Bahrs Landing

What Bahrs Landing does

Bahrs Landing is a 4th-generation family-owned seafood restaurant and marina located at 2 Bay Ave in Highlands, New Jersey, founded by John 'Jack' Bahrs in 1917. The single-location waterfront property combines a full-service restaurant (indoor and outdoor dining), an outdoor deck and lobster pound branded as Mobys, a seasonal ice cream stand (Mobys Freeze), an on-site marina with dock-and-dine capability, marina fuel sales, and fishing charters. The restaurant is currently owned and operated by Ray Cosgrove and his son Jay Cosgrove, who assumed ownership from the Bahrs family in 1974 and subsequently expanded the facility into the Mobys and marina operations.

The business generates revenue across four streams: restaurant dining (lunch, dinner, bar service, oyster happy hour, seasonal Oktoberfest menus), takeout and delivery, marina services (dockage, fuel, dock-and-dine orders to boats), and gift cards denominated from $50 to $500. Catering and party platters provide an off-premise use case. The firm operates with approximately 25 employees, is open 7 days a week year-round, and reaches customers through its own website, a Facebook page, online ordering via Bento, DoorDash delivery, and OpenTable reservations. A partnership with the Seastreak ferry service (terminal under 1 mile away) and Uber rideshare references provide transportation convenience. The firm integrates with DoorDash, OpenTable, Bento, Seastreak, and Uber; it has no proprietary technology platform, no mobile app, and no disclosed data assets beyond a Henry Schaefer ship model collection (acquired in 2011) that functions as a heritage/atmospheric asset.

Go-to-market is direct-to-consumer with no enterprise sales motion, no institutional investors, and no M&A activity. Pricing is unit-based and menu-driven; gift cards are the only pre-paid instrument. Bahrs Landing is privately held, family-owned, and headquartered and operating exclusively in New Jersey with no disclosed geographic expansion plans.

Name

Bahrs Landing

Legal name

Bahrs Landing

Website

https://bahrslandingnj.com

Company type

Private

Founded year

1917

Operating status

Operating

Headcount range

11–50 employees

Short description

Bahrs Landing is a 4th-generation family-owned seafood restaurant and marina in Highlands, New Jersey, founded in 1917. It serves waterfront diners, boaters, and event customers through indoor/outdoor dining, dock-and-dine services, catering, and a gift card program.

Ownership category

akta.pro rank

Headquarters

HQ city

Highlands

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Dining: Revenue from indoor and outdoor dining, including lunch, dinner, bar service, happy hour oyster offerings, and seasonal menus such as Oktoberfest. Also includes catering and party platter services.
2. Takeout and Delivery: Online ordering through Bento platform and DoorDash delivery service for food pickup and home delivery.
3. Marina Services: Dock and Dine services allowing boaters to eat aboard their vessels, marina fuel sales, and fishing charter operations.
4. Gift Cards: Gift cards sold in denominations from $50 to $500, valid for food, beverage, and marina fuel.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Bahrs Landing is a family-owned seafood restaurant and marina in Highlands, New Jersey, offering indoor and outdoor waterfront dining, fresh seafood (especially lobster) since 1917, takeout and delivery, a marina with Dock and Dine services, fishing charters, catering and party platters, and gift cards. The business also operates ancillary venues including Mobys Lobster Deck (outdoor lobster pound) and the seasonal Mobys Freeze ice cream stand, complemented by an on-site museum-quality ship model collection.

Product overview

Bahrs Landing is a single-location family-owned seafood restaurant established in 1917, offering a unified hospitality experience centered on waterfront dining in Highlands, NJ. The core offering is the full-service restaurant with indoor and outdoor dining, supplemented by a marina with dock-and-dine capabilities, fishing charters, and multiple dining outlets including Mobys Lobster Deck (outdoor deck/lobster pound) and Mobys Freeze (seasonal ice cream stand). Digital services include online ordering and delivery through the Bento platform, plus gift cards and catering. The restaurant integrates with third-party platforms DoorDash, OpenTable, and Seastreak ferry for delivery, reservations, and accessibility.

Differentiator

Problem solved

Functional benefit

Brands

• Mobys Lobster Deck: Outside deck and lobster pound dining facility operated by Bahrs Landing
• Mobys Freeze Ice Cream Stand

Products and services

• Bahrs Landing Restaurant Full-service seafood restaurant located in Highlands, NJ, offering indoor and outdoor dining, known for lobster and seafood since 1917. Operates year-round with seasonal hours and a kids menu.
• Marina & Dock and Dine On-site marina facility allowing boaters to dock and dine aboard their vessels, with dedicated dock master service and marina fuel sales.
• Fishing Charters Charter fishing services available from the marina, offering recreational fishing experiences.
• Front Bar & Tiki Bar On-site bar facilities including a front bar and dockside tiki bar serving beverages and bar menu items.
• Mobys Lobster Deck Outdoor deck and lobster pound adjacent to the main restaurant, offering casual lobster dining options.
• Mobys Freeze Ice Cream Stand

Quantifiable outcome

• Served over 12 million customers since founding

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Two partnerships are on record, tiered minor.

• DoorDashminorChannel Partner/ Reseller/ DistributorThird-party food delivery partnership allowing customers to order Bahrs Landing menu items for delivery through the DoorDash platform.
• SeastreakminorStrategic or Co-development PartnerLocal ferry service with terminal less than 1 mile from Bahrs Landing. Transportation to restaurant available; staff will meet ferry passengers for lobster dining.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Jack Baker's Lobster Shanty: Long-running New Jersey shore seafood restaurant on a waterfront/marina footprint with strong seasonal tourism and lobster-focused menu. Directly comparable to Bahrs Landing in concept, geography (NJ shore), and target customer.
• The Lobster House: Historic family-run waterfront seafood restaurant and marina in Cape May, NJ, operating since the 1920s with on-site fishing fleet and retail fish market. Highly comparable to Bahrs Landing as a multi-generational NJ shore seafood destination combining restaurant and marina.
• Atlantic Highlands Municipal Marina: Nearby marina in the same Highlands/Atlantic Highlands NJ harbor complex serving the same boating community that uses Bahrs's Dock-and-Dine. Directly comparable on the marina operations side and competes for the same boating customer base in this immediate geography.

Emerging players

• The Crab Shack: Casual seafood chain focused on shellfish, low-country boils, and family-friendly dining. Comparable as a competing casual seafood option but lacks marina, dock access, and century-old heritage differentiation that Bahrs Landing relies on.
• Hook & Reel: Fast-growing Cajun-style seafood boil and casual seafood chain expanding across the US. Comparable as a competing seafood concept targeting younger demographics and takeout/delivery occasions, but operates at the opposite end of the spectrum from Bahrs's heritage fine-casual dining.

Broad incumbents

• Legal Sea Foods: Established multi-unit seafood restaurant brand known for fresh fish preparation and full-service dining. Comparable core proposition but operates as a chain with standardized menus, whereas Bahrs Landing's differentiator is its unique NJ waterfront/marina heritage.
• Bonefish Grill: National polished-casual seafood chain focused on wood-grilled fish and full bar service. Comparable as a full-service seafood competitor for similar dining occasions but without marina access, dock-and-dine, or heritage positioning.
• Red Lobster: National full-service seafood chain serving a broad customer base with similar core menu categories (lobster, shrimp, fish). Comparable as a seafood dining experience but operates at vastly larger scale and lacks Bahrs's heritage, marina, or local destination positioning.
• McCormick & Schmick's: Multi-location upscale seafood restaurant chain offering fresh fish menus, bar service, and full-service dining. Comparable in core seafood full-service model but operates as a chain without Bahrs's marina/waterfront destination or heritage moat.

Regional players

• The River Palm Terrace: Long-established New Jersey waterfront steak and seafood restaurant in Edgewater with comparable upscale-casual, view-driven NJ dining experience. Comparable as a regional NJ waterfront dining concept with similar audience but different cuisine mix and no marina.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bahrs-landing-restaurant

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bahrs Landing