The company was spun off from Berlin Tourismus & Kongress GmbH (visitBerlin) and became independent in 2026. Its core product is combined rail + hotel package travel — bundling Deutsche Bahn rail tickets, hotel accommodation, breakfast, seat reservations, and city tickets into a single SKU across more than 80 city destinations in Germany and Europe, supported by a network of 600+ partner hotels including Accor, Best Western, Premier Inn, a&o Hostels, and 25hours Hotels. The portfolio extends into musical and show travel packages (Disney's Der König der Löwen, Moulin Rouge!, Cirque du Soleil ALIZÉ via CTS EVENTIM integration), group travel, school class trips under the DB Klassenfahrten sub-brand absorbed in July 2024, family travel, comfort packages with city cards, a 1. Klasse Spezial first-class-at-second-class-price promotion, and a Swiss panoramic rail partnership with railtour Suisse.

The technical platform is built on the Holidu Smart Destination booking widget (Holidu GmbH) which handles real-time availability and reservation processing for package tours, with TOMAS booking system integration for accommodation inventory and imagery. Operational and marketing tooling is a conventional SaaS stack: Google Analytics 4, Google Ads, Bing Ads, Meta/Facebook Pixel, Emarsys for email, Trusted Shops for reviews, PayPal and Datatrans for payments (credit card, direct debit, invoice, installments), SuperChat live chat, WhatsApp Business, and a Tracking Garden privacy proxy with Consentmanager for GDPR-compliant consent management. The platform self-reports a 3-minute average booking time and a 95%+ customer return rate.

Commercially, the company operates a direct-to-consumer e-commerce model with self-service booking on bahnhit.de, complemented by phone-based personal travel advisors (Mon–Sun, 9:00–18:00, +49 30 2500 2445), WhatsApp, email, and an affiliate-partner program for websites, blogs, and influencers earning commission on referred bookings. Pricing is unit-priced per package per person, ranging from €78 (Cologne) to €606 (Swiss railtour). Revenue streams include one-time package sales, transaction fees on bundled show/event tickets, affiliate referral commissions, and gift voucher sales. The company does not disclose revenue, has no disclosed funding rounds, no disclosed headcount, and shows no signs of venture or private equity backing.

Name

Stadt und Land Reisen GmbH

Legal name

Stadt und Land Reisen GmbH

Website

https://bahnhit.de

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Stadt und Land Reisen GmbH, operating the BAHNHIT.DE portal, is a Berlin-based tour operator packaging Deutsche Bahn rail with 600+ partner hotels into city-trip bundles across 80+ destinations in Germany and Europe, serving consumers, families, school groups, and entertainment travelers.

Ownership category

akta.pro rank

Product category

Travel Package Services

NAICS

Tour Operators (56152), Tour Operators (561520), Scenic and Sightseeing Transportation (487)

SIC

Transportation Services (4700)

akta.pro industry

PRIMARYTHAKADAN

Rail Journey Package Tour Operators

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Tour Operators (Multi-Day Package Tours)

SECONDARYTHAIAAAF

Luxury/Tourist Scenic Intercity Rail Operators

Travel & Hospitality/Rail, Bus & Ground Passenger Transport/Intercity Rail Passenger Operators

Keywords

• Train hotel packages
• City break travel
• Deutsche Bahn packages
• Rail inclusive tours
• Group travel operator

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Package Tour Sales (Bahn + Hotel): Revenue from selling combined travel packages consisting of train travel and hotel accommodations for city trips in Germany and Europe. Packages include breakfast, seat reservations, and city tickets for German destinations.
2. Musical and Show Tickets: Revenue from bundled travel packages that include admission tickets to musicals, shows, and events such as Disney's Der König der Löwen, Cirque du Soleil, and other theatrical productions.
3. Affiliate Partner Commissions: Commission revenue generated through affiliate partnerships where partners receive net commission on the shopping cart value for bookings referred through their websites.
4. Gift Vouchers: Sale of gift vouchers (Wertgutscheine) that can be purchased online and redeemed for future travel packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Stadt und Land Reisen GmbH, trading as BAHNHIT.DE, is a Berlin-based tour operator that packages Deutsche Bahn rail journeys with hotel stays into fixed-price city-break holidays. It distributes these Bahn+Hotel bundles directly to consumers across 80+ cities in Germany and Europe, drawing on more than 600 partner hotels, and also sells specialty packages for musicals, shows, school class trips, families and groups, with no booking fees.

Product overview

BAHNHIT.DE is an online travel portal and package tour operator operated by Stadt und Land Reisen GmbH, specializing in city trips and short breaks with combined train + hotel packages. The core platform offers Bahn + Hotel-Pakete (rail + hotel packages) as the primary product, including Städtereisen Deutschland (city trips within Germany) and Städtereisen Europa (city trips across Europe). The portfolio extends to specialized offerings including Musicalreisen (musical travel packages with tickets to productions like Disney's DER KÖNIG DER LÖWEN, Moulin Rouge!, and Starlight Express), Showreisen (show tickets including Cirque du Soleil), Gruppenreisen (group travel), Klassenfahrten mit der Bahn (school trips under DB Klassenfahrten brand), Familienreisen (family packages), and Komfort-Pakete with city cards. Additional add-ons include 1. Klasse Spezial (first-class travel at second-class prices), CityCards, railtour Swiss Alps panorma train experiences, gift vouchers, and Flex-Option for flexible booking. All packages include Deutsche Bahn rail travel, hotel accommodation, breakfast, seat reservations, and for German destinations, city tickets.

Differentiator

Problem solved

Functional benefit

Brands

• DB Klassenfahrten: School trips and class excursions by rail, operated under the BAHNHIT.DE / Stadt und Land Reisen umbrella since July 2024.

Products and services

• Bahn + Hotel-Pakete (core city-break rail-plus-hotel packages) Fixed-price Deutsche Bahn rail + hotel bundles sold to individual consumers and families for city-break holidays in 80+ cities across Germany and Europe.
• Städtereisen Deutschland Rail-plus-hotel city-break packages focused exclusively on German destinations for consumers wanting short domestic trips.
• Städtereisen Europa Rail-plus-hotel city-break packages for European destinations outside Germany, leveraging the company's 600+ partner hotel inventory.
• Musicalreisen Theme-based rail-plus-hotel packages that include tickets to musicals in major German city destinations.
• Showreisen Rail-plus-hotel packages bundled with tickets to live shows and stage productions.
• Gruppenreisen Rail-plus-hotel packages sold to small and mid-sized groups travelling together, coordinated by a single group organiser.
• DB Klassenfahrten Bundled Deutsche Bahn rail + hotel packages priced for school class trips inside Germany, sold to teachers and class coordinators.
• Familienreisen Rail-plus-hotel packages structured for families, leveraging the "Familien-Spartarif" family discount tariff.
• 1. Klasse Spezial Promotional first-class Deutsche Bahn upgrade component offered as part of a hotel-inclusive package.
• Komfort-Pakete Add-on comfort packages that bundle extras (e.g., seat upgrades, lounge access) with a base rail-plus-hotel booking.
• CityCards Destination tourist cards sold alongside packages, granting sightseeing discounts and free public transport in the chosen city.
• Gutscheine (gift vouchers) Monetary gift vouchers redeemable on any BAHNHIT.DE rail-plus-hotel package, sold to individual consumers.
• railtour Swiss Alps Partner-resold rail-plus-hotel package for Swiss Alps destinations, distributed via the railtour partner brand.

Quantifiable outcome

• Over 95% customer return rate
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

Feature3 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Deutsche Bahn AGcoreStrategic or Co-development PartnerOfficial partner of Deutsche Bahn for packaging rail travel with hotel accommodations. BAHNHIT.DE offers combined tickets with seat reservations and integrates Deutsche Bahn services into complete travel packages. The partnership enables preferential pricing and exclusive 1. Klasse Spezial offers.
• Holidu GmbHcoreTechnology or IntegrationProvides the booking widget (Smart Destination reservation system) used on bahnhit.de for online booking of package tours. Enables real-time availability and booking processing.
• railtour suisse saminorChannel Partner/ Reseller/ DistributorSwiss panoramic train tour operator offering Glacier Express and other alpine rail experiences. BAHNHIT.DE integrates railtour packages for Swiss mountain rail tours.
• CTS EVENTIM AG & Co. KGaAminorChannel Partner/ Reseller/ DistributorEvent ticket provider for musicals, shows, and entertainment events. BAHNHIT.DE bundles EVENTIM tickets with travel packages for showreisen.
• Trusted Shops GmbHcoreGTM or Marketing PartnerProvides customer review platform and buyer protection badges for bahnhit.de. Enables review collection and trust signals for customer conversion.
• Berlin Tourismus und Kongress GmbH (visitBerlin)minorStrategic or Co-development PartnerFormer parent company until 2025. Now operates as separate entity. Continued partnership for Berlin Welcome Card integration and Berlin destination marketing.
• Tracking Garden GmbHcoreTechnology or IntegrationProvides privacy-focused tracking proxy solution for analytics and marketing tracking while ensuring GDPR compliance and data protection standards.
• Emarsys eMarketing Systems AGcoreGTM or Marketing PartnerNewsletter and email marketing platform provider for sending promotional emails, travel offers, and post-stay surveys to customers.
• Google Ireland LimitedcoreTechnology or IntegrationProvides Google Analytics 4, Google Ads, Google AdSense, Google Marketing Platform, YouTube video embedding, and Google Maps integration for the bahnhit.de website.
• Meta Platforms Ireland Ltd. (Facebook/Instagram)coreGTM or Marketing PartnerSocial media marketing through Facebook and Instagram with shared Insights data controller arrangement. Uses Facebook Pixel for conversion tracking.
• Microsoft Corporation (Bing Ads)minorGTM or Marketing PartnerSearch engine advertising through Bing Ads with conversion tracking and Universal Event Tracking for customer acquisition.
• Accor HotelsminorChannel Partner/ Reseller/ DistributorFeatured hotel partner on bahnhit.de with diverse brand portfolio for city trips including comfort and luxury segments.
• Best Western HotelsminorChannel Partner/ Reseller/ DistributorFeatured hotel partner offering comfort, quality, and central locations for BAHNHIT.DE city travel packages.
• Premier Inn HotelsminorChannel Partner/ Reseller/ DistributorFeatured hotel partner with premium comfort at value pricing in top locations for city trips.
• a&o HostelsminorChannel Partner/ Reseller/ DistributorFeatured hostel partner offering budget-friendly central accommodations ideal for families and groups.
• 25hours HotelsminorChannel Partner/ Reseller/ DistributorFeatured hotel partner with centrally located hotels inspired by art, culture, gastronomy, and local stories.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Travelzoo: Digital travel deals publisher that curates European city-trip and rail-inclusive offers; an emerging player competing for the same end-consumer travel-deal discovery moment.

Broad incumbents

• Booking.com: Global OTA that allows travelers to assemble rail + hotel packages independently; a broad incumbent threat to packaged tour operators in Germany.
• DER Touristik Deutschland GmbH: Major German tour operator with packaged city breaks across Europe; broad incumbent with overlapping product range and distribution.
• HolidayCheck Group AG: German-speaking travel platform combining hotel booking, package tours, and user reviews; broader but overlapping with BAHNHIT.DE's city-trip segment.
• Deutsche Bahn Vertrieb (bahn.de): Deutsche Bahn's direct booking platform; the primary incumbent in German rail travel that BAHNHIT.DE packages around, increasingly offering its own hotel bundles.
• HRS Group (HRS Destination Solutions): German-headquartered hotel booking platform with historic strength in corporate and leisure hotel packaging; competes with BAHNHIT.DE on European city stays.

Direct peers

• L'TUR GmbH: German tour operator specializing in packaged city trips and short breaks; competes head-to-head with BAHNHIT.DE in the German rail-inclusive package market.
• railtour suisse SA: Swiss panoramic rail tour operator (Glacier Express etc.); already a BAHNHIT.DE partner and a direct comparable for scenic rail packages in the DACH market.
• Berge & Meer Touristik GmbH: TUI-owned German tour operator offering packaged European city breaks and rail-inclusive travel; directly comparable in product and customer base.

Regional players

• Voyages SNCF (SNCF Connect): French national rail platform packaging train + hotel in France; same rail-inclusive travel model as BAHNHIT.DE, but focused on the French market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Bahnhit.de
• LinkedInlinkedin.com/company/bahnhit
• Instagraminstagram.com/Bahnhit.de

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stadt und Land Reisen GmbH