Bailey Theatre Company

What Bailey Theatre Company does

Bailey Theatre Company (BTC) is a 501(c)(3) nonprofit community theatre organization based in Bailey, Colorado, that produces live theatrical performances for local residents of Park County and tourists traveling on US Highway 285. Founded in 2019 and IRS-recognized as a charity in July 2020, the company has staged 12 productions to date across satirical comedies, dramas, and romantic comedies, with two new shows announced for each of the 2025 and 2026 seasons. Productions feature Colorado-based actors, directors, stage managers, and designers, and are staged at various local venues while BTC pursues a permanent home.

The organization's product surface centers on main-stage theatrical productions, supplemented by fundraising play readings, a monthly ticket drawing, and Pay-What-You-Can performances whose proceeds benefit The LifeBridge Food Pantry. Tickets are sold as single tickets or as Dinner-and-a-Show bundles through the On The Stage platform, and BTC distributes information via a Wix-hosted website, email newsletter, Facebook, and Instagram. The company is led by founder and Managing Director Bill Bruner, Secretary and Resident Stage Manager Heidi Baker, Artistic Director Ina Marlowe, and board member Kim Haller, supported by a staff of approximately six.

BTC's revenue model blends earned income from ticket sales with a structured six-tier annual sponsorship program ($1,000 to $6,000), individual donations, periodic grants (notably a $10,000 grant in August 2022), and community fundraising events hosted at partner venues such as Aspen Peak Cellars and Glen Isle Resort. Core sponsors include CORE Electric Cooperative and several local businesses, and the company explicitly ties its programming to economic impact on local accommodations, restaurants, and shops serving both residents and highway visitors.

Name

Bailey Theatre Company

Legal name

Bailey Theatre Company

Website

https://baileytheatrecompany.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Community Theatre

NAICS

Theater Companies and Dinner Theaters (711110), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Regional & Repertory Theatre Companies (MPAGABAB)

akta.pro secondary industries

Theater, Musicals & Performing Arts (THAJAFAB), Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

Keywords

• Community theatre productions
• Live theatrical performances
• Theatre sponsorship packages
• Nonprofit performing arts
• Mountain community theatre

Headquarters

HQ city

Bailey

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: BTC sells single tickets and 'Dinner and a Show' packages for productions. Standard performances and special 'Pay what you can' nights are available.
2. Season Sponsorship: Season sponsors pay $6,000 for one year to be listed above the title of the show on all programs and posters, receiving 6 tickets to each event and social media mentions.
3. Show Sponsorship: Show sponsors pay $3,000 for one year sponsorship of a specific production, listed on poster and program with 4 tickets and VIP access.
4. Producer Sponsorship: Producer sponsors pay $2,000 for listing on poster and program, 4 tickets to the show, VIP access to actors and staff, and inclusion on advertisements.
5. Associate Producer Sponsorship: Associate Producer sponsors pay $1,500 for listing on poster and program with 4 tickets and VIP access.
6. General Sponsorship: General sponsors pay $1,000 for listing in the program, valid for one year.
7. Individual Donations: BTC accepts individual donations at various levels, with donor recognition on their website at amounts ranging from $1 to $2,000+.
8. Grants: BTC received a $10,000 grant in August 2022 for theatre operations and to help bring a theatre to the town of Bailey.
9. Fundraising Events: BTC holds fundraising events including play readings and donor gatherings at local venues to raise money and build community support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Bailey Theatre Company produces and stages live theatrical performances for the Bailey, Colorado and Park County mountain community, featuring Colorado-based professional actors, directors, stage managers, and designers. The company offers tiered annual corporate sponsorship packages, single and combined dinner-and-a-show ticket bundles, pay-what-you-can community performances, and a monthly ticket drawing, while also raising funds through donations, grants, and partner-hosted fundraising events.

Product overview

Bailey Theatre Company is a 501(c)(3) nonprofit community theatre organization based in Bailey, Colorado. The company produces live theatrical productions featuring Colorado actors, directors, and stage managers. The core offerings include main-stage theatrical productions (satirical comedies, dramas, and romantic comedies), fundraising readings, sponsorship opportunities at various tiers ($1,000-$6,000 annually), and ticket packages including single tickets and dinner-and-show combinations. The company also runs community programs such as pay-what-you-can performances supporting local food pantries and monthly ticket drawings. Productions are staged at various venues in the mountain community, with shows typically running July-October annually.

Differentiator

Problem solved

Functional benefit

Products and services

• Red, White and Tuna The third installment in the Tuna trilogy — a satirical comedy set in Tuna, Texas during the 4th of July, featuring two actors playing 19 characters representing the town's colorful locals. Produced for BTC audiences in Bailey, Colorado.
• Early One Evening at the Rainbow Bar and Grille An offbeat variation on the saloon situation comedy where nuclear bombs have destroyed much of the U.S. and bar denizens interact with a travelling salesman who claims to be God. Stars Bill Bruner as Shep. Produced for BTC audiences in Bailey, Colorado.
• Greater Tuna A satirical comedy featuring characters Thurston Wheelis and Arles Struvie, depicting life in Texas' third smallest town. Produced as part of BTC's 2025 season.
• Same Time, Next Year A romantic comedy about two married people who meet annually at the same hotel for a tryst, following their relationship through years of changes. Produced as part of BTC's 2025 season.
• Sea Wall A play by Simon Stephens about a devoted husband, proud father, and successful photographer whose good fortune unexpectedly slips away. Produced in 2023.
• None of the Above A play by Jenny Lyn Bader about a neglected private school student and her SAT tutor who strike an unusual deal. Produced in 2023.
• Doubt: A Parable A critically acclaimed play by John Patrick Shanley about a nun who suspects a priest of doing terrible things to an altar boy. Produced in 2022.
• Sight Unseen A play by Donald Margulies about a celebrated American artist reuniting with his former lover fifteen years after they parted ways. Produced in 2022.
• A Life in the Theatre A play by David Mamet exploring the estrangement of youth from age through raw exchanges between two actors. Produced in 2021.
• Proof A play by David Auburn about an enigmatic young woman Catherine, her manipulative sister, their brilliant father, and an unexpected suitor. Produced in 2021.
• Constellations A play by Nick Payne about a spellbinding romance between Roland, a beekeeper, and Marianne, a physicist, exploring what happens beyond the limits of time and space. BTC's first full production, presented in October 2020.
• Season Sponsorship Top-tier annual sponsorship at $6,000 per year, listing the sponsor above the title of the show on all programs and posters, providing 6 tickets to each event and social media mentions. Valid for one year.
• Associate Season Sponsorship Annual sponsorship tier at $5,000 per year, listing the sponsor above the show title on poster and program, with 4 tickets to the show and VIP access to actors and staff after the production. Valid for one year.
• Show Sponsorship Annual sponsorship tier at $3,000 per year for single show sponsorship. Valid for one year.
• Producer Sponsorship Annual sponsorship tier at $2,000 per year with listing on poster and program, 4 tickets to the show, VIP access to actors and staff, and inclusion on advertisements. Valid for one year.
• Associate Producer Sponsorship Annual sponsorship tier at $1,500 per year with listing on poster and program, 4 tickets to the show, and VIP access to actors and staff after the show. Valid for one year.
• General Sponsorship Annual general sponsorship tier at $1,000 per year with program listing. Valid for one year.
• Single Tickets Individual show tickets available for purchase for each BTC production, sold via the On The Stage online ticketing platform and at the venue box office.
• Dinner and a Show Tickets Combined dinner and theatre ticket package that bundles a dining experience with a BTC performance, sold via the On The Stage online ticketing platform.
• Pay What You Can Performances Special community-access performances allowing attendees to pay what they can or donate non-perishable food items, with proceeds donated to The LifeBridge Food Pantry in Bailey, Colorado.
• Monthly Ticket Drawing Monthly contest in which entrants can win a 4-pack of tickets to any BTC show, supporting audience engagement and community participation.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• CORE Electric CooperativecoreGTM or Marketing PartnerCORE Electric Cooperative is a $2,000+ show sponsor for Bailey Theatre Company, providing financial support for productions.
• Aspen Peak CellarscoreGTM or Marketing PartnerAspen Peak Cellars in Bailey hosted BTC's first fundraiser in February 2020 and subsequent fundraising events. They are a $101-$499 donor and provide venue space.
• Glen Isle ResortcoreGTM or Marketing PartnerGlen Isle Resort in Bailey hosted BTC's October 2020 fundraiser and is a $500-$999 donor, providing venue space for events.
• The LifeBridge Food PantryminorStrategic or Co-development PartnerBTC partners with The LifeBridge Food Pantry in Bailey, donating proceeds and food items from 'Pay what you can' performances.
• The Venue TheatreminorGTM or Marketing PartnerThe Venue Theatre is listed as a $101-$499 donor to BTC.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Lake Dillon Theatre Company: A professional regional theatre serving Summit County, Colorado mountain communities. Comparable to BTC in providing year-round access to professional theatre in a small Colorado mountain setting with strong local-business sponsorship and tourist-driven audiences.
• The Venue Theatre: A regional/community theatre listed as a BTC donor ($101–$499), implying an existing peer relationship and likely similar small-scale community theatre operating model in the Colorado mountain region.
• Creede Repertory Theatre: A professional repertory theatre located in the small mountain town of Creede, Colorado. Highly comparable to BTC in mission and scale: brings professional-quality productions to a rural mountain community, runs a seasonal summer/fall schedule, and relies on tourist traffic to fill houses.
• Evergreen Players: A community theatre in Evergreen, Colorado serving the foothills west of Denver. Highly comparable to BTC's small-town Front Range mountain community profile, volunteer/professional hybrid model, and reliance on local sponsorship and audience support.

Regional players

• Upstage Center: A small community theatre in the Colorado mountain region with a comparable volunteer/professional hybrid model. Useful as a peer for benchmarking small-mountain-community theatre economics, though less directly comparable than the mountain-specific theatres above.

Broad incumbents

• Phoenix Theatre Indianapolis: An Indianapolis-based professional theatre where Heidi Baker served as stage manager. Comparable artistic pedigree and regional-theatre operating model, though at substantially larger scale.
• Indiana Repertory Theatre: A long-established LORT-class professional regional theatre where Heidi Baker worked as stage manager. Larger scale than BTC but directly comparable on professional-quality theatre production in a non-major-market setting.
• Arvada Center for the Arts and Humanities: Colorado's largest nonprofit community-based arts organization, located in the Denver metro foothills. Comparable in mission (regional Colorado theatre with community programming) but operates at significantly larger scale than BTC.
• Denver Center for the Performing Arts: The largest performing arts complex in the Rocky Mountain region. BTC explicitly positions itself as offering 'Denver-quality theatre' to Bailey, making DCPA the natural quality benchmark and talent pipeline.
• Horse Cave Theatre: A historic Kentucky repertory theatre where BTC co-founders Bill Bruner and Heidi Baker both worked (Bruner as actor, Baker as three-year Production Stage Manager). Comparable in mission as a small-town professional theatre and represents a benchmark for what BTC's trajectory could resemble.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/BTCBailey
• Instagraminstagram.com/baileytheatre/?hl=en
• LinkedInlinkedin.com/company/btc-bailey

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bailey Theatre Company